Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 558
Book Description
Global Digest
Global Marketing Strategy
Author: Bodo B. Schlegelmilch
Publisher: Springer Nature
ISBN: 3030906655
Category : Business & Economics
Languages : en
Pages : 440
Book Description
This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized master’s programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, and examining the forces that drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective and also addresses topics not usually found in international marketing texts, such as aligning marketing strategies with global organizational structures and managing the relationship between national subsidiaries, regional headquarters, and global headquarters, as well as corporate social responsibility challenges and pertinent future trends that are likely to affect global business. A guide to suitable video resources giving additional background to this book can be downloaded by all readers by contacting the author. Instructors can also obtain additional support material for teaching. Please email Bodo Schlegelmilch at WU Vienna, using your institutional email and stating your university affiliation: - More than 400 PowerPoint slides covering the material in each chapter- Open Ended Questions - A comprehensive multiple choice test bank with solutions
Publisher: Springer Nature
ISBN: 3030906655
Category : Business & Economics
Languages : en
Pages : 440
Book Description
This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized master’s programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, and examining the forces that drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective and also addresses topics not usually found in international marketing texts, such as aligning marketing strategies with global organizational structures and managing the relationship between national subsidiaries, regional headquarters, and global headquarters, as well as corporate social responsibility challenges and pertinent future trends that are likely to affect global business. A guide to suitable video resources giving additional background to this book can be downloaded by all readers by contacting the author. Instructors can also obtain additional support material for teaching. Please email Bodo Schlegelmilch at WU Vienna, using your institutional email and stating your university affiliation: - More than 400 PowerPoint slides covering the material in each chapter- Open Ended Questions - A comprehensive multiple choice test bank with solutions
Architectural Digest
Author: Marie Kalt
Publisher: Rizzoli Publications
ISBN: 0847868486
Category : House & Home
Languages : en
Pages : 336
Book Description
An unrivaled survey of the most exciting contemporary interior design across the globe, curated by the editors of ten international editions of Architectural Digest. Since 1920, Architectural Digest has celebrated design talents, innovative homes, and products--providing endless decoration, lifestyle, and travel inspiration. With ten global editions, the magazine is an authority renowned all over the world for publishing only the very best of today's interior design. In this new volume--spearheaded by AD France's editor in chief, Marie Kalt--the editors of Architectural Digest's international editions have teamed up to thoughtfully curate a collection of today's most exceptional interiors around the globe. These diverse residential spaces span from the United States and China, to France, Italy, Germany, Russia, Spain, India, Mexico, and the Middle East, presenting each country's unique "AD style manifesto" and the work of design luminaries such as Peter Marino, Martyn Lawrence Bullard, Jacques Grange, Joseph Dirand, and Bijoy Jain, to name a few. The featured projects range from Marc Jacobs's New York townhouse to Tommy Hilfiger's Connecticut abode and Seth Meyers's Manhattan duplex; a sumptuous eighteenth-century Italian villa and a Moroccan palace; Pierre Bergé's apartment and a hôtel particulier in Paris; a Majorca summer home; and a country house in Russia. Brimming with stunning images and rich international inspirations, this unparalleled compendium of global interiors is a must for every library of interior design.
Publisher: Rizzoli Publications
ISBN: 0847868486
Category : House & Home
Languages : en
Pages : 336
Book Description
An unrivaled survey of the most exciting contemporary interior design across the globe, curated by the editors of ten international editions of Architectural Digest. Since 1920, Architectural Digest has celebrated design talents, innovative homes, and products--providing endless decoration, lifestyle, and travel inspiration. With ten global editions, the magazine is an authority renowned all over the world for publishing only the very best of today's interior design. In this new volume--spearheaded by AD France's editor in chief, Marie Kalt--the editors of Architectural Digest's international editions have teamed up to thoughtfully curate a collection of today's most exceptional interiors around the globe. These diverse residential spaces span from the United States and China, to France, Italy, Germany, Russia, Spain, India, Mexico, and the Middle East, presenting each country's unique "AD style manifesto" and the work of design luminaries such as Peter Marino, Martyn Lawrence Bullard, Jacques Grange, Joseph Dirand, and Bijoy Jain, to name a few. The featured projects range from Marc Jacobs's New York townhouse to Tommy Hilfiger's Connecticut abode and Seth Meyers's Manhattan duplex; a sumptuous eighteenth-century Italian villa and a Moroccan palace; Pierre Bergé's apartment and a hôtel particulier in Paris; a Majorca summer home; and a country house in Russia. Brimming with stunning images and rich international inspirations, this unparalleled compendium of global interiors is a must for every library of interior design.
Reader's Digest Natural Wonders of the World
Author: Richard L. Scheffel
Publisher:
ISBN:
Category : Nature
Languages : en
Pages : 474
Book Description
The alphabetical format takes the reader from the depths of Switzerland's Aar Gorge to the craggy summit of the Zugspitze, high in the Bavarian Alps.
Publisher:
ISBN:
Category : Nature
Languages : en
Pages : 474
Book Description
The alphabetical format takes the reader from the depths of Switzerland's Aar Gorge to the craggy summit of the Zugspitze, high in the Bavarian Alps.
