Geodemographics, GIS and Neighbourhood Targeting

Geodemographics, GIS and Neighbourhood Targeting PDF Author: Richard Harris
Publisher: John Wiley and Sons
ISBN: 9780470864135
Category : Science
Languages : en
Pages : 368

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Book Description
Geodemographic classification is ‘big business’ in the marketing and service sector industries, and in public policy there has also been a resurgence of interest in neighbourhood initiatives and targeting. As an increasing number of professionals realise the potential of geographic analysis for their business or organisation, there exists a timely gap in the market for a focussed book on geodemographics and GIS. Geodemographics: neighbourhood targeting and GIS provides both an introduction to and overview of the methods, theory and classification techniques that provide the foundation of neighbourhood analysis and commercial geodemographic products. Particular focus is given to the presentation and use of neighbourhood classification in GIS. Authored by leading marketing professionals and a prominent academic, this book presents methods, theory and classification techniques in a reader-friendly manner Supported by private and public sector case studies and vignettes The applied ‘how to’ sections will specifically appeal to the intended audience at work in business and service planning Includes information on the recent UK and US Census products and resulting neighbourhood classifications

Geodemographics, GIS and Neighbourhood Targeting

Geodemographics, GIS and Neighbourhood Targeting PDF Author: Richard Harris
Publisher: John Wiley and Sons
ISBN: 9780470864135
Category : Science
Languages : en
Pages : 368

Get Book Here

Book Description
Geodemographic classification is ‘big business’ in the marketing and service sector industries, and in public policy there has also been a resurgence of interest in neighbourhood initiatives and targeting. As an increasing number of professionals realise the potential of geographic analysis for their business or organisation, there exists a timely gap in the market for a focussed book on geodemographics and GIS. Geodemographics: neighbourhood targeting and GIS provides both an introduction to and overview of the methods, theory and classification techniques that provide the foundation of neighbourhood analysis and commercial geodemographic products. Particular focus is given to the presentation and use of neighbourhood classification in GIS. Authored by leading marketing professionals and a prominent academic, this book presents methods, theory and classification techniques in a reader-friendly manner Supported by private and public sector case studies and vignettes The applied ‘how to’ sections will specifically appeal to the intended audience at work in business and service planning Includes information on the recent UK and US Census products and resulting neighbourhood classifications

Educational Opportunity

Educational Opportunity PDF Author: Alexander D. Singleton
Publisher: Routledge
ISBN: 1317145720
Category : Science
Languages : en
Pages : 218

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Book Description
While in recent years the burgeoning Higher Education (HE) sector has been set an agenda of widening participation, few HE institutions have strategies in place for reaching the full range of potential students most likely to benefit from (and successfully complete) their current subject and course offerings. Universities and colleges are often unsystematic in the ways in which they identify schools and colleges for outreach and widening participation initiatives, and sometimes uncoordinated in how they present the full institutional profile of subjects of study in these activities. Using innovative methodology, this book sets out some relevant aspects of the changing HE policy-setting arena and presents a systematic framework for broadening participation and extending access in an era of variable fees. In particular, the book illustrates how HE data and publicly available sources might enable institutions to move from piecemeal analysis of their intake to institution-wide strategic and geographical market area analysis for existing and potential subject and course offerings.

Key Methods in Geography

Key Methods in Geography PDF Author: Nicholas Clifford
Publisher: SAGE
ISBN: 1473908965
Category : Science
Languages : en
Pages : 692

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Book Description
"Practical, accessible, careful and interesting, this...revised volume brings the subject up-to-date and explains, in bite sized chunks, the ′how′s′ and ′why′s′ of modern day geographical study...[It] brings together physical and human approaches again in a new synthesis." —Danny Dorling, Professor of Geography, University of Oxford Key Methods in Geography is the perfect introductory companion, providing an overview of qualitative and quantitative methods for human and physical geography. This Third Edition Features: 12 new chapters representing emerging themes including online, virtual and digital geographical methods Real-life case study examples Summaries and exercises for each chapter Free online access to full text of Progress in Human Geography and Progress in Physical Geography Progress Reports The teaching of research methods is integral to all geography courses: Key Methods in Geography, Third Edition explains all of the key methods with which geography undergraduates must be conversant.

