Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy PDF Download
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Author: Carvalho, Luísa Cagica
Publisher: IGI Global
ISBN: 1522563083
Category : Business & Economics
Languages : en
Pages : 635
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Book Description
The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. The content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy.
Author: Carvalho, Luísa Cagica
Publisher: IGI Global
ISBN: 1522563083
Category : Business & Economics
Languages : en
Pages : 635
Get Book Here
Book Description
The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. The content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy.
Author: Richard J. Barnet
Publisher: Simon & Schuster
ISBN:
Category : Business & Economics
Languages : en
Pages : 518
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Book Description
Examines the role of multinational corporations in the economy of the world and their effect on governments, taxpayers, consumers, workers, and businessmen.
Author: Suisheng Zhao
Publisher: Routledge
ISBN: 9781032839318
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
This new volume empirically examines the most recent development of the Belt and Road Initiative (BRI) and the Asian Infrastructure Investment Bank (AIIB), the two most important initiatives launched by President Xi Jinping as China tries to emerge as a global power.
Author:
Publisher: Information Gatekeepers Inc
ISBN:
Category :
Languages : en
Pages : 16
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Book Description
Author: John A. Shaud
Publisher: DIANE Publishing
ISBN: 1437924255
Category : Reference
Languages : en
Pages : 125
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Book Description
This is a print on demand edition of a hard to find publication. Provides a look at what the U.S. Air Force (USAF) should be about in the future, specifically 10¿15 years from now. This study identifies the enduring attributes of our nation¿s air, space, and cyberspace force in the context of major transitions. The study avoided a focus on hardware and resourcing; the focus is on roles, missions, and functions ¿such as the transition from the Cold War to Long War era.¿ The study¿s target audience was the presidential transition teams, with a delivery date ¿prior to the next election.¿ The intent is to understand the value of the service¿s contribution to national security and, where appropriate, offer considerations for change. It provides insight into the most pressing issues facing the USAF in the post¿Cold War era. Illus.
Author: Akashdeep Bhardwaj
Publisher: Bentham Science Publishers
ISBN: 9815238469
Category : Business & Economics
Languages : en
Pages : 300
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Book Description
In Beyond Realms: Navigating the Metaverse, the authors explain concepts and features of the virtual world of the metaverse. The book starts with a conceptual understanding of what the metaverse entails, giving examples of popular apps. The authors delve into the intricacies of virtual economies, shedding light on their transformative potential for internet users. Subsequent chapters navigate the complex terrain of virtual currencies, digital assets, blockchain technology, that act as a bridge between virtual and physical experiences. From the early concepts of virtual currencies to the emergence of non-fungible tokens (NFTs) and the integration of blockchain technology, the authors meticulously explore the foundations and advancements that underpin these digital ecosystems. This book is a comprehensive guide to the metaverse and its use cases, unraveling the multifaceted layers of virtual economies and their role in shaping online businesses and social interaction.
Author: Raymond Frost
Publisher: Routledge
ISBN: 1351744844
Category : Business & Economics
Languages : en
Pages : 574
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Book Description
E-Marketing is the most comprehensive book on digital marketing, covering all the topics students need to understand to "think like a marketer". The book connects digital marketing topics to the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book. The authors recognize that the digital landscape is constantly and rapidly changing, and the book is structured to encourage students to explore the digital space, and to think critically about their own online behavior. "Success stories," "trend impact," and "let’s get technical" boxes, as well as online activities at the end of each chapter provide undergraduate students with everything they need to be successful in creating and executing a winning digital marketing strategy.
