Author: S. Robert Lichter
Publisher: Rowman & Littlefield
ISBN: 9780847682737
Category : History
Languages : en
Pages : 356

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Book Description
Examines the media's mission to provide 'the truth' about presidential campaigns.

Author: Bob Nease
Publisher: HarperCollins
ISBN: 0062407465
Category : Business & Economics
Languages : en
Pages : 140

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Book Description
Going beyond the bestsellers Predictably Irrational and Thinking, Fast and Slow, the first “how to” guide that shows you how to help customers, employees, coworkers, and clients make better choices to get what they truly want. Of the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought. Because our brains are wired to be inattentive, we often choose without thinking, acting against our own interests—what we truly want. As the former Chief Scientist of Express Scripts, a Fortune 25 healthcare company dedicated to making the use of prescription medications safer and more affordable, Bob Nease is an expert on applying behavioral sciences to health care. Now, he applies his knowledge to the wider world, providing important practical solutions marketers, human resources professionals, teachers, and even parents can use to improve the behavior of others around them, and get the positive results they want. Nease offers a set of powerful and effective strategies to change behavior, including: Require Choice—compel people to deliberately choose among options Lock in Good Intentions—allow people to make decisions today about choices they will face in the future Let It Ride—set the default to the desired option and let people opt out if they wish Get in the Flow—go to where peoples’ attention is likely to be naturally Reframe the Choices—set the framework people use to consider options and choices Piggyback It—connect the desired choice or behavior with something they already like or are engaged in Simplify . . . Wisely—make right choices frictionless and easy, make wrong choices more difficult And more.

Author: Michael Parkin
Publisher: Routledge
ISBN: 1135911452
Category : Political Science
Languages : en
Pages : 253

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Book Description
Over the past twenty years, presidential candidates have developed an entertainment talk show strategy in which they routinely chat with the likes of Oprah Winfrey, David Letterman, and Jon Stewart. In fact, between 1992 and 2012, there have been more than 200 candidate interviews on daytime and late night talk shows with nearly every presidential candidate—from long shot primary contender to major party nominee—hitting the talk show circuit at some point during the campaign. This book explores the development of the entertainment talk show strategy and assesses its impact on presidential campaigns. The chapters mix detailed narrative with extensive empirical data on audiences, content, viewer reaction, and press coverage to explain why candidates have embraced this strategy and the conditions under which these interviews are most likely to meet their expectations. The book also explores how these interviews can enhance campaigns by connecting a critical segment of the voting population with candidates who provide useful political information in a casual setting. Talk Show Campaigns shows that this is more than a gimmick—it’s a key part of how candidates communicate with voters, which reveals a lot about how campaigns have changed over the past two decades.

Author: Joseph E. Uscinski
Publisher: NYU Press
ISBN: 0814760333
Category : Business & Economics
Languages : en
Pages : 196

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Book Description
- "Required reading for anyone concerned about news media's role in American society." - Scott McClurg, Professor of Political Science, Souther Illinois University "Makes a convincing case that the U.S. news media provides the public with what it wants rather than what it needs." - Michael Delli Carpini, Dean, Annenberg School for Communication, University of Pennsylvania

Author: Stephen J. Farnsworth
Publisher: Rowman & Littlefield
ISBN: 9780742553781
Category : Language Arts & Disciplines
Languages : en
Pages : 264

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Book Description
Beginning with the 1988 presidential election and now updated through 2004, The Nightly News Nightmare shows how network news coverage of what is arguably the nation's most important political event has declined. Through extensive analysis of news content from the 'Big Three' and Fox, acclaimed media scholars Farnsworth and Lichter compare what the candidates said with what the networks say they said and judge the disparity a nightmare. The authors go on to suggest that perhaps the candidates themselves do a better job of portraying the campaigns than those who used to be the trusted network guardians of the news. While making clear that overall coverage of the Bush-Kerry race marked an improvement compared to previous elections, Farnsworth and Lichter also point out that in other ways, things were worse.

