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Author: Jonathan Stringfield
Publisher: John Wiley & Sons
ISBN: 1119855373
Category : Business & Economics
Languages : en
Pages : 262
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Book Description
An essential guide for marketers and execs wishing to integrate their brands with modern games and esports In Get in the Game: How to Level Up Your Business with Gaming, Esports, and Emerging Technologies, decorated gaming and social media research and marketing executive Jonathan Stringfield delivers a roadmap to understanding and navigating marketing and business integrations into the gaming ecosystem: who plays games (and why), how modern games are created and oriented around the world of esports, and where brands can get involved with modern games. This book explains the breadth and depth of the gaming audience, describing the rapidly changing demographics of modern games and the various motivations gamers have for playing games. It also unpacks the history of gaming and how it has impacted the creative processes and output from the industry. Finally, it offers a practical guide for brands wishing to integrate themselves into new gaming environments, with an emphasis on maximizing success for marketers, developers, content creators, and fans. Get in the Game provides: A thorough introduction to why marketers and executives must pay closer attention to gaming, as well as existing roadblocks to understanding the gaming industry Comprehensive explorations of the psychology and motivations of gaming, and implications towards messaging and brand safety. Practical discussions of gaming as a competitive platform or streaming viewing experience. In-depth examinations of gaming ad placements, deep marketing integrations between companies and games, and future directions for the industry and how it relates to the emergence of the metaverse. Perfect for marketing strategists, brand managers, and Chief Marketing Officers, Get in the Game will also earn a place in the libraries of executives seeking to connect with the misunderstood yet largest segment in consumer entertainment.
Author: Marc Mencher
Publisher: New Riders Publishing
ISBN: 9780735713079
Category : Business & Economics
Languages : en
Pages : 324
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Book Description
Learn from industry insiders at Sony, Pixar, InfoGames, Electronic Arts and Midway about how they got in the game. Despite the fact that the games industry has now surpassed films in terms of size and revenues, there is a dearth of information on how to get a job in the industry.This book answers those questions.
Author: Rich Armstrong
Publisher: Advantage Media Group
ISBN: 9781642251302
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Though technology has evolved at hyper speed over the past hundred years, management styles have mostly stayed the same. The higher-ups make the decisions, and the employees grind it out, often without knowing the endgame. In 1983, Jack Stack created a new game: The Great Game of Business. Get In The Game further explains the rules of this Game: to win, you must get everyone at all levels of the business as informed, involved, and engaged as the owner. This book offers a step-by-step guide on how to teach employees the numbers, show them the big picture, and let them have a say in the company's future. The Game has already benefited thousands of companies: Is yours ready to get in The Game?
Author: Jonathan Stringfield
Publisher: John Wiley & Sons
ISBN: 1119855373
Category : Business & Economics
Languages : en
Pages : 262
Get Book Here
Book Description
An essential guide for marketers and execs wishing to integrate their brands with modern games and esports In Get in the Game: How to Level Up Your Business with Gaming, Esports, and Emerging Technologies, decorated gaming and social media research and marketing executive Jonathan Stringfield delivers a roadmap to understanding and navigating marketing and business integrations into the gaming ecosystem: who plays games (and why), how modern games are created and oriented around the world of esports, and where brands can get involved with modern games. This book explains the breadth and depth of the gaming audience, describing the rapidly changing demographics of modern games and the various motivations gamers have for playing games. It also unpacks the history of gaming and how it has impacted the creative processes and output from the industry. Finally, it offers a practical guide for brands wishing to integrate themselves into new gaming environments, with an emphasis on maximizing success for marketers, developers, content creators, and fans. Get in the Game provides: A thorough introduction to why marketers and executives must pay closer attention to gaming, as well as existing roadblocks to understanding the gaming industry Comprehensive explorations of the psychology and motivations of gaming, and implications towards messaging and brand safety. Practical discussions of gaming as a competitive platform or streaming viewing experience. In-depth examinations of gaming ad placements, deep marketing integrations between companies and games, and future directions for the industry and how it relates to the emergence of the metaverse. Perfect for marketing strategists, brand managers, and Chief Marketing Officers, Get in the Game will also earn a place in the libraries of executives seeking to connect with the misunderstood yet largest segment in consumer entertainment.
