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Author: Lomit Patel
Publisher: "O'Reilly Media, Inc."
ISBN: 1492059269
Category : Business & Economics
Languages : en
Pages : 213
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Book Description
How can startups successfully scale customer acquisition and revenue growth with a Lean team? Out-of-the-box acquisition solutions from Facebook, Google, and others provide a good start, but the companies that can tailor those solutions to meet their specific needs, objectives, and goals will come out winners. But that hasn’t been an easy task—until now. With this practical book, author Lomit Patel shows you how to use AI and automation to provide an operational layer atop those acquisition solutions to deliver amazing results for your company. You’ll learn how to adapt, customize, and personalize cross-channel user journeys to help your company attract and retain customers—to usher in the new age of Autonomous Marketing. Learn how AI and automation can support the customer acquisition efforts of a Lean Startup Dive into Customer Acquisition 3.0, an initiative for gaining and retaining customers Explore ways to use AI for marketing purposes Understand the key metrics for determining the growth of your startup Determine the right strategy to foster user acquisition in your company Manage the increased complexity and risk inherent in AI projects
Author: Lomit Patel
Publisher: "O'Reilly Media, Inc."
ISBN: 1492059269
Category : Business & Economics
Languages : en
Pages : 213
Get Book Here
Book Description
How can startups successfully scale customer acquisition and revenue growth with a Lean team? Out-of-the-box acquisition solutions from Facebook, Google, and others provide a good start, but the companies that can tailor those solutions to meet their specific needs, objectives, and goals will come out winners. But that hasn’t been an easy task—until now. With this practical book, author Lomit Patel shows you how to use AI and automation to provide an operational layer atop those acquisition solutions to deliver amazing results for your company. You’ll learn how to adapt, customize, and personalize cross-channel user journeys to help your company attract and retain customers—to usher in the new age of Autonomous Marketing. Learn how AI and automation can support the customer acquisition efforts of a Lean Startup Dive into Customer Acquisition 3.0, an initiative for gaining and retaining customers Explore ways to use AI for marketing purposes Understand the key metrics for determining the growth of your startup Determine the right strategy to foster user acquisition in your company Manage the increased complexity and risk inherent in AI projects
Author: C.X. Cruz
Publisher: C.X. Cruz
ISBN:
Category : Business & Economics
Languages : en
Pages :
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Book Description
The technology industry has fallen in love with artificial intelligence, also known as AI. With applications that range from automated customer service to high-end data services, artificial intelligence is popping up all over the place. You can use AI for everything from “mining” social data, automating customer growth and data collection, to driving customer engagement to optimizing logistics and overall efficiency. In this special report you will learn how to successfully build, grow and expand your business using artificial intelligence. The topics covered are: What AI Can Do for You How to Incorporate AI into Your Business How to Get Started Quickly Taking Your Business to the Next Level with AI 3 Tips to Using AI Successfully Get going now!
Author: Francisco Javier Campos Zabala
Publisher: Apress
ISBN: 9781484296684
Category : Computers
Languages : en
Pages : 0
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Book Description
Leverage the power of Artificial Intelligence (AI) to drive the growth and success of your organization. This book thoroughly explores the reasons why it is so hard to implement AI, and highlights the need to reconcile the motivations and goals of two very different groups of people, business-minded and technical-minded. Divided into four main parts (First Principles, The Why, The What, The How), you'll review case studies and examples from companies that have successfully implemented AI. Part 1 provides a comprehensive overview of the First Principles approach and its basic conventions. Part 2 provides an in-depth look at the current state of AI and why it is increasingly important to businesses of all sizes. Part 3 delves into the key concepts and technologies of AI. Part 4 shares practical guidance and actionable steps for businesses looking to implement AI. Grow Your Business with AI is a must-read for anyone looking to understand and harness the power of AI for business growth and to stay ahead of the curve. What You'll Learn Review the key concepts and technologies of AI, including machine learning, natural language processing, and computer vision Apply the benefits of AI, including increased efficiency, improved decision-making, and new revenue streams in different industries Integrate AI into existing systems and processes. Who This Book Is For Entrepreneurs, business leaders, and professionals looking to leverage the power of AI to drive growth and success for their organizations.
