Author: Brad Hill
Publisher: For Dummies
ISBN: 9780764544200
Category : Computers
Languages : en
Pages : 366
Book Description
* Google is the world's most popular search engine, with more than 150 million queries per day and more than fourteen million users per week * Author Brad Hill, frequently consulted in media coverage of the Internet, will take readers "under the hood" * Illuminates dozens of packaged Google tools that significantly extend Web searching * Enables more technical readers to install and use the Google API to develop Web querying capabilities for their own programs * Includes extensive coverage of Blogger, the popular Web log service recently acquired by Google
Google For Dummies
Author: Brad Hill
Publisher: For Dummies
ISBN: 9780764544200
Category : Computers
Languages : en
Pages : 366
Book Description
* Google is the world's most popular search engine, with more than 150 million queries per day and more than fourteen million users per week * Author Brad Hill, frequently consulted in media coverage of the Internet, will take readers "under the hood" * Illuminates dozens of packaged Google tools that significantly extend Web searching * Enables more technical readers to install and use the Google API to develop Web querying capabilities for their own programs * Includes extensive coverage of Blogger, the popular Web log service recently acquired by Google
Publisher: For Dummies
ISBN: 9780764544200
Category : Computers
Languages : en
Pages : 366
Book Description
* Google is the world's most popular search engine, with more than 150 million queries per day and more than fourteen million users per week * Author Brad Hill, frequently consulted in media coverage of the Internet, will take readers "under the hood" * Illuminates dozens of packaged Google tools that significantly extend Web searching * Enables more technical readers to install and use the Google API to develop Web querying capabilities for their own programs * Includes extensive coverage of Blogger, the popular Web log service recently acquired by Google
Google AdWords For Dummies
Author: Howie Jacobson
Publisher: John Wiley & Sons
ISBN: 1118115619
Category : Computers
Languages : en
Pages : 451
Book Description
The fun and friendly guide on getting the most value out of your AdWords campaigns, now updated! Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Presenting coverage that is nearly entirely rewritten or revised, this practical guide adds chapters on topics such as ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and the new Google display network. In addition, the author provides updates that reflect helpful new best practices. Boasts approximately 85 percent updated or new content Updates popular topics such as experiments, ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and more Incorporates changes to the AdWords interfaces Shares best practices in split testing, opt-in landing page structure, and ad group structure Reviews new, free tools included in AdWords as well as new and improved third-party tools With this handy reference by your side, you'll discover the best way to make a Google AdWords campaign to work for you!
Publisher: John Wiley & Sons
ISBN: 1118115619
Category : Computers
Languages : en
Pages : 451
Book Description
The fun and friendly guide on getting the most value out of your AdWords campaigns, now updated! Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Presenting coverage that is nearly entirely rewritten or revised, this practical guide adds chapters on topics such as ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and the new Google display network. In addition, the author provides updates that reflect helpful new best practices. Boasts approximately 85 percent updated or new content Updates popular topics such as experiments, ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and more Incorporates changes to the AdWords interfaces Shares best practices in split testing, opt-in landing page structure, and ad group structure Reviews new, free tools included in AdWords as well as new and improved third-party tools With this handy reference by your side, you'll discover the best way to make a Google AdWords campaign to work for you!
Building a Web Site For Dummies
Author: David A. Crowder
Publisher: John Wiley & Sons
ISBN: 0470646772
Category : Computers
Languages : en
Pages : 381
Book Description
The bestselling guide to building a knockout Web site, newly updated An effective Web site is the key to success for every venture from class reunions to major corporations. And since Web technology changes rapidly, Building a Web Site For Dummies, 4th Edition is fully updated for the cutting-edge tools and trends. If you need to build and maintain a Web site, even if your experience is severely limited, this book makes it easy and fun. You'll learn to plan, design, create, launch, and maintain your site using the most up-to-date tools. A quality Web presence is essential in today's marketplace, and many individuals charged with creating one are unaware of the challenges This guide gives novice Web designers the tools and know-how to plan, design, and build effective Web sites Provides a nuts-and-bolts guide to site-building, including coverage of HTML, WYSIWYG construction software, CSS, and navigation plans Shows how to spruce up your site with topnotch graphics, video, and great content Guides you through getting your site online, promoting it, and even making money from it Building a Web Site For Dummies, 4th Edition is the tool every first-time Web designer needs to build a professional-looking site.
