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Author: John Clifford
Publisher: Pearson Education
ISBN: 0321887204
Category : Art
Languages : en
Pages : 241
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Book Description
Who are history's most iconic graphic designers? Let the debate begin here. In this gorgeous, visual overview of the history of graphic design, students are introduced to 50 of the most important designers from the early 20th century to the present day. This fun-to-read, pretty-to-look-at graphic design history primer introduces them to the work and notable achievements of such industry luminaries as El Lissitzky, Alexander Rodchenko, A.M. Cassandre, Alvin Lustig, Cipe Pineles, Armin Hofmann, Paul Rand, Saul Bass, Herb Lubalin, Milton Glaser, Stefan Sagmeister, John Maeda, Paula Scher, and more. Who coined the term "graphic design"? Who designed the first album cover? Who was the first female art director of a mass-market American magazine? Who created the "I Want My MTV" ad campaign? Who created the first mail-order font shop? In Graphic Icons: Visionaries Who Shaped Modern Graphic Design, students start with the who and quickly learn the what, when, why, and where behind graphic design's most important breakthroughs and the impact they had, and continue to have, on the world we live in.
Author: John Clifford
Publisher: Pearson Education
ISBN: 0321887204
Category : Art
Languages : en
Pages : 241
Get Book Here
Book Description
Who are history's most iconic graphic designers? Let the debate begin here. In this gorgeous, visual overview of the history of graphic design, students are introduced to 50 of the most important designers from the early 20th century to the present day. This fun-to-read, pretty-to-look-at graphic design history primer introduces them to the work and notable achievements of such industry luminaries as El Lissitzky, Alexander Rodchenko, A.M. Cassandre, Alvin Lustig, Cipe Pineles, Armin Hofmann, Paul Rand, Saul Bass, Herb Lubalin, Milton Glaser, Stefan Sagmeister, John Maeda, Paula Scher, and more. Who coined the term "graphic design"? Who designed the first album cover? Who was the first female art director of a mass-market American magazine? Who created the "I Want My MTV" ad campaign? Who created the first mail-order font shop? In Graphic Icons: Visionaries Who Shaped Modern Graphic Design, students start with the who and quickly learn the what, when, why, and where behind graphic design's most important breakthroughs and the impact they had, and continue to have, on the world we live in.
Author: Steven Heller
Publisher: National Geographic Books
ISBN: 0500287295
Category : Antiques & Collectibles
Languages : en
Pages : 0
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Book Description
The impact of more than one hundred years of aesthetics, form, and content on developments in graphic communications. This unique history of design, documenting over a century of creative brilliance, has now been brought into the twenty-first century. Showcasing the most influential designs and designers from 1900 to the present, this outstanding collection illustrates how the best ideas perpetuate themselves over time, one great concept inspiring the next. More than one hundred seminal images—one from each year—are shown alongside the works that influenced their creation and the designs that were inspired or evolved from them. Examples include work from both famous and anonymous graphic artists from Toulouse-Lautrec to Milton Glaser and Art Chantry, visually juxtaposing each example to illustrate a theme or artistic device.
Author: Sendpoints
Publisher: Sendpoints
ISBN: 9789887757252
Category : Design
Languages : en
Pages : 0
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Book Description
Modern-day cryptic symbols and mysterious codes are no longer just the tools of secret societies and spies; skilled graphic designers use them constantly, creating new visual languages for branding, logotypes, and company identities. Symbols in Graphic Design is your own illustrated codebook to these logos, glyphs, and other motifs. This exhaustive resource lays out basic symbols, their meanings, and their histories before delving into a collection of modern projects ranging from restaurant and clothing identities to personal brands, promotional materials, and even city branding projects.
Author: Rayan Abdullah
Publisher: Thames and Hudson
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 248
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Book Description
An illustrated sourcebook of pictogram design, presenting a multitude of examples from around the world, this title outlines the history of the pictogram, showing how it has been applied in commercial and creative fields over the past century.
Author: Henry Dreyfuss
Publisher: John Wiley & Sons
ISBN: 9780471288725
Category : Reference
Languages : en
Pages : 296
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Book Description
"A ready reference aid and an inspiration to designers . All in all the best book now available on symbols." --Library Journal This unparalleled reference represents a major achievement in the field of graphic design. Famed industrial designer Henry Dreyfuss recognized the importance of symbols in communicating more quickly and effectively; for many years he and his staff collected and codified graphic symbols as they are used in all walks of life throughout the world. The result is this "dictionary" of universally used graphic symbols. Henry Dreyfuss designed this sourcebook to be as practical and easy to use as possible by arranging the symbol information within ingeniously devised sections: Basic Symbols represents a concise and highly selective grouping of symbols common to all disciplines (on-off, up-down, etc.). Disciplines provides symbols used in accommodations and travel, agriculture, architecture, business, communications, engineering, photography, sports, safety, traffic controls, and many other areas. Color lists the meanings of each of the colors in various worldwide applications and cultures. Graphic Form displays symbols from all disciplines grouped according to form (squares, circles, arrows, human figures, etc.) creating a unique way to identify a symbol out of context, as well as giving designers a frame of reference for developing new symbols. To make the sourcebook truly universal, the Table of Contents contains translations of each of the section titles and discipline areas into 17 languages in addition to English.
