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Author: Nicole Porter
Publisher: Routledge
ISBN: 1317550560
Category : Architecture
Languages : en
Pages : 255
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Book Description
Landscape and branding explores the way landscape is conceptualised, conceived, represented and designed by professionals in a brand-driven age. Landscape - incorporating tangible physical space as well as intangible concepts, narratives, images, and experiences of place - is constructed by a number of creative industries. This book tests the hypothesis that place branding, a powerful marketing and management practice, increasingly blurs the distinction between the promotion of landscape and its production in design terms. Place branding involves the strategic and systematic composition of single-minded, experiential and market-friendly place identities which are consistently communicated across various media, including physical space. How does this implicate or transform notions of place, nature, landscape experience, and the qualitative value of landscape itself? How does this affect the role of landscape architecture? To answer these questions, place branding theory and practice is critically examined alongside an in depth case study of one specific landscape - the Blue Mountains (Australia). Projects undertaken between 1995 and 2015, including a branding strategy for the region, media campaigns, television, cinema, and several landscape architectural works in the public and private domain are comparatively analysed, focusing on the discourse, conventions and values informing their production, and the landscape narratives they convey.
Author: Nicole Porter
Publisher: Routledge
ISBN: 1317550560
Category : Architecture
Languages : en
Pages : 255
Get Book Here
Book Description
Landscape and branding explores the way landscape is conceptualised, conceived, represented and designed by professionals in a brand-driven age. Landscape - incorporating tangible physical space as well as intangible concepts, narratives, images, and experiences of place - is constructed by a number of creative industries. This book tests the hypothesis that place branding, a powerful marketing and management practice, increasingly blurs the distinction between the promotion of landscape and its production in design terms. Place branding involves the strategic and systematic composition of single-minded, experiential and market-friendly place identities which are consistently communicated across various media, including physical space. How does this implicate or transform notions of place, nature, landscape experience, and the qualitative value of landscape itself? How does this affect the role of landscape architecture? To answer these questions, place branding theory and practice is critically examined alongside an in depth case study of one specific landscape - the Blue Mountains (Australia). Projects undertaken between 1995 and 2015, including a branding strategy for the region, media campaigns, television, cinema, and several landscape architectural works in the public and private domain are comparatively analysed, focusing on the discourse, conventions and values informing their production, and the landscape narratives they convey.
Author: Miodrag Mitrašinović
Publisher: Routledge
ISBN: 100039607X
Category : Architecture
Languages : en
Pages : 262
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Book Description
Through illustrated case studies and conceptual re-framings, this volume showcases ongoing transformations in public space, and its relationship to the public realm more broadly in the world’s most populous urban megaregion—the Greater Bay Area of southeastern China—projected to reach eighty million inhabitants by the year 2025. This book assembles diverse approaches to interrogating the forms of public space and the public realm that are emerging in the context of this region’s rapid urban development in the last forty years, bringing together authors from urbanism, architecture, planning, sociology, anthropology and politics to examine innovative ways of framing and conceptualizing public space in/of the Greater Bay Area. The blend of authors’ first-hand practical experiences has created a unique cross-disciplinary book that employs public space to frame issues of planning, political control, social inclusion, participation, learning/education and appropriation in the production of everyday urbanism. In the context of the Greater Bay Area, such spaces and practices also present opportunities for reconfiguring design-driven urban practice beyond traditional interventions manifested by the design of physical objects and public amenities to the design of new social protocols, processes, infrastructures and capabilities. This is a captivating new dimension of urbanism and critical urban practice and will be of interest to academics, students and practitioners interested in urbanization in China.
Author: Marion Roberts
Publisher: Routledge
ISBN: 1317884744
Category : Architecture
Languages : en
Pages : 310
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Book Description
This companion to Introducing Urban Design: Interventions and Responses shows how the principles and concepts of urban design can be applied and implemented in a range of real-world settings.
Author: Francesco Vescovi
Publisher: Springer Science & Business Media
ISBN: 9400756313
Category : Political Science
Languages : en
Pages : 190
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Book Description
This book is an academic essay about the urban regeneration policies which have been changing the physical - and partly social - outlook of many English cities during the last 10-15 years, eventually giving birth to a process which is also known as ‘Urban Renaissance’. The main focus is on urban design: the way it has been promoted by the government as an important means for delivering attractive places in more sustainable and competitive cities. The research describes the support given to local authorities for this purpose through new laws and powers, the publishing of planning and design manuals and the delivery of especially dedicated funds, bodies and programmes. It also explores the character and purpose of new developments such as scientific parks, creative/cultural quarters, retail and commercial dis-tricts, public realm works, describing recurring design rules and features. Readers interested in urban policies, architecture and the built environment will find a concise yet comprehensive explanation, enriched by more than a hundred pictures, on why and how many towns and cities like Birmingham, Nottingham, Leicester or Sheffield have been changing during the last decade.
