Getting the Most from Your Yellow Pages Advertising PDF Download
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Author: Barry Maher
Publisher: Barry Maher
ISBN: 0978732111
Category : Business & Economics
Languages : en
Pages : 299
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Book Description
The completely revised and updated third edtion of the classic "bible on how to advertise in the Yellow Pages." The best and latest answers to all the questions telephone directory advertisers advertisers ask; and to those they never ask but should. As TIME said, "Barry Maher has helped thousands of small businesses get the most effective and cost-effective yellow pages advertising possible."How much should you be spending? In which directories? What kind of ads should you have and how big should those ads be? In what headings? How can you save money without hurting response? How important are Internet Yellow Pages and local search engines? Plus Maher provides a step by step program for designing ads that get the call. Even when surrounded by pages of other ads all selling the same thing.
Author: Barry Maher
Publisher: Barry Maher
ISBN: 0978732111
Category : Business & Economics
Languages : en
Pages : 299
Get Book Here
Book Description
The completely revised and updated third edtion of the classic "bible on how to advertise in the Yellow Pages." The best and latest answers to all the questions telephone directory advertisers advertisers ask; and to those they never ask but should. As TIME said, "Barry Maher has helped thousands of small businesses get the most effective and cost-effective yellow pages advertising possible."How much should you be spending? In which directories? What kind of ads should you have and how big should those ads be? In what headings? How can you save money without hurting response? How important are Internet Yellow Pages and local search engines? Plus Maher provides a step by step program for designing ads that get the call. Even when surrounded by pages of other ads all selling the same thing.
Author: Kerry Randall
Publisher: Lpm ABA
ISBN:
Category : Business & Economics
Languages : en
Pages : 222
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Book Description
This book shows you how to create more powerful Yellow Pages advertising and attract new business to your practice by creating advertising that gets attention, and holds attention.
Author: Perry Marshall
Publisher: Entrepreneur Press
ISBN: 1613083238
Category : Business & Economics
Languages : en
Pages : 333
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Book Description
MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME With Google local services ads returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign. From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign. You'll learn how to: Capture high-quality leads from Google AdWords, new competitors and even legacy platforms such as Bing in 48 hours Master the components of a high-converting campaign and get the most bang for your buck Harness mobile search advertising and Facebook ads for maximum results
Author: J. R. Hartley
Publisher: Ishi Press
ISBN: 9784871876896
Category : Sports & Recreation
Languages : en
Pages : 130
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Book Description
J. R. Hartley's best-known catch to date is the public imagination. Here are his elusive fishing recollections told in a series of sometimes vividly comic chronological cameos, ranging period and location from York school days in the early 1930s through memorable outings on stream, spate river and loch to startling conclusion half a lifetime later on a Scottish summer night. Complimented by his protege Patrick Benson's evocative illustrations and with his anglers expertise lightly threaded throughout, J. R.'s story will touch every fly fisherman's experience. But it is book too that will appeal to everyone even those who have never held a rod, for the engaging point that emerges of the ultimate reluctant hero.
Author: Tom C. Egelhoff
Publisher: John Wiley & Sons
ISBN: 0470295422
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
Create a successful and affordable marketing campaign for your local small business using the tips and detailed 10-point, step-by-step method in How to Market, Advertise and Promote Your Business or Service in Your Own Backyard. Discover tried and true tactics that produce results without wasting your time and money, even if you only have access to a small budget and minimal resources. Using this handy and practical guide, you can gain access to information about incorporation, web design, search engine marketing, positioning, and sales management.
Author: Mark Hoxie
Publisher: 90 Days to Success
ISBN: 9781435458284
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
"Empowers small business owners with a practical plan of action to achieve successful results from their advertising and marketing efforts; provides techniques that are applicable to any business owner, regardless of industry; examines and explains all formes of advertising (e-marketing, radio, newspaper, television, magazine, and more)"--Cover.
Author: Mary Hunt
Publisher: Revell
ISBN: 9780800721459
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Mortgages, credit card balances, student loans, car loans, and home improvement loans have become a way of life for the majority of us. And debt is putting not only our present at risk as we live paycheck to paycheck, but our futures in jeopardy as shockingly few of us have enough put away for retirement. Personal financial expert Mary Hunt wants readers to embrace the radical but simple truth that they don't need more credit or more stuff--that they can live their lives debt-free. In her classic book Debt-Proof Living, Mary reveals the secrets to getting out of debt and staying out of debt for the rest of your life. At no time in history has this liberating approach to a no-debt lifestyle been more desperately needed. Those who have been struggling to pay the bills or feel like they just can't make their finances work without taking on debt need this book. It can change their lives.
Author: Allan Dib
Publisher: Page Two
ISBN: 1989603688
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.
Author: William McElroy
Publisher: Craftsman Book Company
ISBN: 9780934041287
Category : House & Home
Languages : en
Pages : 326
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Book Description
This complete guide explains what painters and paint contractors need to know to thrive in the paint contracting business. It's loaded with how-to information you'll use every day when preparing surfaces for coating, applying paints, bidding jobs and running your paint contracting company: Doing Professional Quality Work: Selecting the right tools, preparing all types of surfaces. Tips for repainting kitchens, bathrooms, cabinets, eaves and porches, handling new construction, getting good results from your airless spray rig, and much more Paint Problems and Their Cure: Why coatings fail, testing for blisters, chalking, poor adhesion and condensation, removing all types of stains, what to do about voids, skips, holidays, pulls, wrinkles, color changes, gloss spots, streaks, yellowing, peeling, alligatoring, powdering, chipping, checking, cracking, fish eyes, graining, roller stipple, water stains and fire damage.Using the Right Paint and Color: Avoiding paint oxidation, chalking, and fading, creating special effects, using stains, varnishes, lacquer, shellac, plastics, preservatives and primers, avoiding customer complaints about color match, tried and true color schemes for every job, cutting costs by mixing your own colors, making touch-ups blend in perfectly.Setting Up Your Business: Selecting your area and specialty, where to get start-up cash and how much you need, protecting yourself with insurance, controlling expenses, staying legal, getting top value for your advertising dollar, typical budgets for paint contractors, keeping your paperwork straight, tracking job expenses.Finding Your Gravy Train: Over 30 profitable specialty painting businesses you shouldconsider, how to sell the job, estimating areas, material quantities and labor costs for walls, overhangs, gables, molding, trim doors and windows.
Author: City of London College of Economics
Publisher: City of London College of Economics
ISBN:
Category : Education
Languages : en
Pages : 1068
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Book Description
Overview In this diploma courser you will learn a lot about Advertising. You’ll even be able to open your own advertising agency. Content - Advertising: Mastering the Art of Promotion - Online Advertising: Maximizing the Enormous Reach of the Internet - Using Print Ads: Small Spaces with Big Audiences - Investing in Internet Advertising - Getting Your Ads on Television - Ten Secrets of Writing Memorable Advertising - And much more Duration 9 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.
