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Author: Joel Schwartzberg
Publisher: Berrett-Koehler Publishers
ISBN: 1523094125
Category : Business & Economics
Languages : en
Pages : 129
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Book Description
In this indispensable guide for anyone who must communicate in speech or writing, Schwartzberg shows that most of us fail to convince because we don't have a point-a concrete contention that we can argue, defend, illustrate, and prove. He lays out, step-by-step, how to develop one. In Joel's Schwartzberg's ten-plus years as a strategic communications trainer, the biggest obstacle he's come across-one that connects directly to nervousness, stammering, rambling, and epic fail-is that most speakers and writers don't have a point. They typically have just a title, a theme, a topic, an idea, an assertion, a catchphrase, or even something much less. A point is something more. It's a contention you can propose, argue, defend, illustrate, and prove. A point offers a position of potential value. Global warming is real is not a point. Scientific evidence shows that global warming is a real, human-generated problem that will have a devastating environmental and financial impact is a point. When we have a point, our influence snaps into place. We communicate belief, conviction, and urgency. This book shows you how to identify your point, leverage it, stick to it, and sell it and how to train others to identify and successfully make their own points.
Author: Joel Schwartzberg
Publisher: Berrett-Koehler Publishers
ISBN: 1523094125
Category : Business & Economics
Languages : en
Pages : 129
Get Book Here
Book Description
In this indispensable guide for anyone who must communicate in speech or writing, Schwartzberg shows that most of us fail to convince because we don't have a point-a concrete contention that we can argue, defend, illustrate, and prove. He lays out, step-by-step, how to develop one. In Joel's Schwartzberg's ten-plus years as a strategic communications trainer, the biggest obstacle he's come across-one that connects directly to nervousness, stammering, rambling, and epic fail-is that most speakers and writers don't have a point. They typically have just a title, a theme, a topic, an idea, an assertion, a catchphrase, or even something much less. A point is something more. It's a contention you can propose, argue, defend, illustrate, and prove. A point offers a position of potential value. Global warming is real is not a point. Scientific evidence shows that global warming is a real, human-generated problem that will have a devastating environmental and financial impact is a point. When we have a point, our influence snaps into place. We communicate belief, conviction, and urgency. This book shows you how to identify your point, leverage it, stick to it, and sell it and how to train others to identify and successfully make their own points.
Author: Milo O. Frank
Publisher: Simon and Schuster
ISBN: 0671727524
Category : Business & Economics
Languages : en
Pages : 132
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Book Description
Learn how to get your listener’s attention, keep her interest, and make your point—all in thirty seconds! Milo Frank, America’s foremost business communications consultant, shows you how to focus your objectives, utilize the “hook” technique, use the secrets of TV and advertising writers, tell terrific anecdotes that make your point, shine in meetings and question-and-answer sessions, and more! These proven techniques give you the edge that successful people share—the art of communicating quickly, precisely, and powerfully!
Author: Karen E. Berg
Publisher:
ISBN: 9780787222321
Category : Public speaking
Languages : en
Pages : 260
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Book Description
The complete guide to making effective presentations. The proven program that helps you fight performance anxiety - and communicate with confidence and ease. Teaches you how to say what you meand and get what you want.
Author: David Goad
Publisher: Lulu.com
ISBN: 1257880144
Category : Self-Help
Languages : en
Pages : 208
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Book Description
A collection of humorous and poignant short stories by author and speaker David Goad. From the point of absurdity to the point of no return, it will get you laughing, thinking and taking motivated action. This book collects the most popular blog posts from Short Stories with a Point (davidgoad.wordpress.com) along with several insightful reader responses. It is organized in theme chapters, so jump to what you need or journey straight through! 100% of the proceeds are being donated to the Multiple Myeloma Research Foundation.