Author: Anthony R. DiMaggio
Publisher: SUNY Press
ISBN: 1438463456
Category : History
Languages : en
Pages : 392

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Book Description
Examines how the US media covers high-profile public policy issues in the context of competing claims about media bias. Tracking the effects of media content on the public is a difficult endeavor, and media effects vary on a subject-to-subject basis. To address this challenge, The Politics of Persuasion employs a multifaceted, mixed method approach to studying mass media and public attitudes. Anthony R. DiMaggio analyzes more than a dozen case studies covering US domestic economic policy and examines a wide range of theories of how bias operates in mass media with regard to coverage of these issues. While some research claims that journalists are overly negative and biased against government officials, some reveals that journalists favor citizens groups. Still other studies contend there is a liberal bias in the media, a progovernment bias, or a bias in favor of advertisers and business interests. Through his analysis, DiMaggio is the first to systematically examine all of these competing interpretations. He concludes that reporters tailor stories to corporate and government interests, but argues that the ability to “manufacture consent” from the public in favor of these elite views is far from guaranteed. According to DiMaggio, citizens often make use of their own personal experiences and prior attitudes to challenge official narratives.

Author: Robert E. Denton, Jr.
Publisher: Waveland Press
ISBN: 1478608528
Category : Language Arts & Disciplines
Languages : en
Pages : 358

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Book Description
Communication provides the basis of social cohesion, issue discussion, and legislative enactmentcore features of political activity and governing in the United States. Denton and Kuypers, experts in the field of political communication, synthesize materials and sources from political science, communication, history, journalism, and sociology to demonstrate how communication intersects with these fields to formulate political beliefs, attitudes, and values. Conventional categories of political activitycampaigns, activity in Congress, the courts, the mass media, and the presidencystructure the discussions. Theoretical and applied concepts drawn from firsthand sources and classic historical works, plus extensive use of contemporary examples, enrich understanding. Written in an engaging, accessible style that is geared to an undergraduate audience, the text ignites readers awareness that the essence of politics is talk or human interaction. Such interaction is formal and informal, verbal and nonverbal, public and privatebut always persuasive in nature, causing audiences to interpret, to evaluate, and to act.

Author: Dianne G. Bystrom
Publisher: Routledge
ISBN: 1135939411
Category : Political Science
Languages : en
Pages : 254

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Book Description
A poll as recently as 2000 revealed that a third of the population thinks there are general characteristics about women that make them less qualified to serve as president. As the public and the media rely on long-held stereotypes, female candidates must focus even harder on the way they want to define their own image through traditional mass media, such as television, and new forms, such as the internet. Gender and Candidate Communication digs deep into the campaigns of the last decade sifting through thousands of ads, websites, and newspaper articles to find out how successful candidates have been in breaking down these gender stereotypes. Among their findings are that female candidates dress more formally, smile more, act tougher when they can, and prefer scare tactics to aggressive attack ads. Gender and Candidate Communication also presents the most comprehensive, systematic method yet for identifying and understanding self-presentation strategies on the web. The internet may be the medium of the future, but Bystrom has found that coverage on the web tends to draw even more heavily on old stereotypes. No close observer of campaigns, gender, or the internet will be able to ignore their findings.

Author: George C. Edwards
Publisher: Rowman & Littlefield
ISBN: 1538136112
Category : Political Science
Languages : en
Pages : 633

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Book Description
Long established as a leading introduction to the American presidency, Presidential Leadership, twelfth edition provides students with a comprehensive survey that addresses the capacity of chief executives to fulfill their tasks, exercise their powers, and utilize their organizational structures to affect the output of government. The authors examine all aspects of the presidency in rich detail, including the president’s powers, presidential history, and the institution of the presidency. The new edition has been substantially updated to integrate the Trump presidency, including both impeachments, and the first year of the Biden presidency. Other examples of the latest coverage include The 2020 elections, including the contested aftermath of the presidential election and the January 6 riot Changes to the presidential nomination process The most recent Supreme Court nominations The executive’s response to the Covid-19 pandemic New developments in presidential public relations Changes in media relations

Author: Doris A. Graber
Publisher: CQ Press
ISBN: 1506340253
Category : Political Science
Languages : en
Pages : 616

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Book Description
This comprehensive, trusted core text on media's impact on attitudes, behavior, elections, politics, and policymaking is known for its readable introduction to the literature and theory of the field. Mass Media and American Politics, Tenth Edition is thoroughly updated to reflect major structural changes that have shaken the world of political news, including the impact of the changing media landscape. It includes timely examples of the significance of these changes pulled from the 2016 election cycle. Written by Doris A. Graber—a scholar who has played an enormous role in establishing and shaping the field of mass media and American politics—and Johanna Dunaway, this book sets the standard.