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Author: Martin Charter
Publisher: Routledge
ISBN: 1351283065
Category : Business & Economics
Languages : en
Pages : 455
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Book Description
Building on the strengths of the material published in the hugely successful first edition of Greener Marketing, this important new title examines on a global scale the progress of environmental marketing in the 1990s and considers how social issues are increasingly becoming critical factors in how corporations meet the ever-growing demands and expectations of customers. Despite the fact that such issues are increasingly important in marketing activities around the world, it is difficult for practitioners to keep up to date with complex and rapidly changing information and ideas. The purpose of this book is to provide practitioners and academics with best-practice examples and actionable recommendations on how to implement and appraise green marketing activities. It will provide information and ideas for those involved in marketing on how to incorporate environmental and social considerations, as well as providing new perspectives on marketing for environmental managers. To achieve a comprehensive viewpoint, the book is split into three sections. The first sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third provides detailed international case studies. Topics addressed by the global set of contributors include the growing area of products versus services, environmental product development, green marketing alliances, environmental communications, green consumers, eco-tourism and environmental marketing in developing countries. reener Marketing is not only a sequel to the successful first volume, but redefines global progress towards the successful marketing of greener products and services.
Author: Martin Charter
Publisher: Routledge
ISBN: 1351283065
Category : Business & Economics
Languages : en
Pages : 455
Get Book Here
Book Description
Building on the strengths of the material published in the hugely successful first edition of Greener Marketing, this important new title examines on a global scale the progress of environmental marketing in the 1990s and considers how social issues are increasingly becoming critical factors in how corporations meet the ever-growing demands and expectations of customers. Despite the fact that such issues are increasingly important in marketing activities around the world, it is difficult for practitioners to keep up to date with complex and rapidly changing information and ideas. The purpose of this book is to provide practitioners and academics with best-practice examples and actionable recommendations on how to implement and appraise green marketing activities. It will provide information and ideas for those involved in marketing on how to incorporate environmental and social considerations, as well as providing new perspectives on marketing for environmental managers. To achieve a comprehensive viewpoint, the book is split into three sections. The first sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third provides detailed international case studies. Topics addressed by the global set of contributors include the growing area of products versus services, environmental product development, green marketing alliances, environmental communications, green consumers, eco-tourism and environmental marketing in developing countries. reener Marketing is not only a sequel to the successful first volume, but redefines global progress towards the successful marketing of greener products and services.
Author: A. Kakabadse
Publisher: Springer
ISBN: 0230250513
Category : Business & Economics
Languages : en
Pages : 298
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Book Description
Providing an insightful and challenging view of board functioning, governance application and top director interaction with business and the state. Scrutiny of board practice in countries as China, Russia, Turkey and Kazakhstan, establishes as many realities concerning governance and boards as there are nations, cultures, boards and directors.
Author: Bahaaeddin Alareeni
Publisher: Springer Nature
ISBN: 3031559118
Category :
Languages : en
Pages : 538
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Book Description
Author: Mark Haynes Daniell
Publisher: World Scientific
ISBN: 9811265917
Category : Business & Economics
Languages : en
Pages : 530
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Book Description
The successful management of family wealth has always been a challenge, even in the best of times. Requiring a careful balance of both family and financial considerations, the investment of family wealth for both lifetime and legacy purposes has become even more difficult in an increasingly complex world.Family Wealth Management addresses a family's philosophy of wealth, the development and prioritization of goals, and the understanding, structuring and allocation financial assets. In addition, the authors provide clear insights on the specifics of investment management and engaging and educating the family and its members in wealth management.The seven imperatives, which make up the core of the book, serve as both a guide to the critical insights necessary for successful family wealth management, and also serve as a step-by-step process to help families develop and implement their own unique investment strategies, and achieve the full set of their family's related objectives.Comprehensive, practical, and easy to apply, this work can serve as an important reference guide for family members and their wealth managers around the world for this immediate period — and for many years to come.
Author: Information Resources Management Association. International Conference
Publisher: IGI Global
ISBN: 9781878289452
Category : Business & Economics
Languages : en
Pages : 564
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Book Description
This Proceedings contains many research and practical papers dealing with the impact and influence of information technology on the global economy.
Author: Aamir Dawawala
Publisher: GRIN Verlag
ISBN: 3640635744
Category : Business & Economics
Languages : en
Pages : 141
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Book Description
Doctoral Thesis / Dissertation from the year 2009 in the subject Organisation and administration - Miscellaneous, grade: 60, University Of Wales Institute, Cardiff, language: English, abstract: Economic crisis and environmental sustainability are two major concerns the world is facing globally in recent times. Enterprises with their toughest times of economical survival need to pay attention on the environmental problem that is endangering existence. Although they are attempting to strongly hold their corporate social responsibility and aggressively planning Green Initiatives. But in this current time of crisis, unless an initiative does not satisfy their bottom line will have a short term consideration. The study attempts to highlight contemporary solution of Green IT which turns the climate change issue into an area of business opportunity. Typically Green IT adoption is associated as an investment towards acquiring energy efficient hardware devices in data centers to save power and reduce carbon emissions. The paper uncovers Green IT approach of server consolidation; through which enterprises can achieve eco-efficiency that relates to controlling environmental impacts as well as reducing cost of operations. Server consolidation in data centers are proven in the study to be strongly correlated with cost saving business advantages. The correlation analysis done from the survey responses clarifies the general misconception that Green solutions are not always cost driven but can also be cost effective. Out of detailed interviews conducted for the research, it is evident that enterprises are at a slow pace to accept Green IT solutions in UAE as they are not entirely realizing the benefits it derives. Realization of benefits is ambiguous due to the lack of appropriate tools that can quantify benefits gained from implementing Green IT. For the same, the recommendation include a measurement model to signify and provide strong business case showing imperative cost saving values for Green IT approach. The model calculates total operational as well as environmental savings with Green solution implementation in data centers. To further streamline Green IT benefit realization, the study finally recommends Rapid Business Justification process by which organizations can evaluate how Green IT solutions can save power, save cost and ultimately save the environment. The process aims to measure business benefits of Green IT initiative and justify tangible economical value. With the implementation of the process, enterprises will be able to substantiate quantitative business benefits that will encourage adoption of Green solutions aggressively.
