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Author: Colin Hines
Publisher: Routledge
ISBN: 1134190980
Category : Political Science
Languages : en
Pages : 305
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Book Description
Localization is a manifesto to unite all those who recognize the importance of cultural, social and ecological diversity for our future - and who do not aspire to a monolithic global consumer culture. It is a passionate and persuasive polemic, challenging the claims that we have to be 'internationally competitive' to survive and describing the destructive consequences of globalization. This book is unique in going beyond simply criticizing free trade and globalization trends. It details self-reinforcing policies to create local self-sufficiency and shows clearly that there is an alternative to globalization - to protect the local, globally.
Author: Colin Hines
Publisher: Routledge
ISBN: 1134190980
Category : Political Science
Languages : en
Pages : 305
Get Book Here
Book Description
Localization is a manifesto to unite all those who recognize the importance of cultural, social and ecological diversity for our future - and who do not aspire to a monolithic global consumer culture. It is a passionate and persuasive polemic, challenging the claims that we have to be 'internationally competitive' to survive and describing the destructive consequences of globalization. This book is unique in going beyond simply criticizing free trade and globalization trends. It details self-reinforcing policies to create local self-sufficiency and shows clearly that there is an alternative to globalization - to protect the local, globally.
Author: Satish Nambisan
Publisher: MIT Press
ISBN: 0262367556
Category : Business & Economics
Languages : en
Pages : 262
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Book Description
How multinational companies can use digital technology to compete in a world where business is driven by the forces of both globalization and deglobalization. Digital technology has put globalization on steroids; multinational companies now account for one-third of world GDP and one-fourth of world employment. And yet complicating this story of unchecked global capitalism are two contradictory forces. Even as advances in digital technology enable borderless markets, a new nationalism has emerged, reviving protectionism and railing against digital colonialism. In The Digital Multinational, management experts Satish Nambisan and Yadong Luo examine how companies can adopt a dual strategy to cope with this new normal: harnessing the power of digital technology while adapting to the geopolitical realities of particular markets. Key to success, Nambisan and Luo explain, is the notion of tight and loose coupling to characterize the relationship of the digital multinational to its global partners and subsidiaries. Identifying the tightness-looseness requirements of global business connectivity leads to successful business strategy. Drawing on real-world examples that include Burberry’s entrance into the Chinese market, Unilever’s AI-powered global talent marketplace, and the Vocal for Local movement in India, they develop a typology of global business contexts; discuss digital strategies for entering new markets, establishing digital platforms, managing globally dispersed activities, and pursuing innovation; and explain how these strategies can be part of a business leader’s toolkit. The Digital Multinational is an essential guide to competing in a business world driven by both globalization and deglobalization.
Author: Zhenglai Deng
Publisher: World Scientific
ISBN: 9814374407
Category : Political Science
Languages : en
Pages : 284
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Book Description
In a world where no country is an island isolated from others, globalization is bound to be contested, debated, and de- and re-constructed at different levels across the international community. This book collects articles authored by Chinese scholars on the subject of globalization and localization.
Author: Ning Wang
Publisher: Multilingual Matters
ISBN: 184769053X
Category : Language Arts & Disciplines
Languages : en
Pages : 209
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Book Description
The essays in this anthology deal with translation studies in a global/local context and from a Chinese perspective. Topics such as globalisation, postcolonial theory, diaspora writing, polysystem theory and East/West comparative literary and cultural studies are all discussed.
