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Author: Whitney Quesenbery
Publisher: Elsevier
ISBN: 012378591X
Category : Computers
Languages : en
Pages : 262
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Book Description
Chapter 1: The Start of the Journey Chapter 2: It's a New World Chapter 3: Culture and UX Chapter 4: Building Cultural Awareness Chapter 5: Global Companies and Global Strategies Chapter 6: Effective Global Teams Chapter 7 -- Research in the Field Chapter 8 -- Bringing it Home Chapter 9 -- Design for a Global Audience Chapter 10 -- Delivering ValueThe start of the journey -- It's a new world -- Culture and UX -- Building your cultural awareness -- Global companies and global strategy -- Effective global teams -- Research in the field -- Bringing it home -- Design for a global audience -- Delivering value.
Author: Whitney Quesenbery
Publisher: Elsevier
ISBN: 012378591X
Category : Computers
Languages : en
Pages : 262
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Book Description
Chapter 1: The Start of the Journey Chapter 2: It's a New World Chapter 3: Culture and UX Chapter 4: Building Cultural Awareness Chapter 5: Global Companies and Global Strategies Chapter 6: Effective Global Teams Chapter 7 -- Research in the Field Chapter 8 -- Bringing it Home Chapter 9 -- Design for a Global Audience Chapter 10 -- Delivering ValueThe start of the journey -- It's a new world -- Culture and UX -- Building your cultural awareness -- Global companies and global strategy -- Effective global teams -- Research in the field -- Bringing it home -- Design for a global audience -- Delivering value.
Author: Eric Schaffer
Publisher: Addison-Wesley
ISBN: 0133123812
Category : Business & Economics
Languages : en
Pages : 364
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Book Description
“This book is a great how-to manual for people who want to bring the benefits of improved user experience to their companies. It’s thorough yet still accessible for the smart businessperson. I’ve been working with user-centered design for over twenty years, and I found myself circling tips and tricks.” –Harley Manning, vice president & research director, customer experience, Forrester Research ”Some argue that the big advances in our impact on user experience will come from better methods or new technologies. Some argue that they will come from earlier involvement in the design and development process. The biggest impact, however, will come as more and more companies realize the benefits of user-centered design and build cultures that embrace it. Eric offers a practical roadmap to get there.” –Arnie Lund, connected experience labs technology leader and human—systems interaction lab manager, GE Global Research “User experience issues are a key challenge for development of increasingly complex products and services. This book provides much-needed insights to help managers achieve their key objectives and to develop more successful solutions.” –Aaron Marcus, president, Aaron Marcus and Associates, Inc. “This handy book should be required reading for any executive champions of change in any development organization making products that demand a compelling user experience. It does an excellent job in laying the foundation for incorporating user experience engineering concepts and best practices into these corporations. In today’s competitive economy, business success will greatly depend on instituting the changes in design methods and thinking that are so clearly and simply put forth in this most practical and useful book.” –Ed Israelski, director, human factors, AbbVie “If you’re tasked with building a user-experience practice in a large organization, this book is for you (and your boss). Informed by years of case studies and consulting experience, Eric Schaffer provides the long view, clearly describing what to expect, what to avoid, and how to succeed in establishing user-centered principles at your company.” –Pat Malecek, former user experience manager, AVP, CUA, A.G. Edwards & Sons, Inc. ”For those of us who have evangelized user experience for so many years, we finally have a book that offers meaningful insights that can only come from years of practical experience in the real world. Here is a wonderful guide for all who wish to make user experience a ‘way of life’ for their companies.” –Feliça Selenko, Ph.D., former principal technical staff member, AT&T “Dr. Schaffer’s mantra is that the main differentiator for companies of the future will be the ability to build practical, useful, usable, and satisfying user experiences. This is a book that provides the road map necessary to allow your organization to achieve these goals.” –Colin Hynes, president, UX Inc. Computer hardware no longer provides a competitive edge. Software has become a broadly shared commodity. A new differentiator has emerged in information technology: user experience (UX). Executives recognize that the customer satisfaction that applications and websites provide directly impacts a