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Author: Blake Allmendinger
Publisher: U of Nebraska Press
ISBN: 1496225066
Category : History
Languages : en
Pages : 226
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Book Description
Geographic Personas explores how writers, dancers, actors, imposters, and con artists were influenced by three transformative factors—population growth, technology, and literary realism—that contributed to their personal reinvention during the late nineteenth and twentieth centuries in the American West.
Author: Blake Allmendinger
Publisher: U of Nebraska Press
ISBN: 1496225066
Category : History
Languages : en
Pages : 226
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Book Description
Geographic Personas explores how writers, dancers, actors, imposters, and con artists were influenced by three transformative factors—population growth, technology, and literary realism—that contributed to their personal reinvention during the late nineteenth and twentieth centuries in the American West.
Author: Isabel Wagner
Publisher: Cambridge University Press
ISBN: 1108837662
Category : Business & Economics
Languages : en
Pages : 349
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Book Description
A technical guide to performing systematic experiments that create more transparency for corporate surveillance and its algorithms.
Author: Adele Revella
Publisher: John Wiley & Sons
ISBN: 1118961501
Category : Business & Economics
Languages : en
Pages : 246
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Book Description
Named one of Fortune Magazine’s “5 Best Business Books” in 2015 See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Readers will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution through the channels that earn the buyers' trust. Rather than relying on generic data or guesswork to determine what the buyer wants, the buyer persona approach allows companies to ask the buyer directly and obtain more precise and actionable guidance. Buyer personas are composite pictures of the people who buy solutions, services or products, crafted through a unique type of interview with the people the marketer wants to influence. This book provides step-by-step guidance toward implementing the buyer persona approach, with the advice of an internationally-respected expert. Learn who buys what, and why Understand your buyer's goals and how you can address them Tailor your marketing activities to your buyer's expectations See the purchase through the customer's eyes A recent services industry survey reports that 52 percent of their marketers have buyer personas, and another 28 percent expect to add them within the next two years – but only 14.6 percent know how to use them. To avoid letting such a valuable tool go to waste, access the expert perspective in Buyer Personas, and craft a more relevant marketing strategy.
Author: Miguel Félix Mata-Rivera
Publisher: Springer Nature
ISBN: 3031800176
Category :
Languages : en
Pages : 233
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Book Description
Author: Argyro Loukaki
Publisher: Routledge
ISBN: 1317030664
Category : Social Science
Languages : en
Pages : 502
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Book Description
This ambitious and innovative volume stretches over time and space, over the history of modernity in relation to antiquity, between East and West, to offer insights into what the author terms the 'geographical unconscious.' She argues that, by tapping into this, we can contribute towards the reinstatement of some kind of morality and justice in today's troubled world. Approaching selected moments from ancient times to the present of Greek cultural and aesthetic geographies on the basis of a wide range of sources, the book examines diachronic spatiotemporal flows, some of which are mainly cultural, others urban or landscape-related, in conjunction with parallel currents of change and key issues of our time in the West more generally, but also in the East. In doing so, The Geographical Unconscious reflects on visual and spatial perceptions through the ages; it re-considers selective affinities plus differences and identifies enduring age-old themes, while stressing the deep ancient wisdom, the disregarded relevance of the aesthetic, and the unity between human senses, nature, and space. The analysis provides new insights towards the spatial complexities of the current age, the idea of Europe, of the East, the West, and their interrelations, as well as the notion of modernity.
Author: Alan Cooper
Publisher: John Wiley & Sons
ISBN: 1118079159
Category : Computers
Languages : en
Pages : 650
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Book Description
This completely updated volume presents the effective and practical tools you need to design great desktop applications, Web 2.0 sites, and mobile devices. You’ll learn the principles of good product behavior and gain an understanding of Cooper’s Goal-Directed Design method, which involves everything from conducting user research to defining your product using personas and scenarios. Ultimately, you’ll acquire the knowledge to design the best possible digital products and services.
Author:
Publisher: U of Nebraska Press
ISBN: 1496239954
Category :
Languages : en
Pages : 197
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Book Description
Author: Alan Cooper
Publisher: John Wiley & Sons
ISBN: 1118766571
Category : Computers
Languages : en
Pages : 724
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Book Description
The essential interaction design guide, fully revised and updated for the mobile age About Face: The Essentials of Interaction Design, Fourth Edition is the latest update to the book that shaped and evolved the landscape of interaction design. This comprehensive guide takes the worldwide shift to smartphones and tablets into account. New information includes discussions on mobile apps, touch interfaces, screen size considerations, and more. The new full-color interior and unique layout better illustrate modern design concepts. The interaction design profession is blooming with the success of design-intensive companies, priming customers to expect "design" as a critical ingredient of marketplace success. Consumers have little tolerance for websites, apps, and devices that don't live up to their expectations, and the responding shift in business philosophy has become widespread. About Face is the book that brought interaction design out of the research labs and into the everyday lexicon, and the updated Fourth Edition continues to lead the way with ideas and methods relevant to today's design practitioners and developers. Updated information includes: Contemporary interface, interaction, and product design methods Design for mobile platforms and consumer electronics State-of-the-art interface recommendations and up-to-date examples Updated Goal-Directed Design methodology Designers and developers looking to remain relevant through the current shift in consumer technology habits will find About Face to be a comprehensive, essential resource.
Author: Antonio Silva
Publisher: Antonio Miguel Feio da Silva
ISBN:
Category : Business & Economics
Languages : en
Pages : 58
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Book Description
Get ready to unlock the secrets of modern marketing and take your strategy to the next level. This book is a must-read for all marketing enthusiasts who want to master their craft, achieve inspiring results and empower the reader to reach new heights of success on their marketing journey.
Author: Venezuela
Publisher:
ISBN:
Category : Guyana
Languages : en
Pages : 256
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Book Description
