Author: Dale J. Stephens
Publisher: Penguin
ISBN: 1101619686
Category : Education
Languages : en
Pages : 210
Book Description
It’s no secret that college doesn’t prepare students for the real world. Student loan debt recently eclipsed credit card debt for the first time in history and now tops one trillion dollars. And the throngs of unemployed graduates chasing the same jobs makes us wonder whether there’s a better way to “make it” in today’s marketplace. There is—and Dale Stephens is proof of that. In Hacking Your Education, Stephens speaks to a new culture of “hackademics” who think college diplomas are antiquated. Stephens shows how he and dozens of others have hacked their education, and how you can, too. You don’t need to be a genius or especially motivated to succeed outside school. The real requirements are much simpler: curiosity, confidence, and grit. Hacking Your Education offers valuable advice to current students as well as those who decided to skip college. Stephens teaches you to create opportunities for yourself and design your curriculum—inside or outside the classroom. Whether your dream is to travel the world, build a startup, or climb the corporate ladder, Stephens proves you can do it now, rather than waiting for life to start after “graduation” day.
Hacking Your Education
Author: Dale J. Stephens
Publisher: Penguin
ISBN: 1101619686
Category : Education
Languages : en
Pages : 210
Book Description
It’s no secret that college doesn’t prepare students for the real world. Student loan debt recently eclipsed credit card debt for the first time in history and now tops one trillion dollars. And the throngs of unemployed graduates chasing the same jobs makes us wonder whether there’s a better way to “make it” in today’s marketplace. There is—and Dale Stephens is proof of that. In Hacking Your Education, Stephens speaks to a new culture of “hackademics” who think college diplomas are antiquated. Stephens shows how he and dozens of others have hacked their education, and how you can, too. You don’t need to be a genius or especially motivated to succeed outside school. The real requirements are much simpler: curiosity, confidence, and grit. Hacking Your Education offers valuable advice to current students as well as those who decided to skip college. Stephens teaches you to create opportunities for yourself and design your curriculum—inside or outside the classroom. Whether your dream is to travel the world, build a startup, or climb the corporate ladder, Stephens proves you can do it now, rather than waiting for life to start after “graduation” day.
Publisher: Penguin
ISBN: 1101619686
Category : Education
Languages : en
Pages : 210
Book Description
It’s no secret that college doesn’t prepare students for the real world. Student loan debt recently eclipsed credit card debt for the first time in history and now tops one trillion dollars. And the throngs of unemployed graduates chasing the same jobs makes us wonder whether there’s a better way to “make it” in today’s marketplace. There is—and Dale Stephens is proof of that. In Hacking Your Education, Stephens speaks to a new culture of “hackademics” who think college diplomas are antiquated. Stephens shows how he and dozens of others have hacked their education, and how you can, too. You don’t need to be a genius or especially motivated to succeed outside school. The real requirements are much simpler: curiosity, confidence, and grit. Hacking Your Education offers valuable advice to current students as well as those who decided to skip college. Stephens teaches you to create opportunities for yourself and design your curriculum—inside or outside the classroom. Whether your dream is to travel the world, build a startup, or climb the corporate ladder, Stephens proves you can do it now, rather than waiting for life to start after “graduation” day.