Author: John J. Vento
Publisher: John Wiley & Sons
ISBN: 1118526384
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
Discover the ten key issues to achieving your financial goals and how to use them to realize your dream of financial independence From saving to purchase a first car, to putting kids through college to planning for retirement, to preserving your estate for your loved ones, our financial goals change from one stage of life to the next. While those goals and the challenges we face in achieving them may differ, all of them have certain things in common. Saving, budgeting, managing debt, minimizing taxes and living within your means. These are a few of the 10 Key Wealth Management Issues which come into play (to varying degrees) when working toward specific financial goals. But there's one goal for which success relies on all ten keys coming together in perfect harmony: financial independence, also known as "Point X." No matter how you define it—whether it's a retirement income of $25,000 a year, or an estate worth $250 million—your future financial independence requires that you deal effectively with all ten key issues. And now this book shows you how to get it done, along with the guidance of a trusted advisor. Supplies you with a complete roadmap for arriving at "Point X," financial independence with key milestones and important twists and turns clearly defined Identifies the 10 key wealth management issues and offers priceless advice and guidance on negotiating each on your road to financial independence Provides you with both success and failure stories so you can learn from others' real life experiences Provides you with tax planning facts and strategies within the wealth management issues that will show you how to minimize your most significant expense and at the same time maximize your savings on the road to your "Point X"
Author: Brian Stark
Publisher: Author House
ISBN: 1425929397
Category : Travel
Languages : en
Pages : 294
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Book Description
Getting to the Point. In a dozen pairs of shoes is the story of the first modern-day trail run across America. Running alone and wearing only a 10-pound pack, ultra-runner Brian Stark was often at the mercy of the kindness of strangers. More than just a book about running, read what America is really like, from someone who spent eight months crossing it. If you liked the movie Forrest Gump, the book A Walk Across America, or a good story with real adventure, this book is a must read. Get charged by animals, helped by strangers, pulled over by police, and add a touching romance and a Hollywood ending to round out this epic tale.
Author: Joel Schwartzberg
Publisher: Berrett-Koehler Publishers
ISBN: 1523094133
Category : Business & Economics
Languages : en
Pages : 125
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Book Description
A communications coach shows how to identify your point, strengthen it, stick to it, and sell it with this quick and sensible guide. Every time you communicate, you’re trying to do something, change something, or move someone to action. You’re trying to make a point. But the only way to make a point is to have a point. And the surprising truth is, very few communicators know their points or even understand what a point is, rendering them pointless. Communications expert Joel Schwartzberg says a point is not just a topic, an idea, or a theme. A real point is a proposition of value. It’s a contention you can propose, argue, illustrate, and prove. In this concise and practical book, you’ll learn to identify your point, strengthen it, stick to it, and sell it. Whether you want to improve your impact in speeches, staff meetings, pitches, emails, PowerPoint presentations, or any other communication setting, Schwartzberg’s novel approach teaches you how to go from simply sharing a thought to making a difference. Which would you rather do? IBPA Benjamin Franklin Award silver winner in the Business & Career category Next Generation Indie Award Winner in the How To category “If you don’t have something to say, then don’t say anything. Joel Schwartzberg takes that simple edict and turns it into a manifesto for giving talks that make a difference.” —Seth Godin, author of Linchpin “Good ideas too often get lost in a jungle of muddled thinking. In Get to the Point!, Joel Schwartzberg supplies useful tools to deliver your points with impact and elegance.” —David Brancaccio, host and senior editor, Marketplace Morning Report
Author: Jeffrey Gitomer
Publisher:
ISBN: 9781640950085
Category :
Languages : en
Pages :
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Book Description
Jeffrey Gitomer¿s The Little Green Book of Getting Your Way digs deep into the 9.5 elements that make persuasion, and getting your way, happen. By breaking down the elements, the reader will begin to understand, take action, become proficient, and then master the ability to persuade. Because persuasion occurs in so many different areas of life and business, Gitomer leads the reader from mental readiness to the principles of getting your way and the power that persuasion offers. He challenges the reader to prepare before they present, to prepare before they try to persuade. He demonstrates how to change a presentation into a performance and shows how this can be done in any environment.But because persuasion most often takes place in business, he draws special emphasis to the reader¿s ability to write and sell persuasively. The book talks about the persistence that enables winning persuasion. He brings the Benjamin Franklin quote ¿If at first you don¿t succeed, try, try again¿ to the Gitomer level of ¿You only fail when you decide to quit,¿ and the book ends challenging the reader how to think about excellence and eloquence. It will be up to the reader to take advantage of the opportunity and harness the power.
Author: Lonnie Pacelli
Publisher: Pearson Education India
ISBN: 9788131700174
Category :
Languages : en
Pages : 272
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Book Description
Author: Roger Fisher
Publisher: Houghton Mifflin Harcourt
ISBN: 9780395631249
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
Describes a method of negotiation that isolates problems, focuses on interests, creates new options, and uses objective criteria to help two parties reach an agreement.
