GIS Tutorial for Marketing PDF Download
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Author: Fred L. Miller
Publisher: ESRI, Inc.
ISBN: 1589480791
Category : Business & Economics
Languages : en
Pages : 436
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Book Description
DVD contains: ArcView 9.2 software.
Author: Fred L. Miller
Publisher: ESRI, Inc.
ISBN: 1589480791
Category : Business & Economics
Languages : en
Pages : 436
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Book Description
DVD contains: ArcView 9.2 software.
Author: Fred Miller
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: Wilpen L. Gorr
Publisher: ESRI, Inc.
ISBN: 158948178X
Category : Technology & Engineering
Languages : en
Pages : 375
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Book Description
This study guide meets a growing demand for effective GIS training by combining ArcGIS tutorials and self-study exercises that start with the basics and progress to more difficult functionality. Presented in a step-by-step format, the book can be adapted to a reader's specific training needs, from a classroom of graduate students to individaul study. Readers learn to use a range of GIS functionality from creating maps and collecting data to using geoprocessing tools and models for advanced analysis. the authors have incorporated three proven learning methods: scripted exercises that use detailed step-by-step insturctions and result graphics, Your Turn exercises that require users to perform tasks without steo-by-step instructions, and exercise assignements that pose real-world problem scenarios. A fully functioning, 180-day trial version of ArcView 9.2 software, data for working through the tutorials, and Web-based teacher resources are also included.
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 240
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Book Description
Author: Fred L. Miller
Publisher: Esri Press
ISBN: 9781589482357
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Miller presents a workbook that teaches entrepreneurs how to use a wide range of ESRI Business Analyst applications to develop opportunities and serve customers more efficiently.
Author: James B. Pick
Publisher: John Wiley & Sons
ISBN: 0471729981
Category : Business & Economics
Languages : en
Pages : 418
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Book Description
Exploit the advantages of Geographic Information Systems in your business Once the domain of cartographers and other specialists, Geographic Information Systems (GIS) are increasingly being employed by the business community. Location-based services, supply chain management, management of field-distributed equipment, geographical marketing and promotion, and the spatial web are some of the current business applications which make use of GIS principles. Written specifically for the businessperson, Geo-Business: GIS in the Digital Organization is the first book to provide comprehensive coverage of GIS applications in the business and organizational environment. Going beyond a strictly geographical focus, this book sets GIS in the context of business information systems and other business sub-disciplines such as logistics, marketing, finance, and strategic management. It presents from an organizational perspective the advantages of spatially enabling existing enterprise systems and illustrates how GIS is applied in the real world through rigorous case study analyses of twenty companies, including Baystate Health, Chico’s, Kaiser Permanente, Lamar Advertising Company, Rand McNally, Southern Company, Sears Roebuck, and Sperry Van Ness. In this book, you’ll find out: What GIS is and how it can be integrated into your organization’s existing information infrastructure. How GIS is currently making businesses better, and how you can apply the same techniques to your industry or organization. The expanding roles of GIS and spatial technologies in the web and mobile environments. The ethical, legal, and security issues of special technologies How to conduct a cost/benefit and ROI analyses for GIS. Grounded in the real world of business and IT, Geo-Business will show you how spatially enabling your IT systems can give you a unique advantage to beat your competitors in the market, win and retain customers, grow your business, make better decisions, develop new products and services, and optimize your workflow.
Author: Eva H. Dodsworth
Publisher: Rowman & Littlefield
ISBN: 1538100843
Category : Reference
Languages : en
Pages : 491
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Book Description
The interdisciplinary uses of traditional cartographic resources and modern GIS tools allow for the analysis and discovery of information across a wide spectrum of fields. A Research Guide to Cartographic Resources navigates the numerous American and Canadian cartographic resources available in print and online, offering researchers, academics and students with information on how to locate and access the large variety of resources, new and old. Dozens of different cartographic materials are highlighted and summarized, along with lists of map libraries and geospatial centers, and related professional associations. A Research Guide to Cartographic Resources consists of 18 chapters, two appendices, and a detailed index that includes place names, and libraries, structured in a manner consistent with most reference guides, including cartographic categories such as atlases, dictionaries, gazetteers, handbooks, maps, plans, GIS data and other related material. Almost all of the resources listed in this guide are categorized by geography down to the county level, making efficient work of the type of material required to meet the information needs of those interested in researching place-specific cartographic-related resources. Additionally, this guide will help those interested in not only developing a comprehensive collection in these subject areas, but get an understanding of what materials are being collected and housed in specific map libraries, geospatial centers and their related websites. Of particular value are the sections that offer directories of cartographic and GIS libraries, as well as comprehensive lists of geospatial datasets down to the county level. This volume combines the traditional and historical collections of cartography with the modern applications of GIS-based maps and geospatial datasets.
Author: Wilpen L. Gorr
Publisher:
ISBN: 9781589485907
Category : ArcGIS.
Languages : en
Pages :
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Book Description
Updated for ArcGIS Pro 2.4, GIS Tutorial 1 for ArcGIS® Pro 2.4: A Platform Workbook is an introductory text for learning ArcGIS Pro, the premier professional desktop GIS application. In-depth exercises that use ArcGIS Pro, ArcGIS Online, and other ArcGIS apps show readers how to make maps, how to create and analyze spatial data, and how to manage systems with GIS. GIS Tutorial 1 for ArcGIS Pro 2.4: A Platform Workbook engages readers in: Obtaining spatial data and building a geodatabase for collecting, editing, and processing data; Exploring the functionalities of ArcGIS Pro, ArcGIS Online, and apps; understanding the elements of map design; and creating map layouts, story maps, dashboards, and 3D maps; Analyzing spatial data using buffers and street network-based service areas, locating facilities, and conducting cluster analysis Automating GIS through macros for monitoring and optimal routing of service deliveries with data input in the field using a mobile app; Carrying out real-world applications for health care, crime, government services, planning, and marketing. Incorporating proven teaching methods in detailed exercises, 'Your Turn' sections, and expanded homework assignments, GIS Tutorial 1 for ArcGIS Pro 2.4: A Platform Workbook is suited to learning GIS in a classroom.--From the publisher.
Author: Cynthia A. Brewer
Publisher: Esri Press
ISBN:
Category : Computers
Languages : en
Pages : 232
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Book Description
Describing how to build balanced map layouts suited to varied mapping goals, this guide focuses on export options that suit different media and can be edited in other applications. The wide range of text characteristics needed for expert map design as well as how to improve map readability with type effects such as character spacing, leading, callouts, shadows, and halos is detailed. Tips are included for using font tools in the Windows operating system, such as creating special characters in map text, as is information on using text characteristics to indicate feature locations, categories, and hierarchies on maps. How cartographic conventions guide placement of labels for point, line, and area features are also explained.
Author: Santiago Berrezueta
Publisher: Springer Nature
ISBN: 3030937186
Category : Technology & Engineering
Languages : en
Pages : 153
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Book Description
Information and communication technologies have provided great advances in fields such as medicine, industry, telecommunications, education, environmental protection, and more. The first edition of DSICT presents researches, advances and new challenges for ICTs in the above-mentioned fields through a collection of selected articles. All these contributions have been presented during the Doctoral Symposium on Information and Communication Technologies that brought together experts from various parts of the world to discuss and share what will be the starting points for new lines of research and working groups in the field of ICT. Professionals and researchers in the field of ICT will find in this book significant contributions to their research. Because of the breadth of the application of ICT, this book will also be useful for businessmen and entrepreneurs in the field of technology. They will be able to learn about the latest ICT applications and their future projections.