Hacking Education
Author: Mark Barnes
Publisher:
ISBN: 9780986104909
Category : Education
Languages : en
Pages : 136
Book Description
Want to solve your biggest problems tomorrow? You have problems, but you don't have time for a 5-year plan. You're tired of philosophy, research and piles of data. You want practical solutions that you can implement immediately. You don't need a committee or another meeting. You need Hackers-experienced educators who understand your school's problems and see quick fixes that may be so simple that they've been overlooked. Hacking Education is the book that every teacher, principal, parent, and education stakeholder has been waiting for--the one that actually solves problems. Read it today-fix it tomorrow! In Hacking Education, Mark Barnes and Jennifer Gonzalez employ decades of teaching experience and hundreds of discussions with education thought leaders, to show you how to find and hone the quick fixes that every school and classroom need. Using a Hacker's mentality, they provide one Aha moment after another with 10 Quick Fixes for Every School--solutions to everyday problems that any teacher or administrator can implement immediately. Imagine being able to walk into school tomorrow and eliminate: Hours of wasted meeting time Classroom management issues Interruptions in planning time The need for more books Negative attitudes Technology issues If you want to improve teaching and learning at your school now, learn how to develop a Hacker's mentality. Discover How to Solve Problems with Pineapple Charts The 360 Spreadsheet Glass Classrooms Track Records Marigold Committees The TQZ More Impactful Hacks Not Your Average Education Book Hacking Education won't weigh you down with outdated research or complicated strategies. Barnes and Gonzalez provide brilliant ideas woven into a user-friendly success guide that you'll want to keep nearby throughout the school year. Each chapter is neatly wrapped in this simple formula: The Problem The Hack (a ridiculously easy solution that you've likely never considered) What You Can Do Tomorrow (no waiting necessary) Blueprint for Full Implementation (a step-by-step action plan for capacity building) The Hack in Action (yes, someone has actually done this) Are you ready to fix your school and your classroom? Get Hacking Education now, and solve your biggest problems tomorrow.
Publisher:
ISBN: 9780986104909
Category : Education
Languages : en
Pages : 136
Book Description
Want to solve your biggest problems tomorrow? You have problems, but you don't have time for a 5-year plan. You're tired of philosophy, research and piles of data. You want practical solutions that you can implement immediately. You don't need a committee or another meeting. You need Hackers-experienced educators who understand your school's problems and see quick fixes that may be so simple that they've been overlooked. Hacking Education is the book that every teacher, principal, parent, and education stakeholder has been waiting for--the one that actually solves problems. Read it today-fix it tomorrow! In Hacking Education, Mark Barnes and Jennifer Gonzalez employ decades of teaching experience and hundreds of discussions with education thought leaders, to show you how to find and hone the quick fixes that every school and classroom need. Using a Hacker's mentality, they provide one Aha moment after another with 10 Quick Fixes for Every School--solutions to everyday problems that any teacher or administrator can implement immediately. Imagine being able to walk into school tomorrow and eliminate: Hours of wasted meeting time Classroom management issues Interruptions in planning time The need for more books Negative attitudes Technology issues If you want to improve teaching and learning at your school now, learn how to develop a Hacker's mentality. Discover How to Solve Problems with Pineapple Charts The 360 Spreadsheet Glass Classrooms Track Records Marigold Committees The TQZ More Impactful Hacks Not Your Average Education Book Hacking Education won't weigh you down with outdated research or complicated strategies. Barnes and Gonzalez provide brilliant ideas woven into a user-friendly success guide that you'll want to keep nearby throughout the school year. Each chapter is neatly wrapped in this simple formula: The Problem The Hack (a ridiculously easy solution that you've likely never considered) What You Can Do Tomorrow (no waiting necessary) Blueprint for Full Implementation (a step-by-step action plan for capacity building) The Hack in Action (yes, someone has actually done this) Are you ready to fix your school and your classroom? Get Hacking Education now, and solve your biggest problems tomorrow.
Teaching Machines
Author: Audrey Watters
Publisher: MIT Press
ISBN: 026254606X
Category : Education
Languages : en
Pages : 325
Book Description
How ed tech was born: Twentieth-century teaching machines--from Sidney Pressey's mechanized test-giver to B. F. Skinner's behaviorist bell-ringing box. Contrary to popular belief, ed tech did not begin with videos on the internet. The idea of technology that would allow students to "go at their own pace" did not originate in Silicon Valley. In Teaching Machines, education writer Audrey Watters offers a lively history of predigital educational technology, from Sidney Pressey's mechanized positive-reinforcement provider to B. F. Skinner's behaviorist bell-ringing box. Watters shows that these machines and the pedagogy that accompanied them sprang from ideas--bite-sized content, individualized instruction--that had legs and were later picked up by textbook publishers and early advocates for computerized learning. Watters pays particular attention to the role of the media--newspapers, magazines, television, and film--in shaping people's perceptions of teaching machines as well as the psychological theories underpinning them. She considers these machines in the context of education reform, the political reverberations of Sputnik, and the rise of the testing and textbook industries. She chronicles Skinner's attempts to bring his teaching machines to market, culminating in the famous behaviorist's efforts to launch Didak 101, the "pre-verbal" machine that taught spelling. (Alternate names proposed by Skinner include "Autodidak," "Instructomat," and "Autostructor.") Telling these somewhat cautionary tales, Watters challenges what she calls "the teleology of ed tech"--the idea that not only is computerized education inevitable, but technological progress is the sole driver of events.
