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Author: Mei Renyi
Publisher: Cambridge Scholars Publishing
ISBN: 1443859427
Category : Political Science
Languages : en
Pages : 617
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Book Description
What is “soft power”? How can a country acquire and enjoy it? Is it the product of public or private initiatives? How significant is “soft power” in world affairs? The concept of “soft power,” the idea that international success depends not just upon weaponry, force, and military coercion, but also on admiration and respect for a country’s culture and way of life, is winning ever-greater global attention. As China enjoys ever-increasing heft on the global scene, many Chinese officials seek to emulate the past success of the United States in dominating the world, not simply militarily, but in terms of influence and prestige. Most are very conscious that “soft power” can be extremely valuable in terms of supplementing and boosting their country’s military and strategic position, but are often uncertain as to how to deploy the instruments of propaganda and cultural diplomacy most effectively. The essays in this volume, largely written by scholars based in mainland China, represent an extended effort to debate and assess the theoretical concept of “soft power” and just what it means and how it works in practice. The authors focus upon the practical impact and implications of “soft power” in diverse settings and situations in the United States past and present. How, they ask, does “soft power” relate to issues of religion, gender, race, and social equality, at home and abroad? What do American elections and political rhetoric do for American “soft power”? Will China succeed in rivalling the United States in power, whether hard, soft, or smart? And how will “soft power” feature in US-China relations, present and future?
Author: Mei Renyi
Publisher: Cambridge Scholars Publishing
ISBN: 1443859427
Category : Political Science
Languages : en
Pages : 617
Get Book Here
Book Description
What is “soft power”? How can a country acquire and enjoy it? Is it the product of public or private initiatives? How significant is “soft power” in world affairs? The concept of “soft power,” the idea that international success depends not just upon weaponry, force, and military coercion, but also on admiration and respect for a country’s culture and way of life, is winning ever-greater global attention. As China enjoys ever-increasing heft on the global scene, many Chinese officials seek to emulate the past success of the United States in dominating the world, not simply militarily, but in terms of influence and prestige. Most are very conscious that “soft power” can be extremely valuable in terms of supplementing and boosting their country’s military and strategic position, but are often uncertain as to how to deploy the instruments of propaganda and cultural diplomacy most effectively. The essays in this volume, largely written by scholars based in mainland China, represent an extended effort to debate and assess the theoretical concept of “soft power” and just what it means and how it works in practice. The authors focus upon the practical impact and implications of “soft power” in diverse settings and situations in the United States past and present. How, they ask, does “soft power” relate to issues of religion, gender, race, and social equality, at home and abroad? What do American elections and political rhetoric do for American “soft power”? Will China succeed in rivalling the United States in power, whether hard, soft, or smart? And how will “soft power” feature in US-China relations, present and future?
Author: Gina M. Bennett
Publisher: Nancy Cleary
ISBN: 1932279725
Category : Child rearing
Languages : en
Pages : 262
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Book Description
Written by a mother of five and 20-year veteran of counterterrorism in the U.S. Intelligence Community, this book demystifies the underworld of terrorism and offers a unique comparison of how the super-secret intelligence approach to securing the nation is surprisingly similar to how parents secure their homes and families.
Author: Priscilla Roberts
Publisher:
ISBN: 9781443856683
Category : China
Languages : en
Pages : 0
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Book Description
What is "soft power"? How can a country acquire and enjoy it? Is it the product of public or private initiatives? How significant is "soft power" in world affairs? The concept of "soft power," the idea that international success depends not just upon weaponry, force, and military coercion, but also on admiration and respect for a country's culture and way of life, is winning ever-greater global attention. many Chinese officials seek to emulate the past success of the United States in dominating the world, not simply militarily, but in terms of influence and prestige
Author: Hilary Gallo
Publisher: Unbound Publishing
ISBN: 1783521414
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
In The Power of Soft, Hilary Gallo Reveals a more effective way to get what you want—both in and out of the board room. Hilary spent years negotiating multi-million pound deals as a lawyer and began to notice that tough, bullying behaviour rarely got him or his clients the outcomes they were looking for. Over the years he began to develop a new way of approaching negotiations—the power of soft—and soon found his work and home life getting richer. In life and in business we often mask our inner vulnerability by adopting a hard, unwavering and ultimately ineffective approach. Instead, Gallo proves that our true power stems from drawing strength from our mental core and balancing that inner strength with a softer, more approachable front. He teaches us to see reality more clearly by looking past our judgments and preconceptions and to focus our energy on what we actually need to achieve. What started as a negotiation tactic soon became a philosophy for life. Whether closing a business deal or trying to get your kids to bed, The Power of Soft is an elegant, holistic and most of all effective method to get what you need and still be kind.
