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Author: Joanne E. Gray
Publisher: Oxford University Press, USA
ISBN: 0190072075
Category : Law
Languages : en
Pages : 253
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Book Description
Based on author's thesis (doctoral - Australian Catholic University, 2018) issued under title: Google rules: an analysis of Google's influence on copyright law and practice.
Author: Joanne E. Gray
Publisher: Oxford University Press, USA
ISBN: 0190072075
Category : Law
Languages : en
Pages : 253
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Book Description
Based on author's thesis (doctoral - Australian Catholic University, 2018) issued under title: Google rules: an analysis of Google's influence on copyright law and practice.
Author: Rob Sanders
Publisher: Happy About
ISBN: 1607730413
Category : Business & Economics
Languages : en
Pages : 123
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Book Description
"42 Rules for Applying Google Analytics" is understanding a visitor's journey through your website then applying that measurement, collection and analysis of data for the main purpose of adequately optimizing and improving website performance. This includes learning where your visitors come from and how they interact with your site or measuring key drivers and conversions such as which web pages encourage people to react by calling, emailing or purchasing a product. The benefit of applying this free knowledge, whether you are an advertiser, publisher, or site owner, will help you write better ads, strengthen your marketing initiatives, and create higher-converting web pages. It is even more imperative to apply analytics now that online advertising channels have evolved from traditional display and text to mobile, video and social networking. If you are to succeed, it is a must and not an option to align metrics with business goals, draw actionable conclusions and articulate metrics and goals to stakeholders.
Author: Dr. Joanne Elizabeth Gray
Publisher: Oxford University Press
ISBN: 0190072083
Category : Law
Languages : en
Pages : 256
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Book Description
Blockbuster lawsuits, artificial intelligence, backroom deals, millions in lobbying dollars and grand Silicon Valley idealism - the story of Google and copyright law is action-packed. By tracing Google's legal, commercial and political negotiations over copyright, Google Rules explains how Google became one of the most influential actors in the history of digital copyright. Today, Google reigns over a technological and economic order that features empowered private companies and rapidly changing technological conditions, and how to protect the public interest in this environment is one of the most pressing policy questions of our time. In Google Rules, Joanne E. Gray provides pragmatic strategies for taking up this challenge. Google Rules is a book that will appeal to anyone interested in understanding Google's accumulation of power, the recent history of digital copyright, or the future of our digital lives under the influence of an extremely powerful and motivated technology company.
Author: Anita Halbach
Publisher:
ISBN:
Category :
Languages : en
Pages : 112
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Book Description
If you are looking to flood your website or sales funnel with unlimited, premium traffic from Google, Youtube, or Facebook, then using the secrets of policy compliance is the key to unlocking the bots' hidden traffic they keep reserved only for trustworthy advertisers. This book shows how to use your compliant website to crush your competition in the business market. Learn more about contents as: - How to use google compliance to unlock google display network's closely guarded publishing sites; - How facebook enticed google policy employees to defect over to Facebook so they could implement google's same policy rules; - How to land 10/10 google search quality scores; - A guide to creating a Google compliant website without killing your conversions - Four website design secrets that, if you do them, will avoid every website violation that will stop your traffic - How to create hard-hitting google compliant sales copy that converts but doesn't violate the misleading claims policy
Author: Laszlo Bock
Publisher: Twelve
ISBN: 1455554804
Category : Business & Economics
Languages : en
Pages : 446
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Book Description
From the visionary head of Google's innovative People Operations comes a groundbreaking inquiry into the philosophy of work -- and a blueprint for attracting the most spectacular talent to your business and ensuring that they succeed. "We spend more time working than doing anything else in life. It's not right that the experience of work should be so demotivating and dehumanizing." So says Laszlo Bock, former head of People Operations at the company that transformed how the world interacts with knowledge. This insight is the heart of Work Rules!, a compelling and surprisingly playful manifesto that offers lessons including: Take away managers' power over employees Learn from your best employees-and your worst Hire only people who are smarter than you are, no matter how long it takes to find them Pay unfairly (it's more fair!) Don't trust your gut: Use data to predict and shape the future Default to open-be transparent and welcome feedback If you're comfortable with the amount of freedom you've given your employees, you haven't gone far enough. Drawing on the latest research in behavioral economics and a profound grasp of human psychology, Work Rules! also provides teaching examples from a range of industries-including lauded companies that happen to be hideous places to work and little-known companies that achieve spectacular results by valuing and listening to their employees. Bock takes us inside one of history's most explosively successful businesses to reveal why Google is consistently rated one of the best places to work in the world, distilling 15 years of intensive worker R&D into principles that are easy to put into action, whether you're a team of one or a team of thousands. Work Rules! shows how to strike a balance between creativity and structure, leading to success you can measure in quality of life as well as market share. Read it to build a better company from within rather than from above; read it to reawaken your joy in what you do.
