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Author: Maarten Leyts
Publisher: Lannoo Meulenhoff - Belgium
ISBN: 9401464502
Category : Business & Economics
Languages : en
Pages : 211
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Book Description
Generational thinking, when used correctly, provides a solid framework for successful marketing and product innovation. Generation ZAlpha, as introduced by Maarten Leyts, deals with the microgeneration of children born between 2008 and 2013, standing at the interface between Generation Z, the digital natives, and Generation Alpha, the children who grew up with the iPad. His book describes the (in)betweens; they are no longer children but not yet teenagers, growing up in the midst of the pandemic. Gen ZAlpha experienced the health crisis during their early adolescence, a phase of significant physical, psychological and social changes, when parents suddenly worked from home, numerous (financial) insecurities surfaced and online classes and activities became the norm. Virtual playgrounds like Minecraft, Fortnite and Roblox became the places for social interaction. The impressions of the pandemic partly influence how Generation ZAlpha look to the future and what expectations they have in terms of learning, shopping and entertainment. ZAlphas are the virtual natives , young people who during the pandemic embraced technology as a facilitator for their productivity and creativity. They grow up with Anime and K-Pop, Metaverses, XR, QR, holograms, virtual people, AI, and inform and relax through Kidfluencers and Kidpreneurs on Youtube, TikTok, Snapchat and Instagram. The work brings a wealth of information for anyone who wants to better understand, reach and engage Gen Z, ZAlpha and Alpha. They constitute a sizable and globally best-educated generation ever, are co-creative, global and inclusive, climate activist and technologically pro-creative. Generation ZAlpha, connecting with the next microgeneration provides a significant amount of information for brands, companies, retailers and educational institutions seeking to understand the ever-changing youth culture and evolving media preferences. "There's an expression, 'Blame it on the youth.' But Maarten presents everything decision-makers need to understand to engage the next generation effectively and empathetically. Otherwise, you can't blame it on them..." - Brian Solis, Futurist and Best-Selling Author "Maarten Leyts is both a scholar and an advocate of how kids reshape the narrative for what becomes adopted, rejected and ultimately mainstream." - Katryna Dow, CEO and Founder of Meeco "Children are the future. So to understand our youth, is to understand our future. Even more so, as children born today will live to be 104. How will they look back at the age of 30? Maarten is passionate about and deeply invested in youth culture. His book teaches you everything you need to know about next gen and hence tomorrow." - Jorg Snoeck, Founder Retaildetail.eu and Best-Selling Author "Maarten deftly captures different younger generations (Gen Z, Gen ZAlpha and Gen Alpha) spirits, charting a future where technology serves as both a challenge and a catalyst for profound societal transformation." - Aouadi Fakhreddine, Head Of Unit, (Innovation, Intranet and Digital Solutions) European Parliament "Whether you're in Business, Education, Banking & Finance, Public Services or Politics, read 'Generation ZAlpha' and run to revise your strategy." - Annalie Killian, Sparks & Honey, New York "Generation ZAlpha offers marketers insights to a socially conscious, entrepreneurial and diverse young generation – an endeavor that takes curiosity, courage and humility. Maarten Leyts strikes the right balance between marketing effectiveness and the immense responsibility that comes with engaging with children." - Rebecka Allén, Director of Consumer Policy, World Federation of Advertisers em"Generation ZAlpha is a compelling piece of insights on new generations where we might wonder if we can ever keep up with them. Maarten’s inquisitive focu
Author: Maarten Leyts
Publisher: Lannoo Meulenhoff - Belgium
ISBN: 9401464502
Category : Business & Economics
Languages : en
Pages : 211
Get Book Here
Book Description
Generational thinking, when used correctly, provides a solid framework for successful marketing and product innovation. Generation ZAlpha, as introduced by Maarten Leyts, deals with the microgeneration of children born between 2008 and 2013, standing at the interface between Generation Z, the digital natives, and Generation Alpha, the children who grew up with the iPad. His book describes the (in)betweens; they are no longer children but not yet teenagers, growing up in the midst of the pandemic. Gen ZAlpha experienced the health crisis during their early adolescence, a phase of significant physical, psychological and social changes, when parents suddenly worked from home, numerous (financial) insecurities surfaced and online classes and activities became the norm. Virtual playgrounds like Minecraft, Fortnite and Roblox became the places for social interaction. The impressions of the pandemic partly influence how Generation ZAlpha look to the future and what expectations they have in terms of learning, shopping and entertainment. ZAlphas are the virtual natives , young people who during the pandemic embraced technology as a facilitator for their productivity and creativity. They grow up with Anime and K-Pop, Metaverses, XR, QR, holograms, virtual people, AI, and inform and relax through Kidfluencers and Kidpreneurs on Youtube, TikTok, Snapchat and Instagram. The work brings a wealth of information for anyone who wants to better understand, reach and engage Gen Z, ZAlpha and Alpha. They constitute a sizable and globally best-educated generation ever, are co-creative, global and inclusive, climate activist and technologically pro-creative. Generation ZAlpha, connecting with the next microgeneration provides a significant amount of information for brands, companies, retailers and educational institutions seeking to understand the ever-changing youth culture and evolving media preferences. "There's an expression, 'Blame it on the youth.' But Maarten presents everything decision-makers need to understand to engage the next generation effectively and empathetically. Otherwise, you can't blame it on them..." - Brian Solis, Futurist and Best-Selling Author "Maarten Leyts is both a scholar and an advocate of how kids reshape the narrative