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Author: John T. Drew
Publisher: Simon and Schuster
ISBN: 1621535835
Category : Art
Languages : en
Pages : 521
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Book Description
Whether they are working in print, interactive, environmental, or web-based design, designers will learn how to apply color theory to their work in order to communicate and entertain. Graphic design professors John Drew and Sarah Meyer explain all of the technical issues that are relevant to communicating with color in 2-D and 3-D environments and in still and moving images. This invaluable guide arms designers with all the in-depth technical information that they need about color theory, color systems, mixing, removal, pigments, inks, papers, and printing. Graphic design students and educators will also appreciate Drew and Meyer’s considerations of how human beings perceive and react to color in every aspect of their daily lives. Featuring over 200 dynamic samples of graphic design and color usage from around the world, this guide is an unrivaled resource and an excellent choice for course adoptions.
Author: John T. Drew
Publisher: Simon and Schuster
ISBN: 1621535835
Category : Art
Languages : en
Pages : 521
Get Book Here
Book Description
Whether they are working in print, interactive, environmental, or web-based design, designers will learn how to apply color theory to their work in order to communicate and entertain. Graphic design professors John Drew and Sarah Meyer explain all of the technical issues that are relevant to communicating with color in 2-D and 3-D environments and in still and moving images. This invaluable guide arms designers with all the in-depth technical information that they need about color theory, color systems, mixing, removal, pigments, inks, papers, and printing. Graphic design students and educators will also appreciate Drew and Meyer’s considerations of how human beings perceive and react to color in every aspect of their daily lives. Featuring over 200 dynamic samples of graphic design and color usage from around the world, this guide is an unrivaled resource and an excellent choice for course adoptions.
Author: Constance J. Sidles
Publisher:
ISBN: 9781592531912
Category : Color computer graphics
Languages : en
Pages : 0
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Book Description
The principles of color - Color correction, manipulation, and proofing systems - Color images - Color management - Resolution - Color in print: getting the results you want - Working with your printer - Colorful words from the pressroom - Digital printers - Color on the web - Type - Paper - Workflow - Binding and finishing.
Author: John T. Drew
Publisher: Rotovision
ISBN: 9782940361670
Category : Color in design
Languages : en
Pages : 0
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Book Description
A one-stop color resource for all packaging and graphic designers Color Management for Packaging covers both theoretical and practical packaging design considerations. Every aspect of color for packaging is explored, including issues of standout, impact, legibility, appetite ratings, emotional responses to color, prepress requirements, technical considerations, and issues of aging and display. Not only is this a great ideas reference book, it is also a hardworking manual that gives designers the broad color knowledge with which to create more successful packaging designs. It shows how to work within budgetary constraints, create the right feel for a product, and create packaging designs that work with a number of different color palettes to accommodate separate product ranges. A consolidated resource, Color Management for Packaging arms designers with a thorough understanding of how to communicate with and manage color in all aspects of packaging design, and offers creative solutions for designing inspiring packaging in line with print and design budgets.
Author: John Drew
Publisher: Rotovision
ISBN: 9782888930211
Category : Color
Languages : en
Pages : 0
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Book Description
A guide managing color in all aspects of logo design covers such topics as color correcting and color management for print along with case studies showcasing the use of a variety of color combinations, from one color to six colors.
Author: Michael Rogondino
Publisher: Chronicle Books
ISBN: 0811827577
Category : Art
Languages : en
Pages : 262
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Book Description
Due to demand Computer Color has been revised and expanded and now features 14,000 more process colours. A perforated card is included to facilitate matching colours and the book is spiral-bound for ease of use.
Author: Aaris Sherin
Publisher: Rockport Publishers
ISBN: 161058189X
Category : Design
Languages : en
Pages : 160
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Book Description
Color is an integral part of any design solution. Design Elements, Color Fundamentals is an essential resource for designers who want to create memorable design and successfully communicate with their audience. It is the second book in Rockport's Design Elements series, which focuses on the core elements of design. With this book, designers will: —Learn how to effectively communicate with color and integrate color with type and image to affect meaning and create order —See how known pairings and selection methods can be used in real-world projects —Explore hundreds of visual examples, illustrating how effective color combinations can be applied to any project, across media, and in diverse, cultural, and geographic situations —Realize the basic tenets of color theory as it is broken down into clear and actionable directives —Uncover tips and techniques for using color in client-based design work Discover the basic rules for working with color as well as when it's OK to break the rules with Design Elements, Color Fundamentals!
Author: Rick Sutherland
Publisher:
ISBN: 9781610596725
Category : Color in design
Languages : en
Pages : 246
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Book Description
Author: Radu Frasie
Publisher: Radu Frasie
ISBN: 9730248591
Category :
Languages : en
Pages : 146
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Book Description
The Graphic Design Handbook will ease your work by providing you lots of structured information and practical advices on the following topics: ● Color Theory ● Color Psychology ● Shape Psychology ● Typography ● Branding ● Logo Design ● Charts with brochure folding options ● and lots of tables with standard dimensions for flyers, brochures, papers, banners etc. The Graphic Design Handbook will: ● save your time by bringing all the important information at your fingertips ● ease your work with lots of practical advices ● increase your productivity ● help you better understand what’s in your client’s mind and what are their real expectations
Author: Tom Fraser
Publisher: Chronicle Books
ISBN: 9780811842105
Category : Design
Languages : en
Pages : 232
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Book Description
The eye, the camera's lens, and the computer screen all treat color differently. This important addition to the designer's reference library helps resolve the differences among the numerous media that contemporary designers work with every day. Comprehensive in scope, it brings together key elements of color theory, practice, and application, addressing a wide range of issues specific to graphic design in both print and digital media. Beyond step-by-step techniques for managing color in modern graphic design practice, Designer's Color Manual also addresses topics which help designers understand color in a variety of disciplines, looking at historical color systems, color in art, and the psychology of color, among dozens of other topics. Author and designer Tom Fraser also takes other graphics-related practices into account -- interior design, digital rendering, packaging and merchandise design -- aiding the designer in mastering the far-reaching effects of color in almost any project. Heavily illustrated with over 1,000 color images, Designer's Color Manual addresses an area that's been gray for too long in the full-color world of contemporary design.
Author: Kaj Johansson
Publisher: John Wiley & Sons
ISBN: 1118184874
Category : Design
Languages : en
Pages : 402
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Book Description
The fully revised edition of the most comprehensive and up-to-date reference on print production All graphic designers and illustrators must be familiar with the steps involved in preparing their work for publication. Now completely revised to reflect the latest technology and trends, A Guide to Graphic Print Production, Third Edition is the complete guide to the entire process of print production, from the early stages of conception and planning, to the technical stages of manufacturing and off-press processing. Structured around the graphic print production flow, essential material is included for all aspects of the process including coverage of computers, color management, layouts, digital images, image editing, prepress, paper, printing, finishing and binding, legal issues, environmental issues, and more. A practical reference to keep at your fingertips, this new edition: Covers the entire production process, from conception to manufacturing to archiving Covers new topics, such as variable data printing, sustainability, large/wide format printing, inks, and color management Is full color throughout, with updated images and screenshots Includes sidebars offering design tips, troubleshooting hints, and key points to consider for every stage of design Delivering information that reflects all aspects essential for understanding the ins and outs of digital printing, A Guide to Graphic Print Production, Third Edition is an ideal resource for students and professionals of graphic design, print production, production technology, and visual communication.
