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Author: Richard Harris
Publisher: John Wiley & Sons
ISBN: 047086415X
Category : Science
Languages : en
Pages : 328
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Book Description
Geodemographic classification is ‘big business’ in the marketing and service sector industries, and in public policy there has also been a resurgence of interest in neighbourhood initiatives and targeting. As an increasing number of professionals realise the potential of geographic analysis for their business or organisation, there exists a timely gap in the market for a focussed book on geodemographics and GIS. Geodemographics: neighbourhood targeting and GIS provides both an introduction to and overview of the methods, theory and classification techniques that provide the foundation of neighbourhood analysis and commercial geodemographic products. Particular focus is given to the presentation and use of neighbourhood classification in GIS. Authored by leading marketing professionals and a prominent academic, this book presents methods, theory and classification techniques in a reader-friendly manner Supported by private and public sector case studies and vignettes The applied ‘how to’ sections will specifically appeal to the intended audience at work in business and service planning Includes information on the recent UK and US Census products and resulting neighbourhood classifications
Author: Richard Harris
Publisher: John Wiley & Sons
ISBN: 047086415X
Category : Science
Languages : en
Pages : 328
Get Book Here
Book Description
Geodemographic classification is ‘big business’ in the marketing and service sector industries, and in public policy there has also been a resurgence of interest in neighbourhood initiatives and targeting. As an increasing number of professionals realise the potential of geographic analysis for their business or organisation, there exists a timely gap in the market for a focussed book on geodemographics and GIS. Geodemographics: neighbourhood targeting and GIS provides both an introduction to and overview of the methods, theory and classification techniques that provide the foundation of neighbourhood analysis and commercial geodemographic products. Particular focus is given to the presentation and use of neighbourhood classification in GIS. Authored by leading marketing professionals and a prominent academic, this book presents methods, theory and classification techniques in a reader-friendly manner Supported by private and public sector case studies and vignettes The applied ‘how to’ sections will specifically appeal to the intended audience at work in business and service planning Includes information on the recent UK and US Census products and resulting neighbourhood classifications
Author: Richard Harris
Publisher: John Wiley and Sons
ISBN: 9780470864135
Category : Science
Languages : en
Pages : 368
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Book Description
Geodemographic classification is ‘big business’ in the marketing and service sector industries, and in public policy there has also been a resurgence of interest in neighbourhood initiatives and targeting. As an increasing number of professionals realise the potential of geographic analysis for their business or organisation, there exists a timely gap in the market for a focussed book on geodemographics and GIS. Geodemographics: neighbourhood targeting and GIS provides both an introduction to and overview of the methods, theory and classification techniques that provide the foundation of neighbourhood analysis and commercial geodemographic products. Particular focus is given to the presentation and use of neighbourhood classification in GIS. Authored by leading marketing professionals and a prominent academic, this book presents methods, theory and classification techniques in a reader-friendly manner Supported by private and public sector case studies and vignettes The applied ‘how to’ sections will specifically appeal to the intended audience at work in business and service planning Includes information on the recent UK and US Census products and resulting neighbourhood classifications
Author: Tim Newburn
Publisher: Routledge
ISBN: 1136308237
Category : Social Science
Languages : en
Pages : 738
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Book Description
This book provides the most comprehensive and authoritative book yet published on the subject of criminal investigation, a rapidly developing area within the police and other law enforcement agencies, and an important sub discipline within police studies. The subject is rarely out of the headlines, and there is widespread media interest in criminal investigation. Within the police rapid strides are being made in the direction of professionalizing the criminal investigation process, and it has been a particular focus as a means of improving police performance. A number of important reports have been published in the last few years, highlighting the importance of the criminal investigation process not only to the work of the police but to public confidence in this. Each of these reports has identified shortcomings in the way criminal investigations have been conducted, and has made recommendations for improvement . The Handbook of Criminal Investigation provides a rigorous and critical approach to not only the process of criminal investigation, but also the context in which this takes place, the theory underlying it, and the variety of factors which influence approaches to it. It will be an indispensable source of reference for anybody with an interest in, and needing to know about, criminal investigation. Contributors to the book are drawn from both practitioners in the field and academics.