Author: Chahat Aggarwal
Publisher: Business Expert Press
ISBN: 1637420811
Category : Business & Economics
Languages : en
Pages : 202
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Book Description
Open the doors to the world of branding and artificial intelligence, the future of building efficient revenue! Unlike anything else out there, the book is an authentic and lucid representation of what branding is and the role it plays with artificial intelligence in the success of businesses. The book would be singularly profound to entrepreneurs, marketing professionals, brand strategists, students, and anyone aspiring to take a hungry bite out of the knowledge repository built from first-hand experiences of creating a brand from scratch and running it successfully in the digital age. Highlights: Explains in-depth theories, tools, and models explaining the core ingredients of creating a successful brand; Discusses how branding on an organizational and personal level is directly proportional to profit and return on investment along with measuring tools; Includes case studies that dissect successful and unsuccessful marketing strategies of huge brands; Covers the role of AI in branding, with its potential in facilitating companies in achieving their goals through targeted marketing.
Author: Marco Iansiti
Publisher: Harvard Business Press
ISBN: 1633697630
Category : Business & Economics
Languages : en
Pages : 175
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Book Description
"a provocative new book" — The New York Times AI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value. Now with a new preface that explores how the coronavirus crisis compelled organizations such as Massachusetts General Hospital, Verizon, and IKEA to transform themselves with remarkable speed, Marco Iansiti and Karim R. Lakhani show how reinventing the firm around data, analytics, and AI removes traditional constraints on scale, scope, and learning that have restricted business growth for hundreds of years. From Airbnb to Ant Financial, Microsoft to Amazon, research shows how AI-driven processes are vastly more scalable than traditional processes, allow massive scope increase, enabling companies to straddle industry boundaries, and create powerful opportunities for learning—to drive ever more accurate, complex, and sophisticated predictions. When traditional operating constraints are removed, strategy becomes a whole new game, one whose rules and likely outcomes this book will make clear. Iansiti and Lakhani: Present a framework for rethinking business and operating models Explain how "collisions" between AI-driven/digital and traditional/analog firms are reshaping competition, altering the structure of our economy, and forcing traditional companies to rearchitect their operating models Explain the opportunities and risks created by digital firms Describe the new challenges and responsibilities for the leaders of both digital and traditional firms Packed with examples—including many from the most powerful and innovative global, AI-driven competitors—and based on research in hundreds of firms across many sectors, this is your essential guide for rethinking how your firm competes and operates in the era of AI.
Author: Raj Venkatesan
Publisher: Stanford University Press
ISBN: 1503628043
Category : Business & Economics
Languages : en
Pages : 295
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Book Description
This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success—regardless of where their marketing organization is in the process. The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be developing a strategy and plan to implement AI into their marketing toolkit? The opening chapters provide marketing leaders with an overview of what exactly AI is and how is it different than traditional computer science approaches. Venkatesan and Lecinski, then, propose a best-practice, five-stage framework for implementing what they term the "AI Marketing Canvas." Their approach is based on research and interviews they conducted with leading marketers, and offers many tangible examples of what brands are doing at each stage of the AI Marketing Canvas. By way of guidance, Venkatesan and Lecinski provide examples of brands—including Google, Lyft, Ancestry.com, and Coca-Cola—that have successfully woven AI into their marketing strategies. The book concludes with a discussion of important implications for marketing leaders—for your team and culture.
