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Author: Kentucky. General Assembly. Senate
Publisher:
ISBN:
Category :
Languages : en
Pages : 992
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Book Description
Author: Sharony Andrews Green
Publisher: Hal Leonard Corporation
ISBN: 9780879306984
Category : Biography & Autobiography
Languages : en
Pages : 274
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Book Description
An intimate portrait of the brilliant jazz guitarist responsible for bringing jazz guitar playing to a new level but whose extraordinary talent was eclipsed by such greats as George Benson details his battle with racial and religious barriers, drug addiction, and fame. IP.
Author: John Grant
Publisher: John Wiley & Sons
ISBN: 0470687312
Category : Business & Economics
Languages : en
Pages : 291
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Book Description
We are currently eating, sleeping and breathing a new found religion of everything ‘green’. At the very heart of responsibility is industry and commerce, with everyone now racing to create their ‘environmental’ business strategy. In line with this awareness, there is much discussion about the ‘green marketing opportunity’ as a means of jumping on this bandwagon. We need to find a sustainable marketing that actually delivers on green objectives, not green theming. Marketers need to give up the many strategies and approaches that made sense in pure commercial terms but which are unsustainable. True green marketing must go beyond the ad models where everything is another excuse to make a brand look good; we need a green marketing that does good. The Green Marketing Manifesto provides a roadmap on how to organize green marketing effectively and sustainably. It offers a fresh start for green marketing, one that provides a practical and ingenious approach. The book offers many examples from companies and brands who are making headway in this difficult arena, such as Marks & Spencer, Sky, Virgin, Toyota, Tesco, O2 to give an indication of the potential of this route. John Grant creates a ‘Green Matrix’ as a tool for examining current practice and the practice that the future needs to embrace. This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful green marketing. Includes a foreword by Jonathon Porritt.
Author: John Grant
Publisher: John Wiley & Sons
ISBN: 1119689139
Category : Business & Economics
Languages : en
Pages : 148
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Book Description
***BUSINESS BOOK AWARDS - FINALIST 2021*** This timely book is a sequel to John Grant’s Green Marketing Manifesto (2007) the award-winning and bestselling definitive guide to green marketing (and not greenwashing). Fast forward to mid-2020. Climate Change is back at the top of the public and political agenda. Even after covid-19, hundreds of big-name CEOs are committing to a #greenrecovery. And surveys show widespread global public support for this and recent shifts in sustainable behaviours and attitudes in markets ranging from organic food to flying. Sustainable brands are significantly outperforming conventional ones. As are sustainability related stock prices. Companies like Unilever continue to set ambitious targets related not just to climate, but biodiversity and deforestation, plastics, social justice, regenerative farming. Sustainability related trends such as plant-based foods and electric vehicles are showing steep growth and creating tomorrow's superbrands (Impossible, TESLA...). This book is packed with up to date learnings, case examples and trends, covering everything from eco labelling, transparency and the circular economy; to rebound effects, sustainable finance, blockchain and regenerative farming. A core message being that to drive sustainability, marketers firstly do really need to properly understand sustainability, its many applications and implications. Secondly to be effective, marketers need to understand what it means to their consumers and other significant audiences. Hence the book takes a long hard look at what was driving all the protests, boycotts and petitions in 2019 and what ideas, causes and platforms caught the public imagination. The ultimate goal is to go beyond marketing that simply looks good, to marketing that does good. This book helps in achieving that goal by showing the reader how to: Uncover strategies for sustainable marketing that actually deliver on green and social objectives, not just greenwashing Reconceptualise marketing and business models, and learn to recognise the commercial strategies and approaches that are no longer fit for purpose Learn how hot topics like the climate crisis, biodiversity, social justice, single use plastics and supply chain transparency influence green and social marketing Read about numerous examples and case studies from both brand leaders and challengers that have developed innovations and fresh creative approaches to green and social marketing Get practical tools, models, facts, strategies, workshop and project processes and business case rationales - so that you can build your own plans and proposals This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful marketing that makes a positive creative impact on the climate crisis and on improving human life in troubled times. Aimed both at big companies that are trying to be good, and good companies that are trying to be big.