Author: Aurelio Lopez-Tarruella
Publisher: Springer Science & Business Media
ISBN: 9067048461
Category : Law
Languages : en
Pages : 404
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Book Description
Google’s has proved to be one of the most successful business models in today’s knowledge economy. Its services and applications have become part of our day-to-day life. However, Google has repeatedly been accused of acting outside the law in the development of services such as Adwords, Googlebooks or YouTube. One of the main purposes of this book is to assess whether those accusations are well-founded. But more important than that, this book provides a deeper reflection: are current legal systems adapted to business models such as that of Google or are they conceived for an industrial economy? Do the various lawsuits involving Google show an evolution of the existing legal framework that might favour the flourishing of other knowledge-economy businesses? Or do they simply reflect that Google has gone too far? What lessons can other knowledge-based businesses learn from all the disputes in which Google has been or is involved? This book is valuable reading for legal practitioners and academics in the field of information technologies and intellectual property law, economists interested in knowledge-economy business models and sociologists interested in internet and social networks. Dr. Aurelio Lopez-Tarruella is Senior Lecturer in Private International Law at the University of Alicante, Spain.
Author: Titus Winters
Publisher: "O'Reilly Media, Inc."
ISBN: 1492082740
Category : Computers
Languages : en
Pages : 635
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Book Description
Today, software engineers need to know not only how to program effectively but also how to develop proper engineering practices to make their codebase sustainable and healthy. This book emphasizes this difference between programming and software engineering. How can software engineers manage a living codebase that evolves and responds to changing requirements and demands over the length of its life? Based on their experience at Google, software engineers Titus Winters and Hyrum Wright, along with technical writer Tom Manshreck, present a candid and insightful look at how some of the worldâ??s leading practitioners construct and maintain software. This book covers Googleâ??s unique engineering culture, processes, and tools and how these aspects contribute to the effectiveness of an engineering organization. Youâ??ll explore three fundamental principles that software organizations should keep in mind when designing, architecting, writing, and maintaining code: How time affects the sustainability of software and how to make your code resilient over time How scale affects the viability of software practices within an engineering organization What trade-offs a typical engineer needs to make when evaluating design and development decisions
Author: Harold Davis
Publisher: "O'Reilly Media, Inc."
ISBN: 1449389090
Category : Business & Economics
Languages : en
Pages : 430
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Book Description
With this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google's advertising programs in particular help you make money. You'll find everything you need to work with AdWords, which lets you generate text ads to accompany specific search term results, and AdSense, which automatically delivers precisely targeted text and image ads to your website. Google Advertising Tools focuses on best practices, with several case studies that demonstrate which approaches work well, which don't, and why. Google's ad programs can help any business with a web presence, and this guide explains precisely how to use them. Learn how to create effective campaign plans for your website Understand the PageRank algorithm, Search Engine Optimization (SEO), and Search Engine Marketing (SEM) Drive traffic to your website and make money as an advertising host Add AdSense code and Google search to your site Learn how content, search, and referral ads perform Create and edit AdWord campaigns Monitor AdWords activity and improve your campaign's performance
Author: Joanne Elizabeth Gray
Publisher:
ISBN:
Category : Copyright
Languages : en
Pages : 297
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Book Description
This thesis explores Google's copyright agenda and the political, legal and private processes through which Google has sought its implementation. This is the first comprehensive documentation of Google's influence on copyright, drawing together evidence from multiple jurisdictions and spanning several years. This thesis is also significant for its insights into the current dynamics of digital copyright rule-making and enforcement and the distribution of power in the digital environment. Indeed, this thesis is a contribution to a larger conversation about a new generation of monopolistic companies, born from the technological developments of the digital age, and the social, political and economic influence they have acquired in contemporary society. The thesis concludes by enumerating strategies for addressing critical problems produced by concentrated private power in the digital environment; in particular, strategies aimed at ensuring digital copyright functions in the interest of a broad range of stakeholders.
Author: Howie Jacobson
Publisher: John Wiley & Sons
ISBN: 1118230248
Category : Computers
Languages : en
Pages : 451
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Book Description
The fun and friendly guide on getting the most value out of your AdWords campaigns, now updated! Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Presenting coverage that is nearly entirely rewritten or revised, this practical guide adds chapters on topics such as ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and the new Google display network. In addition, the author provides updates that reflect helpful new best practices. Boasts approximately 85 percent updated or new content Updates popular topics such as experiments, ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and more Incorporates changes to the AdWords interfaces Shares best practices in split testing, opt-in landing page structure, and ad group structure Reviews new, free tools included in AdWords as well as new and improved third-party tools With this handy reference by your side, you'll discover the best way to make a Google AdWords campaign to work for you!
