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Business & Economics
1999 1999

Global Electronic Commerce

Author: J. Christopher Westland
Publisher: MIT Press
ISBN: 9780262232050
Category : Business & Economics
Languages : en
Pages : 618

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Book Description
Provides an understanding of the technologies of electronic commerce. The text does not concentrate solely on the Internet but suggests that the Internet is only a bridge technology. Each chapter contains an overview of a theory or practice followed by one or more business case studies.