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Author: John Battelle
Publisher: Penguin
ISBN: 110121841X
Category : Computers
Languages : en
Pages : 461
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Book Description
What does the world want? According to John Battelle, a company that answers that question—in all its shades of meaning—can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, that’s exactly what Google has been doing. But The Search offers much more than the inside story of Google’s triumph. It’s a big-picture book about the past, present, and future of search technology and the enormous impact it’s starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest.
Author: John Battelle
Publisher: Penguin
ISBN: 110121841X
Category : Computers
Languages : en
Pages : 461
Get Book Here
Book Description
What does the world want? According to John Battelle, a company that answers that question—in all its shades of meaning—can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, that’s exactly what Google has been doing. But The Search offers much more than the inside story of Google’s triumph. It’s a big-picture book about the past, present, and future of search technology and the enormous impact it’s starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest.
Author: Ryan Teeter
Publisher: For Dummies
ISBN: 0470469994
Category : Computers
Languages : en
Pages : 460
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Book Description
Curious about Google Sites and how team collaboration Web sites can help you share documents online from various locations? Curious about Google’s new Chrome browser? Google Sites & Chrome For Dummies has what you want to know! Today, Google is so much more than another word for “search.” Google Sites & Chrome For Dummies shows you how to create great collaborative Web sites with Google Sites and surf the Web with the super-fast Google Chrome browser. Find out how they work with other Google Apps, too. You’ll learn to: Take advantage of free hosting, free tools, and a simple, straightforward interface with Google Sites Set up a Google account or Google Apps account Create wiki sites that let coworkers collaborate on projects or keep family members up to date Use Google gadgets to keep track of projects, manage calendars and documents, or display photos Integrate documents, spreadsheets, presentations, and other Google Apps into your site Work with Contact List, Google Talk, and Google Chat, and handle e-mail with Gmail Download and install the speedy Google Chrome browser Install browser plug-ins, enable offline access to Google Docs, and manage misbehaving tabs You’ll even find instructions and examples to help you plan sites for personal and business use, plus a sample college course site. With advice from Google Sites & Chrome For Dummies, you can make collaboration easy and have the high-speed Web at your fingertips.
Author: Jerri L. Ledford
Publisher: John Wiley & Sons
ISBN: 0470549424
Category : Computers
Languages : en
Pages : 338
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Book Description
Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here’s what's new in Google Analytics 2.0, such as cross-segment reporting and drilldown content that enhance analysis. Learn to set up Analytics and choose filters, explore goals and goal-setting, use customizable dashboards and date ranges, and master basic analytics and Web statistics concepts. Examine every aspect of available reports, learn to use those best suited for e-commerce sites, and more. BONUS: Each copy of Google Analytics 2.0 includes a $25 Google AdWords gift card compliments of Google. With this $25 gift card , you can attract new customers to your website on Google's dime.
Author: Greg Holden
Publisher: AMACOM/American Management Association
ISBN: 9780814480595
Category : Business
Languages : en
Pages : 0
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Book Description
This is a comprehensive guide to everything readers need to know about Google's myriad applications, including Google Apps, Docs and Spreadhseets, Google SMS, Goggle Base and other services that will help businesses get organised and get noticed.
Author: Nancy Conner
Publisher: "O'Reilly Media, Inc."
ISBN: 0596551762
Category : Computers
Languages : en
Pages : 744
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Book Description
Among its many amazing applications, Google now has web-based alternatives to many of the applications in Microsoft Office. This comprehensive and easy-to-follow new book enables you to explore Google's new office applications in detail. Once you do, you'll be in good company -- more than 100,000 small businesses and some corporations are already looking to take advantage of these free Google offerings. Google Apps: The Missing Manual teaches you how to use three relatively new applications from Google: "Docs and Spreadsheets", which provide many of the same core tools that you find in Word and Excel; and Google Calendar and Gmail, the applications that offer an alternative to Outlook. This book demonstrates how these applications together can ease your ability to collaborate with others, and allow you access to your documents, mail and appointments from any computer at any location. Of course, as remarkable as these applications are, Google's office suite is definitely a work-in-progress. Navigating what you can and can't do and -- more importantly -- understanding how to do it isn't always easy. And good luck finding enough help online. Google Apps: The Missing Manual is the one book you need to get the most out of this increasingly useful part of the Google empire. This book: Explains how to create, save and share each of Google's web-based office applications Offers separate sections for Docs and Spreadsheets, Google Calendar, and Gmail Demonstrates how to use these applications in conjunction with one another Gives you crystal-clear and jargon-free explanations that will satisfy users of all technical levels Many of you already use Gmail, but do you know its full potential? Do you know how you can increase its power by using Gmail with Doc and Spreadsheets and Google Calendar? You'll find out with Google Apps: The Missing Manual. You'll also come to understand why large corporations such as General Electric and Proctor & Gamble are taking a long, hard look at these applications.
Author: Andres Ferrate
Publisher: "O'Reilly Media, Inc."
