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Author: Andy Nairn
Publisher: Harriman House Limited
ISBN: 0857198890
Category : Business & Economics
Languages : en
Pages : 221
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Book Description
Luck is a four-letter-word in business circles. But the truth is that fortune plays a part in every success story – and every failure. In Go Luck Yourself, one of the world’s leading brand strategists explains how a hunting trip led to the invention of VELCRO®. How a little mermaid inspired a famous campaign for Amazon. How a stolen rabbit spurred on Walt Disney. And more importantly, how you can stack the odds in your brand’s favour. Andy Nairn draws on everything from architecture to zoology, as well as almost 30 years working with some of the most successful companies on the planet, to provide a series of thought-provoking strategies that will help anyone responsible for building a brand. He’ll show you how to uncover your organisation’s hidden treasures. How to spot opportunities in unexpected places. How to turn misfortune into good fortune. And how to practise being lucky, every day. Written in a very accessible and entertaining style, this is the book you need to improve your brand’s fortunes, in these turbulent times. Now Go Luck Yourself…
Author: Andy Nairn
Publisher: Harriman House Limited
ISBN: 0857198890
Category : Business & Economics
Languages : en
Pages : 221
Get Book Here
Book Description
Luck is a four-letter-word in business circles. But the truth is that fortune plays a part in every success story – and every failure. In Go Luck Yourself, one of the world’s leading brand strategists explains how a hunting trip led to the invention of VELCRO®. How a little mermaid inspired a famous campaign for Amazon. How a stolen rabbit spurred on Walt Disney. And more importantly, how you can stack the odds in your brand’s favour. Andy Nairn draws on everything from architecture to zoology, as well as almost 30 years working with some of the most successful companies on the planet, to provide a series of thought-provoking strategies that will help anyone responsible for building a brand. He’ll show you how to uncover your organisation’s hidden treasures. How to spot opportunities in unexpected places. How to turn misfortune into good fortune. And how to practise being lucky, every day. Written in a very accessible and entertaining style, this is the book you need to improve your brand’s fortunes, in these turbulent times. Now Go Luck Yourself…
Author: Kristan Higgins
Publisher: Penguin
ISBN: 045148939X
Category : Fiction
Languages : en
Pages : 481
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Book Description
One of Purewow’s “Best Beach Reads of Summer 2018” Winner for Best Book of 2018 of the Fresh Fiction Awards! New York Times bestselling author Kristan Higgins is beloved for her heartfelt novels filled with humor and wisdom. Now, she tackles an issue every woman deals with: body image and self-acceptance. Emerson, Georgia, and Marley have been best friends ever since they met at a weight-loss camp as teens. When Emerson tragically passes away, she leaves one final wish for her best friends: to conquer the fears they still carry as adults. For each of them, that means something different. For Marley, it's coming to terms with the survivor's guilt she's carried around since her twin sister's death, which has left her blind to the real chance for romance in her life. For Georgia, it's about learning to stop trying to live up to her mother's and brother's ridiculous standards, and learning to accept the love her ex-husband has tried to give her. But as Marley and Georgia grow stronger, the real meaning of Emerson's dying wish becomes truly clear: more than anything, she wanted her friends to love themselves. A novel of compassion and insight, Good Luck With That tells the story of two women who learn to embrace themselves just the way they are.
Author: Susan RoAne
Publisher: John Wiley & Sons
ISBN: 0471684511
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
Networking guru Susan RoAne shows readers how to exploit chance to create a bigger network of contacts, friends, and acquaintances—the key to new life opportunities. In How to Create Your Own Luck, she reveals the eight traits of successful people who make their own luck, rather than wait for it. Filled with engaging and instructive stories of real people who've turned serendipity into success, her book focuses on the eight counterintuitive traits that they all have in common, including talking to strangers, making small talk, dropping names, and even eavesdropping. This handy, real-world guide reveals the practical ways that anyone can create their own luck—opening up new opportunities in every aspect of life.