Publisher: John Wiley & Sons
ISBN: 0470646772
Category : Computers
Languages : en
Pages : 381
Book Description
The bestselling guide to building a knockout Web site, newly updated An effective Web site is the key to success for every venture from class reunions to major corporations. And since Web technology changes rapidly, Building a Web Site For Dummies, 4th Edition is fully updated for the cutting-edge tools and trends. If you need to build and maintain a Web site, even if your experience is severely limited, this book makes it easy and fun. You'll learn to plan, design, create, launch, and maintain your site using the most up-to-date tools. A quality Web presence is essential in today's marketplace, and many individuals charged with creating one are unaware of the challenges This guide gives novice Web designers the tools and know-how to plan, design, and build effective Web sites Provides a nuts-and-bolts guide to site-building, including coverage of HTML, WYSIWYG construction software, CSS, and navigation plans Shows how to spruce up your site with topnotch graphics, video, and great content Guides you through getting your site online, promoting it, and even making money from it Building a Web Site For Dummies, 4th Edition is the tool every first-time Web designer needs to build a professional-looking site.
Building Your Business with Google For Dummies
Author: Brad Hill
Publisher: John Wiley & Sons
ISBN: 0764577387
Category : Business & Economics
Languages : en
Pages : 387
Book Description
The first-ever book to show businesses step by step how to capitalize on advertising programs offered by Google, the world's #1 search engine, with more than 200 million search queries per day Written by a veteran For Dummies author working in cooperation with Google, which will help support the book From selecting the right keywords to crafting the right message, the book explains how to boost site traffic using AdWords, Google's hugely successful sponsored-link advertising program, which now has more than 150,000 advertisers Also details how to make money with AdSense, a Google program that funnels relevant AdWords ads to other sites-and pays those sites whenever someone clicks on them
Publisher: John Wiley & Sons
ISBN: 0764577387
Category : Business & Economics
Languages : en
Pages : 387
Book Description
The first-ever book to show businesses step by step how to capitalize on advertising programs offered by Google, the world's #1 search engine, with more than 200 million search queries per day Written by a veteran For Dummies author working in cooperation with Google, which will help support the book From selecting the right keywords to crafting the right message, the book explains how to boost site traffic using AdWords, Google's hugely successful sponsored-link advertising program, which now has more than 150,000 advertisers Also details how to make money with AdSense, a Google program that funnels relevant AdWords ads to other sites-and pays those sites whenever someone clicks on them
Mutual Funds Advisor Diploma - City of London College of Economics - 3 months - 100% online / self-paced
Author: City of London College of Economics
Publisher: City of London College of Economics
ISBN:
Category : Education
Languages : en
Pages : 417
Book Description
Overview This diploma course is for you if you’d like to pick your funds yourself and/or work freelance or employed as a mutual funds advisor. Content - Plan and implement a successful investment strategy that includes mutual funds - Find the best-managed funds that match your financial goals - Avoid fund-investing pitfalls - Select among mutual funds, exchange-traded funds (ETFs), and other investing options - Mutual Funds: Pros and Cons - Your own stocks and bonds - Hedge funds and other alternatives - Finding the best funds - Perfecting a bond portfolio - The taxing side of the mutual funds etc. Duration 3 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.
Publisher: City of London College of Economics
ISBN:
Category : Education
Languages : en
Pages : 417
Book Description
Overview This diploma course is for you if you’d like to pick your funds yourself and/or work freelance or employed as a mutual funds advisor. Content - Plan and implement a successful investment strategy that includes mutual funds - Find the best-managed funds that match your financial goals - Avoid fund-investing pitfalls - Select among mutual funds, exchange-traded funds (ETFs), and other investing options - Mutual Funds: Pros and Cons - Your own stocks and bonds - Hedge funds and other alternatives - Finding the best funds - Perfecting a bond portfolio - The taxing side of the mutual funds etc. Duration 3 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.
Airbnb For Dummies
Author: Symon He
Publisher: John Wiley & Sons
ISBN: 1394154658
Category : Business & Economics
Languages : en
Pages : 359
Book Description
Turn to the most-trusted guide to get started on your Airbnb adventure Airbnb For Dummies is here to help you prep your property and post your first listing on the wildly popular short-term rental site. Even if you don’t have a house, you can become an Airbnb host. A spare room at your place, a camper, a boat, a treehouse, a castle—you can turn just about anything into an Airbnb and earn additional income hosting guests. You can even offer tours around your hometown. This comprehensive resource helps you make your goals a reality, with details on how to get set up and navigate the platform and where to turn for info on local short-term rental rules, plus all the post-pandemic changes to travel and to Airbnb’s policies. Learn to attract adventurers from far and wide, with help from For Dummies experts. Decide whether becoming an Airbnb host is right for you Create an appealing listing on the Airbnb site and attract guests Host experiences and ensure the health and safety of guests Get positive reviews and improve your property’s visibility This book is especially for you, the first-time Airbnb host in need of a guide for creating a listing, keeping up a property, and attracting guests.
