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Author: Steven Brough
Publisher: GRASPED Digital
ISBN:
Category : Business & Economics
Languages : en
Pages : 30
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Book Description
“GRASPED Green Clicks: Marketing for Environmental Health and Sustainability" is a visionary collection tailored for marketing professionals who aspire to champion environmental health and promote sustainability through their campaigns. This comprehensive guide explores the intersection of marketing and environmental advocacy, providing insights into how brands can leverage their platforms to foster a more sustainable future. It delves into strategies for effectively communicating eco-friendly initiatives, engaging consumers in sustainability efforts, and building a brand identity that aligns with environmental values. Highlighting case studies of successful green marketing campaigns and the latest trends in sustainable consumer behavior, this set equips marketers with the tools to make a positive impact on the planet while also meeting the evolving demands of eco-conscious consumers. In an era where environmental concerns are increasingly at the forefront of consumers' minds, “GRASPED Green Clicks: Marketing for Environmental Health and Sustainability" offers a timely guide for marketers looking to navigate the green revolution. This introduction sets the stage for a deep dive into the role of marketing in environmental advocacy, emphasizing the power of digital platforms in driving change and promoting sustainable practices. It challenges marketers to rethink traditional approaches and to adopt strategies that not only appeal to the eco-conscious consumer but also contribute to the broader goal of environmental preservation. Through a blend of innovative marketing techniques and a commitment to genuine sustainability efforts, this guide inspires marketers to lead the charge in building a more sustainable, healthy world for future generations. The unique selling proposition (USP) of “GRASPED Green Clicks: Marketing for Environmental Health and Sustainability" lies in its specialized focus on empowering marketers to become advocates for the planet through their professional practices. Unlike broader marketing manuals, this set zeroes in on the critical need for sustainability in marketing, offering a roadmap for promoting environmental health in a way that aligns with brand goals and consumer expectations. It distinguishes itself by providing actionable insights on how to authentically engage eco-conscious consumers, showcase sustainability efforts, and drive meaningful change towards environmental preservation. This guide is an invaluable asset for any marketer committed to leveraging their platform for the greater good, offering a unique blend of marketing savvy and environmental stewardship.
Author: Steven Brough
Publisher: GRASPED Digital
ISBN:
Category : Business & Economics
Languages : en
Pages : 30
Get Book Here
Book Description
“GRASPED Green Clicks: Marketing for Environmental Health and Sustainability" is a visionary collection tailored for marketing professionals who aspire to champion environmental health and promote sustainability through their campaigns. This comprehensive guide explores the intersection of marketing and environmental advocacy, providing insights into how brands can leverage their platforms to foster a more sustainable future. It delves into strategies for effectively communicating eco-friendly initiatives, engaging consumers in sustainability efforts, and building a brand identity that aligns with environmental values. Highlighting case studies of successful green marketing campaigns and the latest trends in sustainable consumer behavior, this set equips marketers with the tools to make a positive impact on the planet while also meeting the evolving demands of eco-conscious consumers. In an era where environmental concerns are increasingly at the forefront of consumers' minds, “GRASPED Green Clicks: Marketing for Environmental Health and Sustainability" offers a timely guide for marketers looking to navigate the green revolution. This introduction sets the stage for a deep dive into the role of marketing in environmental advocacy, emphasizing the power of digital platforms in driving change and promoting sustainable practices. It challenges marketers to rethink traditional approaches and to adopt strategies that not only appeal to the eco-conscious consumer but also contribute to the broader goal of environmental preservation. Through a blend of innovative marketing techniques and a commitment to genuine sustainability efforts, this guide inspires marketers to lead the charge in building a more sustainable, healthy world for future generations. The unique selling proposition (USP) of “GRASPED Green Clicks: Marketing for Environmental Health and Sustainability" lies in its specialized focus on empowering marketers to become advocates for the planet through their professional practices. Unlike broader marketing manuals, this set zeroes in on the critical need for sustainability in marketing, offering a roadmap for promoting environmental health in a way that aligns with brand goals and consumer expectations. It distinguishes itself by providing actionable insights on how to authentically engage eco-conscious consumers, showcase sustainability efforts, and drive meaningful change towards environmental preservation. This guide is an invaluable asset for any marketer committed to leveraging their platform for the greater good, offering a unique blend of marketing savvy and environmental stewardship.
