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Author: Jerri L. Ledford
Publisher: John Wiley & Sons
ISBN: 0470109653
Category : Computers
Languages : en
Pages : 314
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Book Description
A guide to Google's productivity tools covers Google Spreadsheets, Google Page Creator, Google Calendar, Google Docs, Gmail, Picasa, Google Talk, and Google Notebook.
Author: Jerri Ledford
Publisher: John Wiley & Sons
ISBN: 9788126511624
Category :
Languages : en
Pages : 316
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Book Description
Market_Desc: · Primary Audience: The target audience is home users, including business owners and professionals with home offices who are looking to get the most out of these useful tools and applications.· Secondary Audience: Students or small business owners who don t want to incur the costs of licensing or purchasing Microsoft Office 2007. Special Features: · Hot topic - Millions of people use Google every day, and they are looking for more detailed coverage on the Free Google office applications and tools!· The second book in the new Google series - This is the second of several titles that will cover Google technologies and tools. The first title, Google Analytics, is due out in September 2006.· Fills an unmet need - There are no other books that offer coverage on how to get the most out of Google productivity tools, including Writerly, Google Spreadsheets, Google Talk, Google Notebook, Google Calendar, Google Page Creator, and Google Chat." Targets a large audience - Google Productivity Tools is aimed at home users and small and mid-sized business owners. These are users who find Google office tools and applications most beneficial to their business. They want to know how to be efficient and productive, and how to get the most out of these applications and tools. About The Book: Google Productivity Tools is a reference that every Google user needs. This book explains all of the features and functionality of some of the top Google office programs from how to navigate the programs to how to use them to be more efficient no matter where you happen to be. This is accomplished through clear explanations and graphics that lead users through these programs to accomplish everyday tasks and to do lists. Example projects are included where they prove useful to the reader. The target audience is home users, including business owners and professionals with home offices who are looking to get the most out of these useful tools and applications. The book is also for students or small business owners who don t want to incur the costs of purchasing or licensing Microsoft Office 2007.The book covers the following topics:· Getting Started with Google· Welcome to Writerly· Creating and Editing Documents· Do More with Writerly· Revising Documents· Welcome to Google Spreadsheets· Creating and Editing New Spreadsheets· Do More with Google Spreadsheets· Collaborating With Google Spreadsheets· Welcome to Google Page Creator· Creating a Web Site· Editing a Web Site· Publishing a Web Site· Welcome to Google Calendar· Using Google Calendar· Shared Calendars· Welcome to Google Notebook· Notebook Mini· The Full-Page Notebook· Sharing Notebooks· Welcome to Google Talk· Using Google Talk for Messaging· Using Google Talk for Conversations· Welcome to Gmail· Sending and Receiving E-mail· Additional G-mail Features
Author: Stephan Spencer
Publisher: "O'Reilly Media, Inc."
ISBN: 1449312993
Category : Computers
Languages : en
Pages : 73
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Book Description
Behind Google's deceptively simple interface is immense power for both market and competitive research—if you know how to use it well. Sure, basic searches are easy, but complex searches require specialized skills. This concise book takes you through the full range of Google's powerful search-refinement features, so you can quickly find the specific information you need. Learn techniques ranging from simple Boolean logic to URL parameters and other advanced tools, and see how they're applied to real-world market research examples. Incorporate advanced search operators such as filetype:, intitle:, daterange:, and others into your queries Use Google filtering tools, including Search Within Results, Similar Pages, and SafeSearch, among others Explore the breadth of Google through auxiliary search services like Google News, Google Books, Google Blog Search, and Google Scholar Acquire advanced Google skills that result in more effective search engine optimization (SEO)
Author: Christopher C. Brown
Publisher: Bloomsbury Publishing USA
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 108
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Book Description
This informative and practical book teaches how to get better and faster results from Internet searches and methods for maximizing the potential of the world's most popular search engine. Mastering Internet research skills is a must for today's information professionals and LIS students, as well as for educators and all high school and college students. But without specific instruction in how to conduct online research, people are destined to waste time in their Internet queries or to come up emptyhanded when the information they're seeking is, in fact, available. Harnessing the Power of Google: What Every Researcher Should Know offers simple strategies that streamline research and improve anyone's search results. It will specifically benefit information professionals, students, and academic researchers in disciplines like international studies, political science, and statistical research. Illustrated with helpful screen shots, this handbook will be an often-consulted desk reference and can serve as a workshop guide or supplementary reading in courses on online research skills. The book starts with a review of general guidelines for searching that covers topics like the difference between primary and secondary sources, determining authority, citing sources, indexing, and ranking before addressing Google's power-searching features, such as the ability to search by top-level Internet domain or file type. The book describes the history of information access over the past century, culminating in today's digital information archives and how Google now augments—not replaces—what libraries provide. The three Google interfaces that together comprise a powerful toolkit are covered in detail: Google Web for finding primary source materials; Google Scholar for full text searching of scholarly, peer-reviewed material; and Google Books for searching the full text of a very high percentage of books.