Author: Brian Doherty
Publisher: Routledge
ISBN: 113468813X
Category : Political Science
Languages : en
Pages : 302
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Book Description
The 'Western' green movement has grown rapidly in the last three decades: green ministers are in government in several European countries, Greenpeace has millions of paying supporters, and green direct action against roads, GM crops, the WTO and neo-liberalism, have become ubiquitous. The author argues that 'greens' share a common ideological framework but are divided over strategy. Using social movement theory and drawing on research from many countries, he shows how the green movement became more differentiated over time, as groups had to face the task of deciding what kind of action was appropriate. In the breadth of its coverage and its novel focus on the relationship between green ideas and action, this book makes an important contribution to the understanding of green politics.
Author: Michael Lenox
Publisher: Stanford University Press
ISBN: 1503629627
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
Time is of the essence. Climate change looms as a malignant force that will reshape our economy and society for generations to come. If we are going to avoid the worst effects of climate change, we are going to need to effectively "decarbonize" the global economy by 2050. This doesn't mean a modest, or even a drastic, improvement in fuel efficiency standards for automobiles. It means 100 percent of the cars on the road being battery-powered or powered by some other non-carbon-emitting powertrain. It means 100 percent of our global electricity needs being met by renewables and other non-carbon-emitting sources such as nuclear power. It means electrifying the global industrials sector and replacing carbon-intensive chemical processes with green alternatives, eliminating scope-one emissions—emissions in production—across all industries, particularly steel, cement, petrochemicals, which are the backbone of the global economy. It means sustainable farming while still feeding a growing global population. Responding to the existential threat of climate change, Michael Lenox and Rebecca Duff propose a radical reconfiguration of the industries contributing the most, and most harmfully, to this planetary crisis. Disruptive innovation and a particular calibration of industry dynamics will be key to this change. The authors analyze precisely what this might look like for specific sectors of the world economy—ranging from agriculture to industrials and building, energy, and transportation—and examine the possible challenges and obstacles to introducing a paradigm shift in each one. With regards to existent business practices and products, how much and what kind of transformation can be achieved? The authors assert that markets are critical to achieving the needed change, and that they operate within a larger scale of institutional rules and norms. Lenox and Duff conclude with an analysis of policy interventions and strategies that could move us toward clean tech and decarbonization by 2050.
Author: Dr Dorothy Maxwell
Publisher: Do Sustainability
ISBN: 1910174459
Category : Business & Economics
Languages : en
Pages : 97
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Book Description
Companies that will succeed in the long-term are integrating natural and social capital into their business model now. Natural capital, the resources and critical support services nature provides, underpins our entire global economy. Yet despite its vast social and economic value, the many benefits of natural capital are often assumed to be 'free'. The future shock for business is the potential for profit to be wiped out as natural capital is internalized through regulation and markets. Freshwater, forests and biodiversity are being consumed at an alarming rate, and critical support systems such as the ability to regulate climate are failing. As these and other sustainability challenges develop, businesses and their investors need to understand their role in maintaining natural capital and their natural capital risks and opportunities. The language of finance provides a useful approach for communicating trade-offs and prioritizing sustainability at CFO, CEO and board level: companies who 'future-proof' now will position themselves to thrive in a resource-constrained world. They will mitigate risk, secure their resource supplies, create long-term value and enhance their resilience, reputation and competitive advantage. This book provides a succinct introduction to natural capital: what natural capital is and how it links to other capitals; the business case for using it in decision-making; where natural capital accounting and valuation fit in the sustainability and financial toolbox; and what real life early adopters of natural capital in business are doing. Views from natural capital leaders across business, finance, accounting, government, research and NGO communities illustrate the theory with practice. Included: Quotes and case examples from CFOs, CEOs and Heads of Sustainability in early adopter businesses (Kingfisher Group, Dow Chemical Company, The Crown Estate, Patagonia®, United Utilities and Marks & Spencer) and financial institutions (Inter-American Development Bank, Citi Group and Credit Suisse).
Author: Andrew Savitz
Publisher: John Wiley & Sons
ISBN: 1118226224
Category : Business & Economics
Languages : en
Pages : 358
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Book Description
The classic guide to sustainability strategy and implementation—updated for today's businesses To ensure business success, companies must embrace sustainable management. Firms need to find the overlap between business interests and the interests of society and the environment before they can secure a lasting competitive edge. By making the case for sustainability as a fundamental business practice, The Triple Bottom Line became an instant classic when first published in 2006, showing a generation of business leaders how to find their sustainability sweet spot—where profitability merges seamlessly with the common good. Now updated with ground-breaking stories of successes and failure, this revision of The Triple Bottom Line is a critical resource for all managers and leaders. Features in-depth success stories of sustainability practices at major firms such as Wal-Mart, GE, DuPont, American Electric Power, and PepsiCo—and shows why companies such as BP and Hershey continue to fail Draws on Andy Savitz's 25 years of pioneering consulting and research in the field Includes all-new reporting and analysis on the practice of sustainability and the triple bottom line in business today, providing new insights on where sustainability is headed The Triple Bottom Line is essential reading for any firm to meet the challenge of creating lasting value for both shareholders and society.