Publisher: MIT Press
ISBN: 026254606X
Category : Education
Languages : en
Pages : 325
Book Description
How ed tech was born: Twentieth-century teaching machines--from Sidney Pressey's mechanized test-giver to B. F. Skinner's behaviorist bell-ringing box. Contrary to popular belief, ed tech did not begin with videos on the internet. The idea of technology that would allow students to "go at their own pace" did not originate in Silicon Valley. In Teaching Machines, education writer Audrey Watters offers a lively history of predigital educational technology, from Sidney Pressey's mechanized positive-reinforcement provider to B. F. Skinner's behaviorist bell-ringing box. Watters shows that these machines and the pedagogy that accompanied them sprang from ideas--bite-sized content, individualized instruction--that had legs and were later picked up by textbook publishers and early advocates for computerized learning. Watters pays particular attention to the role of the media--newspapers, magazines, television, and film--in shaping people's perceptions of teaching machines as well as the psychological theories underpinning them. She considers these machines in the context of education reform, the political reverberations of Sputnik, and the rise of the testing and textbook industries. She chronicles Skinner's attempts to bring his teaching machines to market, culminating in the famous behaviorist's efforts to launch Didak 101, the "pre-verbal" machine that taught spelling. (Alternate names proposed by Skinner include "Autodidak," "Instructomat," and "Autostructor.") Telling these somewhat cautionary tales, Watters challenges what she calls "the teleology of ed tech"--the idea that not only is computerized education inevitable, but technological progress is the sole driver of events.
Hacking Education in a Digital Age
Author: Bryan Smith
Publisher: IAP
ISBN: 1641132027
Category : Education
Languages : en
Pages : 204
Book Description
In this collection, the authors put forth different philosophical conceptions of “hacking education” in response to the educational, societal, and technological demands of the 21st century. Teacher Educators are encouraged to draw on the collection to rethink how “hacking education” can be understood simultaneously as a “praxis” informed by desires for malice, as well as a creative site for us to reconsider the possibilities and limitations of teaching and learning in a digital era. How do we hack beyond the limits of circumscribed experiences, regulated subjective encounters with knowledge and the limits imposed by an ever constrained 21st century schooling system in the hopes of imagining better and more meaningful futures? How do we foster ingenuity and learning as the end itself (and not learning as economic imperative) in a world where technology, in part, positions individuals as zombie-like and as an economic end in itself? Can we “hack” education in such a way that helps to mitigate the black hat hacking that increasingly lays ruin to individual lives, government agencies, and places of work? How can we, as educators, facilitate the curricular and pedagogical processes of reclaiming the term hacking so as to remember and remind ourselves that hacking’s humble roots are ultimately pedagogical in its very essence? As a collection of theoretical and pedagogical pieces, the chapters in the collection are of value to both scholars and practitioners who share the same passion and commitment to changing, challenging and reimagining the script that all too often constrains and prescribes particular visions of education. Those who seek to question the nature of teaching and learning and who seek to develop a richer theoretical vocabulary will benefit from the insightful and rich collection of essays presented in this collection. In this regard, the collection offers something for all who might wish to rethink the fundamental dynamics of education or, as Morpheus asks of Neo in The Matrix, bend the rules of conventional ways of knowing and being.
