Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape PDF Download
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Author: Miguélez-Juan, Blanca
Publisher: IGI Global
ISBN: 1668439727
Category : Business & Economics
Languages : en
Pages : 463
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Book Description
In a globalized world full of noise, brands are constantly launching messages through different channels. For the last two decades, brands, marketers, and creatives have faced the difficult task of reaching those individuals who do not want to watch or listen to what they are trying to tell them. By producing fewer ads or making them louder or more striking, more brands and communications professionals are not going to get those people to pay more attention to their messages; they will only want to avoid advertising in all media. The Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape provides a theoretical, reflective, and empirical perspective on branded content and branded entertainment in relation to audience engagement. It reviews different cases about branded content to address the dramatic change that brands and conventional advertising are facing short term. Covering topics such as branded content measurement tools, digital entertainment culture, and government storytelling, this major reference work is an excellent resource for marketers, advertising agencies, brand managers, business leaders and managers, communications professionals, government officials, non-profit organizations, students and educators of higher education, academic libraries, researchers, and academicians.
Author: Miguélez-Juan, Blanca
Publisher: IGI Global
ISBN: 1668439727
Category : Business & Economics
Languages : en
Pages : 463
Get Book Here
Book Description
In a globalized world full of noise, brands are constantly launching messages through different channels. For the last two decades, brands, marketers, and creatives have faced the difficult task of reaching those individuals who do not want to watch or listen to what they are trying to tell them. By producing fewer ads or making them louder or more striking, more brands and communications professionals are not going to get those people to pay more attention to their messages; they will only want to avoid advertising in all media. The Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape provides a theoretical, reflective, and empirical perspective on branded content and branded entertainment in relation to audience engagement. It reviews different cases about branded content to address the dramatic change that brands and conventional advertising are facing short term. Covering topics such as branded content measurement tools, digital entertainment culture, and government storytelling, this major reference work is an excellent resource for marketers, advertising agencies, brand managers, business leaders and managers, communications professionals, government officials, non-profit organizations, students and educators of higher education, academic libraries, researchers, and academicians.
Author: Javier de Santiago-Guervós
Publisher: Routledge
ISBN: 1351590219
Category : Foreign Language Study
Languages : en
Pages : 311
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Book Description
Lingüística textual y enseñanza del español LE/L2 ofrece una visión de conjunto teórico-práctica y actualizada de la Lingüística textual aplicada a la enseñanza del español como lengua extranjera y/o segunda, destinada especialmente a estudiantes graduados y a profesores en formación nativos y no nativos. El volumen, escrito por un elenco internacional de profesores-investigadores, presenta una visión actualizada y práctica de los géneros textuales más frecuentes en programaciones universitarias. Enmarcado por una síntesis actualizada de estudios e investigaciones en lingüística aplicada que recorre distintas perspectivas teóricas y metodológicas, recoge datos y propuestas procedentes de aulas de aprendizaje de español de distintos contextos internacionales. Su principal propósito es suscitar la reflexión teórico-práctica sobre los géneros discursivos y su papel en el aula, y ofrecer una descripción pormenorizada de los mismos para proporcionar al profesorado en formación, nativo y no nativo, recursos prácticos y propuestas didácticas que ejemplifican y guían de manera razonada cómo llevar al aula los distintos géneros textuales. Características principales: • Amplitud de aspectos de la lingüística textual y géneros discursivos abordados enteramente para el español LE/L2 y en español. • Estructuración homogénea de los capítulos que facilita la lectura y da coherencia al conjunto. Atención a géneros escritos y orales desde una perspectiva teórico-práctica que puede inspirar nuevas investigaciones. Atención a la diversidad geolectal del español, a los contextos en que este es L2 (Europa, EEUU) y a la de sus aprendices (hablantes de herencia, L2, LE). Orientado a la aplicación práctica y docente en la clase de L2/LE, cada capítulo dedicado a un género incluye consejos, pautas o actividades para el aula. Incluye temática actual en lingüística textual y aprendizaje de lenguas: escritura académica, divulgación científica, textos jurídicos, aprendizaje mediado por ordenador o el lenguaje de las redes. Capítulos bien fundamentados teórica y bibliográficamente, con sólido respaldo de datos empíricos procedentes de corpus, bien contextualizados. Aborda los aspectos teóricos tradicionales relativos al estudio de la tipología textual y los desafíos metodológicos que afronta el profesor al llevar al aula los distintos géneros discursivos. La presente obra presenta, en un solo volumen, una visión actualizada y práctica de los tipos textuales y géneros discursivos de uso más frecuente desde una perspectiva teórico-práctica: presentación, descripción y puesta en práctica es un esquema de trabajo directo y enormemente útil para su aplicación en el aula. El ámbito internacional en el que se mueven los autores le da una amplitud nunca antes recogida en una obra de lingüística textual. Todo ello hace de Lingüística textual y enseñanza del español LE/L2 una obra de consulta obligada para docentes de español como LE/L2, para estudiantes graduados y formadores de profesores, así como para cualquier persona que desee adquirir una perspectiva actual sobre lingüística textual, géneros discursivos y enseñanza e investigación en español nativo y no nativo.
Author: Alejandro Buitrago, Eva Navarro y Agustín García Matilla
Publisher: Editorial GEDISA
ISBN: 8416572011
Category : Language Arts & Disciplines
Languages : en
Pages : 192
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Book Description
Este libro recoge los testimonios de los profesionales de la comunicación sobre un asunto de máxima actualidad y da algunas respuestas a preguntas tales sobre: ¿Cómo enfocar las múltiples alfabetizaciones necesarias para reforzar la formación de una ciudadanía más educada? ¿En qué competencias deberíamos formar a los ciudadanos? ¿Cuáles son los principales contenidos que los profesionales de la comunicación deberían conocer? ¿Cómo renovar unas metodologías docentes obsoletas que no se corresponden con las exigencias del actual universo transmedia?