Author: Stephan Spencer
Publisher:
ISBN: 9780999284728
Category :
Languages : en
Pages : 188
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Book Description
Imagine what would happen to your productivity if your most challenging Web searches never failed, and your ordinary Web searches more quickly returned the most relevant results. Over the course of a year, efficient searches and relevant results could add up to days of recovered time. In this book, I'll show you how to start saving time by mastering all aspects of the Google search engine and its dozens of related services and technologies. I'll help you understand how Google processes your query as a set of keywords, phrases, or natural-language questions; and I'll teach you how to use lesser-known search tools, operators, and hidden features to filter and refine broad result sets. No matter how well you know Google, I guarantee you'll learn something new in Google Power Search, Third Edition.
Author: Raymond M Russell
Publisher: Independently Published
ISBN:
Category : Computers
Languages : en
Pages : 0
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Book Description
"Exploring the Future: AI-Powered Search Unveiled" by Raymond M. Russell is a groundbreaking and comprehensive exploration of the transformative landscape of artificial intelligence (AI) in the realm of search technology. This meticulously crafted book takes readers on a journey through the latest advancements in AI, unraveling the intricacies of Google's innovative search features such as Circle to Search and Multi-Search in Lens. Russell provides readers with a deep understanding of the evolution of Google's search capabilities, from gesture-based interactions to exploring search through a camera lens. The book goes beyond technical details, delving into the visionary outlook of Google for the future, envisioning diverse search methods, integration of voice, camera, and natural language, and the commitment to user-centric search experiences. Chapters dedicated to generative AI testing shed light on the significance of this cutting-edge technology in refining search functionalities. The author navigates the ethical considerations of AI-powered search, addressing fairness, privacy implications, and user consent. "Exploring the Future" doesn't stop at technological aspects but extends its gaze to international perspectives, societal impacts, and collaborative efforts in search development. It encompasses diverse chapters, including discussions on education and training for the AI era, the role of AI in information retrieval, and the dynamic interplay between humans and machines in the search landscape. Raymond M. Russell's authoritative voice in the field, coupled with a keen awareness of ethical considerations, makes this book an indispensable resource for tech enthusiasts, industry professionals, educators, and anyone curious about the future of AI-enhanced search. With a visionary outlook and a commitment to responsible technology development, this book is a comprehensive guide to the present and future of AI-powered search technologies.
Author: Sean Richey
Publisher: Routledge
ISBN: 1351658719
Category : Political Science
Languages : en
Pages : 165
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Book Description
For the first time in human history, access to information on almost any topic is accessible through the Internet. A powerful extraction system is needed to disseminate this knowledge, which for most users is Google. Google Search is an extremely powerful and important component to American political life in the twenty-first century, yet its influence is poorly researched or understood. Sean Richey and J. Benjamin Taylor explore for the first time the influence of Google on American politics, specifically on direct democracy. Using original experiments and nationally representative cross-sectional data, Richey and Taylor show how Google Search returns quality information, that users click on quality information, and gain political knowledge and other contingent benefits. Additionally, they correlate Google usage with real-world voting behavior on direct democracy. Building a theory of Google Search use for ballot measures, Google and Democracy is an original addition to the literature on the direct democracy, Internet politics, and information technology. An indispensable read to all those wishing to gain new insights on how the Internet has the power to be a normatively valuable resource for citizens.
Author: Martin Moore
Publisher: Oxford University Press
ISBN: 0190845147
Category : Language Arts & Disciplines
Languages : en
Pages : 441
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Book Description
Across the globe, Google, Amazon, Facebook, Apple and Microsoft have accumulated power in ways that existing regulatory and intellectual frameworks struggle to comprehend. A consensus is emerging that the power of these new digital monopolies is unprecedented, and that it has important implications for journalism, politics, and society. It is increasingly clear that democratic societies require new legal and conceptual tools if they are to adequately understand, and if necessary check the economic might of these companies. Equally, that we need to better comprehend the ability of such firms to control personal data and to shape the flow of news, information, and public opinion. In this volume, Martin Moore and Damian Tambini draw together the world's leading researchers to examine the digital dominance of technologies platforms and look at the evidence behind the rising tide of criticism of the tech giants. In fifteen chapters, the authors examine the economic, political, and social impacts of Google, Amazon, Facebook, Apple, and Microsoft, in order to understand the different facets of their power and how it is manifested. Digital Dominance is the first interdisciplinary volume on this topic, contributing to a conversation which is critical to maintaining the health of democracies across the world.
