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Author: April Cox
Publisher:
ISBN: 9781737557012
Category :
Languages : en
Pages :
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Book Description
Author: April Cox
Publisher:
ISBN: 9781737557012
Category :
Languages : en
Pages :
Get Book Here
Book Description
Author: Chekitan S. Dev
Publisher: Cornell University Press
ISBN: 0801465265
Category : Business & Economics
Languages : en
Pages : 191
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Book Description
In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise. Not only has it become the chief means of attracting customers, it has, more broadly, become the chief organizing principle for most hospitality organizations. The never-ending quest for market share follows trend after trend, from offering ever more elaborate and sophisticated amenities to the use of social media as a marketing tool—all driven by the preeminence of the brand. Chekitan S. Dev’s award-winning research has appeared in leading journals including Cornell Hospitality Quarterly, Journal of Marketing, and Harvard Business Review. He is the recipient of several major hospitality research and teaching awards. A former corporate executive with Oberoi Hotels & Resorts, he has served corporate, government, education, advisory, and private equity clients in more than forty countries as consultant, seminar leader, keynote speaker and expert witness. Hospitality Branding brings together the most important insights from the author’s many years of research and experience, all in a single, affordably priced volume (available in both print and eBook formats). Skillfully blending the knowledge of recent history, the wisdom of cutting-edge research, and promise of future trends, this book offers hospitality organizations the advice they need to survive and thrive in today’s competitive global business environment.
Author: Kathryn Le Veque
Publisher: Createspace Independent Publishing Platform
ISBN: 9781546935933
Category : Great Britain
Languages : en
Pages : 420
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Book Description
1066 A.D. - Discover the origins of the original de Wolfe pack, led by the man known as WARWOLFE. Before the Duke of Normandy conquered England, a legend arose. A man so fierce, so brave, and so noble, that the mere whisper of his name could strike both fear and admiration into the hearts of all men. That name is Warwolfe. Gaetan de Wolfe is this man. A legend from a family of legends, the greatest de Wolfe warrior arises as William the Conqueror sets foot in England to claim what he believes is his birthright. Gaetan brings with him nine of the fiercest knights the realm has ever seen, plowing their way into the English countryside, forging their legacies at the Battle of Hastings. But when one of Gaetan's men is kidnapped by the rogue brother of the Earl of Mercia, Gaetan refuses to let his man go. His loyalty to his men is above all. A rescue mission of epic proportions begins. Guiding the original de Wolfe Pack on this task into deadly enemy territory is a lady warrior known as Ghislaine of Mercia. The sister of the man who kidnapped Gaetan's knight, her loyalties are torn. Wary of the big Norman knight with the fierce manner, her attraction to Gaetan is nonetheless undeniable. There is a spark between them that refuses to die. Together, Gaetan and Ghislaine embark on a dangerous adventure where myths are revealed, loyalties are tested, and where a growing passion between them becomes all-consuming. Live the legend.
Author: Mandi Lynn
Publisher:
ISBN: 9781732555761
Category :
Languages : en
Pages : 375
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Book Description
In 14th century France, Aida is accused of being a witch when the Black Death wipes through her village. Abandoned by her family, she is surrounded by death and disease, but when a woman who may actually be a witch tells her how to cure the plague, it may mean uncovering a dark magic.
Author: Francis Buttle
Publisher: Taylor & Francis
ISBN: 1317403495
Category : Business & Economics
Languages : en
Pages : 435
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Book Description
This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities. This 3rd Edition has been updated to include: Coverage of hot topics such as use of technology and social media, power of the consumer and effect on decision making, innovations in product design and packaging, ethical marketing and sustainability marketing Updated online resources including: power point slides, test bank of questions, web links and additional case studies New and updated international case studies looking at a broad range of hospitality settings such as restaurants, cafes and hotels New discussion questions to consolidate student learning at the end of each chapter.
Author: Jace Kovacevich
Publisher: Misfit Media Incorporated
ISBN: 9780578751290
Category :
Languages : en
Pages : 136
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Book Description
WHO ARE THE NEW "RAINMAKERS" IN THE RESTAURANT INDUSTRY? They are the owners who are consistently increasing revenue every month, expanding their business, and opening additional locations in new cities regularly. They are the business leaders who challenge the status quo, who adopt and adapt to new and every-changing technology, and who refuse to be average. And what's amazing is... They are doing all of this without overworking, breaking the bank on marketing gimmicks, or taking out business loans There's so much out there on the topic of restaurant growth techniques that it can be quite overwhelming... Misfit Marketing For Restaurants is a book for those who want more out of their restaurant and are looking to make a dent in the food and beverage universe. After servicing over 250 restaurant concepts across the globe and helping these businesses to acquire guests through their digital marketing strategies, Brett Linkletter and Jace Kovacevich, founders of Misfit Media, have gained unparalleled insight in the restaurant marketing space. They have been named "Top Performing Local Business Agency" by Manychat, have received 2 published Facebook((TM)) Business case studies, and have become wildly famous for their unique approach to guest acquisition and retention through what they call "Omnichannel Chat Marketing". To be a true "Misfit" means to do things differently; Brett and Jace embrace this concept to their core. After reading this book, you will learn the framework of developing a digital marketing machine that will not only help your restaurant acquire guests but will also keep them coming back. You will also learn: How to generate consistent, trackable, predictable revenue every month from social media, regardless of your following. Key tools and metrics used to measure how much guests spend per visit down to the dollar. 8 real-life case studies of restaurants executing these strategies and seeing extraordinary success. Whether you are a restaurant owner who is struggling to see results from your marketing strategy or you are already seeing success but are looking to take your business further and expand, this book will provide you with the know-how knowledge and extensive toolset to elevate your growth!
Author: Kipp Bodnar
Publisher: John Wiley & Sons
ISBN: 1118214307
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.
Author: Disney Institute
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 212
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Book Description
Foreword by Michael D. Eisner. All organisations drive towards the same goal - how best to serve their customers. Walt Disney World has always enjoyed a reputation as a company that set the benchmark for outstanding business practices. Now, for the first time, one critical element of the method behind the magic is revealed: that of quality service. Here, their proven principles and processes are fully outlined, to help your organisation focus its vision and assemble its infrastructure to deliver exceptional customer service.
Author: Scott Dacko
Publisher: Oxford University Press, USA
ISBN: 0199285993
Category : Business & Economics
Languages : en
Pages : 660
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Book Description
This advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about the theory and practice of marketing. With over 1,000 entries ranging in length and depth, it is the ideal reference guide for researchers, directors, managers, and anyone studying marketing for a professional or academic qualification.
Author: Dr. Peter Keller
Publisher: Erich Schmidt Verlag GmbH & Co KG
ISBN: 9783503097241
Category : Tourism
Languages : en
Pages : 276
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Book Description