Author: United States. Congress. Senate. Committee on Armed Services
Publisher:
ISBN:
Category : Military research
Languages : en
Pages : 986
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Book Description
Author: Raymond D. Frost
Publisher: Routledge
ISBN: 1315506521
Category : Business & Economics
Languages : en
Pages : 497
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Book Description
For courses in Internet Marketing or E-marketing This book teaches marketers how to engage and listen to buyers, and how to use what they learn to improve their offerings in today’s Internet- and social media-driven marketing environment. It brings traditional marketing coverage up-to-date with a thorough, incisive look at e-marketing planning and marketing mix tactics from a strategic and tactical perspective. The focus is on the Internet and other technologies that have had a profound effect on how marketing is approached today. Included is coverage of marketing planning; legal and global environments; e-marketing strategy; and marketing mix and customer relationship management strategy and implementation issues. A major revision, this seventh edition reflects the disruption to the marketing field brought about by social media. As such it covers many new topics that represent the changes in e-marketing practice in the past two years. Because of the ever-changing landscape of the Internet, the authors suggest reading this book, studying the material, and then going online to learn more about topics of interest. Features: Better understanding of new concepts in today’s electronic marketplace is accomplished as the book puts that new terminology into traditional marketing frameworks. Readers are encouraged to exercise critical thinking and attention to their own online behavior in order to better understanding the e-marketer’s perspective, strategies, and tactics–to think like a marketer. Although the focus is on e-marketing in the United States, readers also see a global perspective in the coverage of market developments in both emerging and developed nations. An entire chapter devoted to law and ethics, and contributed by a practicing attorney, updates readers on the latest changes in this critical area. Readers are guided in learning a number of e-marketing concepts with the help of some outstanding pedagogical features: -Marketing concept grounding helps readers make the connection between tradition and today. Material in each chapter is structured around a principle of marketing framework, followed by a look at how the internet has changed the structure or practice, providing an ideal bridge from previously learned material. -Learning objectives set the pace and the goals for the material in each chapter. -Best practices from real companies tell success stories, including new examples of firms doing it right. -Graphical frameworks serve as unique e-marketing visual models illustrating how each chapter fits among others. -Chapter summaries help readers review and refresh the material covered. -Key terms are identified in bold text within the chapter to alert readers to their importance. -Review and discussion questions are another device to be used for refreshing readers’ understanding of the material in the chapter. -Web activities at the end of each chapter help readers become further involved in the content. -This revision reflects the disruption to the marketing field based on social media. A major revision from the sixth edition, it includes many new topics, as dictated by changes in e-marketing practice in the past two years. -Three important Appendices include internet adoption statistics, a thorough glossary, and book references. NEW. Students get a broader look at social media as it is now integrated throughout the book, instead of confined to one chapter. NEW. A look a new business models continues and strengthens the approach of learning from real life examples. Added and described in detail are such models as social commerce (and Facebook commerce), mobile commerce and mobile marketing, social CRM, crowsourcing, and many important be less pervasive models such as crowfunding, freemium, and flash sales. NEW.Chapters 12, 13 and 14 were completely rewritten to reflect the move from traditional marketing communication tools to the way practitioners current describe IMC online: owned, paid and earned media. NEW. Readers see examples of many new and interesting technologies that are today providing marketing opportunities, both in the Web 2.0 and 3.0 sections. NEW. The chapter-opening vignettes continue to play an important role in illustrating key points. Two new vignettes and new discussion questions about each chapter opening vignette are included. NEW.Included are many new images in every chapter, plus updated “Let’s Get Technical” boxes. NEW.Other chapter-specific additions that further enhance understanding of the concepts include: -More social media performance metrics (Ch. 2) -“Big data” and social media content analysis (Ch. 6) -New consumer behavior theory and “online giving” as a new exchange activity (Ch. 7) -Social media for brand building (Ch. 9) -App pricing and web page pricing tactics (Ch. 10)
Author: Lesley Cresswell
Publisher: Heinemann
ISBN: 9780435757687
Category : Computers
Languages : en
Pages : 346
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Book Description
A study guide that matches the Edexcel specification to help students succeed at A Level, this volume examines graphics within materials technology and is intended to aid revision as well as study.