Publisher: IAP
ISBN: 1641132027
Category : Education
Languages : en
Pages : 204
Book Description
In this collection, the authors put forth different philosophical conceptions of “hacking education” in response to the educational, societal, and technological demands of the 21st century. Teacher Educators are encouraged to draw on the collection to rethink how “hacking education” can be understood simultaneously as a “praxis” informed by desires for malice, as well as a creative site for us to reconsider the possibilities and limitations of teaching and learning in a digital era. How do we hack beyond the limits of circumscribed experiences, regulated subjective encounters with knowledge and the limits imposed by an ever constrained 21st century schooling system in the hopes of imagining better and more meaningful futures? How do we foster ingenuity and learning as the end itself (and not learning as economic imperative) in a world where technology, in part, positions individuals as zombie-like and as an economic end in itself? Can we “hack” education in such a way that helps to mitigate the black hat hacking that increasingly lays ruin to individual lives, government agencies, and places of work? How can we, as educators, facilitate the curricular and pedagogical processes of reclaiming the term hacking so as to remember and remind ourselves that hacking’s humble roots are ultimately pedagogical in its very essence? As a collection of theoretical and pedagogical pieces, the chapters in the collection are of value to both scholars and practitioners who share the same passion and commitment to changing, challenging and reimagining the script that all too often constrains and prescribes particular visions of education. Those who seek to question the nature of teaching and learning and who seek to develop a richer theoretical vocabulary will benefit from the insightful and rich collection of essays presented in this collection. In this regard, the collection offers something for all who might wish to rethink the fundamental dynamics of education or, as Morpheus asks of Neo in The Matrix, bend the rules of conventional ways of knowing and being.
Hacking Engagement
Author: James Alan Sturtevant
Publisher:
ISBN: 9780986104961
Category : Education
Languages : en
Pages : 214
Book Description
Are you ready to engage learners like never before? Student engagement is the key to success for every teacher, and this is your engagement strategy blueprint. Boring lessons and assignments will disappear forever when you learn to build student avatars, banish blandness, ride the podcast tide, and become a total engagement guru. Many students are bored and disengaged Teachers are handcuffed by outdated textbooks, standardized curriculum, and disinterested students. What if you could solve these problems immediately and excite even your most reluctant learner daily? Read it Today and Engage tomorrow! 33-year veteran teacher, author, presenter, and engagement guru James Alan Sturtevant makes it easy, with incredible teacher tips and tools for both the veteran and student teacher--50 engagement tools that you can begin using right now, with no special training or boring professional development. Easily rebrand your class and connect with all students Are you the teacher students "hate"? Do kids groan when they walk into your classroom? Engaging learners is all about connecting and making education fun. With Sturtevant's education tips and creative teaching tools, students will rebrand you and your class as their favorites. Best of all, they'll engage with every lesson you teach, every single day! 50 Tips and Tools Unlike other education books that weigh you down with archaic research and impossible-to-implement strategies, Hacking Engagement, the 7th book in the popular Hack Learning Series, provides 50 unique, exciting, and actionable tips and tools that you can apply right now. And there's something here for every teacher--no matter what grade or subject you teach. Try one of these amazing engagement strategies tomorrow: Engage the Enraged Create Celebrity Couple Nicknames Hash out a Hashtag Empower Students to Help You Uncover Your Biases Avoid the Great War on Yoga Pants Let Your Freak Flag Fly Become a Proponent of the Exponent Trade Blah, Blah, Blah for Zen Transform Your Class into a Focus Group Commit to Engagement Try at least one tip or tool now and witness an amazing transformation in your classroom and school. Are you ready to engage? Scroll up and grab your copy of Hacking Engagement now.
