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Author: Richard Houghton
Publisher: Emerald Group Publishing
ISBN: 1787568830
Category : Business & Economics
Languages : en
Pages : 191
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Book Description
If you are thinking about starting your own consultancy; have started one and hit your first round of growing pains, or are a veteran looking at an exit, this book is for you.
Author: Richard Houghton
Publisher: Emerald Group Publishing
ISBN: 1787568830
Category : Business & Economics
Languages : en
Pages : 191
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Book Description
If you are thinking about starting your own consultancy; have started one and hit your first round of growing pains, or are a veteran looking at an exit, this book is for you.
Author: Jim Stengel
Publisher: Crown Currency
ISBN: 0307720373
Category : Business & Economics
Languages : en
Pages : 338
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Book Description
Ten years of research uncover the secret source of growth and profit … Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term. Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses—as diverse as Method, Red Bull, Lindt, Petrobras, Samsung, Discovery Communications, Visa, Zappos, and Innocent—have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In fact, over the 2000s an investment in these companies—“The Stengel 50”—would have been 400 percent more profitable than an investment in the S&P 500. Grow is based on unprecedented empirical research, inspired (when Stengel was Global Marketing Officer of Procter & Gamble) by a study of companies growing faster than P&G. After leaving P&G in 2008, Stengel designed a new study, in collaboration with global research firm Millward Brown Optimor. This study tracked the connection over a ten year period between financial performance and customer engagement, loyalty and advocacy. Then, in a further investigation of what goes on in the “black box” of the consumer’s mind, Stengel and his team tapped into neuroscience research to look at customer engagement and measure subconscious attitudes to determine whether the top businesses in the Stengel Study were more associated with higher ideals than were others. Grow thus deftly blends timeless truths about human behavior and values into an action framework – how you discover, build, communicate, deliver and evaluate your ideal. Through colorful stories drawn from his fascinating personal experiences and “deep dives” that bring out the true reasons for such successes as the Pampers, HP, Discovery Channel, Jack Daniels and Zappos, Grow unlocks the code for twenty-first century business success.
Author: Stephen J. Hunt
Publisher: John Wiley & Sons
ISBN: 0730399869
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
What does it take to turn an underperforming business into roaring success? Discover how one of Australia’s most successful hotel publicans turned his $100 backyard beer garden into a $100 million pub empire. In his straightforward and down-to-earth Australian style, Stephen J. Hunt outlines the blueprint and frameworks he uses to turn failing and under-performing business into multi-million-dollar successes. Hunt draws on his own dishwasher-to-pub-mogul story to provide readers with an actionable roadmap to formulating an idea, raising money, recruiting employees, fending off competitors, and, eventually, cashing out. You’ll learn how to: turn your passion into profit and assess the right business opportunities for you rebrand (on a budget) to exponentially increase the value of a business develop a bullet-proof team culture that creates loyalty for life negotiate the best price when buying or selling a business pitch to investors using language they understand and value. Whether you’re buying, selling or reinvigorating an online or bricks-and-mortar business, or simply looking to improve your long-term business and career goals, this step-by-step guide shows you how to use simple principles, systems and procedures to quickly (and easily) unlock vast value from any business.
Author: Jeff Walker
Publisher: Hay House, Inc
ISBN: 1401960243
Category : Business & Economics
Languages : en
Pages : 313
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Book Description
From the creator of Product Launch Formula: A new edition of the #1 New York Times best-selling guide that's redefined online marketing and helped countless entrepreneurs make millions. The revised and updated edition of the #1 New York Times bestseller Launch will build your business - fast. Whether you've already got an online business or you're itching to start one, this is a recipe for getting more traction and a fast start. Think about it: What if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? And you could do it no matter how humble your business or budget? Since 1996, Jeff Walker has been creating hugely successful online launches. After bootstrapping his first Internet business from his basement, he quickly developed a process for launching new products and businesses with unprecedented success. And once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that brought in tens of thousands, hundreds of thousands, and even millions of dollars. Whether you have an existing business or you're starting from scratch, this is how you start fast. This formula is how you engineer massive success. Now the question is this: Do you want to start slow, and fade away from there? Or are you ready for a launch that will change the future of your business and your life?