Author: , empreender
Publisher: Editora Bibliomundi
ISBN: 1526045370
Category : Business & Economics
Languages : en
Pages : 36
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Book Description
The technology industry has fallen in love with artificial intelligence, also known as AI.With applications that range from automated customer service to high-end data services, artificial intelligence is popping up all over the place.You can use AI for everything from “mining” social data, automating customer growth and data collection, to driving customer engagement to optimizing logistics and overall efficiency.In this special report you will learn how to successfully build, grow and expand your business using artificial intelligence.
Author: Bernard Marr
Publisher: John Wiley & Sons
ISBN: 1119548985
Category : Business & Economics
Languages : en
Pages : 232
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Book Description
Cyber-solutions to real-world business problems Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made its way into the mainstream business environment. Artificial intelligence and machine learning are cited as the most important modern business trends to drive success. It is used in areas ranging from banking and finance to social media and marketing. This technology continues to provide innovative solutions to businesses of all sizes, sectors and industries. This engaging and topical book explores a wide range of cases illustrating how businesses use AI to boost performance, drive efficiency, analyse market preferences and many others. Best-selling author and renowned AI expert Bernard Marr reveals how machine learning technology is transforming the way companies conduct business. This detailed examination provides an overview of each company, describes the specific problem and explains how AI facilitates resolution. Each case study provides a comprehensive overview, including some technical details as well as key learning summaries: Understand how specific business problems are addressed by innovative machine learning methods Explore how current artificial intelligence applications improve performance and increase efficiency in various situations Expand your knowledge of recent AI advancements in technology Gain insight on the future of AI and its increasing role in business and industry Artificial Intelligence in Practice: How 50 Successful Companies Used Artificial Intelligence to Solve Problems is an insightful and informative exploration of the transformative power of technology in 21st century commerce.
Author: Paul Hawken
Publisher: Simon and Schuster
ISBN: 0671671642
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
The companion volume to the public television series explains what it takes to be a successful entrepreneur.
Author: Cassandra Fenyk
Publisher: Fenyk Enterprises LLC
ISBN:
Category : Business & Economics
Languages : en
Pages : 74
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Book Description
AI Unleashed: Harnessing Artificial Intelligence to Start and Grow Your Business is a comprehensive guide that takes entrepreneurs on a transformative journey into the world of AI. From understanding the potential of AI to implementing it strategically in various aspects of business, this book provides invaluable insights and practical strategies for leveraging AI to achieve success. In this nine-chapter book, readers will explore the fascinating intersection of AI and entrepreneurship. Beginning with an introduction to AI in business, the book dispels common misconceptions and showcases real-world examples of organizations that have harnessed AI to revolutionize their operations. Readers will learn how to identify opportunities for AI integration within their business models and conduct market research to stay ahead of emerging trends. Practical guidance is provided for setting up the necessary infrastructure and acquiring the hardware and software resources to embark on the AI journey. The book delves into the intricacies of building and training AI models, offering readers a solid foundation in understanding different AI models and their applications. Step-by-step instructions are provided for collecting and preparing data for training, and popular AI frameworks and platforms are explored. This book may contain affiliate links. Using these links does not impact the amount that you are charged, but it does allow me to continue to create and offer amazing content and programs. Thank you for your support. With a focus on practical implementation, the book guides entrepreneurs through the process of integrating AI solutions into existing business processes. It covers topics such as enhancing customer experience through AI-powered chatbots and personalization, optimizing operations through automation and predictive analytics, and leveraging AI in marketing and sales for customer segmentation, pricing optimization, and more. As AI continues to evolve, ethical considerations are paramount. The book addresses these concerns, emphasizing the importance of transparency, accountability, and ethical decision-making in AI applications. It also highlights emerging trends and future possibilities, encouraging entrepreneurs to stay informed and adaptable. AI Unleashed is a must-read for business owners, managers, and aspiring entrepreneurs who are eager to leverage AI's transformative power. With its practical approach, real-world examples, and expert guidance, this book equips readers with the knowledge and tools to unlock the potential of AI and drive sustainable growth in their businesses. Embrace the AI revolution and propel your business forward with AI Unleashe