Author: D.J. MacHale
Publisher: Simon and Schuster
ISBN: 0689869134
Category : Juvenile Fiction
Languages : en
Pages : 517
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Book Description
With more questions than answers about Saint Dane, Bobby travels to the territory of Quillan and is forced to play games where only the winner survives.
Author: Karl Edwin Harriman
Publisher: BoD – Books on Demand
ISBN: 3752389931
Category : Fiction
Languages : en
Pages : 162
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Book Description
Reproduction of the original: Ann Arbor Tales by Karl Edwin Harriman
Author: Jeannette Bedard
Publisher: Jeannette Bedard
ISBN: 1777254752
Category : Fiction
Languages : en
Pages : 352
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Book Description
Veena will let nothing stand in her way to get her daughter back. Seven-year-old Molly has been snatched from her and dragged off to a secret military lab. Veena's clues have dried up, and now she's on the run. While fleeing, she stumbles upon an alien technology that could change everything, or at least give her a bargaining chip to trade for her daughter's freedom with—if only she could figure out how to make it work. But first she needs to rescue her husband. At least she knows where he is now...sort of. Trapped in a cave somewhere on a planet of inedible moss inhabited by a group of reclusive, unwelcoming Luddites. Chasing sparse clues, Veena and her crew race through a secret underground city, a run-down space station, across a glittering collection of floating islands and out into the void of deep space—all with a bounty hunter hot on their tail. Can she figure out how to use the alien technology before it's too late? Is it the answer to getting her daughter back? Find out in this race-across-the-galaxy sequel to Fractured Orbits.
Author: Karl Edwin Harriman
Publisher:
ISBN:
Category : Ann Arbor (Mich.)
Languages : en
Pages : 332
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Book Description
"Short stories of life at the University of Michigan." Cf. Hanna, A. Mirror for the nation.
Author: Eric Siegel
Publisher: John Wiley & Sons
ISBN: 1119153654
Category : Business & Economics
Languages : en
Pages : 368
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Book Description
"Mesmerizing & fascinating..." —The Seattle Post-Intelligencer "The Freakonomics of big data." —Stein Kretsinger, founding executive of Advertising.com Award-winning | Used by over 30 universities | Translated into 9 languages An introduction for everyone. In this rich, fascinating — surprisingly accessible — introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day. Rather than a “how to” for hands-on techies, the book serves lay readers and experts alike by covering new case studies and the latest state-of-the-art techniques. Prediction is booming. It reinvents industries and runs the world. Companies, governments, law enforcement, hospitals, and universities are seizing upon the power. These institutions predict whether you're going to click, buy, lie, or die. Why? For good reason: predicting human behavior combats risk, boosts sales, fortifies healthcare, streamlines manufacturing, conquers spam, optimizes social networks, toughens crime fighting, and wins elections. How? Prediction is powered by the world's most potent, flourishing unnatural resource: data. Accumulated in large part as the by-product of routine tasks, data is the unsalted, flavorless residue deposited en masse as organizations churn away. Surprise! This heap of refuse is a gold mine. Big data embodies an extraordinary wealth of experience from which to learn. Predictive analytics (aka machine learning) unleashes the power of data. With this technology, the computer literally learns from data how to predict the future behavior of individuals. Perfect prediction is not possible, but putting odds on the future drives millions of decisions more effectively, determining whom to call, mail, investigate, incarcerate, set up on a date, or medicate. In this lucid, captivating introduction — now in its Revised and Updated edition — former Columbia University professor and Predictive Analytics World