Theory of the Gimmick

Theory of the Gimmick PDF Author: Sianne Ngai
Publisher: Harvard University Press
ISBN: 0674984544
Category : Philosophy
Languages : en
Pages : 417

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Book Description
A provocative theory of the gimmick as an aesthetic category steeped in the anxieties of capitalism. Repulsive and yet strangely attractive, the gimmick is a form that can be found virtually everywhere in capitalism. It comes in many guises: a musical hook, a financial strategy, a striptease, a novel of ideas. Above all, acclaimed theorist Sianne Ngai argues, the gimmick strikes us both as working too little (a labor-saving trick) and as working too hard (a strained effort to get our attention). Focusing on this connection to work, Ngai draws a line from gimmicks to political economy. When we call something a gimmick, we are registering uncertainties about value bound to labor and time—misgivings that indicate broader anxieties about the measurement of wealth in capitalism. With wit and critical precision, Ngai explores the extravagantly impoverished gimmick across a range of examples: the fiction of Thomas Mann, Helen DeWitt, and Henry James; photographs by Torbjørn Rødland; the video art of Stan Douglas; the theoretical writings of Stanley Cavell and Theodor Adorno. Despite its status as cheap and compromised, the gimmick emerges as a surprisingly powerful tool in this formidable contribution to aesthetic theory.

Theory of the Gimmick

Theory of the Gimmick PDF Author: Sianne Ngai
Publisher: Harvard University Press
ISBN: 0674984544
Category : Philosophy
Languages : en
Pages : 417

Get Book Here

Book Description
A provocative theory of the gimmick as an aesthetic category steeped in the anxieties of capitalism. Repulsive and yet strangely attractive, the gimmick is a form that can be found virtually everywhere in capitalism. It comes in many guises: a musical hook, a financial strategy, a striptease, a novel of ideas. Above all, acclaimed theorist Sianne Ngai argues, the gimmick strikes us both as working too little (a labor-saving trick) and as working too hard (a strained effort to get our attention). Focusing on this connection to work, Ngai draws a line from gimmicks to political economy. When we call something a gimmick, we are registering uncertainties about value bound to labor and time—misgivings that indicate broader anxieties about the measurement of wealth in capitalism. With wit and critical precision, Ngai explores the extravagantly impoverished gimmick across a range of examples: the fiction of Thomas Mann, Helen DeWitt, and Henry James; photographs by Torbjørn Rødland; the video art of Stan Douglas; the theoretical writings of Stanley Cavell and Theodor Adorno. Despite its status as cheap and compromised, the gimmick emerges as a surprisingly powerful tool in this formidable contribution to aesthetic theory.

The Gimmicks

The Gimmicks PDF Author: Chris McCormick
Publisher: HarperCollins
ISBN: 006290857X
Category : Fiction
Languages : en
Pages : 341

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Book Description
“The Gimmicks is a gorgeous epic that astounds with its scope and beauty. With empathy and humor, McCormick unravels the ties between brotherhood and betrayal, love and abandonment, and the fictions we create to live with the pain of the past. This novel will blow you away.” —Brit Bennett, New York Times bestselling author of The Mothers Set in the waning years of the Cold War, a stunning debut novel about a trio of young Armenians that moves from the Soviet Union, across Europe, to Southern California, and at its center, one of the most tragic cataclysms in twentieth-century history—the Armenian Genocide—whose traumatic reverberations will have unexpected consequences on all three lives. This exuberant, wholly original novel begins in Kirovakan, Armenia, in 1971. Ruben Petrosian is a serious, solitary young man who cares about two things: mastering the game of backgammon to beat his archrival, Mina, and studying the history of his ancestors. Ruben grieves the victims of the 1915 Armenian Genocide, a crime still denied by the descendants of its perpetrators, and dreams of vengeance. When his orphaned cousin, Avo, comes to live with his family, Ruben’s life is transformed. Gregarious and physically enormous, with a distinct unibrow that becomes his signature, Avo is instantly beloved. He is everything Ruben is not, yet the two form a bond they swear never to break. But their paths diverge when Ruben vanishes—drafted into an extremist group that will stop at nothing to make Turkey acknowledge the genocide. Unmoored by Ruben’s disappearance, Avo and Mina grow close in his absence. But fate brings the cousins together once more, when Ruben secretly contacts Avo, convincing him to leave Mina and join the extremists—a choice that will dramatically alter the course of their lives. Left to unravel the threads of this story is Terry “Angel Hair” Krill, a veteran of both the US Navy and the funhouse world of professional wrestling, whose life intersects with Avo, Ruben, and Mina’s in surprising and devastating ways. Told through alternating perspectives, The Gimmicks is a masterpiece of storytelling. Chris McCormick brilliantly illuminates the impact of history and injustice on ordinary lives and challenges us to confront the spectacle of violence and the specter of its aftermath.