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Category : Insurance
Languages : en
Pages : 708
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Book Description
Author: Nihal Kucuk
Publisher: Balboa Press
ISBN: 1504303881
Category : Self-Help
Languages : en
Pages : 89
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Book Description
Psychologist and author Nihal Kucuk was 27 years old when she experienced her first severe episode of anxiety. Overwhelmed with dread and despair, she did not want to face the world. Kucuk shares how she was forced to look within herself as she vowed to transform her adversity. Her personal quest became her professional mission and her passion for empowering her clients and readers is evident. Live. Learn. Grow. is a masterpiece; combining cutting edge psychological tools and techniques to help you overcome lifes challenges and thrive. It discusses evidence based research and strategies that help you learn how to master your mind and emotions and the significance of exercise, meditation and nutrition. Kucuk communicates that life is not a test run - it is too short to live it just existing. She suggests ways to find meaning and connection in your life and demonstrates that no matter what you are going through, you can have the life you want. If she can do it, anyone can!
Author: Emily Ley
Publisher: Thomas Nelson
ISBN: 1400211336
Category : Self-Help
Languages : en
Pages : 225
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Book Description
From bestselling author and founder of the Simplified® brand of organizational tools for busy women comes Growing Boldly, a how-to book that inspires us to imagine big, plan well, and then gather the equipment and the courage to go out and do. In Growing Boldly, Emily will help you: Believe in who you are and Whose you are . . . and move past the lies and fears holding you back Figure out what makes you tick and own it confidently Gather all your grit, learned lessons, and tools because it's all valuable Imagine the life you dream of and decide how to make it happen Love your people well so that you create a lasting legacy Clear the clutter and cultivate clarity so you can do what matters most Do the hard work without forgetting to feed your soul Growing Boldly is: A thoughtful gift for a friend or family member Perfect for Mother's Day, birthdays, or holidays A let's-get-rolling encouragement incentive for yourself Emily Ley has shown us how to give ourselves grace in Grace, Not Perfection, how to simplify our lives in A Simplified Life, and how to replace busyness with true connection in When Less Becomes More. Now for the first time, Emily draws on her own story of creating a highly successful business--and loving the process--as she teaches us how to move forward in our own vocations and serve others at the same time. This is the start of something good. Get ready to build a life you love.
Author: John Warrillow
Publisher: Penguin
ISBN: 1591845823
Category : Business & Economics
Languages : en
Pages : 177
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Book Description
Run your company. Don’t let it run you. Most business owners started their company because they wanted more freedom—to work on their own schedules, make the kind of money they deserve, and eventually retire on the fruits of their labor. Unfortunately, according to John Warrillow, most owners find that stepping out of the picture is extremely difficult because their business relies too heavily on their personal involvement. Without them, their company—no matter how big or profitable—is essentially worthless. But the good news is that entrepreneurs can take specific steps—no matter what stage a business is in—to create a valuable, sellable company. Warrillow shows exactly what it takes to create a solid business that can thrive long into the future.
Author: Derek Fell
Publisher: Rodale Books
ISBN: 1609618289
Category : Gardening
Languages : en
Pages : 419
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Book Description
What gardeners want most is a bigger and better return on their investment of time and money—maximum yields and superior flavor for edibles, long-lasting blooms for flowers. Derek Fell's Grow This! features expert advice for choosing and growing the top-performing plants (and avoiding the ones that disappoint). Derek Fell has grown hundreds of varieties and annually visits gardens and test plots across America, so he's qualified to guide gardeners to the best of the best—more than 600 vegetable, flower, herb, and lawn grass all-stars. He offers honest feedback about plant performance, even when it contradicts favorable public opinion or a grower's claims. Seed racks may be filled with ‘Kentucky Wonder' snap beans, but he dismisses that variety as too fibrous and needy and instead recommends ‘Blue Lake' beans for tenderness and high yields. Fell's firsthand experience means the difference between choosing plant winners and losers. Packed with insider evaluations from seedsmen, growers, and nursery retailers that readers won't find elsewhere, Derek Fell's Grow This! explains industry lingo and debunks marketing hype to help gardeners select the best-performing plants for all garden conditions and goals.
Author: Donald Miller
Publisher: HarperCollins Leadership
ISBN: 0718033337
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
