Author: John Middleton
Publisher: Thorogood Publishing
ISBN: 1854183869
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
Evaluates thought-leaders in e-commerce. This book explores the impact and significance of e-business as illustrated by the work and thinking of a number of key players in the field. Its aim is to be a guide for business people who are looking to make optimal and profitable use of e-business, as well as to students.
Author: John Middleton
Publisher:
ISBN: 9788130906997
Category :
Languages : en
Pages :
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Book Description
Author: Michael Miller
Publisher: John Wiley & Sons
ISBN: 0470242043
Category : Computers
Languages : en
Pages : 341
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Book Description
This book focuses on today's most successful online marketers, with up-to-date information and advice on current online marketing trends. It includes 25 interviews with today's top Internet marketers -- email marketers, web marketers, advertising executives, and the like. The book details the inside story of how these marketing heroes achieved their success, tips and advice on how to be more successful marketing online, and it covers all aspects of online marketing including: Search engine marketing and optimization, Online advertising, Online retailing, Online merchandising, Email marketing, Website promotion, Online public relations, Blog marketing, Direct response copywriting, and Affiliate marketing.
Author: Geoffrey Sampson
Publisher: BCS, The Chartered Institute
ISBN: 1902505891
Category : Business & Economics
Languages : en
Pages : 280
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Book Description
This text is an invaluable source of information for anybody setting up a new business or managing an existing business, as well as those studying IT or business studies, or managing the delivery of an IT service to new or established e-business customers.
Author: Paul Harmon
Publisher: Morgan Kaufmann
ISBN: 9781558606654
Category : Business & Economics
Languages : en
Pages : 308
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Book Description
E-business is much more than e-commerce. Companies can spend millions of pounds developing online retail outlets without altering their organization or procedures. This text introduces managers to the nature and scope of this change.
Author: Ian Wallis
Publisher: Crimson Publishing
ISBN: 1780590903
Category : Business & Economics
Languages : en
Pages : 251
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Book Description
Business Gurus is an essential introduction to business and leadership thinking. A must-read for anyone working in or studying business, Business Gurus explains simply and clearly the most important elements from the world's most influential leadership and management thinkers. All major gurus, both past and present, are featured including: Michael Porter, Tom Peters, Peter Drucker, Michael Gerber, Peter Senge, Jim Collins, Ken Blanchard, Charles Handy, Richard Koch, John Kotter, Richardo Semler, Stephen Covey, Seth Godin and many more. For each of these Gurus, the book explains their background, the main theories for which they are known, the context for these theories, and how they compare to other business thinking. Crucially the book also looks at how each theory works in practise.
Author: Julie Lewthwaite
Publisher: Thorogood Publishing
ISBN: 185418332X
Category : Business & Economics
Languages : en
Pages : 354
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Book Description
Absolutely everybody in all types of organizations--business, professional, governmental, academic--has to make the critical leap to managing people for the first time. There are countless books on managing people but very little written from the perspective of the novice, someone faced with the daunting task of changing from following instructions to giving them. First published by Pitman, the book instantly caught on and was widely adopted in businesses and in particular the public sector. It has now been fully updated and revise to reflect recent changes theory and practice.
Author: Josh B. Dolin
Publisher: Josh Dolin
ISBN: 0962433381
Category : Business & Economics
Languages : en
Pages : 156
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Book Description
Web marketing and design expert Josh Dolin relates all the information you need to use the internet to enhance your business in his new book, The Web Guru Guide. Not only will you learn how to build a creative website designed to attract customers to your business, you will also discover how to put your website at the top of the list of major search engines like Google and Yahoo. Find out how to use Facebook, Twitter, and other social networking sites to advertise and promote your business. Learn to link with related businesses and respected marketing sites to further your success. If you want to enhance your business presence on the internet than this is the book for you!
Author: Ralph Tiffin
Publisher: Thorogood Publishing
ISBN: 1854183095
Category : Accounting
Languages : en
Pages : 330
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Book Description
Understanding finance and applying techniques for financial control are essential for successful management, yet in many cases key financial and accounting tools are either unknown or unsuccessfully applied. This Desktop Guide provides a clear, practical guide to all aspects of accountancy, financial and business literacy for English companies.
Author: Phil M. Jones
Publisher: John Wiley & Sons
ISBN: 1119473454
Category : Business & Economics
Languages : en
Pages : 183
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Book Description
The sales guide for non-sales professionals Exactly How to Sell walks you through a tried and true process that draws on time tested methods that are designed to attract and keep more customers. No matter what you are selling (yourself, your product or your services) this simple read is certain to provide you actionable strategies to deliver you more of the sales results you are looking for. Inside, Phil M. Jones writes from experience and explains how to get more customers and keep them all happy—while they’re spending more money, more often. Using simple, practical, and easy-to-implement methods in line with the modern business landscape, Phil educates and guides you, giving you the confidence you need to develop the skills you need to win more business. Boost your salesmanship to support your core profession Create intent in a buyer and scenarios where everybody wins Choose your words wisely and present like a pro Overcome the indecision in your customers and close more sales Manage your customer base and have them coming back for more If you want to up your sales game, Exactly How to Sell shows you how.