company’s stock price. While UX practitioners know how to design usable, engaging applications that create good user experiences, establishing that process on an industrial scale poses critical IT challenges for an organization. How do you build user-centered design into your culture? What infrastructure do you need in order to make UX design faster, cheaper, and better? How do you create the organizational structure and staffing solution that will support UX design over time? Institutionalization of UX shows how to develop a mature, user-centered design practice within an enterprise. Eric Schaffer guides readers step by step through a solid methodology for institutionalizing UX, providing practical advice on the organizational change, milestones, toolsets, infrastructure, staffing, governance, and long-term operations needed to achieve fully mature UX engineering. First published in 2004 as Institutionalization of Usability, this new, expanded edition looks beyond the science of usability to the broader, deeper implications of UX: Once customers can use your applications and websites easily, how does your organization ensure that those engagements are satisfying, engaging, and relevant? Contextual innovation expert Apala Lahiri contributes a new chapter on managing cultural differences for international organizations. Whether you are an executive leading the institutional-ization process, a manager supporting the transition of your organization’s UX practice, or an engineer working on UX issues, this guide will help you build a mature and sustainable practice in UX design.
Author: Gavin Lew
Publisher: Apress
ISBN: 9781484257746
Category : Computers
Languages : en
Pages : 143
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Book Description
As venture capital and industrial resources are increasingly poured into rapid advances in artificial intelligence, the actual usage and success of AI depends on a satisfactory experience for the user. UX will play a significant role in the adoption of AI technologies across markets, and AI and UX explores just what these demands will entail. Great effort has been put forth to continuously make AI “smarter.” But, will smarter always equal more successful AI? It is not just about getting a product to market, but about getting the product into a user’s hands in a form that will be embraced. This demands examining the product from the perspective of the user. Authors Gavin Lew and Robert Schumacher have written AI and UX to examine just how product managers and designers can best strike this balance. From exploring the history of the parallel journeys of AI and UX, to investigating past product examples and failures, to practical expert knowledge on how to best execute a positive user experience, AI and UX examines all angles of how AI can best be developed within a UX framework. The new world of AI necessitates an equally new UX lens through which to see all potential products. While massive inroads have created strides in AI technology, it must be accessible and easy to use for the consumer. Innovators in the field need to shift thinking from “it works” to “it works well,” which makes all the difference in increasing adoption. Let your users enhance your data, and let the UX of your product do the selling for you. AI and UX is your roadmap for the future. What You'll Learn Understand how the usage and success of AI depends on a great user experience Discover how technology can advance beyond “it works” to “it works well,” which subsequently increases its adoption Determine what ways can we let the users enhance the data to make AI better attuned to their needs Realize how you can make humans smarter in their interactions with AI Who This Book Is For Those interested in AI and future implications; these can be futurists, technophiles, or product designers and product managers working on AI products
Author: Torrey Podmajersky
Publisher: O'Reilly Media
ISBN: 1492049360
Category : Computers
Languages : en
Pages : 195
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Book Description
When you depend on users to perform specific actions—like buying tickets, playing a game, or riding public transit—well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you’ll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy. UX content strategist Torrey Podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. You’ll use frameworks and patterns for content, methods to measure the content’s effectiveness, and processes to create the collaboration necessary for success. You’ll also structure your voice throughout so that the brand is easily recognizable to its audience. Learn how UX content works with the software development lifecycle Use a framework to align the UX content with product principles Explore content-first design to root UX text in conversation Learn how UX text patterns work with different voices Produce text that’s purposeful, concise, conversational, and clear
Author: Jeff Gothelf
Publisher: "O'Reilly Media, Inc."