Author: David Sim
Publisher: Island Press
ISBN: 1642830186
Category : Architecture
Languages : en
Pages : 257
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Book Description
Imagine waking up to the gentle noises of the city, and moving through your day with complete confidence that you will get where you need to go quickly and efficiently. Soft City is about ease and comfort, where density has a human dimension, adapting to our ever-changing needs, nurturing relationships, and accommodating the pleasures of everyday life. How do we move from the current reality in most cites—separated uses and lengthy commutes in single-occupancy vehicles that drain human, environmental, and community resources—to support a soft city approach? In Soft City David Sim, partner and creative director at Gehl, shows how this is possible, presenting ideas and graphic examples from around the globe. He draws from his vast design experience to make a case for a dense and diverse built environment at a human scale, which he presents through a series of observations of older and newer places, and a range of simple built phenomena, some traditional and some totally new inventions. Sim shows that increasing density is not enough. The soft city must consider the organization and layout of the built environment for more fluid movement and comfort, a diversity of building types, and thoughtful design to ensure a sustainable urban environment and society. Soft City begins with the big ideas of happiness and quality of life, and then shows how they are tied to the way we live. The heart of the book is highly visual and shows the building blocks for neighborhoods: building types and their organization and orientation; how we can get along as we get around a city; and living with the weather. As every citizen deals with the reality of a changing climate, Soft City explores how the built environment can adapt and respond. Soft City offers inspiration, ideas, and guidance for anyone interested in city building. Sim shows how to make any city more efficient, more livable, and better connected to the environment.
Author: Matthew A. Baum
Publisher: Princeton University Press
ISBN: 1400841283
Category : Political Science
Languages : en
Pages : 368
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Book Description
The American public has consistently declared itself less concerned with foreign affairs in the post-Cold War era, even after 9/11, than at any time since World War II. How can it be, then, that public attentiveness to U.S. foreign policy crises has increased? This book represents the first systematic attempt to explain this apparent paradox. Matthew Baum argues that the answer lies in changes to television's presentation of political information. In so doing he develops a compelling "byproduct" theory of information consumption. The information revolution has fundamentally changed the way the mass media, especially television, covers foreign policy. Traditional news has been repackaged into numerous entertainment-oriented news programs and talk shows. By transforming political issues involving scandal or violence (especially attacks against America) into entertainment, the "soft news" media have actually captured more viewers who will now follow news about foreign crises, due to its entertainment value, even if they remain uninterested in foreign policy. Baum rigorously tests his theory through content analyses of traditional and soft news media coverage of various post-WWII U.S. foreign crises and statistical analyses of public opinion surveys. The results hold key implications for the future of American politics and foreign policy. For instance, watching soft news reinforces isolationism among many inattentive Americans. Scholars, political analysts, and even politicians have tended to ignore the soft news media and politically disengaged citizens. But, as this well-written book cogently demonstrates, soft news viewers represent a largely untapped reservoir of unusually persuadable voters.
Author: Roger Fisher
Publisher: Houghton Mifflin Harcourt
ISBN: 9780395631249
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
Describes a method of negotiation that isolates problems, focuses on interests, creates new options, and uses objective criteria to help two parties reach an agreement.
Author: Rich Karlgaard
Publisher: John Wiley & Sons
ISBN: 1118829425
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
What Does it Take to Get Ahead Now—And Stay There? High performance has always required shrewd strategy and superb execution. These factors remain critical, especially given today’s unprecedented business climate. But Rich Karlgaard—Forbes publisher, entrepreneur, investor, and board director—takes a surprising turn and argues that there is now a third element that’s required for competitive advantage. It fosters innovation, it accelerates strategy and execution, and it cannot be copied or bought. It is found in a perhaps surprising place—your company’s values. Karlgaard examined a variety of enduring companies and found that they have one thing in common; all have leveraged their deepest values alongside strategy and execution, allowing them to fuel growth as well as weather hard times. Karlgaard shares these stories and identifies the five key variables that make up every organization’s “soft edge”: Trust: Northwestern Mutual has built a $25 million dollar revenue juggernaut on trust, the foundation of lasting success. Learn how to create an environment that engenders trust and propels high performance. Smarts: In most technical fields your formal education quickly becomes out of date. How do you keep up? Learn how the Mayo Clinic, Stanford University women’s basketball team, and others stay on top by relentlessly pursuing an advantage through smarts. Teamwork: Since collaboration and innovation are a must in the global economy, effective teamwork is vital. Learn how global giant FedEx stays focused and how nimble Nest Labs relies on lean teams with cognitive diversity. Taste: Clever product design and integration are proxies for intelligence because they make customers feel smart. But taste goes further into deep emotional engagement. Specialized Bicycles calls it “the elusive spot between data truth and human truth.” How can you consistently make products or services that trigger these emotional touch points? Story: Companies that achieve lasting success have an enduring and emotionally appealing story. What’s your company’s story? How do you tell it your way? Gain the ability to create a powerful narrative in a world where outsiders often exercise the louder voice.
Author: Emanuela Lombardo
Publisher: Springer
ISBN: 0230355374
Category : Political Science
Languages : en
Pages : 262
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Book Description
A discursive-sociological approach to the Europeanization of gender and other equality policies. Using largely unpublished empirical data covering twenty-nine European countries this book adopts a pluralistic perspective to explore the complex and often divergent gender and other equality policy outputs of Europeanization.
Author: William S. Burroughs
Publisher: Grove/Atlantic, Inc.
ISBN: 0802197213
Category : Fiction
Languages : en
Pages : 202
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Book Description
In Naked Lunch, William S. Burroughs revealed his genius. In The Soft Machine he begins an adventure that will take us even further into the dark recesses of his imagination, a region where nothing is sacred, nothing taboo. Continuing his ferocious verbal assault on hatred, hype, poverty, war, bureaucracy, and addiction in all its forms, Burroughs gives us a surreal space odyssey through the wounded galaxies in a book only he could create.