Author: United States Government Accountability Office
Publisher: Lulu.com
ISBN: 0359541828
Category : Reference
Languages : en
Pages : 88
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Book Description
Policymakers and program managers are continually seeking ways to improve accountability in achieving an entity's mission. A key factor in improving accountability in achieving an entity's mission is to implement an effective internal control system. An effective internal control system helps an entity adapt to shifting environments, evolving demands, changing risks, and new priorities. As programs change and entities strive to improve operational processes and implement new technology, management continually evaluates its internal control system so that it is effective and updated when necessary. Section 3512 (c) and (d) of Title 31 of the United States Code (commonly known as the Federal Managers' Financial Integrity Act (FMFIA)) requires the Comptroller General to issue standards for internal control in the federal government.
Author: Corey Christiansen
Publisher: Mel Bay Publications
ISBN: 1610658450
Category : Music
Languages : en
Pages : 57
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Book Description
Grant Green was one of the most innovative jazz guitarists of the 1960s. His horn-like lines, original tone, and superb sense of time elevated him to being one of Blue-Note Records first call session players as well as a respected bandleader. This book covers many of the techniques Grant used in his playing and provides many melodic lines in the style of Grant Green for minor, dominant seventh, short and long ii-V, major, and minor ii-V chord progressions. Chapters on double-slurs, double-stops, pentatonic and blues scales as well as chapters on the basics of the jazz language will help guitarists understand and play the music of Grant Green. Presented in standard notation, tab and fretboard diagrams, this book comes with a play-along CD that will assist guitarists in mastering this material.
Author: Lawrence Lipton
Publisher: Pickle Partners Publishing
ISBN: 1786256207
Category : History
Languages : en
Pages : 538
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Book Description
Mr. Lipton’s book is the first complete and unbiased survey of the beat generation and its role in our society. Here are the intimate facts about these people and their attitudes toward sex, dope, jazz, art, religion, parents, landlords, employers, politicians, draft boards, the law and, most important, toward the “square”. The author presents a picture of their way of life, their individual backgrounds, the language they have appropriated, in terms made clear for the first time to those of us who have been confused and puzzled about them. He also provides a balanced discussion of their literature, art and music, of what they produce and fail to produce in the arts they practice.—Print Ed.
Author: Bob Porter
Publisher: Xlibris Corporation
ISBN: 1524547859
Category : Biography & Autobiography
Languages : en
Pages : 301
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Book Description
Soul Jazz is a history of jazz and its reception in the black community in the period from the end of World War II until the end of the Vietnam War. Previous histories reflect the perspective of an integrated America, yet the United States was a segregated country in 1945. The black audience had a very different take on the music and that is the perception explored in Soul Jazz.
Author: Stephen Inwood
Publisher: MacAdam/Cage Publishing
ISBN: 9781596921153
Category : Biography & Autobiography
Languages : en
Pages : 534
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Book Description
In Inwood's biography of this forgotten scientist, Robert Hooke and his world are vividly recreated with all their contradictions, successes, and failures. The Forgotten Genius is an absorbing and compelling study of this unduly overlooked man.
Author: Gary Grant
Publisher: Building Research Establishment
ISBN: 9781860819407
Category : Technology & Engineering
Languages : en
Pages : 71
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Book Description
An accessible overview of the development of green roofs and their contribution to sustainable development. Explains the benefits of their use, and identifies key aspects to consider in designing, building and maintaining them.
Author: Cora Carmack
Publisher: Random House
ISBN: 1448177987
Category : Fiction
Languages : en
Pages : 128
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Book Description
What happens after the happy ending? Garrick is over the moon that his girlfriend, Bliss, said yes. He's finally found the love of his life. That means his worries are over, right? But when he invites her to visit London and meet his family, he is presented with a whole new set of problems. How will his privileged and wealthy family react to Bliss's unique brand of awkwardness?