for what becomes adopted, rejected and ultimately mainstream." - Katryna Dow, CEO and Founder of Meeco "Children are the future. So to understand our youth, is to understand our future. Even more so, as children born today will live to be 104. How will they look back at the age of 30? Maarten is passionate about and deeply invested in youth culture. His book teaches you everything you need to know about next gen and hence tomorrow." - Jorg Snoeck, Founder Retaildetail.eu and Best-Selling Author "Maarten deftly captures different younger generations (Gen Z, Gen ZAlpha and Gen Alpha) spirits, charting a future where technology serves as both a challenge and a catalyst for profound societal transformation." - Aouadi Fakhreddine, Head Of Unit, (Innovation, Intranet and Digital Solutions) European Parliament "Whether you're in Business, Education, Banking & Finance, Public Services or Politics, read 'Generation ZAlpha' and run to revise your strategy." - Annalie Killian, Sparks & Honey, New York "Generation ZAlpha offers marketers insights to a socially conscious, entrepreneurial and diverse young generation – an endeavor that takes curiosity, courage and humility. Maarten Leyts strikes the right balance between marketing effectiveness and the immense responsibility that comes with engaging with children." - Rebecka Allén, Director of Consumer Policy, World Federation of Advertisers em"Generation ZAlpha is a compelling piece of insights on new generations where we might wonder if we can ever keep up with them. Maarten’s inquisitive focu
Author: Harriet Posner
Publisher: Laurence King Publishing
ISBN: 1529420334
Category : Design
Languages : en
Pages : 487
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Book Description
Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity. The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse. The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth. There are also more examples of global fashion weeks and brand collaborations. The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters: Marketing Theory The Fashion Market Research & Planning Understanding the Customer Branding Promotion
Author: Dr. Philip Abraham Chakkathra
Publisher: Notion Press
ISBN:
Category : Psychology
Languages : en
Pages : 105
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Book Description
Dive into the vibrant world of Gen Z adolescents as they navigate the complexities of modern life in 'GenZ Adolescents: Exploring Features, Shaping Futures.' Delving deep into their unique characteristics and vibes, this captivating book unveils the dynamic forces shaping their belief systems, relationships, and mental health struggles. From the experts' insights on the challenges faced by this generation to essential strategies for parenting beyond the traditional authoritative model, this book offers invaluable guidance for understanding and supporting Gen Z's journey toward well-being and fulfillment. Through detailed exploration of character traits and nuanced analysis, readers will gain profound insights into the minds and hearts of Gen Z, empowering them to foster resilience, nurture mental health, and forge meaningful connections in an ever-evolving world. Join us on a transformative journey as we unravel the mysteries and marvels of Gen Z adolescence, igniting a dialogue that transcends generations and inspires profound change.
Author: Mark McCrindle
Publisher: Hachette UK
ISBN: 073364631X
Category : Family & Relationships
Languages : en
Pages : 376
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Book Description
From renowned social research experts Mark McCrindle and Ashley Fell come the insights and answers we need to help our switched-on, 21st-century kids thrive. Generation Alpha are the most globally connected generation of children ever. Covering those born between 2010 and 2024, these kids are living through an era of rapid change and a barrage of information - good, bad and fake. For parents, teachers and leaders of Generation Alpha looking for guidance on how to raise their children, worried if their kids are spending too much time on screens, concerned how global trends are impacting them and wondering how to prepare them for a world where they will live longer and work later, this is the book you need. McCrindle and Fell have interviewed thousands of children, parents, teachers, business leaders, marketers and health professionals to deliver parents and educators everything they need to know about Generation Alpha, the term Mark coined, including: * Understanding and empowering this generation * The significance of technology * How to get education right for them * The future of work * Their consumer habits and their role as influencers * Where and how this generation will live as adults * The importance of mental and physical wellbeing * What their future looks like Through meticulous research and interviews, Generation Alpha shows us what we all need to know to help this group of children shape their future ... and ours.
Author: Nadzeya Sabatini
Publisher: Springer Nature
ISBN: 3031385411
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
This is an open access book. FACTUM Conference proceedings are the output of one of the few academic events of its nature happening globally, researching fashion communication from different angles and perspectives. It includes contributions from scholars studying communication and marketing, management, digital transformation, and cultural heritage, among other disciplines. This book presents papers from the third bi-annual Conference, which aims to become the major reference point in the field. These proceedings seek to promote theoretical and empirical interdisciplinary work on how various communication practices impact both the fashion industry and societal fashion-related practices and values. With these proceedings, several objectives are aimed to be achieved, namely: - to establish and consolidate an international and interdisciplinary network of scholars in the field of fashion communication; - to share methodological approaches; - to expand the dialogue between communications studies and fashion-related disciplines; - to encourage junior researchers to pursue their scientific interests in this field. Finally, the book can be used by professionals in the field of fashion communication and marketing, who are eager to access sound research in a field that is developing very fast due to its digital transformation.
