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Author: Sharony Andrews Green
Publisher: Hal Leonard Corporation
ISBN: 9780879306984
Category : Biography & Autobiography
Languages : en
Pages : 274
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Book Description
An intimate portrait of the brilliant jazz guitarist responsible for bringing jazz guitar playing to a new level but whose extraordinary talent was eclipsed by such greats as George Benson details his battle with racial and religious barriers, drug addiction, and fame. IP.
Author: Sharony Andrews Green
Publisher: Hal Leonard Corporation
ISBN: 9780879306984
Category : Biography & Autobiography
Languages : en
Pages : 274
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Book Description
An intimate portrait of the brilliant jazz guitarist responsible for bringing jazz guitar playing to a new level but whose extraordinary talent was eclipsed by such greats as George Benson details his battle with racial and religious barriers, drug addiction, and fame. IP.
Author: John Grant
Publisher: John Wiley & Sons
ISBN: 0470687312
Category : Business & Economics
Languages : en
Pages : 291
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Book Description
We are currently eating, sleeping and breathing a new found religion of everything ‘green’. At the very heart of responsibility is industry and commerce, with everyone now racing to create their ‘environmental’ business strategy. In line with this awareness, there is much discussion about the ‘green marketing opportunity’ as a means of jumping on this bandwagon. We need to find a sustainable marketing that actually delivers on green objectives, not green theming. Marketers need to give up the many strategies and approaches that made sense in pure commercial terms but which are unsustainable. True green marketing must go beyond the ad models where everything is another excuse to make a brand look good; we need a green marketing that does good. The Green Marketing Manifesto provides a roadmap on how to organize green marketing effectively and sustainably. It offers a fresh start for green marketing, one that provides a practical and ingenious approach. The book offers many examples from companies and brands who are making headway in this difficult arena, such as Marks & Spencer, Sky, Virgin, Toyota, Tesco, O2 to give an indication of the potential of this route. John Grant creates a ‘Green Matrix’ as a tool for examining current practice and the practice that the future needs to embrace. This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful green marketing. Includes a foreword by Jonathon Porritt.
Author: John Grant
Publisher: John Wiley & Sons
ISBN: 1119689104
Category : Business & Economics
Languages : en
Pages : 270
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Book Description
***BUSINESS BOOK AWARDS - FINALIST 2021*** This timely book is a sequel to John Grant’s Green Marketing Manifesto (2007) the award-winning and bestselling definitive guide to green marketing (and not greenwashing). Fast forward to mid-2020. Climate Change is back at the top of the public and political agenda. Even after covid-19, hundreds of big-name CEOs are committing to a #greenrecovery. And surveys show widespread global public support for this and recent shifts in sustainable behaviours and attitudes in markets ranging from organic food to flying. Sustainable brands are significantly outperforming conventional ones. As are sustainability related stock prices. Companies like Unilever continue to set ambitious targets related not just to climate, but biodiversity and deforestation, plastics, social justice, regenerative farming. Sustainability related trends such as plant-based foods and electric vehicles are showing steep growth and creating tomorrow's superbrands (Impossible, TESLA...). This book is packed with up to date learnings, case examples and trends, covering everything from eco labelling, transparency and the circular economy; to rebound effects, sustainable finance, blockchain and regenerative farming. A core message being that to drive sustainability, marketers firstly do really need to properly understand sustainability, its many applications and implications. Secondly to be effective, marketers need to understand what it means to their consumers and other significant audiences. Hence the book takes a long hard look at what was driving all the protests, boycotts and petitions in 2019 and what ideas, causes and platforms caught the public imagination. The ultimate goal is to go beyond marketing that simply looks good, to marketing that does good. This book helps in achieving that goal by showing the reader how to: Uncover strategies for sustainable marketing that actually deliver on green and social objectives, not just greenwashing Reconceptualise marketing and business models, and learn to recognise the commercial strategies and approaches that are no longer fit for purpose Learn how hot topics like the climate crisis, biodiversity, social justice, single use plastics and supply chain transparency influence green and social marketing Read about numerous examples and case studies from both brand leaders and challengers that have developed innovations and fresh creative approaches to green and social marketing Get practical tools, models, facts, strategies, workshop and project processes and business case rationales - so that you can build your own plans and proposals This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful marketing that makes a positive creative impact on the climate crisis and on improving human life in troubled times. Aimed both at big companies that are trying to be good, and good companies that are trying to be big.