The Handbook of Knowledge-Based Policing

The Handbook of Knowledge-Based Policing PDF Author: Tom Williamson
Publisher: John Wiley & Sons
ISBN: 9780470319772
Category : Psychology
Languages : en
Pages : 448

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Book Description
Recent trends within community policing suggest that the next generation of community policing will be more "knowledge-based", involving a shift toward a problem-oriented and strategic use of information as a basis for management and better use of police resources. The Handbook of Knowledge-Based Policing examines how knowledge-based policing can improve the effectiveness, equity and efficiency of community policing. With contributions from a mix of academics and practitioners, this volume: Critically evaluates the effectiveness of community policing in seven countries. Discusses intelligence-led policing and the emergence of knowledge-based policing. Examines the impact knowledge-based policing will have on policing initiatives. Discussions are set firmly within the context of current debates on risk and the risk society, the broadening or narrowing of the police role, the importance of networks and governance and regulation. This comprehensive collection identifies the factors that will shape the next generation of Community Policing. It is a must-have resource for researchers and students of policing, policy makers and police officers. It will also be of interest to the growing number of people actively involved in crime and disorder partnerships.

Community Cohesion in Crisis?

Community Cohesion in Crisis? PDF Author: Flint, John
Publisher: Policy Press
ISBN: 9781847420244
Category : Psychology
Languages : en
Pages : 290

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Book Description
There is an alleged crisis of cohesion in the UK, manifested in debates about identity and 'Britishness', the breakdown of social connections along the fault lines of geography, ethnicity, faith, income and age, and the fragile relationship between citizen and state. This book examines how these new dimensions of diversity and difference, so often debated in the national context, are emerging at the neighbourhood level. Contributors from a range of disciplinary backgrounds critically assess, and go beyond the limits of, contemporary policy discourses on 'community cohesion' to explore the dynamics of diversity and cohesion within neighbourhoods and to identify new dimensions of disconnection between and within neighbourhoods. The chapters provide theoretically informed critiques of the policy responses of public, private, voluntary and community organisations and present a wealth of new empirical research evidence about the dynamics of cohesion in UK neighbourhoods. Topics covered include new immigration, religion and social capital, faith schools, labour and housing market disconnections, neighbourhood territoriality, information technology and neighbourhood construction, and gated communities. Community cohesion in crisis? will be of interest to academics, policy makers, practitioners and students in the fields of human and urban geography, urban studies, sociology, politics, governance, social policy, criminology and housing studies.

Geospatial Analysis

Geospatial Analysis PDF Author: Michael John De Smith
Publisher: Troubador Publishing Ltd
ISBN: 1905886608
Category : Mathematics
Languages : en
Pages : 417

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Book Description
Addresses a range of analytical techniques that are provided within modern Geographic Information Systems and related geospatial software products. This guide covers: the principal concepts of geospatial analysis; core components of geospatial analysis; and, surface analysis, including surface form analysis, gridding and interpolation methods.

Spatial and Social Disparities

Spatial and Social Disparities PDF Author: John Stillwell
Publisher: Springer Science & Business Media
ISBN: 9048187508
Category : Social Science
Languages : en
Pages : 239

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Book Description
Inequality is one of the major problems of the contemporary world. Significant geographical disparities exist within nations of the developed world, as well as between these countries and those referred to as the ‘South’ in the Bruntland Report. Issues of equity and deprivation must be addressed in view of sustainable development. However, before policymakers can remove the obstacles to a fairer world, it is essential to understand the nature of inequality, both in terms of its spatial and socio-demographic characteristics. This second volume in the series contains population studies that examine the disparities evident across geographical space in the UK and between different individuals or groups. Topics include demographic and social change, deprivation, happiness, cultural consumption, ethnicity, gender, employment, health, religion, education and social values. These topics and the relationships between them are explored using secondary data from censuses, surveys or administrative records. In volume 1 the findings of research on fertility, living arrangements, care and mobility are examined. Volume 3 will focus on ethnicity and integration.