Trivium 21c

Trivium 21c PDF Author: Martin Robinson
Publisher: Crown House Publishing
ISBN: 178135085X
Category : Education
Languages : en
Pages : 379

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Book Description
From Ancient Greece to the present day, Trivium 21c explores whether a contemporary trivium (Grammar, Dialectic, and Rhetoric) can unite progressive and traditionalist institutions, teachers, politicians and parents in the common pursuit of providing a great education for our children in the 21st century. Education policy and practice is a battleground. Traditionalists argue for the teaching of a privileged type of hard knowledge and deride soft skills. Progressives deride learning about great works of the past preferring '21c skills' (21st century skills) such as creativity and critical thinking. Whilst looking for a school for his daughter, the author became frustrated by schools' inability to value knowledge, as well as creativity, foster discipline alongside free-thinking, and value citizenship alongside independent learning. Drawing from his work as a creative teacher, Robinson finds inspiration in the Arts and the need to nurture learners with the ability to deal with the uncertainties of our age. Named one of Book Authority's best education books of all time.

Hot Gimmick, Vol. 10

Hot Gimmick, Vol. 10 PDF Author: Miki Aihara
Publisher: VIZ Media LLC
ISBN: 9781421501093
Category : Comics & Graphic Novels
Languages : en
Pages : 166

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Book Description
All-out warfare between their families has Hatsumi and Ryoki wondering about their future, forcing Hatsumi to choose between Ryoki and her brother.

Beauty's Daughter, Monster, The Gimmick

Beauty's Daughter, Monster, The Gimmick PDF Author: Dael Orlandersmith
Publisher: Vintage
ISBN: 0307482057
Category : Drama
Languages : en
Pages : 134

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Book Description
The sheer exuberance of language that pours forth in Dael Orlandersmith's plays has dazzled critics and audiences alike. In these three pieces, the award-winning writer and performer celebrates the power of words to rescue the young black women she portrays from their constricted worlds. In the Obie Award-winning play "Beauty's Daughter," Diane yearns to free herself from her soul-deadening surroundings, where people drown their unfulfilled aspirations in drugs and alcohol. In "Monster," Theresa imagines a life in the rock-'n'-roll poetry bohemia of Manhattan's Lower East Side and away from her home in East Harlem, where she is scorned as a misfit. And in "The Gimmick," Alexis escapes her brutal reality among the library bookshelves, where she dreams of becoming a writer in Paris. Charged with fearless wisdom, these three electrifying plays transform rage-filled ghetto experience into a triumph of rhapsodic expression.

