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Guanxi and Business Strategy

Guanxi and Business Strategy PDF Author: Eike A. Langenberg
Publisher: Springer Science & Business Media
ISBN: 3790819565
Category : Business & Economics
Languages : en
Pages : 237

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Book Description
This book examines a topic of paramount importance to those doing business with China: the impact of personal relationships (guanxi) on business affairs. It shows that the commercial utilization of guanxi with suppliers, customers, competitors and authorities yields significant sustainable competitive advantages. Coverage also assesses guanxi-based business strategies in terms of compliance with legal and ethical standards.