Author: Arch Lustberg
Publisher: Red Wheel/Weiser
ISBN: 1564149986
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
A practical handbook explains in clear, simple, easy-to-understand terms how to use one's mind, face, body, and voice to get a message across in any public speaking situation. Original.
Author: Richard Wiseman
Publisher: Miramax Books
ISBN: 9781401359416
Category : Self-Help
Languages : en
Pages : 0
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Book Description
Is luck just fate, or can you change it? A groundbreaking new scientific study of the phenomenon of luckand the ways we can bring good luck into our lives. What is luck? A psychic gift or a question of intelligence? And what is it that lucky people have that unlucky people lack? Psychologist Dr. Richard Wiseman put luck under a scientific microscope for the very first time, examining the different ways in which lucky and unlucky people think and behave. After three years of intensive interviews and experiments with over 400 volunteers, Wiseman arrived at an astonishing conclusion: Luck is something that can be learned. It is available to anyone willing to pay attention to the Four Essential Principles: . Creating Chance Opportunities . Thinking Lucky . Feeling Lucky . Denying Fate Readers can determine their capacity for luck as well as learn to change their luck through helpful exercises that appear throughout the book. Illustrated with anecdotes from the lives of the famous such as Harry Truman and Warren Buffett, The Luck Factor also richly portrays the lives of ordinary people who have been extraordinarily lucky or unlucky. Finally Dr. Wiseman gives us a look into "The Luck School" where he instructs unlucky people and also teaches lucky people how to further enhance their luck. Smart, enlightening, fun to read, and easy to follow, The Luck Factor will give you revolutionary insight into the lucky mind and could, quite simply, change your life.
Author: Nicholas Rescher
Publisher: University of Pittsburgh Pre
ISBN: 0822972271
Category : Philosophy
Languages : en
Pages : 250
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Book Description
Luck touches us all. "Why me?" we complain when things go wrong—though seldom when things go right. But although luck has a firm hold on all our lives, we seldom reflect on it in a cogent, concerted way. In Luck, one of our most eminent philosophers offers a realistic view of the nature and operation of luck to help us come to sensible terms with life in a chaotic world. Differentiating luck from fate (inexorable destiny) and fortune (mere chance), Nicholas Rescher weaves a colorful tapestry of historical examples, from the use of lots in the Old and New Testaments to Thomas Gataker’s treatise of 1619 on the great English lottery of 1612, from casino gambling to playing the stock market. Because we are creatures of limited knowledge who do and must make decisions in the light of incomplete information, Rescher argues, we are inevitably at the mercy of luck. It behooves us to learn more about it.
Author: Alex Rovira
Publisher: Jossey-Bass
ISBN: 9780787976071
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Good Luck is a whimsical fable that teaches a valuable lesson: good luck doesn’t just come your way—it’s up to you to create the conditions to bring yourself good luck. Written by Alex Rovira and Fernando Trias de Bes—two leading marketing consultants—this simple tale is universally applicable and uniquely inspirational. Good Luck tells the touching story of two old men, Max and Jim, who meet by chance in Central Park fifty years after they last saw each other as children. Max achieved great success in life; Jim sadly did not. The secret to Max’s success lies in a story his grandfather told him long ago. This story within a story has a tone reminiscent of the classic The Alchemist and shows how to seize opportunity and achieve success in life. In a surprise ending, Good Luck comes full circle, offering the reader inspiration, instruction, and an engaging tale.