Towards a Spatial Social Policy

Towards a Spatial Social Policy PDF Author: Adam Whitworth
Publisher: Policy Press
ISBN: 1447337905
Category : Political Science
Languages : en
Pages : 226

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Book Description
Social policy and human geography are intimately intertwined yet frequently disconnected fields. Whilst social policies are always conceived, implemented and experienced in and through geography, the role of place in social policy scholarship and practice is frequently overlooked. Bringing together experts from both fields, this collection illuminates the myriad of ways that human geography offers rich insights conceptually, empirically and methodologically into the neglected spatialities of policy scholarship, practice and experience. By building the necessary bridges towards a spatial social policy, this book enables the enhanced design, performance and understanding of social policies once properly rooted in their multiple spatialities.

Consumer Data Research

Consumer Data Research PDF Author: Paul Longley
Publisher: UCL Press
ISBN: 1787353885
Category : Social Science
Languages : en
Pages : 198

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Book Description
Big Data collected by customer-facing organisations – such as smartphone logs, store loyalty card transactions, smart travel tickets, social media posts, or smart energy meter readings – account for most of the data collected about citizens today. As a result, they are transforming the practice of social science. Consumer Big Data are distinct from conventional social science data not only in their volume, variety and velocity, but also in terms of their provenance and fitness for ever more research purposes. The contributors to this book, all from the Consumer Data Research Centre, provide a first consolidated statement of the enormous potential of consumer data research in the academic, commercial and government sectors – and a timely appraisal of the ways in which consumer data challenge scientific orthodoxies. Praise for Consumer Data Research 'An insightful, state-of-the-art guide into the social and commercial value of applying geographical thinking to the study of consumer data.' Professor Richard Harris, University of Bristol 'An excellent guide to leveraging the value of academic research on valid data. Partnerships based around consumer data should be encouraged and supported by all and their outputs used to better the way we manage the world we live in.' Bill Grimsey, retailer and author of The Vanishing Highstreet 'The use of data from everyday consumer transactions is a potential game-changer for understanding economic and social patterns and trends. This is an excellent overview of the field.' Dr.Tom Smith, Managing Director, Office for National Statistics Data Science Campus

Globalization in Practice

Globalization in Practice PDF Author: William H. Rupp
Publisher: OUP Oxford
ISBN: 0191662704
Category : Business & Economics
Languages : en
Pages : 321

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Book Description
The concept of globalization has become ubiquitous in social science and in the public consciousness and is often invoked as an explanation for a diverse range of changes to economies, societies, politics and cultures - both as a positive liberating force and as a wholly negative one. Whilst our understanding of the politics, economics, and social resonance of the phenomenon has become increasingly sophisticated at the macro-level, this book argues that globalization too often continues to be depicted as a set of extra-terrestrial forces with no real physical manifestation, except as effects. The essays challenge this dominant understanding of 'globalization from above' through explorations of the mundane means by which globalization has been achieved. Instead of a focus on the meta-political economy of global capitalism, the book concentrates on the everyday life of capitalism, the not-so-'little' things that keep the 'large' forces of globalization ticking over. With its eye on the mundane, the book demonstrates that a series of everyday and, consequently, all but invisible formations critically facilitate and create the conditions under which globalization has flourished. The emphasis is on concrete moments in the history of capitalism when these new means of regular reproduction were invented and deployed. Only by understanding these infrastructures can we understand the dynamics of globalization. In short, punchy essays by distinguished researchers from across a range of disciplines, this book provides a new way of understanding globalization, moving away from the standard accounts of global forces, economic flows, and capitalist dynamics, to show how ordinary practices and artefacts are crucial elements and symbols of globalization.