Author: Tim Chartier
Publisher: University of Chicago Press
ISBN: 022681114X
Category : Computers
Languages : en
Pages : 137
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Book Description
"An accessible, illustrated introduction to statistics and sports analytics for fanatics and newcomers alike. On February 27, 2013, NBA shooter Steph Curry wowed crowds when he sunk eleven out of thirteen three-pointers-only seven other players, including the likes of Michael Jordan and Kobe Bryant, had scored more in the history of games at Madison Square Garden. Four years later, the University of Connecticut women's basketball team won their 100th straight game, defeating South Carolina 66-55. And in 2010, one sports forecaster-an octopus named Paul-correctly predicted the outcome of all of Germany's matches in the World Cup. These are surprising events. Are they truly improbable? Mathematician and sports analytics expert Tim Chartier shows readers how to answer that question-condensing complex data modeling down to coin tosses and dice throws to give readers an introduction to statistics and a new way to enjoy sporting events. Chartier leads readers through modeling experiments with accessible tools and few formulas to develop an intuitive sense of the improbable. For example, to see how likely you are to beat Curry's three-pointer feat, take into account Curry's 45.3 percent three-point shooting average in 2012-2013. Take a coin and assume heads is making the shot (slightly better than Curry at a 50 percent chance). Can you imagine getting heads eleven out of thirteen times? We soon get a sense of the improbability of Curry's feat. The book includes exercises for sports experimentation and engaging illustrations in comic book-style by illustrator Ansley Earle. The result allows all readers to predict and examine the likelihood of sports events for those who have never encountered formal statistics, who don't have the programming skills to run simulations, and may have never heard of sports analytics, but enjoy watching sports"--
Author: Joe Slack
Publisher: CRC Press
ISBN: 1000783413
Category : Games & Activities
Languages : en
Pages : 216
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Book Description
Making a great board game and pitching it to publishers are two completely different things. If you’ve got a game that you want to share with the world but don’t know what to do next, this book will help you navigate through exactly what steps to take. You’ll discover: How to find the right publisher Exactly what publishers are looking for How to create a sell sheet that will actually sell your game How to negotiate the best deal and get paid more for your game What to look out for in contracts to make sure you don’t get exploited You’ll learn from Joe’s experiences as a full-time board game designer and instructor, along with tips and stories from a dozen other published designers, plus the exact things that publishers want. Direct from 16 established publishers.
Author: Zek Valkyrie
Publisher: Bloomsbury Publishing USA
ISBN:
Category : Art
Languages : en
Pages : 244
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Book Description
This book explores how after 20 years of existence, virtual world games have evolved: the social landscapes within digital worlds have become rigid and commodified, and "play" and "fun" have become rational and mechanical products. Twenty million people worldwide play Massively Multi-Player Online Role Playing Games (MMORPGs). Online role-playing gaming is no longer an activity of a tiny niche community. World of Warcraft—the most popular game within the genre—is more than a decade old. As technology has advanced and MMORPGs became exponentially more popular, gaming culture has evolved dramatically over the last 20 years. Game Worlds Get Real: How Who We Are Online Became Who We Are Offline presents a compelling insider's examination of how adventuring through virtual worlds has transformed the meaning of play for millions of gamers. The book provides a historical review of earlier incarnations of virtual world games and culture in the late 1990s, covering the early years of popular games like EverQuest, to the soaring popularity of World of Warcraft, to the current era of the genre and its more general gaming climate. Author Zek Valkyrie—a researcher in the areas of gaming culture, digital communities, gender, sexualities, and visual sociology as well as an avid gamer himself—explores the evolution of the meaning of "play" in the virtual game world, explains how changes in game design have reduced opportunities for social experimentation, and identifies how player types such as the gender switcher, the cybersexual, the explorer, and the trial-and-error player have been left behind in the interest of social and informational transparency.
Author: Dan Janal
Publisher: First Edition Design Pub.