Author: Maria Konnikova
Publisher: Penguin
ISBN: 0525522646
Category : Psychology
Languages : en
Pages : 369
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Book Description
A New York Times bestseller • A New York Times Notable Book “The tale of how Konnikova followed a story about poker players and wound up becoming a story herself will have you riveted, first as you learn about her big winnings, and then as she conveys the lessons she learned both about human nature and herself.” —The Washington Post It's true that Maria Konnikova had never actually played poker before and didn't even know the rules when she approached Erik Seidel, Poker Hall of Fame inductee and winner of tens of millions of dollars in earnings, and convinced him to be her mentor. But she knew her man: a famously thoughtful and broad-minded player, he was intrigued by her pitch that she wasn't interested in making money so much as learning about life. She had faced a stretch of personal bad luck, and her reflections on the role of chance had led her to a giant of game theory, who pointed her to poker as the ultimate master class in learning to distinguish between what can be controlled and what can't. And she certainly brought something to the table, including a Ph.D. in psychology and an acclaimed and growing body of work on human behavior and how to hack it. So Seidel was in, and soon she was down the rabbit hole with him, into the wild, fiercely competitive, overwhelmingly masculine world of high-stakes Texas Hold'em, their initial end point the following year's World Series of Poker. But then something extraordinary happened. Under Seidel's guidance, Konnikova did have many epiphanies about life that derived from her new pursuit, including how to better read, not just her opponents but far more importantly herself; how to identify what tilted her into an emotional state that got in the way of good decisions; and how to get to a place where she could accept luck for what it was, and what it wasn't. But she also began to win. And win. In a little over a year, she began making earnest money from tournaments, ultimately totaling hundreds of thousands of dollars. She won a major title, got a sponsor, and got used to being on television, and to headlines like "How one writer's book deal turned her into a professional poker player." She even learned to like Las Vegas. But in the end, Maria Konnikova is a writer and student of human behavior, and ultimately the point was to render her incredible journey into a container for its invaluable lessons. The biggest bluff of all, she learned, is that skill is enough. Bad cards will come our way, but keeping our focus on how we play them and not on the outcome will keep us moving through many a dark patch, until the luck once again breaks our way.
Author: Richard E. Goldman
Publisher: Morgan James Publishing
ISBN: 1614484058
Category : Business & Economics
Languages : en
Pages : 236
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Book Description
Goldman maintains that luck is something a person creates with hard work, determination, and good timing. He highlights the achievements of the Baby Boomers and reveals how to design luck into one's life.
Author: Michael Port
Publisher: John Wiley & Sons
ISBN: 1118611357
Category : Business & Economics
Languages : en
Pages : 480
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Book Description
A visual way to easily access the strategies and tactics in Book Yourself Solid Learning new concepts is easier when you can see the solution. Book Yourself Solid Illustrated, a remarkable, one-of-a-kind work of art, transforms the Book Yourself Solid system into a more compelling and easy-to-consume playbook for any business owner. You won't find business school graphs or mind maps. Instead, you'll find compelling, visual stories that reinvent old and tired business concepts, making Book Yourself Solid Illustrated a fun and playful book that you will revisit year after year as you get more clients than you can handle. There isn't a business book on the market that can show you how to apply the strategies, techniques, and skills necessary to generate new leads, add more clients, and increase profits through visuals. Previously you could only read or listen to advice, now you can see it and get it faster. This illustrated version is organized into four modules: your foundation, building trust and credibility, simple selling and perfect pricing, and the Book Yourself Solid 6 core self-promotion strategies. Reengineering the book with visual strategist, Jocelyn Wallace, has given author Michael Port new ways of explaining and expanding his gold-standard material. Author Michael Port has been called a "marketing guru" by the Wall Street Journal and "an uncommonly honest author" by The Boston Globe, and wrote Book Yourself Solid (in it's 2nd edition), Beyond Booked Solid,The Contrarian Effect which was selected as a 2008 top ten business book by Amazon.com and the 2008 #1 sales book of the year by 1-800-CEO-READ, and The New York Times Bestseller, The Think Big Manifesto. Author is one of the most popular business coaches in the world and headlines events all over the world. Master the techniques in Book Yourself Solid Illustrated, and take your service business to the next level today. For the first time ever you can have the Book Yourself Solid Mobile app. Install it on any device and the Book Yourself Solid System comes to life. Do all of 49 exercises from the new book on any device, including your desktop computer. This thing rocks.