Managing a Global Workforce
Author: Charles M. Vance
Publisher: Routledge
ISBN: 1317516613
Category : Business & Economics
Languages : en
Pages : 459
Book Description
This new edition of Managing a Global Workforce provides balanced and contemporary coverage of human resource management in the international marketplace. Directed at future general managers and international executives, rather than HR specialists, it is designed to help students as well as professionals recognize the critical human resource issues underlying the cultural and economic challenges they face.
Publisher: Routledge
ISBN: 1317516613
Category : Business & Economics
Languages : en
Pages : 459
Book Description
This new edition of Managing a Global Workforce provides balanced and contemporary coverage of human resource management in the international marketplace. Directed at future general managers and international executives, rather than HR specialists, it is designed to help students as well as professionals recognize the critical human resource issues underlying the cultural and economic challenges they face.
The Great World Atlas
Author: Quadrillion
Publisher: Quadrillion Pub
ISBN: 9781858339191
Category : Travel
Languages : en
Pages : 303
Book Description
Publisher: Quadrillion Pub
ISBN: 9781858339191
Category : Travel
Languages : en
Pages : 303
Book Description
Managing a Global Workforce
Author: Charles M Vance
Publisher: Routledge
ISBN: 1317465598
Category : Business & Economics
Languages : en
Pages : 432
Book Description
Questions for Opening Scenario Analysis; Case 3.1. India Is Sending Jobs Abroad; Case 3.2. Europe: The New Destination for Latino Workers; Recommended Web Site Resources; Notes; 4. The Key Role of International HRM in Successful MNC Strategy; How Do MNCs Compete in Emerging Markets?; Introduction; Knowledge Transfer; Global Leadership Training and Development; Strategic Control Needs; Competitive Strategies of Multinational Corporations; Structuring for Optimal Global Performance; Linking Human Resource Management Practices to Competitive Strategy and Organizational Structure.
Publisher: Routledge
ISBN: 1317465598
Category : Business & Economics
Languages : en
Pages : 432
Book Description
Questions for Opening Scenario Analysis; Case 3.1. India Is Sending Jobs Abroad; Case 3.2. Europe: The New Destination for Latino Workers; Recommended Web Site Resources; Notes; 4. The Key Role of International HRM in Successful MNC Strategy; How Do MNCs Compete in Emerging Markets?; Introduction; Knowledge Transfer; Global Leadership Training and Development; Strategic Control Needs; Competitive Strategies of Multinational Corporations; Structuring for Optimal Global Performance; Linking Human Resource Management Practices to Competitive Strategy and Organizational Structure.
Global Health
Author: John J. Kirton
Publisher: Routledge
ISBN: 135193340X
Category : Political Science
Languages : en
Pages : 703
Book Description
In recent years, especially since the end of the cold war, the field of global health has become increasingly linked with and central to the more traditional concerns of international relations. The spread of communicable diseases, the challenge of migrating health workers and the development of new technologies and medicines have all contributed to the ever-expanding issue of global health. International organizations such as the World Health Organization, the utilization of techniques such as the creation of the framework convention on tobacco control and the development of civil society organizations such as the Gates Foundation, have all changed the face and framework of global health. Among the many benefits to the expanding interdisciplinary study of health is the possibility of preventing millions of unnecessary deaths occurring every year. By assembling from a wide array of disciplines and fields the central works that define the field in international relations today, this innovative work explores the future of global health and the possible benefits of expanding the interdisciplinary path even further.
Publisher: Routledge
ISBN: 135193340X
Category : Political Science
Languages : en
Pages : 703
Book Description
In recent years, especially since the end of the cold war, the field of global health has become increasingly linked with and central to the more traditional concerns of international relations. The spread of communicable diseases, the challenge of migrating health workers and the development of new technologies and medicines have all contributed to the ever-expanding issue of global health. International organizations such as the World Health Organization, the utilization of techniques such as the creation of the framework convention on tobacco control and the development of civil society organizations such as the Gates Foundation, have all changed the face and framework of global health. Among the many benefits to the expanding interdisciplinary study of health is the possibility of preventing millions of unnecessary deaths occurring every year. By assembling from a wide array of disciplines and fields the central works that define the field in international relations today, this innovative work explores the future of global health and the possible benefits of expanding the interdisciplinary path even further.
The Global War on Tobacco
Author: Heather Wipfli
Publisher: JHU Press
ISBN: 1421416832
Category : Business & Economics
Languages : en
Pages : 241
Book Description
Aimed at public health professionals and students, The Global War on Tobacco is a fascinating look at how international relations is changing to respond to the modern global marketplace and protect human health.
Publisher: JHU Press
ISBN: 1421416832
Category : Business & Economics
Languages : en
Pages : 241
Book Description
Aimed at public health professionals and students, The Global War on Tobacco is a fascinating look at how international relations is changing to respond to the modern global marketplace and protect human health.
International Medical Digest ...
Author:
Publisher:
ISBN:
Category : Medicine
Languages : en
Pages : 798
Book Description
Publisher:
ISBN:
Category : Medicine
Languages : en
Pages : 798
Book Description