Going Negative

Going Negative PDF Author: Stephen Ansolabehere
Publisher:
ISBN:
Category : Current Events
Languages : en
Pages : 264

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Book Description
The authors use both laboratory experiments and case studies to show how negative advertising drives down voter turnout.

Going Negative

Going Negative PDF Author: Stephen Ansolabehere
Publisher:
ISBN:
Category : Current Events
Languages : en
Pages : 264

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Book Description
The authors use both laboratory experiments and case studies to show how negative advertising drives down voter turnout.

Going Negative

Going Negative PDF Author: Shanto Iyengar
Publisher: Free Press
ISBN: 9780684837116
Category : Political Science
Languages : en
Pages : 256

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Book Description
Citing the dangers associated with negative political advertising, a detailed study identifies its link to low voter turnout and discrimination

Going Negative

Going Negative PDF Author: Stephen Ansolabehere
Publisher: Simon and Schuster
ISBN: 1439118752
Category : Political Science
Languages : en
Pages : 239

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Book Description
Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nation's leading political scientists show exactly how cancerous the ad spot has become. 16 illustrations.

Simplifying Design & Color for Artists

Simplifying Design & Color for Artists PDF Author: Linda Kemp
Publisher: Penguin
ISBN: 1440325340
Category : Art
Languages : en
Pages : 144

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Book Description
When you become a better designer and colorist, you become a better painter. Painting doesn't have to be complicated to be good. In fact, it shouldn't be. Artist and best-selling author Linda Kemp (Watercolor Painting Outside the Lines) bypasses all the complexities of design and color to focus on a fresh, simplified strategy for success that features negative painting--a method that uses the space around your subject to help define it. Improve your painting step by step with projects and exercises that will help your work stand out from the crowd. With Simplifying Design & Color for Artists, you'll learn: • Strategies for creating simple yet effective compositions, focusing on the relationship between shape, space, and color. • Useful tips on color--how to simplify it, mix your own, and work with value, hue and intensity. • Techniques for designing with shape: size and edge, layering, and building dimension and movement. • 18 step-by-step projects in watercolor and acrylic. The approach may be simple, but your art will be spectacular!

The Power of Negative Thinking

The Power of Negative Thinking PDF Author: Bobby Knight
Publisher: Houghton Mifflin Harcourt
ISBN: 054402771X
Category : Business & Economics
Languages : en
Pages : 241

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Book Description
Using examples from his long career, a legendary basketball coach outlines the benefits of negative thinking, which helps build a realistic strategy that takes all potential obstacles into account.

Empty Out the Negative

Empty Out the Negative PDF Author: Joel Osteen
Publisher: Hachette UK
ISBN: 1546016007
Category : Religion
Languages : en
Pages : 81

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Book Description
Release the negative thoughts and feelings that are weighing you down and make room for the good things you should have in your life with #1 New York Times bestselling author Joel Osteen. You were created to be filled with joy, peace, confidence, and creativity. But it's easy to go through life holding on to things that weigh you down-guilt, resentment, doubt, worry. When you give space to these negative emotions, they take up space that you need for the good things that move you toward your destiny. How much room are you giving to shame, to regret, to being against yourself? Whatever it is, it's too much. Life is too short for you to live bitter and discouraged, letting your circumstances hold you back. Every morning you have to empty out anything negative from the day before and put on a fresh new attitude. Power up and get your mind going in the right direction, and you'll step into all the new things God has in store for you.

My Friends That Are Not

My Friends That Are Not PDF Author: Dan and Eisley Brandt
Publisher:
ISBN: 9781792353727
Category :
Languages : en
Pages :

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Book Description


The Power of Bad

The Power of Bad PDF Author: John Tierney
Publisher: Penguin
ISBN: 1101616466
Category : Psychology
Languages : en
Pages : 336

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Book Description
"The most important book at the borderland of psychology and politics that I have ever read."—Martin E. P. Seligman, Zellerbach Family Professor of Psychology at that University of Pennsylvania and author of Learned Optimism Why are we devastated by a word of criticism even when it’s mixed with lavish praise? Because our brains are wired to focus on the bad. This negativity effect explains things great and small: why countries blunder into disastrous wars, why couples divorce, why people flub job interviews, how schools fail students, why football coaches stupidly punt on fourth down. All day long, the power of bad governs people’s moods, drives marketing campaigns, and dominates news and politics. Eminent social scientist Roy F. Baumeister stumbled unexpectedly upon this fundamental aspect of human nature. To find out why financial losses mattered more to people than financial gains, Baumeister looked for situations in which good events made a bigger impact than bad ones. But his team couldn’t find any. Their research showed that bad is relentlessly stronger than good, and their paper has become one of the most-cited in the scientific literature. Our brain’s negativity bias makes evolutionary sense because it kept our ancestors alert to fatal dangers, but it distorts our perspective in today’s media environment. The steady barrage of bad news and crisismongering makes us feel helpless and leaves us needlessly fearful and angry. We ignore our many blessings, preferring to heed—and vote for—the voices telling us the world is going to hell. But once we recognize our negativity bias, the rational brain can overcome the power of bad when it’s harmful and employ that power when it’s beneficial. In fact, bad breaks and bad feelings create the most powerful incentives to become smarter and stronger. Properly understood, bad can be put to perfectly good use. As noted science journalist John Tierney and Baumeister show in this wide-ranging book, we can adopt proven strategies to avoid the pitfalls that doom relationships, careers, businesses, and nations. Instead of despairing at what’s wrong in your life and in the world, you can see how much is going right—and how to make it still better.

Watercolor Painting Outside the Lines

Watercolor Painting Outside the Lines PDF Author: Linda Kemp
Publisher: Penguin
ISBN: 1440320063
Category : Art
Languages : en
Pages : 128

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Book Description
Harness the power of negative space! Breathe new life into your art through negative painting. Linda Kemp shares her techniques for using the strength of negative space - the areas not occupied by subject matter - to create alluring works of art. Watercolor Painting Outside the Lines is a comprehensive guide to evoking more passion in your paintings. You'll learn how to take hold of the often-overlooked areas of a painting through interactive, easy to follow elements including: • Step-by-step techniques, exercises and projects • Do-it-yourself tests and worksheets • Troubleshooting suggestions and secrets • Straightforward diagrams for color and design Both beginning and advanced artists will benefit from negative painting concepts presented in this guide. Using landscapes, florals, and motifs from nature, you'll gain the skills and knowledge to make your next watercolor your most striking work yet.

Negative Exposures

Negative Exposures PDF Author: Margaret Hillenbrand
Publisher: Duke University Press
ISBN: 1478009047
Category : History
Languages : en
Pages : 188

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Book Description
When nations decide to disown their troubled pasts, how does this strategic disavowal harden into social fact? In Negative Exposures, Margaret Hillenbrand investigates the erasure of key aspects of such momentous events as the Nanjing Massacre, the Cultural Revolution, and the Tiananmen Square protests from the Chinese historical consciousness, not due to amnesia or censorship but through the operations of public secrecy. Knowing what not to know, she argues, has many stakeholders, willing and otherwise, who keep quiet to protect themselves or their families out of shame, pragmatism, or the palliative effects of silence. Hillenbrand shows how secrecy works as a powerful structuring force in Chinese society, one hiding in plain sight, and identifies aesthetic artifacts that serve as modes of reckoning against this phenomenon. She analyses the proliferation of photo-forms—remediations of well-known photographs of troubling historical events rendered in such media as paint, celluloid, fabric, digital imagery, and tattoos—as imaginative spaces in which the shadows of secrecy are provocatively outlined.