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Author: Brian Halligan
Publisher: John Wiley & Sons
ISBN: 1118896653
Category : Business & Economics
Languages : en
Pages : 231
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Book Description
Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online. With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. Inbound Marketing recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers. Gain the insight that can increase marketing value with topics like: Inbound marketing – strategy, reputation, and tracking progress Visibility – getting found, and why content matters Converting customers – turning prospects into leads and leads into customers Better decisions – picking people, agencies, and campaigns The book also contains essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation. When consumer behaviors change, marketing must change with them. The fully revised and updated edition of Inbound Marketing is a complete guide to attracting, engaging, and delighting customers online.
Author: Brian Halligan
Publisher: John Wiley & Sons
ISBN: 1118896653
Category : Business & Economics
Languages : en
Pages : 231
Get Book Here
Book Description
Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online. With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. Inbound Marketing recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers. Gain the insight that can increase marketing value with topics like: Inbound marketing – strategy, reputation, and tracking progress Visibility – getting found, and why content matters Converting customers – turning prospects into leads and leads into customers Better decisions – picking people, agencies, and campaigns The book also contains essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation. When consumer behaviors change, marketing must change with them. The fully revised and updated edition of Inbound Marketing is a complete guide to attracting, engaging, and delighting customers online.
Author: Steve Garfield
Publisher: Wiley
ISBN: 0470606398
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
The era of online video has arrived—now make it work for your business In the last year, the world of online video exploded. Hollywood got into the game, professional actors and writers joined in, and independent producers looked to find their niche. Now, companies are wide awake to the opportunities for product and brand promotion as well as customer engagement. So how do you want to fit into the new online video universe? The must-have guide, Get Seen by Steve Garfield, the "Paul Revere of video blogging," offers a quick and complete toolkit to get you up to speed on the latest that online video and related media have to offer. Examines success stories of how companies have used online video Presents a series of plans and tools that businesses can follow as they expand onto the social web Provides clear step by step directions on how to record, edit, and export videos, where to post them, how to build a community around their content, and what to do to increase views by making it go viral If you're ready to take full advantage of online video's many benefits, Get Seen is the one resource you need.
Author: Bernadette Schwerdt
Publisher: John Wiley & Sons
ISBN: 0730345440
Category : Business & Economics
Languages : en
Pages : 211
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Book Description
The ultimate guide to launching and growing an online business You’ve got a crazy idea, a hobby, a business or special expertise. You want to take it online, and you want to it be a money-making success. But what do you do next? Using a simple 5-step approach, best-selling author and digital marketing specialist Bernadette Schwerdt uncovers the inside tips and tricks that Australia’s most successful online entrepreneurs use to build their multi-million dollar businesses. For those just starting out, this book will help you identify the best business idea to pursue, guide you on how to set it up and give you the strategies to grow it quickly using low-cost tools. For those with existing businesses, you’ll learn how to maximise your online impact and access the little-known but powerful tools and technologies the top disruptors use to create a global presence. Featuring dozens of case studies of how Australia’s most successful disruptors have done it, Bernadette reveals the underlying patterns common to all successful online businesses – what they did right, what they did wrong, what they would do differently and the short cuts to building an online business that only the successful know. You’ll learn how to: Develop the entrepreneurial mindset needed to turn your passion, hobby or expertise into an online business Access free tools and technologies to help you build and test your online idea (before launching) to ensure a viable market exists Create a minimum viable product (MVP) that attracts attention and generates instant income Source web developers, designers and other important suppliers for a fraction of the usual cost Write, pitch, persuade and present like a professional to attract investors, customers and high-quality strategic partners Understand the basics of the Internet of Things, virtual reality, augmented reality and artificial intelligence and use these technologies to help your business create a point of difference Work from home and set up your online business in just a few hours a week Whether you are starting an online business or building on an existing one, How to Build an Online Business is your complete, how-to guide for making it a success.