Publisher:
ISBN: 9780986104961
Category : Education
Languages : en
Pages : 214
Book Description
Are you ready to engage learners like never before? Student engagement is the key to success for every teacher, and this is your engagement strategy blueprint. Boring lessons and assignments will disappear forever when you learn to build student avatars, banish blandness, ride the podcast tide, and become a total engagement guru. Many students are bored and disengaged Teachers are handcuffed by outdated textbooks, standardized curriculum, and disinterested students. What if you could solve these problems immediately and excite even your most reluctant learner daily? Read it Today and Engage tomorrow! 33-year veteran teacher, author, presenter, and engagement guru James Alan Sturtevant makes it easy, with incredible teacher tips and tools for both the veteran and student teacher--50 engagement tools that you can begin using right now, with no special training or boring professional development. Easily rebrand your class and connect with all students Are you the teacher students "hate"? Do kids groan when they walk into your classroom? Engaging learners is all about connecting and making education fun. With Sturtevant's education tips and creative teaching tools, students will rebrand you and your class as their favorites. Best of all, they'll engage with every lesson you teach, every single day! 50 Tips and Tools Unlike other education books that weigh you down with archaic research and impossible-to-implement strategies, Hacking Engagement, the 7th book in the popular Hack Learning Series, provides 50 unique, exciting, and actionable tips and tools that you can apply right now. And there's something here for every teacher--no matter what grade or subject you teach. Try one of these amazing engagement strategies tomorrow: Engage the Enraged Create Celebrity Couple Nicknames Hash out a Hashtag Empower Students to Help You Uncover Your Biases Avoid the Great War on Yoga Pants Let Your Freak Flag Fly Become a Proponent of the Exponent Trade Blah, Blah, Blah for Zen Transform Your Class into a Focus Group Commit to Engagement Try at least one tip or tool now and witness an amazing transformation in your classroom and school. Are you ready to engage? Scroll up and grab your copy of Hacking Engagement now.
Pure Genius
Author: Don Wettrick
Publisher: Dave Burgess Consulting
ISBN: 9780988217621
Category : Education
Languages : en
Pages : 0
Book Description
In Pure Genius, Don Wettrick encourages teachers and administrators to collaborate--with experts, students, and one another--to create interesting, and even life-changing opportunities for learning. By incorporating the concepts Don explains in Pure Genius, you can empower the next generation to be free thinkers who can create new concepts and products that can change the way we live.
Publisher: Dave Burgess Consulting
ISBN: 9780988217621
Category : Education
Languages : en
Pages : 0
Book Description
In Pure Genius, Don Wettrick encourages teachers and administrators to collaborate--with experts, students, and one another--to create interesting, and even life-changing opportunities for learning. By incorporating the concepts Don explains in Pure Genius, you can empower the next generation to be free thinkers who can create new concepts and products that can change the way we live.
What Would Google Do?
Author: Jeff Jarvis
Publisher: Harper Collins
ISBN: 0061709697
Category : Business & Economics
Languages : en
Pages : 290
Book Description
In a book that’s one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys—but also opens up—vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything—from corporations to governments, nations to individuals—must evolve in the Google era. What Would Google Do? is an astonishing, mind-opening book that, in the end, is not about Google. It’s about you.
Publisher: Harper Collins
ISBN: 0061709697
Category : Business & Economics
Languages : en
Pages : 290
Book Description
In a book that’s one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys—but also opens up—vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything—from corporations to governments, nations to individuals—must evolve in the Google era. What Would Google Do? is an astonishing, mind-opening book that, in the end, is not about Google. It’s about you.
Hacking Google for Education
Author: Brad Currie
Publisher:
ISBN: 9780998570501
Category : Education
Languages : en
Pages : 194
Book Description
"Google It" means more than you think. What if you could leverage the full potential of Google for Education? Google Classroom, Google Docs, and Google Apps are changing how we teach, learn and lead, and now more than ever, teachers, principals and district administrators must understand the power and role of Google in their spaces. Google Apps for Education has something for everyone G Suite -- Google Drive, Apps, Docs, Gmail, and all Google Tools -- is changing the landscape of progressive, technology-driven schools at a rapid pace that can be daunting. Google gurus Brad Currie, Billy Krakower, and Scott Rocco slow the pace and simplify the jargon with their all-in-one blueprint for everything you need to know about Google and how to use it at the classroom, school and district levels. If you could do more with Google than search, what would it be? Would you use Google Hangouts to connect students to cultures around the world? Would you finally achieve a paperless workflow with Classroom? Would you inform and engage stakeholders district wide through Blogger? Now, you can say Yes to all of these, because Currie, Krakower, and Rocco remove the limits in Hacking Google for Education, giving you 99 Hacks in 33 chapters, covering Google in a unique way that benefits all stakeholders. You don't have to Google it Learn about these tools inside Hacking Google for Education: Chrome Browser Forms Google Cardboard Sheets Slides Extensions Google Maps and many more Google Apps for Education The Formula makes it easy The 11th book in the Hack Learning Series, Hacking Google for Education provides What You Can Do Tomorrow answers for every question you have about leveraging the power of Google tools for your classroom, school and district. Read Now ... Google Tomorrow Grab your copy today, and start Hacking Google for Education.
