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Author: Kimberly Mair
Publisher: McGill-Queen's Press - MQUP
ISBN: 0773598758
Category : Social Science
Languages : en
Pages : 382
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Book Description
The violent operations performed in the 1970s by West German urban guerrillas – such as the Red Army Faction (RAF) – were so vivid and incomprehensible that it seemed to be more urgent to produce spectacle than to be politically successful. In Guerrilla Aesthetics, Kimberly Mair challenges the assumption that these guerrillas sought to realize specific political goals. Instead, she tracks the guerrilla fighters’ plunge into an avant-garde-inspired negativity that rejected rationality and provoked the state. Focusing on the Red Decade of 1967 to 1977, which was characterized not only by terrorism and police brutality but also by counterculture aesthetics, Mair draws from archives, grey literatures, popular culture, art, and memorial and curatorial practices to explore the sensorial aspects of guerrilla communications performed by the RAF, as well as the 2nd of June Movement and the Socialist Patients' Collective. Turning to cultural and artistic responses to the decade and its legacy of raw public feelings, Mair also examines works by Eleanor Antin, Erin Cosgrove, Christoph Draeger, Bruce LaBruce, Gerhard Richter, and others. Reconsidering an enigmatic period in the history of terrorism, Guerrilla Aesthetics innovatively engages with the inherent connections between violence, performance, the senses, and memory.
Author: Derek Murphy
Publisher: Createspace Independent Publishing Platform
ISBN: 9781542722414
Category :
Languages : en
Pages : 152
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Book Description
TRAIN THE INTERNET TO SELL BOOKS FOR YOU Book marketing doesn't need to be an exhausting hamster wheel of promotion and publicity. Put your book sales on autopilot... so you can focus on writing your next bestseller. FAST AND EFFECTIVE BOOK MARKETING This book is a crash course on some of the more creative book marketing strategies I've discovered in my first year of publishing fiction. It will provide simple, actionable, measurable steps to publishing a high quality book quickly, doing only as much marketing as is necessary to launch your book like a rock star, and keep it selling enough to support you while you write another. I only mention the things I actually use, that I know work, and ignore options that don't get results. We'll discuss paid advertising, release strategies, pricing and pre-orders, book giveaways, how to target your audience, viral exposure and press coverage, marketing hacks, and how to reach your first $1000 on Kindle. LAUNCH BIG EVEN IF YOU'RE STARTING SMALL Guerrilla is a style of warfare intended to surprise and harass enemies. It can also mean using unconventional and usually inexpensive means to generate interest or raise concern among the public. That's basically how I'll use it: book marketing strategies from the trenches to help you win the publishing war. However, instead of "surprise and harass" I will focus on "surprise and delight." First you need to show up and get in front of the right people. Then you need to surprise and delight them. You need to be remarkable enough to be noticed. Few authors are using these strategies (yet) so it's relatively easy to outrank your competition, get more visibility and reach new readers.
Author: Jay Conrad Levinson
Publisher: Morgan James Publishing
ISBN: 1600377599
Category : Language Arts & Disciplines
Languages : en
Pages : 253
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Book Description
Build your career as a successful author with this proven, no-nonsense guide to marketing your own books. In today’s competitive publishing marketplace, the battle begins before a new book even hits the shelves. An author needs to deploy every weapon in their marketing arsenal to get ahead of the competition. Guerrilla Marketing for Writers is packed with proven insights and advice, it details a hundred “Classified secrets” that will help authors sell their work before and after it’s published. Having sold over twenty-one million of his own Guerilla Marketing books, Jay Conrad Levinson has mastered the art of connecting with readers and booksellers. Now he shares his practical low-cost and no-cost marketing techniques to help authors design their own powerful strategy for strengthening their proposals, promoting their books, and maximizing their sales.
Author: Wesley Avila
Publisher: Ten Speed Press
ISBN: 0399578633
Category : Cooking
Languages : en
Pages : 274
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Book Description
The definitive word on tacos from native Angeleno Wes Avila, who draws on his Mexican heritage as well as his time in the kitchens of some of the world's best restaurants to create taco perfection. In a town overrun with taco trucks, Wes Avila's Guerrilla Tacos has managed to win almost every accolade there is, from being crowned Best Taco Truck by LA Weekly to being called one of the best things to eat in Los Angeles by legendary food critic Jonathan Gold. Avila's approach stands out in a crowded field because it's unique: the 50 base recipes in this book are grounded in authenticity but never tied down to tradition. Wes uses ingredients like kurobata sausage and sea urchin, but his bestselling taco is made from the humble sweet potato. From basic building blocks to how to balance flavor and texture, with comic-inspired illustrations and stories throughout, Guerrilla Tacos is the final word on tacos from the streets of L.A.
Author: Alexander L. Fattal
Publisher: University of Chicago Press
ISBN: 022659064X
Category : Social Science
Languages : en
Pages : 325
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Book Description
Brand warfare is real. Guerrilla Marketing details the Colombian government’s efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged and postconflict futures are imagined in Colombia. This layered case study illuminates a larger phenomenon: the convergence of marketing and militarism in the twenty-first century. Taking a global view of information warfare, Guerrilla Marketing combines archival research and extensive fieldwork not just with the Colombian Ministry of Defense and former rebel communities, but also with political exiles in Sweden and peace negotiators in Havana. Throughout, Fattal deftly intertwines insights into the modern surveillance state, peace and conflict studies, and humanitarian interventions, on one hand, with critical engagements with marketing, consumer culture, and late capitalism on the other. The result is a powerful analysis of the intersection of conflict and consumerism in a world where governance is increasingly structured by brand ideology and wars sold as humanitarian interventions. Full of rich, unforgettable ethnographic stories, Guerrilla Marketing is a stunning and troubling analysis of the mediation of global conflict.