Author: Evan Bailyn
Publisher: Pearson Education
ISBN: 0789751232
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
'SEO Made Easy' is a practical, actionable, plain-English guide to modern search engine optimisation. Building on his global best-seller 'Outsmarting Google', renowned search/social marketer Evan Bailyn focuses on SEO as a foundation for successful entrepreneurship, reflecting his own experience as an eight-time entrepreneur and as the creator of websites that have attracted millions of unique visitors per month
Author: Len Tau
Publisher: Morgan James Publishing
ISBN: 1642797820
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
In Raving Patients, Dr. Len Tau, a practicing dentist in Philadelphia and online reputation specialist, shares simple tips and best practices to become visible and demonstrate credibility online. Dental practices waste thousands of dollars and hundreds of hours trying to find new patients using methods that may have worked decades ago but no longer work today. Raving Patients teaches dentists how to get exponentially better marketing results for a fraction of the time and money using a simple combination of online and offline reputation marketing strategies that take only minutes to implement. The strategies within Raving Patients help dental practices rise up search engine results when patients in their area search for new dentists. Dr. Tau also presents proven methodologies that help dental practices stand out as the practice of choice in their area. This generates a steady flow of patients who are more likely to move forward with treatment recommendations than other dental marketing strategies.
Author: Joel Comm
Publisher: Morgan James Publishing
ISBN: 1630472514
Category : Biography & Autobiography
Languages : en
Pages : 209
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Book Description
Every person has been created by God with a set of unique passions, talents, skills, abilities, personality and presence which makes them completely unique from anyone who has ever, or will ever, live. When you are doing what you were made to do, you have the opportunity to positively impact the people and world around you. Unlike many books which highlight the “gurus”, "So What Do You Do? Discovering the Genius Next Door with One Simple Question" puts the spotlight on the unsung heroes; the everyday person; your neighbor; each of which has a special expertise which is demonstrated in their vocation or hobby. From exceptional parenting and exciting adventure travel to growing a thriving business and dealing with issues of personal growth, "So What Do YOU Do?" will take you to new places and inspire you to share your genius with the world.
Author: Brian Halligan
Publisher: Wiley
ISBN: 9780470499313
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Stop pushing your message out and start pulling your customers in Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online. Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites. • Improve your rankings in Google to get more traffic • Build and promote a blog for your business • Grow and nurture a community in Facebook, LinkedIn, Twitter, etc. • Measure what matters and do more of what works online The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.
Author: Raymond Frost
Publisher: Routledge
ISBN: 1351744844
Category : Business & Economics
Languages : en
Pages : 574
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Book Description
E-Marketing is the most comprehensive book on digital marketing, covering all the topics students need to understand to "think like a marketer". The book connects digital marketing topics to the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book. The authors recognize that the digital landscape is constantly and rapidly changing, and the book is structured to encourage students to explore the digital space, and to think critically about their own online behavior. "Success stories," "trend impact," and "let’s get technical" boxes, as well as online activities at the end of each chapter provide undergraduate students with everything they need to be successful in creating and executing a winning digital marketing strategy.
Author: Lucy Whittington
Publisher: John Wiley & Sons
ISBN: 0857085921
Category : Business & Economics
Languages : en
Pages : 176
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Book Description
Finding it, refining it, loving it, and actually getting out there and doing it Don't waste your life not doing something you aren't brilliant at, not setting the world on fire with your ideas, your thinking, your inventions, your words — it doesn't matter how you do your Thing, what matters is that you DO IT! And how about turning that Thing into your business too? Lucy Whittington is on a mission — she wants everyone in the world to do what they're brilliant at and not just what they're 'good' at. Having done what she was 'good' at for a long time (marketing), and getting overqualified with an MBA, Lucy realized that her 'Thing' was finding other people's Thing and helping them turn it into a great business that they love. In this book, Lucy uses her proven five-step process to help even more people find what they are brilliant at. Find out what you should be doing and how to make a living from it Take advantage of Lucy's expertise and follow her five-step process for success Be inspired and gain real practical advice Receive guidance on taking your new business to the next level by creating your "Star Plan" Become famous for what you do Imagine being so gifted that the work you are paid to do comes as naturally as breathing, and is so enjoyable that you would do it for free. It can happen. You're gifted at something, and that something is marketable. You can put yourself on the path to your ideal life, but first you have to Find Your Thing.
Author: Ryan M. Frischmann
Publisher: Ryan Frischmann
ISBN: 1500370983
Category : Business & Economics
Languages : en
Pages : 102
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Book Description
Online personal branding is a requirement for all professionals. The common argument of the experts is: you have a digital footprint - in social media and on the internet - so people are already making impressions of you. Take control of their perceptions. More importantly, you have an opportunity to proactively project your personal brand onto networks. Two other advantages of personal branding are that it forces you to be visionary of your career goals and helps you land favorable employment. This books shares a functional angle to personal branding that is refreshingly simpler than the traditional marketing angle. The definition of an online personal brand is the combination of a skill set, an aura, and an identity, and there is discussion where the concepts overlap.