Author:
Publisher: Elsevier
ISBN: 0080449107
Category : Social Science
Languages : en
Pages : 10985
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Book Description
The International Encyclopedia of Human Geography provides an authoritative and comprehensive source of information on the discipline of human geography and its constituent, and related, subject areas. The encyclopedia includes over 1,000 detailed entries on philosophy and theory, key concepts, methods and practices, biographies of notable geographers, and geographical thought and praxis in different parts of the world. This groundbreaking project covers every field of human geography and the discipline’s relationships to other disciplines, and is global in scope, involving an international set of contributors. Given its broad, inclusive scope and unique online accessibility, it is anticipated that the International Encyclopedia of Human Geography will become the major reference work for the discipline over the coming decades. The Encyclopedia will be available in both limited edition print and online via ScienceDirect – featuring extensive browsing, searching, and internal cross-referencing between articles in the work, plus dynamic linking to journal articles and abstract databases, making navigation flexible and easy. For more information, pricing options and availability visit http://info.sciencedirect.com/content/books/ref_works/coming/ Available online on ScienceDirect and in limited edition print format Broad, interdisciplinary coverage across human geography: Philosophy, Methods, People, Social/Cultural, Political, Economic, Development, Health, Cartography, Urban, Historical, Regional Comprehensive and unique - the first of its kind in human geography
Author: Barry Leventhal
Publisher: Kogan Page Publishers
ISBN: 0749473835
Category : Business & Economics
Languages : en
Pages : 232
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Book Description
Geodemographics, the process of analyzing survey data to profile economic and demographic characteristics of populations, is a successful data-driven analysis tool for marketers. Geodemographic classifications are widely embedded in customer databases and market research datasets. Written by a leading UK authority on geodemographics, Geodemographics for Marketers provides marketers with the know-how to leverage it as an effective research tool to identify location-based segments for highly targeted marketing. International in scope and impartial in its approach, this book demonstrates how to implement geodemographics techniques for practical application in retail, financial services and telecommunications as well as the public sector. Geodemographics for Marketers includes numerous case studies, from the automotive, retail and telecommunications sectors to the public sector, that illustrate core concepts and how they can be applied to gain positive results. It is also supported by a range of online resources, including figures, practical sessions and learning feedback. The book also incorporates the newly introduced generation of classifications, as well as a discussion of the key decisions of the proposed 2021 census.
Author: Barney Warf
Publisher: SAGE Publications
ISBN: 1452265178
Category : Science
Languages : en
Pages : 3543
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Book Description
Simply stated, geography studies the locations of things and the explanations that underlie spatial distributions. Profound forces at work throughout the world have made geographical knowledge increasingly important for understanding numerous human dilemmas and our capacities to address them. With more than 1,200 entries, the Encyclopedia of Geography reflects how the growth of geography has propelled a demand for intermediaries between the abstract language of academia and the ordinary language of everyday life. The six volumes of this encyclopedia encapsulate a diverse array of topics to offer a comprehensive and useful summary of the state of the discipline in the early 21st century. Key Features Gives a concise historical sketch of geography′s long, rich, and fascinating history, including human geography, physical geography, and GIS Provides succinct summaries of trends such as globalization, environmental destruction, new geospatial technologies, and cyberspace Decomposes geography into the six broad subject areas: physical geography; human geography; nature and society; methods, models, and GIS; history of geography; and geographer biographies, geographic organizations, and important social movements Provides hundreds of color illustrations and images that lend depth and realism to the text Includes a special map section Key Themes Physical Geography Human Geography Nature and Society Methods, Models, and GIS People, Organizations, and Movements History of Geography This encyclopedia strategically reflects the enormous diversity of the discipline, the multiple meanings of space itself, and the diverse views of geographers. It brings together the diversity of geographical knowledge, making it an invaluable resource for any academic library.
Author: Richard Harris
Publisher: SAGE
ISBN: 1473933382
Category : Science
Languages : en
Pages : 387
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Book Description
Numerical data are everywhere. Charts and statistics appear not just in geography journals but also in the media, in public policy, and in business and commerce too. To engage with quantitative geography, we must engage with the quantitative methods used to collect, analyse, present and interpret these data. Quantitative Geography: The Basics is the perfect introduction for undergraduates beginning any quantitative methods course. Written in short, user-friendly chapters with full-colour diagrams, the book guides the reader through a wide range of topics from the basic to the more advanced, including: Statistics Maths Graphics Models Mapping and GIS R Closely aligned with the Q-Step quantitative social science programme, Quantitative Geography: The Basics is the ideal starting point for understanding and exploring this fundamental area of Geography.
Author:
Publisher:
ISBN:
Category : Travel
Languages : en
Pages : 422
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Book Description
Author:
Publisher:
ISBN:
Category : City Planning
Languages : en
Pages : 1052
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Book Description
Author: Spencer Chainey
Publisher: John Wiley & Sons
ISBN: 1118685199
Category : Science
Languages : en
Pages : 282
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Book Description
The growing potential of GIS for supporting policing and crime reduction is now being recognised by a broader community. GIS can be employed at different levels to support operational policing, tactical crime mapping, detection, and wider-ranging strategic analyses. With the use of GIS for crime mapping increasing, this book provides a definitive reference. GIS and Crime Mapping provides essential information and reference material to support readers in developing and implementing crime mapping. Relevant case studies help demonstrate the key principles, concepts and applications of crime mapping. This book combines the topics of theoretical principles, GIS, analytical techniques, data processing solutions, information sharing, problem-solving approaches, map design, and organisational structures for using crime mapping for policing and crime reduction. Delivered in an accessible style, topics are covered in a manner that underpins crime mapping use in the three broad areas of operations, tactics and strategy. Provides a complete start-to-finish coverage of crime mapping, including theory, scientific methodologies, analysis techniques and design principles. Includes a comprehensive presentation of crime mapping applications for operational, tactical and strategic purposes. Includes global case studies and examples to demonstrate good practice. Co-authored by Spencer Chainey, a leading researcher and consultant on GIS and crime mapping, and Jerry Ratcliffe, a renowned professor and former police officer. This book is essential reading for crime analysts and other professionals working in intelligence roles in law enforcement or crime reduction, at the local, regional and national government levels. It is also an excellent reference for undergraduate and Masters students taking courses in GIS, Geomatics, Crime Mapping, Crime Science, Criminal Justice and Criminology.
