Going Places with Youth Outreach PDF Download

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Going Places with Youth Outreach

Going Places with Youth Outreach PDF Author: Angela B. Pfeil
Publisher: American Library Association
ISBN: 9780838909003
Category : Language Arts & Disciplines
Languages : en
Pages : 132

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Book Description
Corporations know that marketing to kids is big business--with children influencing more than 500 billion in family purchases each year. Research shows brand loyalty can start as early as age two; familiarity with logos and mascots, as early as six months. Children's librarians need to take marketing to heart and adapt accordingly, according to youth services expert Pfeil. Creating kid-friendly marketing programs is the first step. While providing library professionals with guidelines for preparing a complete, comprehensive marketing plan, Going Places with Youth Outreach offers tips for gettin.