Author: Jeremy Likness
Publisher: Addison-Wesley Professional
ISBN: 0133430405
Category : Computers
Languages : en
Pages : 813
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Book Description
Master Windows 8.1/Windows Runtime Programming Through 80 Expert Projects This is the most complete, hands-on, solutions-focused guide to programming modern Windows applications with the Windows Runtime. Leading Windows development consultants Jeremy Likness and John Garland present easy-to-adapt C# and XAML example code for more than 80 projects. Their real-world application examples help you apply Windows 8.1’s best improvements, including large tiles, the new search control, flyouts, command bars, native WinRT networking, and new deployment and sideloading options. Drawing on their pioneering experience, they illuminate key areas of the Windows Runtime API, offering uniquely detailed coverage of encryption, cloud connectivity, devices, printers, and media integration. You’ll find cutting-edge tips and tricks available in no other book. This is an indispensable resource for all intermediate-to-advanced Windows developers, and for any architect building desktop, tablet, or mobile solutions with Microsoft technologies. Its focus on both C# and XAML will make it valuable to millions of Windows developers already familiar with Silverlight, WPF, and/or .NET. Coverage includes • Creating robust app interfaces with the newest XAML controls, including flyouts and command bars • Saving data in a persistent “roaming zone” for syncing across Windows 8.1 devices • Using Visual State Manager (VSM) to build apps that adapt to various device resolutions and orientations • Integrating virtually any form of data into your apps • Connecting with web services, RSS, Atom feeds, and social networks • Securing apps via authentication, encrypting, signing, and single sign-on with Microsoft Account, Facebook, Google, and more • Leveraging Windows 8.1 media enhancements that improve battery life and app performance • Networking more effectively with Windows 8.1’s revamped HTTP implementation and new location APIs • Using Tiles and Toasts to keep apps alive and connected, even when they aren’t running • Enabling users to send content between devices via NFC tap and send • Ensuring accessibility and globalizing your apps • Efficiently debugging, optimizing, packaging, and deploying your apps • Building sideloadable apps that don’t have to be published in Windows Store “This book doesn’t just focus on singular concepts, it also provides end-to-end perspective on building an app in WinRT. It is one of those essential tools for Windows developers that will help you complete your software goals sooner than without it!” —Tim Heuer, Principal Program Manager Lead, XAML Platform, Microsoft Corporation
Author: Jeanine Canty
Publisher: Routledge
ISBN: 1000007146
Category : Social Science
Languages : en
Pages : 218
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Book Description
Considering the context of the present ecological and social crisis, this book takes an interdisciplinary approach to explore the relationship between globalism and localization. Globalism may be viewed as a positive emergent property of globalization. The latter depicts a worldwide economic and political system, and arguably a worldview, that has directly increased planetary levels of injustice, poverty, militarism, violence, and ecological destruction. In contrast, globalism represents interconnected systems of exchange and resourcefulness through increased communications across innumerable global diversities. In an economic, cultural, and political framework, localization centers on small-scale communities placed within the immediate bioregion, providing intimacy between the means of production and consumption, as well as long-term security and resilience. There is an increasing movement towards localization in order to counteract the destruction wreaked by globalization, yet our world is deeply and integrally immersed within a globalized reality. Within this collection, contributors expound upon the connection between local and global phenomenon within their respective fields including social ecology, climate justice, ecopsychology, big history, peace ecology, social justice, community resilience, indigenous rights, permaculture, food justice, liberatory politics, and both transformative and transpersonal studies.
Author: G. Eric Hansen
Publisher: Rlpg/Galleys
ISBN:
Category : Business & Economics
Languages : en
Pages : 408
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Book Description
Far from "celebrating cultural diversity," this study cautions that the powerful cultural forces which globalization represents are in fact largely incompatible with those which animate primitive and traditional societies. Instead, it champions a global civility based on institutional commitments focused in reason-based communications.
Author: Nitish Singh
Publisher: Cambridge University Press
ISBN: 1107008891
Category : Business & Economics
Languages : en
Pages : 347
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Book Description
The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success.
Author: Bert Esselink
Publisher: John Benjamins Publishing
ISBN: 9781588110060
Category : Computers
Languages : en
Pages : 506
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Book Description
Translation technology has evolved quickly with a large number of translation tools available. In this revised addition, much content has been added about translating and engineering HTML and XML documents, multilingual web sites, and HTML-based online help systems. Other major changes include the addition of chapters on internationalizatoi, software quailty assurance, descktop publishing and localization supprort. There is a focus on translators who want to learn about localization ad translation technology.
Author: Anna N Schlegel
Publisher: FriesenPress
ISBN: 1460287061
Category : Business & Economics
Languages : en
Pages : 115
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Book Description
TODAY’S ECONOMY IS INCREASINGLY BORDERLESS. Every company that seeks to grow beyond its national boundaries needs a globalization team to help develop, translate, adapt, and promote products to international markets. This team is vital to ensuring that customers receive product information and support in their own language in a personalized and seamless way. From a company’s website, to product interfaces and documentation, to telephone and online support, providing this culturally specific experience is essential to building a brand across international borders with a solid enterprise approach. Ideal for global corporate leaders, board members, employees, and students, Truly Global provides an insider’s look at how large companies move into international markets to successfully deliver their product to customers across different cultures and languages. It covers everything you need to know, to globalize your company from start to finish, including who to recruit as members of a globalization team, how to integrate globalization in each department, and how to use the team’s research to build your brand’s presence in new markets. This book will help your company succeed in an increasingly competitive global economy, and lay the foundation for your growth from national company to international household brand.