Publisher: John Wiley & Sons
ISBN: 1394154658
Category : Business & Economics
Languages : en
Pages : 359
Book Description
Turn to the most-trusted guide to get started on your Airbnb adventure Airbnb For Dummies is here to help you prep your property and post your first listing on the wildly popular short-term rental site. Even if you don’t have a house, you can become an Airbnb host. A spare room at your place, a camper, a boat, a treehouse, a castle—you can turn just about anything into an Airbnb and earn additional income hosting guests. You can even offer tours around your hometown. This comprehensive resource helps you make your goals a reality, with details on how to get set up and navigate the platform and where to turn for info on local short-term rental rules, plus all the post-pandemic changes to travel and to Airbnb’s policies. Learn to attract adventurers from far and wide, with help from For Dummies experts. Decide whether becoming an Airbnb host is right for you Create an appealing listing on the Airbnb site and attract guests Host experiences and ensure the health and safety of guests Get positive reviews and improve your property’s visibility This book is especially for you, the first-time Airbnb host in need of a guide for creating a listing, keeping up a property, and attracting guests.
Google Advertising Tools
Author: Harold Davis
Publisher: "O'Reilly Media, Inc."
ISBN: 1449389090
Category : Business & Economics
Languages : en
Pages : 430
Book Description
With this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google's advertising programs in particular help you make money. You'll find everything you need to work with AdWords, which lets you generate text ads to accompany specific search term results, and AdSense, which automatically delivers precisely targeted text and image ads to your website. Google Advertising Tools focuses on best practices, with several case studies that demonstrate which approaches work well, which don't, and why. Google's ad programs can help any business with a web presence, and this guide explains precisely how to use them. Learn how to create effective campaign plans for your website Understand the PageRank algorithm, Search Engine Optimization (SEO), and Search Engine Marketing (SEM) Drive traffic to your website and make money as an advertising host Add AdSense code and Google search to your site Learn how content, search, and referral ads perform Create and edit AdWord campaigns Monitor AdWords activity and improve your campaign's performance
Publisher: "O'Reilly Media, Inc."
ISBN: 1449389090
Category : Business & Economics
Languages : en
Pages : 430
Book Description
With this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google's advertising programs in particular help you make money. You'll find everything you need to work with AdWords, which lets you generate text ads to accompany specific search term results, and AdSense, which automatically delivers precisely targeted text and image ads to your website. Google Advertising Tools focuses on best practices, with several case studies that demonstrate which approaches work well, which don't, and why. Google's ad programs can help any business with a web presence, and this guide explains precisely how to use them. Learn how to create effective campaign plans for your website Understand the PageRank algorithm, Search Engine Optimization (SEO), and Search Engine Marketing (SEM) Drive traffic to your website and make money as an advertising host Add AdSense code and Google search to your site Learn how content, search, and referral ads perform Create and edit AdWord campaigns Monitor AdWords activity and improve your campaign's performance
Windows Vista Timesaving Techniques For Dummies
Author: Woody Leonhard
Publisher: John Wiley & Sons
ISBN: 0470053682
Category : Computers
Languages : en
Pages : 580
Book Description
Contains instructions for timesaving techniques when using Microsoft Windows Vista, covering such topics as customizing the desktop, managing passwords, setting security, streamlining maintenance, working with multimedia, and setting up a home network.
Publisher: John Wiley & Sons
ISBN: 0470053682
Category : Computers
Languages : en
Pages : 580
Book Description
Contains instructions for timesaving techniques when using Microsoft Windows Vista, covering such topics as customizing the desktop, managing passwords, setting security, streamlining maintenance, working with multimedia, and setting up a home network.