founder Eric Siegel reveals the power and perils of prediction: What type of mortgage risk Chase Bank predicted before the recession. Predicting which people will drop out of school, cancel a subscription, or get divorced before they even know it themselves. Why early retirement predicts a shorter life expectancy and vegetarians miss fewer flights. Five reasons why organizations predict death — including one health insurance company. How U.S. Bank and Obama for America calculated the way to most strongly persuade each individual. Why the NSA wants all your data: machine learning supercomputers to fight terrorism. How IBM's Watson computer used predictive modeling to answer questions and beat the human champs on TV's Jeopardy! How companies ascertain untold, private truths — how Target figures out you're pregnant and Hewlett-Packard deduces you're about to quit your job. How judges and parole boards rely on crime-predicting computers to decide how long convicts remain in prison. 182 examples from Airbnb, the BBC, Citibank, ConEd, Facebook, Ford, Google, the IRS, LinkedIn, Match.com, MTV, Netflix, PayPal, Pfizer, Spotify, Uber, UPS, Wikipedia, and more. How does predictive analytics work? This jam-packed book satisfies by demystifying the intriguing science under the hood. For future hands-on practitioners pursuing a career in the field, it sets a strong foundation, delivers the prerequisite knowledge, and whets your appetite for more. A truly omnipresent science, predictive analytics constantly affects our daily lives. Whether you are a
Author: D.J. MacHale
Publisher: Simon and Schuster
ISBN: 1847388639
Category : Juvenile Fiction
Languages : en
Pages : 489
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Book Description
When Bobby Pendragon arrives on the territory of Quillan, he discovers a whole new meaning to the word competition! Quillan is heading for destruction, the people have lost control of their own future and are struggling just to survive. The only chance they have of finding a better life is to play the Quillan Games, but this is more dangerous than you would think. Game masters Veego and LaBerge have created a world filled with competition using the people of Quillan as pawns in their crazy computer-driven games. To triumph in the games is to live the life of a king, but to lose is to die! Pendragon realises the only way to save this troubled territory is to beat Veego and LaBerge at their own games and dismantle their nightmare fun house. But there is a lot at stake for Bobby Pendragon, more than he could ever have imagined… Let the games begin!
Author: Jeannette Bedard
Publisher: Jeannette Bedard
ISBN: 1777254736
Category : Fiction
Languages : en
Pages : 349
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Book Description
She is a mutation. She is an abomination. She is a power that could change the universe – or end it. And she is only seven years old. It’s been 250 years since we discovered the vast web of wormholes, created by an alien race, linking a series of planets. Worlds where, with a little genetic tinkering, humans could thrive. No one thought about side effects until it was too late. Now laws prevent further tampering—but not everyone follows the law. The Protectorate used their military might to enforce these laws. For Veena, a military cipher decoder, these wars are more than her job – they’re the centre of her existence. She knows a secret: the alien race that created the wormholes may not be gone, and pose a threat. And even worse, she knows that her own daughter is one of “the enemy”. Born with telekinetic powers, seven-year-old Molly is a mutant who must hide her true nature, or face extermination. But when an accident reveals her child’s powers, Veena’s worst nightmare comes true. The military snatches Molly—to turn her into a weapon, and use her power to change the face of the galaxy… or destroy it. Now, Veena is on the run, trying to save her child. Nowhere to hide, no one to trust. She can’t give up. The universe is on the brink of destruction, and it is up to her to stop it all from escalating and falling into the madness of a Fractured Orbit.
Author: Patricia McConnell, Ph.D.