Publisher:
ISBN: 9780998570501
Category : Education
Languages : en
Pages : 194
Book Description
"Google It" means more than you think. What if you could leverage the full potential of Google for Education? Google Classroom, Google Docs, and Google Apps are changing how we teach, learn and lead, and now more than ever, teachers, principals and district administrators must understand the power and role of Google in their spaces. Google Apps for Education has something for everyone G Suite -- Google Drive, Apps, Docs, Gmail, and all Google Tools -- is changing the landscape of progressive, technology-driven schools at a rapid pace that can be daunting. Google gurus Brad Currie, Billy Krakower, and Scott Rocco slow the pace and simplify the jargon with their all-in-one blueprint for everything you need to know about Google and how to use it at the classroom, school and district levels. If you could do more with Google than search, what would it be? Would you use Google Hangouts to connect students to cultures around the world? Would you finally achieve a paperless workflow with Classroom? Would you inform and engage stakeholders district wide through Blogger? Now, you can say Yes to all of these, because Currie, Krakower, and Rocco remove the limits in Hacking Google for Education, giving you 99 Hacks in 33 chapters, covering Google in a unique way that benefits all stakeholders. You don't have to Google it Learn about these tools inside Hacking Google for Education: Chrome Browser Forms Google Cardboard Sheets Slides Extensions Google Maps and many more Google Apps for Education The Formula makes it easy The 11th book in the Hack Learning Series, Hacking Google for Education provides What You Can Do Tomorrow answers for every question you have about leveraging the power of Google tools for your classroom, school and district. Read Now ... Google Tomorrow Grab your copy today, and start Hacking Google for Education.
Hack Your Education
Author: Jonathan Fritzler
Publisher: Createspace Independent Publishing Platform
ISBN: 9781507658666
Category :
Languages : en
Pages : 0
Book Description
Hack Your Education is the ultimate tool for any student who aspires to make their passion their profession and doesn't want to wait until they graduate to get started cultivating their dreams. Jonathan Fritzler spent years, going through the motions of going to school, with the goal to graduate so he could begin his "real life". Finally an epiphany hit him like a truck... literally. On his way to school he was struck by a truck on his moped, and was nearly killed. During his recovery, he began to reevaluate his purpose in life, and ultimately the purpose of his education. He began focusing his school projects toward developing a business plan for an organization called the Aloha Movement Project which led him to getting funding to build a million dollar recording studio in Hawaii. These projects led him to a deep awareness of how powerful Education Energy really is! Now, students and community leaders can experience the Education Energy revolution in their own lives! With Education Energy homework becomes building blocks, teachers become mentors, and the school campus becomes an incubator for students passions to become real world initiatives. Do not waste any more school projects! Harness your Education Energy as a Renewable Resource! Special thanks to contributing authors: Shante Stuart and Jaimy Baek and all the AMPtivists who contributed so much research and support to our non profit!
Publisher: Createspace Independent Publishing Platform
ISBN: 9781507658666
Category :
Languages : en
Pages : 0
Book Description
Hack Your Education is the ultimate tool for any student who aspires to make their passion their profession and doesn't want to wait until they graduate to get started cultivating their dreams. Jonathan Fritzler spent years, going through the motions of going to school, with the goal to graduate so he could begin his "real life". Finally an epiphany hit him like a truck... literally. On his way to school he was struck by a truck on his moped, and was nearly killed. During his recovery, he began to reevaluate his purpose in life, and ultimately the purpose of his education. He began focusing his school projects toward developing a business plan for an organization called the Aloha Movement Project which led him to getting funding to build a million dollar recording studio in Hawaii. These projects led him to a deep awareness of how powerful Education Energy really is! Now, students and community leaders can experience the Education Energy revolution in their own lives! With Education Energy homework becomes building blocks, teachers become mentors, and the school campus becomes an incubator for students passions to become real world initiatives. Do not waste any more school projects! Harness your Education Energy as a Renewable Resource! Special thanks to contributing authors: Shante Stuart and Jaimy Baek and all the AMPtivists who contributed so much research and support to our non profit!