ISBN: 1506911013
Category : Sports & Recreation
Languages : en
Pages : 155
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Book Description
Do you want to try a new and exciting sport? Do you want to get fit and have fun at the same time? If so, then Pickleball: Get In The Game! is the book for you! Pickleball is a great way to get some exercise, make new friends, and have a lot of fun for life. Pickleball is a sport that is easy to learn and can be enjoyed by people of all ages and skill levels. In this book, you’ll get the best advice for beginners from America’s best coaches. You’ll learn everything you need to know to start playing pickleball, including: - The history of the game and how it's played - The benefits of pickleball for your health and wellbeing - How to find a pickleball court and get started making new friends - The etiquette of pickleball and how to be a good sport With easy-to-follow instructions, links to videos, and humorous cartoons, this book is the perfect introduction to this fun and social sport. So what are you waiting for? Get in the game today! Dan Janal is an avid pickleball player and the president of the Pickleball Publishing Company. He is an award-winning journalist and author of more than a dozen books on a variety of business topics. He lives in Minneapolis and San Diego with his wife and two cats. He earned bachelor’s and master’s degrees in journalism from Northwestern University. He also helps business people write their books as a ghostwriter, book coach, and developmental editor. For information go to http://www.WriteYourBookInAFlash.com. Keywords - Pickleball, racket sports, exercise and fitness, seniors, tennis, ping pong, sports writing, sports coaching.
Author: Yellowbrick Learning
Publisher: Yellowbrick Learning
ISBN:
Category : Performing Arts
Languages : en
Pages : 39
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Book Description
The Ultimate Gaming & eSports Career Guide Are you looking for a career in gaming? Learn about the opportunities and skills you need to work in the footwear industry in this guide. You’ve probably heard about the explosive growth of esports and gaming, but do you know how to break into the field? The total global gaming market was valued at $178 billion in 2021 and is forecasted to reach $269 billion by 2025. In January 2022, retail gaming revenue alone in the U.S. reached $4.68 billion. But the fastest-growing sector in gaming is eSports. The eSports industry’s global market revenue is forecast to grow to as much as $1.62 billion in 2024. There are an estimated 621 teams across the U.S. among varying levels of competition, representing more than 1120 players. This comprehensive guide will provide an in-depth look at the gaming and eSports industry and a roadmap for how to start your career. In addition, the guide contains information about what jobs are available and the skills that you need. The Ultimate Gaming & eSports Career Guide is your source to discover careers and learn entry points into the industry. In addition to providing information on different career paths available, we also offer exercises on how to begin your career and highlight important skills to help you succeed. In this guide, you can explore the jobs that drive the market, then search for your perfect career by area of interest, skills, companies, or industry experts. Learn about your skills and interests, identify career options you might pursue, and implement a successful strategy to attain your desired career outcomes. In this guide, you’ll find the following information: • Overview of the gaming & eSports industry • The future of gaming & eSports • Gaming & eSports Career Library • Career Planning Strategy to get into the gaming industry You’ll also find simple exercises that help you: • form a career planning strategy to get into the gaming industry • find your passion for the gaming & eSports business and identify an area of interest to pursue • learn the industry through top teams, companies, and its key players identify your skills and match them to a place of interest Looking to learn more about the gaming & eSports industry, the opportunities in gaming, or build the skills you need? Explore our gaming & eSports course — Gaming & eSports Industry Essentials — led by FIT Gaming to learn the ins and outs of the industry while building your expertise to break into the field. About Yellowbrick.co Yellowbrick.co is on a mission to inspire the next generation to pursue a career that aligns their talents and passions with the universities and brands they know and trust. Working in partnership with the world’s leading universities, brands and industry experts, Yellowbrick creates learning experiences that help tomorrow’s leaders discover and pursue career paths in growing global industries that align with their passions, including fashion, sports, beauty, music and media.
Author:
Publisher: Dorrance Publishing
ISBN: 1434977722
Category :
Languages : en
Pages : 40
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Book Description
Author: Jon Hamblin
Publisher: Carlton Kids
ISBN: 9781783124787
Category : Juvenile Nonfiction
Languages : en
Pages : 0
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Book Description
Ever thought you could be a contender in the fast-growing world of eSports, but weren't sure how to make it happen? This guide will take you step by step through everything you need to do to become a gaming pro Got caught playing Fortnite in English class? Fed up with your dad telling you you'll never make a living playing video games? Then this is the book for you How to Be a Pro Gamer shows you step by step how to get into the pro-gaming world. It tells you what you need to play, how you need to play it, and even how to get signed to a pro team. Featuring interviews and advice from the biggest and best eSports players from around the world, reviews of the top 10 eSports games, and a guide to game streaming with Twitch, this is the essential guide to getting the YOLO career you've always dreamed of.