Author: Manfredo Massironi
Publisher: Psychology Press
ISBN: 1135679363
Category : Psychology
Languages : en
Pages : 501
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Book Description
This book explores the nature of one of the most ancient tools for nonverbal communication: drawings. They are naturally adaptable enough to meet an incredibly wide range of communication needs. But how exactly do they do their job so well? Avoiding the kinds of aesthetic rankings of different graphic domains so often made by art historians and critics, Manfredo Massironi considers an extensive and representative sample of graphic applications with an open mind. He finds a deep mutuality between the material components of images and the activation of the perceptual and cognitive processes that create and decipher them. Massironi first examines the material components themselves: the mark or line, the plane of representation (the angle formed by the actual drawing surface and the depicted objects), and the position of the viewpoint relative to the depicted objects. The roles played by these three components are independent of the content of the drawing; they function in the same way in concrete and abstract representations. He then closely scrutinizes the choices made by the person planning and executing the drawings. Given that any object can be depicted in an infinite number of different ways, the drawer performs continuous work emphasizing and excluding different features. The choices are typically unconscious and guided by his or her communicative goals. A successful graph, be it simple or complex, is always successful precisely because the emphasized features are far fewer in number than the excluded ones. Finally, he analyzes the perceptual and cognitive integrations made by the viewer. Drawings are not simply tools for communication but important instruments for investigating reality and its structure. Richly illustrated, the book includes a series of graphic exercises that enable readers to get a sense of their own perceptual and cognitive activity when inspecting images. Massironi's pathbreaking taxonomy of graphic productions will illuminate all the processes involved in producing and understanding graphic images for a wide audience, in fields ranging from perceptual and cognitive psychology through human factors and graphic design to architecture and art history.
Author: Oren Baruch Stier
Publisher: Rutgers University Press
ISBN: 0813574048
Category : History
Languages : en
Pages : 196
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Book Description
The Holocaust has bequeathed to contemporary society a cultural lexicon of intensely powerful symbols, a vocabulary of remembrance that we draw on to comprehend the otherwise incomprehensible horror of the Shoah. Engagingly written and illustrated with more than forty black-and-white images, Holocaust Icons probes the history and memory of four of these symbolic relics left in the Holocaust’s wake. Jewish studies scholar Oren Stier offers in this volume new insight into symbols and the symbol-making process, as he traces the lives and afterlives of certain remnants of the Holocaust and their ongoing impact. Stier focuses in particular on four icons: the railway cars that carried Jews to their deaths, symbolizing the mechanics of murder; the Arbeit Macht Frei (“work makes you free”) sign over the entrance to Auschwitz, pointing to the insidious logic of the camp system; the number six million that represents an approximation of the number of Jews killed as well as mass murder more generally; and the persona of Anne Frank, associated with victimization. Stier shows how and why these icons—an object, a phrase, a number, and a person—have come to stand in for the Holocaust: where they came from and how they have been used and reproduced; how they are presently at risk from a variety of threats such as commodification; and what the future holds for the memory of the Shoah. In illuminating these icons of the Holocaust, Stier offers valuable new perspective on one of the defining events of the twentieth century. He helps readers understand not only the Holocaust but also the profound nature of historical memory itself.
Author: Benedikt Feldges
Publisher: Routledge
ISBN: 1135911916
Category : Education
Languages : en
Pages : 297
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Book Description
Shedding light on the historicity of icons to reframe the history of the screen and dissect the visual core of a medium that is still poorly understood, this book presents new ways of seeing the mechanisms at work in our modern pictorial culture.
Author: Steve Caplin
Publisher:
ISBN: 9780823025220
Category : Computers
Languages : en
Pages : 192
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Book Description
Though design for computer applications is a relatively new phenomenon, the boom in the home computer marketplace means that this is now the fastest-growing area of design. While providing boundless creative opportunities for the graphic designer, the challenge of designing interface icons - the symbols that represent applications, documents, functionality, and any other facet of the software that gives it a graphic identity - has often been underestimated. icon design offers practical, comprehensible, jargon-free advice for designing cutting-edge icons, and includes an inspirational showcase of contemporary icon designs.
Author: Martin Kemp
Publisher: Oxford University Press
ISBN: 0199581118
Category : Art
Languages : en
Pages : 393
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Book Description
Explores the origins and evolution of eleven visual iconic images still found in today's culture, including Jesus, the Coke bottle, and Einstein's famous equation, e equals mc squared.