The Hacking of the American Mind
Author: Robert H. Lustig
Publisher: Penguin
ISBN: 1101982586
Category : Science
Languages : en
Pages : 354
Book Description
"Explores how industry has manipulated our most deep-seated survival instincts."—David Perlmutter, MD, Author, #1 New York Times bestseller, Grain Brain and Brain Maker The New York Times–bestselling author of Fat Chance reveals the corporate scheme to sell pleasure, driving the international epidemic of addiction, depression, and chronic disease. While researching the toxic and addictive properties of sugar for his New York Times bestseller Fat Chance, Robert Lustig made an alarming discovery—our pursuit of happiness is being subverted by a culture of addiction and depression from which we may never recover. Dopamine is the “reward” neurotransmitter that tells our brains we want more; yet every substance or behavior that releases dopamine in the extreme leads to addiction. Serotonin is the “contentment” neurotransmitter that tells our brains we don’t need any more; yet its deficiency leads to depression. Ideally, both are in optimal supply. Yet dopamine evolved to overwhelm serotonin—because our ancestors were more likely to survive if they were constantly motivated—with the result that constant desire can chemically destroy our ability to feel happiness, while sending us down the slippery slope to addiction. In the last forty years, government legislation and subsidies have promoted ever-available temptation (sugar, drugs, social media, porn) combined with constant stress (work, home, money, Internet), with the end result of an unprecedented epidemic of addiction, anxiety, depression, and chronic disease. And with the advent of neuromarketing, corporate America has successfully imprisoned us in an endless loop of desire and consumption from which there is no obvious escape. With his customary wit and incisiveness, Lustig not only reveals the science that drives these states of mind, he points his finger directly at the corporations that helped create this mess, and the government actors who facilitated it, and he offers solutions we can all use in the pursuit of happiness, even in the face of overwhelming opposition. Always fearless and provocative, Lustig marshals a call to action, with seminal implications for our health, our well-being, and our culture.
Publisher: Penguin
ISBN: 1101982586
Category : Science
Languages : en
Pages : 354
Book Description
"Explores how industry has manipulated our most deep-seated survival instincts."—David Perlmutter, MD, Author, #1 New York Times bestseller, Grain Brain and Brain Maker The New York Times–bestselling author of Fat Chance reveals the corporate scheme to sell pleasure, driving the international epidemic of addiction, depression, and chronic disease. While researching the toxic and addictive properties of sugar for his New York Times bestseller Fat Chance, Robert Lustig made an alarming discovery—our pursuit of happiness is being subverted by a culture of addiction and depression from which we may never recover. Dopamine is the “reward” neurotransmitter that tells our brains we want more; yet every substance or behavior that releases dopamine in the extreme leads to addiction. Serotonin is the “contentment” neurotransmitter that tells our brains we don’t need any more; yet its deficiency leads to depression. Ideally, both are in optimal supply. Yet dopamine evolved to overwhelm serotonin—because our ancestors were more likely to survive if they were constantly motivated—with the result that constant desire can chemically destroy our ability to feel happiness, while sending us down the slippery slope to addiction. In the last forty years, government legislation and subsidies have promoted ever-available temptation (sugar, drugs, social media, porn) combined with constant stress (work, home, money, Internet), with the end result of an unprecedented epidemic of addiction, anxiety, depression, and chronic disease. And with the advent of neuromarketing, corporate America has successfully imprisoned us in an endless loop of desire and consumption from which there is no obvious escape. With his customary wit and incisiveness, Lustig not only reveals the science that drives these states of mind, he points his finger directly at the corporations that helped create this mess, and the government actors who facilitated it, and he offers solutions we can all use in the pursuit of happiness, even in the face of overwhelming opposition. Always fearless and provocative, Lustig marshals a call to action, with seminal implications for our health, our well-being, and our culture.