Author: Jim Stephens
Publisher: RWG Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 51
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Book Description
Being smart about business means knowing what to expect. That means thinking ahead and preparing for the inevitable changes that will affect the way business is done. This allows businesses to be resilient and thrive in a changing environment. Digital marketing is no different. In fact, author Josh Kaufman discusses the value of comparison in his book The Personal MBA. It means imagining possible futures and then preparing for them. Let's say you have a large company that does well in a certain niche. Maybe you own a business that sells whey protein shakes. The mistake some big companies make is thinking they are too big to fail and sticking with it. But what if another company comes along and makes a better protein shake for less money? What if a new protein source is discovered? What if a study showed whey protein was bad for us? All of these things can happen and can seriously disrupt even the most established business. However, smart companies are already considering and preparing for these possibilities. It's a comparative simulation: you think about what's going to happen and then prepare for that eventuality. As a digital marketer, this means thinking about things that might change the face of marketing. And the one thing that probably had the biggest impact of all? AI AI and machine learning have the potential to completely change the face of internet marketing and even make many old strategies obsolete. Only by preparing for these changes can you ensure that your website can maintain its position in the SERPs, your ad campaigns remain profitable, and your services remain relevant. And a lot of this stuff isn't just speculation: it's happening right now. AI is already making waves, though you may not have noticed it yet. This affects how SEO works, the tools and software we use, and how ads are displayed. AI is capable of thinking faster and smarter than any human, and this is especially true for data-driven internet marketing. AI marketers can earn an unlimited amount Content per second - doing the work of hundreds of people. All of this content is perfectly adapted to the target group. AI will rule Google. This will advance the entire business model. AdWords will start. And it will play new instruments that we never even dreamed of. The uniqueness of digital marketing is just around the corner. This book will help you prepare and explain a number of concepts: • AI vs. machine learning • How to do SEO now that Google is the first AI company • Chatbots • Programmatic advertising • Great information • RankBrain • Digital assistant • Data Science • SQL • Hidden semantic indexing • The Future of Internet Marketing This book will give you a crystal ball to look into the future of internet marketing and make sure you are prepared for all of these changes as they come. You end up being more prepared and in a better position than the other 99.9% of traders.
Author: Jerri Ledford
Publisher: Que Publishing
ISBN: 0768692261
Category : Computers
Languages : en
Pages : 265
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Book Description
MAKE THE MOST OF THE WORLD’S HOTTEST NEW BROWSER, GOOGLE CHROME! Finally, there’s a web browser for today’s Internet, and today’s user: you! It’s Chrome. (From Google—of course!) Now, there’s a book that reveals how you can use all of Google Chrome’s built-in power and speed—and extend Chrome to do even more! Jerri Ledford and Yvette Davis start with a quick, practical tour of Google Chrome’s stripped-down, hot-rod interface —including its do-everything, know-everything Omnibox. You’ll be using Chrome like a pro in minutes, but that’s just the beginning. You won’t just learn how to customize Chrome: You’ll dive under the hood, tweak its code, and transform it into the browser of your dreams. Bottom line: If Google Chrome can do it, this book will help you do it smarter, faster, better! Covers all this, and more... • Improving life on the Web: what’s new and different about Chrome, and why you care • Getting from Chrome newbie to power user—fast! • Browsing more safely in the Web jungle • Spit-shining Chrome: making a good-looking browser look spectacular • Optimizing your own web site to make the most of Google Chrome • Tweaking tabs, and more: customizing Chrome to your heart’s content • Saving time with Google Chrome keyboard shortcuts • Troubleshooting problems with Google Chrome, step-by-step • Learning about Chromium (the foundation on which Google Chrome is built) and its components, WebKit, WebKit Core, WebKit Port, and WebKit Glue.
Author: Adam Tar
Publisher: GRIN Verlag
ISBN: 365603026X
Category : Business & Economics
Languages : de
Pages : 12
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Book Description
Essay aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: .95%, Webster University (Sarasota), Veranstaltung: MKT5000, Sprache: Deutsch, Abstract: Google Inc. is a company known for many things. In particular, they are known as one of the best companies with which to be employed. It is also know for being the top search engine used around the world and placing second under Apple for the Worlds Most Admired Companies. According to CNN “Google, in second place after Apple, maintains its reign as the king of search. (“World’s Most Admired Companies 2011,” n.d.). What has allowed Google Inc. to accomplish such a high level of success in a market segment that is over-saturated with so many other options? Google Inc., unlike many other companies in its market segment has focused primarily their search engine “It’s best to do one thing really, really well. We do search. With one of the world’s largest research groups focused exclusively on solving search problems, we know what we do well, and how we can do it better.
