Getting the Message Through: A Branch History of the U.S. Army Signal Corps (Paperback) PDF Download
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Author: Rebecca R. Raines
Publisher: Department of the Army
ISBN:
Category : History
Languages : en
Pages : 492
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Book Description
CMH Pub. 30-17. Army Historical Series. Traces the history of the United States Signal Corps from its beginnings on the eve of the American Civil War through its participation in the Persian Gulf conflict during the early 1990s. Shows today's signal soldiers where their branch has been and points the way to where it is going.
Author: Rebecca R. Raines
Publisher: Department of the Army
ISBN:
Category : History
Languages : en
Pages : 492
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Book Description
CMH Pub. 30-17. Army Historical Series. Traces the history of the United States Signal Corps from its beginnings on the eve of the American Civil War through its participation in the Persian Gulf conflict during the early 1990s. Shows today's signal soldiers where their branch has been and points the way to where it is going.
Author: Rebecca Robbins Raines
Publisher: Government Printing Office
ISBN: 9780160872815
Category :
Languages : en
Pages : 488
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Book Description
Getting the Message Through, the companion volume to Rebecca Robbins Raines' Signal Corps, traces the evolution of the corps from the appointment of the first signal officer on the eve of the Civil War, through its stages of growth and change, to its service in Operation DESERT SHIELD/DESERT STORM. Raines highlights not only the increasingly specialized nature of warfare and the rise of sophisticated communications technology, but also such diverse missions as weather reporting and military aviation. Information dominance in the form of superior communications is considered to be sine qua non to modern warfare. As Raines ably shows, the Signal Corps--once considered by some Army officers to be of little or no military value--and the communications it provides have become integral to all aspects of military operations on modern digitized battlefields. The volume is an invaluable reference source for anyone interested in the institutional history of the branch.
Author: John Eldridge
Publisher: Routledge
ISBN: 1134895828
Category : Social Science
Languages : en
Pages : 374
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Book Description
The work of the Glasgow Media Group has long established their place at the forefront of Media Studies, and Getting the Message provides an ideal introduction to recent work by the Group. Contributors discuss themes such as the relationship between the media and public opinion, the emergence of TV news formats and styles, and the relations between theory and method in media research. Recent work undertaken by the Group on the media's role in reporting on AIDS, Vietnam, Northern Ireland and the Gulf War is also represented. In its fresh approach to the relationship between journalists and their sources and occupation analysis, the collection also illuminates how the earlier work of the group has been extended, and the ways in which its research has developed both individually and collectively. Getting the Message offers an invaluable and far-reaching exploration of the inter-relations between the production of media messages and their reception - an invaluable guide for any study of the development of media theory.
Author: Roger Ailes
Publisher: Crown Currency
ISBN: 0307816109
Category : Self-Help
Languages : en
Pages : 258
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Book Description
Learn the secrets of communication that win elections, promotions, and customers, from Roger Ailes, media consultant to Presidents Ronald Reagan and George H.W. Bush, and the founder of Fox News. When you communicate with others, everything that makes you unique comes into play. From your appearance to your voice, from your beliefs to your life experience, you're constantly sending signals about the kind of person you are. All of these signals, such as your facial expressions, your body movements, your vocal pitch, and more, are powerful and important in convincing others of your message. In You Are the Message, Roger Ailes argues that each and every one of us has the tools within us to persuade and influence others. And in this practical, sensible and entertaining book, you'll learn how to present a message so compelling that even your most stubborn detractor will see the merit of your ideas.
Author: Kyle H. Keimer
Publisher: Routledge
ISBN: 1351797034
Category : History
Languages : en
Pages : 417
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Book Description
It is the quintessential nature of humans to communicate with each other. Good communications, bad communications, miscommunications, or no communications at all have driven everything from world events to the most mundane of interactions. At the broadest level, communication entails many registers and modes: verbal, iconographic, symbolic, oral, written, and performed. Relationships and identities – real and fictive – arise from communication, but how and why were they effected and how should they be understood? The chapters in this volume address some of the registers and modes of communication in the ancient Near East. Particular focuses are imperial and court communications between rulers and ruled, communications intended for a given community, and those between families and individuals. Topics cover a broad chronological period (3rd millennium BC to 1st millennium AD), and geographic range (Egypt to Israel and Mesopotamia) encapsulating the extraordinarily diverse plurality of human experience. This volume is deliberately interdisciplinary and cross-cultural, and its broad scope provides wide insights and a holistic understanding of communication applicable today. It is intended for both the scholar and readers with interests in ancient Near Eastern history and Biblical studies, communications (especially communications theory), and sociolinguistics.
Author: Daniel M. Doriani
Publisher: P & R Publishing
ISBN: 9781629950143
Category : Religion
Languages : en
Pages : 304
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Book Description
"In this serious but nontechnical introduction to interpreting and applying Scripture, Doriani equips Bible teachers to observe and analyze texts, solve problems, and develop themes. Revised for a global audience"--
Author: Linda Kaplan Thaler
Publisher: Currency
ISBN: 0385508174
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
We all want to get our message heard. And in Bang!, marketing gurus Linda Kaplan Thaler and Robin Koval tell us how. They and their talented colleagues are the brains behind a host of memorable and highly successful ads, from the enormously successful AFLAC duck to the irresistibly sentimental “Kodak Moment” to Herbal Essences’ outrageous “Totally Organic Experience.” In Bang!, Kaplan Thaler and Koval offer proven strategies for creating a loud, clear, attention-grabbing message about and product or service. Full of entertaining anecdotes and inspiring accounts of campaigns that have propelled revenues and dramatically increased market share, Bang! shows managers how to create a marketing campaign that cuts through the message clutter and creates a genuine marketing explosion.
Author: Donald Miller
Publisher: HarperCollins Leadership
ISBN: 0718033337
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Author: John Hlinko
Publisher: Penguin
ISBN: 1101554118
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
In Share, Retweet, Repeat, John Hlinko shows readers how to take their ideas, causes, and products, and craft marketing campaigns around them that create buzz. In the world of constant communication, the average consumer of information has transformed into a publisher of information as well. With easy to follow steps, Hlinko teaches readers how to create spreadable messages to optimize return on investment on any communications budget. This book is for anyone who wants to learn how to stand out, be noticed, and get others talking about them.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 48
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Book Description
Boys' Life is the official youth magazine for the Boy Scouts of America. Published since 1911, it contains a proven mix of news, nature, sports, history, fiction, science, comics, and Scouting.