ISBN: 1449304575
Category : Computers
Languages : en
Pages : 117
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Book Description
By integrating the Web with traditional TV, Google TV offers developers an important new channel for content. But creating apps for Google TV requires learning some new skills—in fact, what you may already know about mobile or desktop web apps isn't entirely applicable. Building Web Apps for Google TV will help you make the transition to Google TV as you learn the tools and techniques necessary to build sophisticated web apps for this platform. This book shows you how Google TV works, how it fits into the web ecosystem, and what the opportunities are for delivering rich content to millions of households. Discover the elements of a compelling TV web app, and what comprises TV-friendly navigation Learn the fundamentals for designing the 10-foot user experience Work with the Google Chrome browser on a TV display, and migrate an existing site Use examples for developing a TV web app, including the UI, controls, and scrolling Understand how to optimize, deliver, and protect video content for Google TV Help users discover your content by optimizing your site for Search—especially videos
Author: Tim Levy
Publisher: Createspace Independent Pub
ISBN: 9781499175455
Category : Business & Economics
Languages : en
Pages : 136
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Book Description
The CEO's Guide to Traffic, Conversion and the Mysteries of SEO.Does S.E.O. Scare you? Are you even sure what traffic is, or why it's so important?In a decade and a half, Google has become the apex of the connection between your potential customers and your business. By virtue of this computing tool's absorption into every day life, it has become a major source of success, advancement, concern and frustration for businesses.Fortunately, you don't need Computer Science degree to grow your business online and offline. What you need is smoking hot traffic. The Google Gamble shows you how.• Discover how Google works and what you need to do to constantly adapt• Find out multi-level strategies that bring new leads to your business• Learn how to find and hire legitimate SEO support while avoiding the charlatansThe Google Gamble explains SEO with the CEO and entrepreneur in mind. With The Google Gamble you're no longer gambling but making informed decisions.• What is traffic and how do I make it cold, warm, or smoking hot?• Does my website have awesome Google-ready content?• What are meta-tags and how can they help me?• What are backlinks and article marketing and how can they help or even hurt me?• Why is video is becoming more powerful than web copy?• What is Google Analytics, why is it important and how does it work?“I've seen CEOs hire so-called SEO experts who use bad technique then boom! Google finds out and you get slapped. Your traffic vanishes. Oops!”The Google Gamble shows business leaders how to pick and manage the right people to do their SEO. Avoid being scammed by so called experts who view Google as something to manipulate, rather than as a tool for communication.
Author: Patrice-Anne Rutledge
Publisher: Que Publishing
ISBN: 0133818381
Category : Computers
Languages : en
Pages : 363
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Book Description
Full-color, step-by-step tasks walk you through doing exactly what you want with Google Apps. Learn how to: Use Google Apps to reduce technology expenses and grow your business Choose the best Google Apps version for your needs Quickly activate and customize your account Give your users customized email that uses your domain, not gmail.com Connect Gmail to your smartphone so your email and schedule always go with you Create, format, edit, print, and collaborate on documents with Docs Track and analyze your data with Sheets Create presentations with Slides and present anywhere via the Internet Cut travel costs: run video meetings online with Google Hangouts Improve project collaboration with a shared Sites workspace Efficiently manage and share your schedule with Calendar Store and share your files for secure anytime/anywhere access Sync your files between your PC or Mac and Google Drive in the cloud Use Vault to archive content and activity for compliance or other legal reasons Step-by-step instructions with callouts to new Google Apps screenshots that show you exactly what to do. Help when you run into Google Apps problemsor limitations. Tips and Notes to help you get the most from Google Apps.
Author: Katie Morris
Publisher: CreateSpace
ISBN: 9781508755784
Category :
Languages : en
Pages : 110
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Book Description
Welcome to the world of Google Chromebook! Google has revolutionized many of the online services we use every day - search engines, online maps, web-based email, and much more. With Chromebook, Google brings its famous and fearless style of innovation to the desktop, with phenomenal results. In this guide, we'll show you how to get the most out of your Chromebook. In Part 1: Meet Chromebook, we'll explain what Chromebook is and how it works. In Part 2: Getting Started with Chromebook, we'll help you get your device set up and show you how to find your way around and use Chromebook's unique keyboard. In Part 3: Using Chromebook, we'll cover every app that comes with an out-of-the-box Chromebook, including the Google Chrome browser, Google's productivity suite, and much, much more. In Part 4: Settings and Customization, we'll focus on all of Chromebook's settings and walk you through every customization option and performance tweak available to you, as well as some ideas for maintaining and troubleshooting your device. Finally, in Part 5: Our Favorite Apps and Extensions, we'll share some of the extensions and apps we use everyday - for work and for play. Read on to get started using Chromebook!
Author: Jeff Jarvis
Publisher: HarperBusiness
ISBN: 9780061709715
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
A bold and vital book that asks and answers the most urgent question of today: What Would Google Do? In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google—the fastest-growing company in history—to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything—from corporations to governments, nations to individuals—must evolve in the Google era. Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question. The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.
