Généricité et intertextualité dans le discours publicitaire de presse écrite PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Généricité et intertextualité dans le discours publicitaire de presse écrite PDF full book. Access full book title Généricité et intertextualité dans le discours publicitaire de presse écrite by Gilles Lugrin. Download full books in PDF and EPUB format.
Author: Gilles Lugrin
Publisher: Peter Lang
ISBN: 9783039108459
Category : Art
Languages : fr
Pages : 504
Get Book Here
Book Description
Thèse. Lettres. 2004
Author: Gilles Lugrin
Publisher: Peter Lang
ISBN: 9783039108459
Category : Art
Languages : fr
Pages : 504
Get Book Here
Book Description
Thèse. Lettres. 2004
Author: Laure Gardelle
Publisher: John Benjamins Publishing Company
ISBN: 9027254672
Category : Language Arts & Disciplines
Languages : en
Pages : 357
Get Book Here
Book Description
This volume provides an innovative approach to the referential process thanks to its focus on the relationship between conventions and discourse pragmatics. It brings together a cross-section of current research on referential conventions and pragmatic strategies, in a number of different fields (formal and theoretical linguistics, semantics, discourse analysis, psycholinguistics, interactional linguistics, natural language processing), in a variety of verbal and non-verbal languages (English, German, different varieties of French, Indonesian, French Belgian Sign Language) and in a diversity of contexts (the coining of names, language acquisition, second language learning, and various genres such as news articles, narratives, satire or game playing). The volume is meant as a series of thought-provoking studies which place speakers and addressees at the core of the referential act, thus providing evidence on how they negotiate and adjust, depending on the context.
Author: Valérie Schafer
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3111311376
Category : History
Languages : en
Pages : 282
Get Book Here
Book Description
The book Online Virality, edited by Valérie Schafer and Fred Pailler (C2DH, University of Luxembourg), aims to provide a comprehensive examination of online virality. It explores the many ways we can think about this modern phenomenon and analyse the circulation, reception, and evolution of viral born-digital content. Virality and content sharing always intertwine material, infrastructural, visual and discursive elements. This involves various platforms, stakeholders, intermediaries, social groups and communities that are constantly (re)defining themselves. Regulation, curation and content moderation politics, as well as affects and emotions (fears, humour, empathy, hatred...), are also at the core of online virality. The publication offers an interdisciplinary overview on online virality by including different types of scientific inputs, such as precise case studies, various methodological approaches (including close and distant reading, visual studies, discourse analysis, etc.), as well as historical and socio-technical analyses. The book is organised around three main topics: Expressions and Genres; Mobilisations and Engagements; Circulation and Infrastructures. The first part explores the semiotics of virality, the diverse and creative forms of expression, specific genres, the relation to other media, and the affective side of virality, such as using humour or provocation. The second part focuses on the political dimension of memes and viral content and their use in the context of controversy or political and ideological opposition. Finally, the third part delves into the often understudied but essential side of virality, by examining the role of platforms and their curation, in short, the infrastructural dimension of virality. These three parts allow us to question such fundamental notions linked to virality as, among others, circulation, reception, economy of attention, instrumentalisation and affect. This volume brings together authors from various disciplines, including semiotics, history, information and communication sciences, computer science, digital humanities, media studies. In addition, the contributors approach the question via case studies that allow for a perspective that is not exclusively US and European-centred. Some chapters explore virality in Brazil, Chile, while the book also examines a wide variety of platforms (YouTube, Twitter, Instagram, TikTok, video game platforms, etc.).
Author: Luc Massou
Publisher: John Wiley & Sons
ISBN: 1789451035
Category : Computers
Languages : en
Pages : 324
Get Book Here
Book Description
From a cluster of interconnected HTML pages to online service platforms, websites are constantly changing in form and function. These transformations have led, on the one hand, to human and social sciences renewing or inventing analytical methodologies; and on the other hand, to a reconsideration of the practices of non-specialists and digital professionals. The Web factory is equally included on the agenda of communication training, according to an alternative approach that is complementary to the one that has been implemented for computer scientists. From these two perspectives and drawing upon several case studies, Analyzing Websites presents epistemological and methodological contributions from researchers in Information and Communication Sciences exploring websites as sociotechnical, semi-discursive and communicational devices. This study covers website design as well as their integration into the digital strategies of organizations in the public, associative and private sectors.
Author:
Publisher:
ISBN:
Category : Philology
Languages : en
Pages : 260
Get Book Here
Book Description
Author: Ursula Ganz-Blättler
Publisher: LIT Verlag Münster
ISBN: 3643801483
Category : Celebrities
Languages : de
Pages : 194
Get Book Here
Book Description
Author: Die deutsche Nationalbibliothek
Publisher:
ISBN:
Category :
Languages : de
Pages : 1080
Get Book Here
Book Description
Author: Dirk Geeraerts
Publisher: Walter de Gruyter
ISBN: 3110199904
Category : Language Arts & Disciplines
Languages : en
Pages : 494
Get Book Here
Book Description
Over the past decade, Cognitive Linguistics has grown to be one of the most broadly appealing and dynamic frameworks for the study of natural language. Essentially, this new school of linguistics focuses on the meaning side of language: linguistic form is analysed as an expression of meaning. And meaning itself is not something that exists in isolation, but it is integrated with the full spectrum of human experience: the fact that we are embodied beings just as much as the fact that we are cultural beings. Cognitive Linguistics: Basic Readings brings together twelve foundational articles, each of which introduces one of the basic concepts of Cognitive Linguistics, like conceptual metaphor, image schemas, mental spaces, construction grammar, prototypicality and radial sets. The collection features the founding fathers of Cognitive Linguistics: George Lakoff, Ron Langacker, Len Talmy, Gilles Fauconnier, and Charles Fillmore, together with some of the most influential younger scholars. By its choice of seminal papers and leading authors, Basic Readings is specifically suited for an introductory course in Cognitive Linguistics. This is further supported by a general introduction to the theory and, specifically, the practice of Cognitive Linguistics and by trajectories for further reading that start out from the individual chapters.
Author: Alice Deignan
Publisher: John Benjamins Publishing
ISBN: 9789027238924
Category : Language Arts & Disciplines
Languages : en
Pages : 256
Get Book Here
Book Description
Metaphor is a topical issue across a number of disciplines, wherever researchers are concerned with how speakers and writers package and process messages. This book is addressed at readers from diverse academic backgrounds who are interested in ways of researching metaphor from different perspectives, and especially through corpus linguistics. A number of approaches to and exploitations of metaphor, including conceptual metaphor theory and cognitive approaches more generally, text and spoken discourse analysis, and CDA, are discussed, explored and critiqued using corpus data. The book also includes corpus linguistic studies of different aspects of metaphor, which investigate its linguistic and semantic properties and relate them to current theoretical views. The book demonstrates the need for naturally-occurring language data to be used in the development of metaphor theory, and shows the value of corpus data and techniques in this work.
Author: Jean-Marie Floch
Publisher: Palgrave Macmillan
ISBN: 9780333760147
Category : Business & Economics
Languages : en
Pages : 225
Get Book Here
Book Description
Semiotics, or the study of signs, plays an increasingly important role within marketing as a guide to psychological and social aspects of communication. Jean-Marie Floch provides an introduction to the potential offered by a semiotic approach to a variety of marketing and communication problems or situations. Key semiotic concepts and principles are gradually introduced using real life studies.