ISBN: 1449311652
Category : Business & Economics
Languages : en
Pages : 152
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Book Description
User experience (UX) design has traditionally been a deliverables-based practice, with wireframes, site maps, flow diagrams, and mockups. But in today’s web-driven reality, orchestrating the entire design from the get-go no longer works. This hands-on book demonstrates Lean UX, a deeply collaborative and cross-functional process that lets you strip away heavy deliverables in favor of building shared understanding with the rest of the product team. Lean UX is the evolution of product design; refined through the real-world experiences of companies large and small, these practices and principles help you maintain daily, continuous engagement with your teammates, rather than work in isolation. This book shows you how to use Lean UX on your own projects. Get a tactical understanding of Lean UX—and how it changes the way teams work together Frame a vision of the problem you’re solving and focus your team on the right outcomes Bring the designer’s tool kit to the rest of your product team Break down the silos created by job titles and learn to trust your teammates Improve the quality and productivity of your teams, and focus on validated experiences as opposed to deliverables/documents Learn how Lean UX integrates with Agile UX
Author: Pamela Stoffregen-Gay
Publisher:
ISBN: 9781735905907
Category :
Languages : en
Pages :
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Book Description
Created by user experience (UX) experts, the concept of UX is presented in a simplified way with engaging illustrations that are sure to delight and entertain little ones. Helping them see the ways in which UX design impacts their experiences, sharing the variety of UX research methods that inform design, and the message that their opinion matters to delivering effective and engaging designs, we hope this book helps you to share your passion about UX with loved ones.
Author: Álvaro Rocha
Publisher: Springer Nature
ISBN: 3031602277
Category :
Languages : en
Pages : 326
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Book Description
Author: Alberto Ferreira
Publisher: Morgan Kaufmann
ISBN: 0128025956
Category : Computers
Languages : en
Pages : 244
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Book Description
Universal UX Design: Building Multicultural User Experience provides an ideal guide as multicultural UX continues to emerge as a transdisciplinary field that, in addition to the traditional UI and corporate strategy concerns, includes socio/cultural and neurocognitive concerns that constitute one of the first steps in a truly global product strategy. In short, multicultural UX is no longer a nice-to-have in your overall UX strategy, it is now a must-have. This practical guide teaches readers about international concerns on the development of a uniquely branded, yet culturally appealing, software end-product. With hands-on examples throughout, readers will learn how to accurately predict user behavior, optimize layout and text elements, and integrate persuasive design in layout, as well as how to determine which strategies to communicate image and content more effectively, while demystifying the psychological and sociopolitical factors associated with culture. The book reviews the essentials of cognitive UI perception and how they are affected by socio-cultural conditioning, as well as how different cultural bias and expectations can work in UX design. - Teaches how to optimize design using internationalization techniques - Explores how to develop web and mobile internationalization frameworks - Presents strategies for effectively reaching a multicultural audience - Reviews the essentials of cognitive UI perception and the related effects of socio-cultural conditioning, as well as how different cultural bias and expectations can work in UX design
Author: Francesca Acquistapace
Publisher: Springer Nature
ISBN: 3030966666
Category : Mathematics
Languages : en
Pages : 285
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Book Description
In the first two chapters we review the theory developped by Cartan, Whitney and Tognoli. Then Nullstellensatz is proved both for Stein algebras and for the algebra of real analytic functions on a C-analytic space. Here we find a relation between real Nullstellensatz and seventeenth Hilbert’s problem for positive semidefinite analytic functions. Namely, a positive answer to Hilbert’s problem implies a solution for the real Nullstellensatz more similar to the one for real polinomials. A chapter is devoted to the state of the art on this problem that is far from a complete answer. In the last chapter we deal with inequalities. We describe a class of semianalytic sets defined by countably many global real analytic functions that is stable under topological properties and under proper holomorphic maps between Stein spaces, that is, verifies a direct image theorem. A smaller class admits also a decomposition into irreducible components as it happens for semialgebraic sets. During the redaction some proofs have been simplified with respect to the original ones.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 258
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Book Description