Author: John Ratcliffe
Publisher: Routledge
ISBN: 0429677561
Category : Architecture
Languages : en
Pages : 671
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Book Description
This fourth edition of Urban Planning and Real Estate Development guides readers through the procedural and practical aspects of developing land from the point of view of both planner and developer. The twin processes of planning and property development are inextricably linked – it is not possible to carry out a development strategy without an understanding of the planning process, and, equally, planners need to know how real estate developers do their job. The planning system is explained, from the increasing emphasis on spatial planning at a national, local, and neighbourhood level down to the detailed perspective of the development management process and the specialist requirements of historic buildings and conservation areas. At the same time, the authors explain the entire development process from inception, through appraisal, valuation, and financing, to completion. Sustainability and corporate social responsibility and their impact on planning and development are covered in detail, and the future consequences of the COVID-19 pandemic are explored in new opening and closing chapters setting the text in a global context. Written by a team of authors with many years of academic, professional, and research experience, and illustrated throughout with practical case studies and follow-up resources, this book is an invaluable textbook for real estate and planning students and helps to meet the requirements of the RICS and RTPI Assessment of Professional Competence.
Author: Malcolm Moor
Publisher: Routledge
ISBN: 1134366566
Category : Architecture
Languages : en
Pages : 217
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Book Description
The last decade has seen the rise of urban design which has taken a central position in the new agendas for urban regeneration and renaissance. Urban design has moved from marginality to mainstream. The principles espoused by urban designers over the past thirty years are now accepted as key to a better urban environment and as we move towards greater sustainability, different ideas are emerging that are challenging some of the accepted urban design norms; urban design is at a watershed. Urban Design Futures presents essays from an international cast of authors to review progress and explore emerging ideas: should urban design reflect the future rather than recreate the past? What are the new driving forces that will shape urban living and hence urban design in the future? This book explores new concepts and points the way towards a series of urban design paradigms for the twenty-first century.
Author: John Punter
Publisher: Routledge
ISBN: 1135263922
Category : Architecture
Languages : en
Pages : 392
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Book Description
An insightful exploration of the strengths, weaknesses and implications of New Labour's urban renaissance agenda, experts in urban design and planning critically review the development and application of the strategy in Britain's largest cities.
Author: Dr Russell Haywood
Publisher: Ashgate Publishing, Ltd.
ISBN: 140948825X
Category : Political Science
Languages : en
Pages : 430
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Book Description
This book provides a critical overview of the relationships between planning and railway management and development during the key period in the 20th Century when the railway was in public ownership: 1948–94. It assesses the strength of the relationships when working in collaboration with the private sector. The book then focuses on the interplay between planning and railway since privatization in 1994 and points to best practice for the future in institutional structures and policy development to secure improved outcomes.
Author: Laura B. Alvarez
Publisher: Taylor & Francis
ISBN: 1000865428
Category : Architecture
Languages : en
Pages : 237
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Book Description
This book provides invaluable guidance to all those with an interest in placemaking and the built environment, from those with no experience to those who have worked for many years in industry, illustrating key principles that will secure higher quality, more sustainable design in accessible, jargon-free language. The author explains the design process in a straightforward way, exploring the different roles and highlighting the opportunities and limitations different agencies have to influence design over the various stages of the process. Examples from the UK and worldwide look at how the system operates and how best practice can make a real difference on the ground. Case studies examine situations where quality or sustainability fell short – and how this could have been avoided. This book also showcases a variety of evaluation tools, explaining how they operate, and giving guidance on how to create project-specific tools to drive schemes forward. With community empowerment at its core, the book explains technical language and shares bountiful knowledge to broaden place democracy and make influencing design accessible to many, not just a few. This is a book that brings together all the various parties involved in shaping the built environment, demonstrating that collaboration and mutual understanding are key to achieving better quality, more sustainable design.
Author: Kevin Lynch
Publisher: MIT Press
ISBN: 9780262620017
Category : Architecture
Languages : en
Pages : 212
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Book Description
The classic work on the evaluation of city form. What does the city's form actually mean to the people who live there? What can the city planner do to make the city's image more vivid and memorable to the city dweller? To answer these questions, Mr. Lynch, supported by studies of Los Angeles, Boston, and Jersey City, formulates a new criterion—imageability—and shows its potential value as a guide for the building and rebuilding of cities. The wide scope of this study leads to an original and vital method for the evaluation of city form. The architect, the planner, and certainly the city dweller will all want to read this book.