Author: United States Government Accountability Office
Publisher: Lulu.com
ISBN: 0359541828
Category : Reference
Languages : en
Pages : 88
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Book Description
Policymakers and program managers are continually seeking ways to improve accountability in achieving an entity's mission. A key factor in improving accountability in achieving an entity's mission is to implement an effective internal control system. An effective internal control system helps an entity adapt to shifting environments, evolving demands, changing risks, and new priorities. As programs change and entities strive to improve operational processes and implement new technology, management continually evaluates its internal control system so that it is effective and updated when necessary. Section 3512 (c) and (d) of Title 31 of the United States Code (commonly known as the Federal Managers' Financial Integrity Act (FMFIA)) requires the Comptroller General to issue standards for internal control in the federal government.
Author: Lawrence Lipton
Publisher: Pickle Partners Publishing
ISBN: 1786256207
Category : History
Languages : en
Pages : 538
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Book Description
Mr. Lipton’s book is the first complete and unbiased survey of the beat generation and its role in our society. Here are the intimate facts about these people and their attitudes toward sex, dope, jazz, art, religion, parents, landlords, employers, politicians, draft boards, the law and, most important, toward the “square”. The author presents a picture of their way of life, their individual backgrounds, the language they have appropriated, in terms made clear for the first time to those of us who have been confused and puzzled about them. He also provides a balanced discussion of their literature, art and music, of what they produce and fail to produce in the arts they practice.—Print Ed.
Author: Stephen Inwood
Publisher: MacAdam/Cage Publishing
ISBN: 9781596921153
Category : Biography & Autobiography
Languages : en
Pages : 534
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Book Description
In Inwood's biography of this forgotten scientist, Robert Hooke and his world are vividly recreated with all their contradictions, successes, and failures. The Forgotten Genius is an absorbing and compelling study of this unduly overlooked man.
Author: Ulysses Simpson Grant
Publisher: New York, C. L. Webster & Company
ISBN:
Category : Generals
Languages : en
Pages : 606
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Book Description
Faced with failing health and financial ruin, the Civil War's greatest general and former president wrote his personal memoirs to secure his family's future - and won himself a unique place in American letters. Devoted almost entirely to his life as a soldier, Grant's Memoirs traces the trajectory of his extraordinary career - from West Point cadet to general-in-chief of all Union armies. For their directness and clarity, his writings on war are without rival in American literature, and his autobiography deserves a place among the very best in the genre.
Author: Hal Leonard Corp.
Publisher: Hal Leonard Corporation
ISBN: 1540064026
Category : Music
Languages : en
Pages : 530
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Book Description
(Jazz Transcriptions). The Jazz Guitar Omnibook features transcriptions of solos as played by some of the world's leading jazz artists. This collection includes 30 songs: Airegin (Wes Montgomery) * Honeysuckle Rose (Django Reinhardt) * Just Friends (Pat Martino) * Night and Day (Joe Pass) * On Green Dolphin Street (Barney Kessel) * Rose Room (Charlie Christian) * Royal Garden Blues (Herb Ellis) * Yardbird Suite (Tal Farlow) * and more.
Author: Tim Grant
Publisher: Gabriola Island, BC : New Society Publishers
ISBN: 9780865714366
Category : Education
Languages : en
Pages : 136
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Book Description
Tools and ideas to beat back the asphalt wastelands of schoolyards everywhere!
Author: Sarah S. Brophy
Publisher: Rowman Altamira
ISBN: 9780759106512
Category : Art
Languages : en
Pages : 214
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Book Description
Is your institution grant-ready? This is a crucial question that almost every small museum or historic organization will find itself asking when considering grant funding, as it seeks to expand or improve programs, broaden its reach, or just simply maintain its existing level of performance. This succinct volume provides an accessible, step-by-step guide to assessing an organization's readiness for the grant application process, and includes seven real-life examples of institutions that have successfully achieved grant-readiness. Chapters will help assess readiness, and provide explanations and checklists to address the important components of this daunting process. Appendices contain proposal writing tips and a list of the author's favorite most-used resources. This innovative volume will be invaluable to museums, cultural institutions and students studying history or non profit work.