WordPress All-in-One For Dummies
Author: Lisa Sabin-Wilson
Publisher: John Wiley & Sons
ISBN: 1394225393
Category : Computers
Languages : en
Pages : 615
Book Description
The no-nonsense guide to building your own WordPress site With the help of WordPress All-in-One For Dummies, you can get your first WordPress blog or website set up in no time. Fully updated for the latest WordPress releases, this 8-books-in-1 guide walks you through all the features of this powerful web builder. You’ll discover how to choose and customize a theme, pick the perfect web host and URL, and manage multiple websites with multiple authors. Use WordPress as a content management software (CMS) platform, work with multimedia formats, and add plugins to your site. With state-of-the-art features, WordPress has become the go-to platform for website owners and bloggers who want to be noticed. This beginner-friendly Dummies guide gives you the know-how to make WordPress work for you. Build a website or blog with WordPress, the leading open-source web builder Discover the powerful, customizable features of the latest versions of WordPress Allow multiple people to contribute to your site and keep your content organized Easily make changes and modifications with the WordPress interface Both WordPress novices and more experienced users looking to dive into new features will love the easy-to-follow instructions and tips in WordPress All-in-One For Dummies.
Publisher: John Wiley & Sons
ISBN: 1394225393
Category : Computers
Languages : en
Pages : 615
Book Description
The no-nonsense guide to building your own WordPress site With the help of WordPress All-in-One For Dummies, you can get your first WordPress blog or website set up in no time. Fully updated for the latest WordPress releases, this 8-books-in-1 guide walks you through all the features of this powerful web builder. You’ll discover how to choose and customize a theme, pick the perfect web host and URL, and manage multiple websites with multiple authors. Use WordPress as a content management software (CMS) platform, work with multimedia formats, and add plugins to your site. With state-of-the-art features, WordPress has become the go-to platform for website owners and bloggers who want to be noticed. This beginner-friendly Dummies guide gives you the know-how to make WordPress work for you. Build a website or blog with WordPress, the leading open-source web builder Discover the powerful, customizable features of the latest versions of WordPress Allow multiple people to contribute to your site and keep your content organized Easily make changes and modifications with the WordPress interface Both WordPress novices and more experienced users looking to dive into new features will love the easy-to-follow instructions and tips in WordPress All-in-One For Dummies.
Getting a Coding Job For Dummies
Author: Nikhil Abraham
Publisher: John Wiley & Sons
ISBN: 1119050944
Category : Computers
Languages : en
Pages : 288
Book Description
Your friendly guide to getting a job in coding Getting a Coding Job For Dummies explains how a coder works in (or out of) an organization, the key skills any job requires, the basics of the technologies a coding pro will encounter, and how to find formal or informal ways to build your skills. Plus, it paints a picture of the world a coder lives in, outlines how to build a resume to land a coding job, and so much more. Coding is one of the most in-demand skills in today's job market, yet there seems to be an ongoing deficit of candidates qualified to take these jobs. Getting a Coding Job For Dummies provides a road map for students, post-grads, career switchers, and anyone else interested in starting a career in coding. Inside this friendly guide, you'll find the steps needed to learn the hard and soft skills of coding—and the world of programming at large. Along the way, you'll set a clear career path based on your goals and discover the resources that can best help you build your coding skills to make you a suitable job candidate. Covers the breadth of job opportunities as a coder Includes tips on educational resources for coders and ways to build a positive reputation Shows you how to research potential employers and impress interviewers Offers access to online video, articles, and sample resume templates If you're interested in pursuing a job in coding, but don't know the best way to get there, Getting a Coding Job For Dummies is your compass!
Publisher: John Wiley & Sons
ISBN: 1119050944
Category : Computers
Languages : en
Pages : 288
Book Description
Your friendly guide to getting a job in coding Getting a Coding Job For Dummies explains how a coder works in (or out of) an organization, the key skills any job requires, the basics of the technologies a coding pro will encounter, and how to find formal or informal ways to build your skills. Plus, it paints a picture of the world a coder lives in, outlines how to build a resume to land a coding job, and so much more. Coding is one of the most in-demand skills in today's job market, yet there seems to be an ongoing deficit of candidates qualified to take these jobs. Getting a Coding Job For Dummies provides a road map for students, post-grads, career switchers, and anyone else interested in starting a career in coding. Inside this friendly guide, you'll find the steps needed to learn the hard and soft skills of coding—and the world of programming at large. Along the way, you'll set a clear career path based on your goals and discover the resources that can best help you build your coding skills to make you a suitable job candidate. Covers the breadth of job opportunities as a coder Includes tips on educational resources for coders and ways to build a positive reputation Shows you how to research potential employers and impress interviewers Offers access to online video, articles, and sample resume templates If you're interested in pursuing a job in coding, but don't know the best way to get there, Getting a Coding Job For Dummies is your compass!