Publisher: Ballantine Books
ISBN: 0307489183
Category : Pets
Languages : en
Pages : 289
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Book Description
Learn to communicate with your dog—using their language “Good reading for dog lovers and an immensely useful manual for dog owners.”—The Washington Post An Applied Animal Behaviorist and dog trainer with more than twenty years’ experience, Dr. Patricia McConnell reveals a revolutionary new perspective on our relationship with dogs—sharing insights on how “man’s best friend” might interpret our behavior, as well as essential advice on how to interact with our four-legged friends in ways that bring out the best in them. After all, humans and dogs are two entirely different species, each shaped by its individual evolutionary heritage. Quite simply, humans are primates and dogs are canids (as are wolves, coyotes, and foxes). Since we each speak a different native tongue, a lot gets lost in the translation. This marvelous guide demonstrates how even the slightest changes in our voices and in the ways we stand can help dogs understand what we want. Inside you will discover: • How you can get your dog to come when called by acting less like a primate and more like a dog • Why the advice to “get dominance” over your dog can cause problems • Why “rough and tumble primate play” can lead to trouble—and how to play with your dog in ways that are fun and keep him out of mischief • How dogs and humans share personality types—and why most dogs want to live with benevolent leaders rather than “alpha wanna-bes!” Fascinating, insightful, and compelling, The Other End of the Leash is a book that strives to help you connect with your dog in a completely new way—so as to enrich that most rewarding of relationships.
Author: Huayong Yang
Publisher: Springer Nature
ISBN: 9819964865
Category : Computers
Languages : en
Pages : 618
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Book Description
The 9-volume set LNAI 14267-14275 constitutes the proceedings of the 16th International Conference on Intelligent Robotics and Applications, ICIRA 2023, which took place in Hangzhou, China, during July 5–7, 2023. The 413 papers included in these proceedings were carefully reviewed and selected from 630 submissions. They were organized in topical sections as follows: Part I: Human-Centric Technologies for Seamless Human-Robot Collaboration; Multimodal Collaborative Perception and Fusion; Intelligent Robot Perception in Unknown Environments; Vision-Based Human Robot Interaction and Application. Part II: Vision-Based Human Robot Interaction and Application; Reliable AI on Machine Human Reactions; Wearable Sensors and Robots; Wearable Robots for Assistance, Augmentation and Rehabilitation of Human Movements; Perception and Manipulation of Dexterous Hand for Humanoid Robot. Part III: Perception and Manipulation of Dexterous Hand for Humanoid Robot; Medical Imaging for Biomedical Robotics; Advanced Underwater Robot Technologies; Innovative Design and Performance Evaluation of Robot Mechanisms; Evaluation of Wearable Robots for Assistance and Rehabilitation; 3D Printing Soft Robots. Part IV: 3D Printing Soft Robots; Dielectric Elastomer Actuators for Soft Robotics; Human-like Locomotion and Manipulation; Pattern Recognition and Machine Learning for Smart Robots. Part V: Pattern Recognition and Machine Learning for Smart Robots; Robotic Tactile Sensation, Perception, and Applications; Advanced Sensing and Control Technology for Human-Robot Interaction; Knowledge-Based Robot Decision-Making and Manipulation; Design and Control of Legged Robots. Part VI: Design and Control of Legged Robots; Robots in Tunnelling and Underground Space; Robotic Machining of Complex Components; Clinically Oriented Design in Robotic Surgery and Rehabilitation; Visual and Visual-Tactile Perception for Robotics. Part VII: Visual and Visual-Tactile Perception for Robotics; Perception, Interaction, and Control of Wearable Robots; Marine Robotics and Applications; Multi-Robot Systems for Real World Applications; Physical and Neurological Human-Robot Interaction. Part VIII: Physical and Neurological Human-Robot Interaction; Advanced Motion Control Technologies for Mobile Robots; Intelligent Inspection Robotics; Robotics in Sustainable Manufacturing for Carbon Neutrality; Innovative Design and Performance Evaluation of Robot Mechanisms. Part IX: Innovative Design and Performance Evaluation of Robot Mechanisms; Cutting-Edge Research in Robotics.
