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Author: Susan G. Wheeler
Publisher: Pearson
ISBN:
Category : Art
Languages : en
Pages : 136
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Book Description
For undergraduate courses in Graphic Design Fundamentals and Introduction to Design where students learn the foundations of design before choosing a specific design focus. Filled with step-by-step design development examples, this easy-to-use, "how-to" introductory design book clearly explains the basic building blocks of design--how to stimulate creativity, the process of design (from thumbnails to layouts to comprehensives), and the immediate application of these concepts to specific design projects for print and electronic media. Exceptionally student-friendly in tone and format, it is fully in tune with the needs and concerns of students contemplating an exciting and rewarding career in design--covering material in a simple and accessible manner, and offering a brief history of the field and preparation for entering the profession. Presenting information in a variety of styles, from summary notes to annotated illustrated examples to extended text paragraphs, it serves as a trigger for each topic by laying out the high-points with a wealth of practical design tips and examples that can be supplemented with instructor-assigned projects, demonstrations, examples, and in-class lab activities.
Author: Susan G. Wheeler
Publisher: Pearson
ISBN:
Category : Art
Languages : en
Pages : 136
Get Book Here
Book Description
For undergraduate courses in Graphic Design Fundamentals and Introduction to Design where students learn the foundations of design before choosing a specific design focus. Filled with step-by-step design development examples, this easy-to-use, "how-to" introductory design book clearly explains the basic building blocks of design--how to stimulate creativity, the process of design (from thumbnails to layouts to comprehensives), and the immediate application of these concepts to specific design projects for print and electronic media. Exceptionally student-friendly in tone and format, it is fully in tune with the needs and concerns of students contemplating an exciting and rewarding career in design--covering material in a simple and accessible manner, and offering a brief history of the field and preparation for entering the profession. Presenting information in a variety of styles, from summary notes to annotated illustrated examples to extended text paragraphs, it serves as a trigger for each topic by laying out the high-points with a wealth of practical design tips and examples that can be supplemented with instructor-assigned projects, demonstrations, examples, and in-class lab activities.
Author: Donis A Dondis
Publisher: MIT Press
ISBN: 9780262540292
Category : Design
Languages : en
Pages : 214
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Book Description
This primer is designed to teach students the interconnected arts of visual communication. The subject is presented, not as a foreign language, but as a native one that the student "knows" but cannot yet "read." Responding to the need she so clearly perceives, Ms. Dondis, a designer and teacher of broad experience, has provided a beginning text for art and design students and a basic text for all other students; those who do not intend to become artists or designers but who need to acquire the essential skills of understanding visual communication at a time when so much information is being studied and transmitted in non-verbal modes, especially through photography and film. Understanding through seeing only seems to be an obviously intuitive process. Actually, developing the visual sense is something like learning a language, with its own special alphabet, lexicon, and syntax. People find it necessary to be verbally literate whether they are "writers": or not; they should find it equally necessary to be visually literate, "artists" or not. This primer is designed to teach students the interconnected arts of visual communication. The subject is presented, not as a foreign language, but as a native one that the student "knows" but cannot yet "read." The analogy provides a useful teaching method, in part because it is not overworked or too rigorously applied. This method of learning to see and read visual data has already been proved in practice, in settings ranging from Harlem to suburbia. Appropriately, the book makes some of its most telling points through visual means. Numerous illustrated examples are employed to clarify the basic elements of design (teach an alphabet), to show how they are used in simple syntactic combinations ("See Jane run."), and finally, to present the meaningful synthesis of visual information that is a finished work of art (the apprehension of poetry...).
Author: John Kane
Publisher:
ISBN: 9780131947351
Category : Computers
Languages : en
Pages : 240
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Book Description
This brief text focuses on the principles of form that anyone study graphic design needs to learn. Through a series of exercises, readers learn two-dimensional design concepts and will gain the graphic skills they need to develop their individual expression. Part I focuses on graphic design drawing and Part II focuses on graphic relationships.
Author: Richard Poulin
Publisher:
ISBN: 1592538258
Category : Art
Languages : en
Pages : 291
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Book Description
'The Language of Graphic Design' provides graphic design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language, what they are, why they are important and how to use them effectively.
Author: Chip Kidd
Publisher: Workman Publishing
ISBN: 1523515651
Category : Juvenile Nonfiction
Languages : en
Pages : 161
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Book Description
Now in paperback: Chip Kidd's introduction to graphic design for kids.
Author: Helen Armstrong
Publisher: Chronicle Books
ISBN: 1616891238
Category : Design
Languages : en
Pages : 153
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Book Description
Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and "Mapping the Future" opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated. Authors include such influential designers as Herbert Bayer, L'szlo Moholy-Nagy, Karl Gerstner, Katherine McCoy, Michael Rock, Lev Manovich, Ellen Lupton, and Lorraine Wild. Additional features include a timeline, glossary, and bibliography for further reading. A must-have survey for graduate and undergraduate courses in design history, theory, and contemporary issues, Graphic Design Theory invites designers and interested readers of all levels to plunge into the world of design discourse.
Author: Tom Porter
Publisher: Butterworth-Heinemann
ISBN: 9780408043182
Category : Drawing
Languages : en
Pages : 144
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Book Description
This fully illustrated manual of objective drawing and design drafting skills has been designed specifically for students of architecture and the arts. The novice is introduced to drawing mediums and their rendering potentials, along with a variety of useful methods for achieving drawing accuracy.
Author: Jan V. White
Publisher:
ISBN:
Category : Computers
Languages : en
Pages : 234
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Book Description
"A Xerox Press book." Includes index.
Author: Tom Porter
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: Diana Balmori
Publisher: John Wiley & Sons
ISBN: 1119967023
Category : Architecture
Languages : en
Pages : 200
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Book Description
How to tackle representation in landscape design Representation is a hot topic in landscape architecture. While computerization has been a catalyst for change across many fields in design, no other design field has experienced such drastic reinvention as has landscape architecture. As the world urbanizes rapidly and our relationship with nature changes, it is vitally important that landscape designers adopt innovative forms of representation—whether digital, analog, or hybrid. In this book, author Diana Balmori explores notions of representation in the discipline at large and across time. She takes readers from landscape design's roots in seventeenth-century France and eighteenth-century England through to modern attempts at representation made by contemporary landscape artists. Addresses a central topic in the discipline of landscape architecture Features historic works and those by leading contemporary practitioners, such as Bernard Lassus, Richard Haag, Stig L Andersson, Lawrence Halprin, and Patricia Johanson Written by a renowned practitioner and educator Features 150 full-color images Drawing and Reinventing Landscape, AD Primer is an informative investigation of beauty in landscape design, offering inspiring creative perspectives for students and professionals.