Author: James Braga
Publisher: Multnomah
ISBN: 0307568695
Category : Religion
Languages : en
Pages : 322
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Book Description
Give Your Best Sermon Ever—Every Time Newly edited for today’s readers, this time-tested book combines recognized public speaking techniques with proven theories of preaching to equip you for the pulpit. Author James Braga provides pastors and message-givers anywhere in ministry with logical, step-by-step guidance to preparing and delivering effective sermons. Each chapter thoroughly defines and describes each critical component of a sermon, from the introduction to illustrations and the conclusion. 35th Anniversary Edition - Updated for the 21st Century! A How-To That Delivers Since 1969, How to Prepare Bible Messages has been a pastor’s most trusted source for preparing and delivering sermons that change lives. And for good reason. James Braga’s clear and logical method combines effective techniques for public speaking with time-tested theories of teaching. His instructions are so simple even a novice can follow them. From the title to the conclusion and the lessons in between, Braga leaves no question unanswered. How to Prepare Bible Messages is a recognized classic—and your key to powerfully conveying God’s Word to a hungry people! Story Behind the Book When this book was originally published in 1969, James Braga understood that in order for God’s Word to impact His sheep in a life-changing way, the messenger had to do his job exceedingly well. Now, more than thirty years later, the guidance Braga provides pastors, youth leaders, and speakers of all kinds for preparing and delivering effective Bible messages stands stronger than ever. Time-tested and true, his words provide insight, guidance, and tangible steps for answering God’s call to deliver His message with excellence.
Author: Joe Kutchera
Publisher:
ISBN: 9780981986982
Category : Hispanic American consumers
Languages : en
Pages : 0
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Book Description
An amazing convergence is happening in marketing today: the growth of the U. S. Hispanic population and the growth of digital media. Hispanics increasingly use the internet to keep in touch with family and friends, anywhere in the world. They search for product information. They compare prices, print coupons, and shop online.Joe Kutchera outlines the issues that your company needs to understand in order to successfully cater to Hispanic consumers online, including shopping behavior, social networks, translation, localization, and emerging mobile platforms. In addition, the author illustrates how marketers can grow their businesses virtually to reach Spanish-speakers in Latin America.Case studies in the book detail the experiences of Best Buy, Amereican Family Insurance, H&R Block, Ford Motor Company, Lexicon Marketing, and Monster.
Author: Osho
Publisher: Macmillan
ISBN: 9780312117337
Category : Body, Mind & Spirit
Languages : en
Pages : 196
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Book Description
Osho Zen Tarot, from the #1 bestselling mystic and spiritual author Osho! When life seems to be full of doubt and uncertainty we tend to look for a source of inspiration: what will happen in the future? What about my health, the children? What will happen if I make this decision and not that one? This is how the traditional tarot is often used, to satisfy a longing to know about the past and future. The Osho Zen Tarot focuses instead on gaining an understanding of the here and now. It is a system based on the wisdom of Zen, a wisdom that says events in the outer world simply reflect in the outer world simply reflect our own thoughts and feelings, even though we ourselves might be unclear about what those thoughts and feelings are. So it helps us to turn our attention away from outside events so we can find a new clarity of understanding in our innermost hearts. The conditions and states of mind portrayed by the contemporary images on the cards are all shown as being essentially transitional and transformative. The text in the accompanying book helps to interpret and understand the images in the simple, straightforward and down to earth language of Zen.
Author: David A. Patterson
Publisher:
ISBN: 9780999249109
Category : Assembly languages (Electronic computers)
Languages : en
Pages :
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Book Description
Author: Michelle Poler
Publisher: Sourcebooks, Inc.
ISBN: 1492688908
Category : Self-Help
Languages : en
Pages : 186
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Book Description
Are you ready to break free from the grip of fear and embark on a journey of personal growth and empowerment? For readers of motivational books like Daring Greatly and Girl, Wash Your Face, this growth mindset personal development book from acclaimed speaker and influencer, Michelle Poler, will help you push out of your comfort zone and find authentic happiness. With a captivating blend of vulnerability, humor, and actionable insights, Michelle shares her story of conquering 100 fears in 100 days and provides a roadmap to help you navigate the uncharted territories of your fears. From public speaking and taking risks to facing rejection and embracing vulnerability, Hello, Fears equips you with the tools and mindset needed to set life-changing goals, embrace courage, and live a life without limits. Learn how to identify and understand your fears, uncovering their root causes Discover proven techniques to step out of your comfort zone and face challenges with confidence Overcome the fear of failure and transform setbacks into stepping stones for success Embrace vulnerability and build authentic connections in your personal and professional life Cultivate resilience and adaptability in the face of uncertainty and change Develop a growth mindset and harness fear as a catalyst for personal growth Whether you're struggling with fear in your career, relationships, or personal aspirations, Hello, Fears provides the guidance and motivation you need to break free and live a life driven by courage, resilience, and purpose. Embrace the transformative power of fear and unlock your true potential today!
Author:
Publisher:
ISBN: 9781622701070
Category :
Languages : en
Pages :
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Book Description
The Cal/OSHA Pocket Guide for the Construction Industry is a handy guide for workers, employers, supervisors, and safety personnel. This latest 2011 edition is a quick field reference that summarizes selected safety standards from the California Code of Regulations. The major subject headings are alphabetized and cross-referenced within the text, and it has a detailed index. Spiral bound, 8.5 x 5.5"
Author:
Publisher:
ISBN:
Category : Hispanic Americans
Languages : en
Pages : 182
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Book Description