The Gimmick

The Gimmick PDF Author: Dael Orlandersmith
Publisher: Dramatists Play Service Inc
ISBN: 9780822218838
Category : African American women
Languages : en
Pages : 120

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Book Description
THE STORY: BEAUTY'S DAUGHTER. One woman's journey with many obstacles stacked against her. The heroine or anti-heroine can choose to be a victim of the violent cards life has dealt her or she can use her poetry and music as a creative means to de

Albert J. Luxford, the Gimmick Man

Albert J. Luxford, the Gimmick Man PDF Author: Albert J. Luxford
Publisher: McFarland
ISBN: 1476635447
Category : Performing Arts
Languages : en
Pages : 225

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Book Description
Albert J. Luxford has long been known as "The Gimmick Man" in the film and television industry, but he has remained one of its unsung and unknown geniuses despite his well-known work. He equipped James Bond with some of his most memorable gadgets; made possible many of the effects and sequences in the Carry On series. He worked on such shows and movies as Are You Being Served?, The Muppets, Highlander, and Chitty Chitty Bang Bang, among many others. In this memoir, Luxford reminisces with great good humor about his life and work and shares some tricks of the trade. He left school at 16 to attend the Institute of Automobile Engineers in West London and began in the film industry as an engineer at Pinewood Studios. The bulk of this work is made up of Luxford's recollections about his experiences in special effects. This is a genuine tour behind the scenes by an incomparable master of movie magic.

100 Marketing Gimmicks that F*cking Work

100 Marketing Gimmicks that F*cking Work PDF Author: Jack Pemberton
Publisher: eBookIt.com
ISBN: 1456641549
Category : Business & Economics
Languages : en
Pages : 314

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Book Description
Unconventional Wisdom: Dive Deep into the World of Marketing Like Never Before! Ever felt like traditional marketing methods were a tad too boring? Maybe even outdated? Dive into the edgy, humorous, and downright audacious world of "100 Marketing Gimmicks that F*cking Work." The modern consumer has seen it all, heard it all, and frankly - they're a bit tired. In the cacophony of brands screaming for attention, how do you make your voice heard? The answer lies in being bold, being different, and sometimes, being a little irreverent. This book is not for the faint-hearted or those deeply rooted in old-school methods. It's for the brave, the risk-takers, and those willing to color outside the lines. "Yes, Cursing in the Title is a Marketing Gimmick" - and that's just the tip of the iceberg. The author, with a sharp wit and keen understanding of modern marketing dynamics, takes you on a roller-coaster ride. From tales of audacious brand campaigns that garnered millions in revenue, to the psychology behind why these gimmicks are so effective, prepare to be enlightened and entertained. But it's not all fun and games. Behind the humor and edgy examples lies a deep understanding of marketing principles. Each gimmick is dissected, analyzed, and presented with actionable insights you can implement in your campaigns. Whether you're a budding entrepreneur, a seasoned marketing professional, or just a curious reader, there's a wealth of knowledge waiting for you. So, are you ready to change the way you view marketing? To embrace the unconventional and get results? Grab your copy today and dive into a world where rules are meant to be broken, and the results speak for themselves. Your audience is waiting for something fresh. Give them what they never knew they needed.

Hot Gimmick S

Hot Gimmick S PDF Author: Megumi Nishizaki
Publisher: VIZ Media LLC
ISBN: 9781421511429
Category : Fiction
Languages : en
Pages : 174

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Book Description
Think you know everything about Hot Gimmick? Well, think again! Hot Gimmick S, an original novelization inspired by the super-popular shojo series Hot Gimmick, boasts an ending that is completely different than how the manga series concludes. Hatsumi Narita, a somewhat indecisive coed, must navigate the choppy waters of company housing life and try to keep her love life on track too. She starts dating her extremely bossy neighbor Ryoki, but how will her dreamy older brother Shinogu feel about this? It¿s the ending that manga fans are dying to read and are bound to be talking about for a long time to come! Plus, a bonus, heart-pounding manga episode that¿s all about Hatsumi and Shinogu!

Gimmicks and Card Tricks

Gimmicks and Card Tricks PDF Author: Paul Zenon
Publisher: The Rosen Publishing Group, Inc
ISBN: 9781404210714
Category : Juvenile Nonfiction
Languages : en
Pages : 72

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Book Description
Provides instructions for how to perform eight magic tricks involving playing cards, memory, and sleight-of-hand.