Author: Jay Conrad Levinson
Publisher: Houghton Mifflin Harcourt
ISBN: 9780395502204
Category : Business & Economics
Languages : en
Pages : 212
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Book Description
At a time when millions of small businesses are flourishing, here is the optimum plan of attack for businesses that want to cash in on the high profits and low costs of guerrilla marketing.
Author: Kimberly Mair
Publisher: McGill-Queen's Press - MQUP
ISBN: 0773598758
Category : Social Science
Languages : en
Pages : 382
Get Book Here
Book Description
The violent operations performed in the 1970s by West German urban guerrillas – such as the Red Army Faction (RAF) – were so vivid and incomprehensible that it seemed to be more urgent to produce spectacle than to be politically successful. In Guerrilla Aesthetics, Kimberly Mair challenges the assumption that these guerrillas sought to realize specific political goals. Instead, she tracks the guerrilla fighters’ plunge into an avant-garde-inspired negativity that rejected rationality and provoked the state. Focusing on the Red Decade of 1967 to 1977, which was characterized not only by terrorism and police brutality but also by counterculture aesthetics, Mair draws from archives, grey literatures, popular culture, art, and memorial and curatorial practices to explore the sensorial aspects of guerrilla communications performed by the RAF, as well as the 2nd of June Movement and the Socialist Patients' Collective. Turning to cultural and artistic responses to the decade and its legacy of raw public feelings, Mair also examines works by Eleanor Antin, Erin Cosgrove, Christoph Draeger, Bruce LaBruce, Gerhard Richter, and others. Reconsidering an enigmatic period in the history of terrorism, Guerrilla Aesthetics innovatively engages with the inherent connections between violence, performance, the senses, and memory.
Author: Jay Conrad Levinson
Publisher: John Wiley & Sons
ISBN: 1118040074
Category : Business & Economics
Languages : en
Pages : 372
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Book Description
Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step-by-step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct-mail marketing, winning proposals, and more. Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board of Guerrilla Marketing International and the author or coauthor of more than 30 books, including the bestselling Guerrilla Marketing series. Michael W. McLaughlin (Mill Valley, CA) has been a partner with Deloitte Consulting since 1994.
Author: Warren Brown
Publisher: Lulu.com
ISBN: 0244070644
Category : Fiction
Languages : en
Pages : 188
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Book Description
A novel about a man willing to risk his life to save the world. Independent publishing is facing a new enemy. This new threat to authors, agents and publishers is everywhere. The mega-corporation SWAMP has taken over the world and it is now taking over lives. A legion of assassins are on the hunt for the one person who can stop them, a hero with a vision to save writing and publishing in the world.
Author: Jay Conrad Levinson
Publisher: Morgan James Publishing
ISBN: 160037526X
Category : Business & Economics
Languages : en
Pages : 441
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Book Description
A comprehensive guide to creating low-cost, innovative, and unconventional marketing, featuring real-life stories from seasoned experts. Let thirty-five world-class guerrilla marketing coaches teach you their time-tested tactics and strategies for getting new customers and turning them into your most enthusiastic fans! Here is a taste of what you’re going to learn in Guerrilla Marketing on the Front Lines: Dozens of new high impact strategies for reaching and acquiring new customers . . . even on a shoestring budget Cutting edge online tactics designed to cut through the clutter and dramatically increase your visibility and conversion rates The keys to developing high powered Guerrilla partnerships and affiliate programs that will leverage your time and actually make you money while you sleep Are you ready to turn your own prospects into customers and then into raving fans who will buy from you again, and again, and again? Join us on the Front Lines and get ready to launch your own Guerrilla Marketing Attack!
Author: Joe Drape
Publisher: Macmillan
ISBN: 1429985054
Category : Sports & Recreation
Languages : en
Pages : 313
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Book Description
Joe Drape's Our Boys tells an inspiring portrait of the extraordinary high-school football team whose quest for perfection sustains its hometown in the heartland The football team in Smith Center, Kansas, has won sixty-seven games in a row, the nation's longest high-school winning streak. They have done so by embracing a philosophy of life taught by their legendary coach, Roger Barta: "Respect each other, then learn to love each other and together we are champions." But as they embarked on a quest for a fifth consecutive title in the fall of 2008, they faced a potentially destabilizing transition: the greatest senior class in school history had graduated, and Barta was contemplating retirement after three decades on the sidelines. In Smith Center—population: 1,931—this changing of the guard was seismic. Hours removed from the nearest city, the town revolves around "our boys" in a way that goes to the heart of what America's heartland is today. Joe Drape, a Kansas City native and an award-winning sportswriter for The New York Times, moved his family to Smith Center to discover what makes the team and the town an inspiration even to those who live hundreds of miles away. His stories of the coaches, players, and parents reveal a community fighting to hold on to a way of life that is rich in value, even as its economic fortunes decline. Drape's moving portrait of Coach Barta and the impressive young men of Smith Center is sure to take its place among the more memorable American sports stories of recent years.