Author: Pol Mas
Publisher: Pol Mas
ISBN:
Category : Self-Help
Languages : en
Pages : 169
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Book Description
Would you like to discover in detail Generation Z? Do you work with young people and find it increasingly difficult to interact with them? Have you always dreamed of having a productive and intergenerational team? Lately, I have started to hear comments about the difficulty of interacting and working with the new generation of young people who have just started to work, Gen Z. But are they really the ones who had to adapt to us? Or are the rest of us the ones who had to adapt to them? Conscientious as I am, I became obsessed with finding a solution for such a problem and coming up with a systematic approach that would allow me to connect with them. For that purpose, I conducted an exhaustive literature review and drafted a methodology to make it possible. After this extensive study, I identified some tricks that worked well with them and developed a methodology that I have been improving based on my experience in recent years. In this book, full of practical advice and anecdotes, you will discover: ★ How Generation Z thinks and acts ★ The 10 trendy technologies among young people ★ My top 10 tips for dealing with them ★ How to connect with them in 4 weeks ★ How to carry out an agile action plan ★ How to create a productive and intergenerational team ★ And much, much more. Who is this book for: This book is for anyone who often works or interacts with young people and wants to empower themselves. This book is for you if: · You want to know which generation you belong to · You want to understand generation Z in depth · You don't know how to leverage the latest technologies · You would like to apply agility in your daily life · You find it difficult to reach your goals · You work in an unproductive team It's up to you: You can lament all the problems you have with Gen Z or take action by reading this book.
Author: Mark McCrindle
Publisher: The ABC of XYZ
ISBN:
Category : Australia
Languages : en
Pages : 11
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Book Description
"Based on more than a decade of research, The ABC of XYZ is designed for educators, business managers and parents who want a short and lively introduction to Australia's living generations. The book explores what a generation is, how its definition has changed over the years, and the trends that are emerging for the future. It examines generational conflicts in the school, home and workplace, and the ways in which they can be understood and resolved, and what might be beyond Z. Written by one of Australia's foremost social researchers, this revised edition of The ABC of XYZ reveals the truth behind the labels and is essential reading for anyone interested in how our current generations live, learn and work."--Cover.
Author: Lane Farrell
Publisher: Archway Publishing
ISBN: 1480884308
Category : Self-Help
Languages : en
Pages : 96
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Book Description
Generation Z is by far the most impressionable generation to date. With the constant bickering between millennials and older generations, a wake of confusion exists for Generation Z. Amid this confusion, core values are being reinterpreted and fitted to satisfy the needs of an ever-changing society. Consequently, Generation Z is left isolated, having to determine their own value structure based on a portrayal of two opposing forces that derive from the new and old waves. In Life: From Generation Z, author Lane Farrell offers a guide for becoming the best individual one can be. Focusing on meaning and responsibility, it’s targeted toward those who want to understand the struggles of the teenage mind. He covers a host of topics, including: change and its importance; understanding your identity; goals, dreams, and aspirations; mental health and depression; meaning and purpose; virtue and evil. Farrell creates guidelines for Generation Z, from Generation Z, in the hopes of forming a productive group of young individuals who have a sense of meaning to adhere to.
Author: Dr. Vijayalaxmi Moovala
Publisher: Notion Press
ISBN:
Category :
Languages : en
Pages : 87
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Book Description
An insightful book written in a simple style with interesting concepts, original models, and thought-provoking frameworks relevant to a wide range of readers. Job seekers to C-suite level executives can benefit from this book, as every reader would find something useful. Managers and non-managers can gain significant perspectives on the Business 5.0 landscape and people management practices. The author examines the increased focus on digital transformation and the judicious blend of cyber-techno-human interface. The emphasis being on new skilling employees with the right skill sets and mindset to be successful in Business 5.0. There is meaningful input on how employee journeys need to be aligned with the shifting customer patterns, for employees to provide trending customer experiences, and for organisations to have a competitive advantage in Business 5.0. This book is indeed a one-stop guide for forward-thinkers who want to be future-ready.
Author: Robyn L. Garrett
Publisher: Simon and Schuster
ISBN: 1507221096
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Revamp your workplace culture with these 100 accessible strategies for creating a supportive, flexible, productive, and happy work environment, perfect for managers, human resource representatives, and other workplace leaders. It’s time to update your workplace culture! One of the most important reasons people today choose to stay—or leave—a job is the culture of the company. As people become more socially conscious; focus more on wellness, self-care, and work-life balance; and seek jobs where they feel a real connection, it’s more important than ever to think about the elements of a job between the work itself. But how do you create a culture that people enjoy while staying productive and successful? In Happy at Work, you’ll first learn a bit more about why a happy workplace is so important and how it can benefit both the individual employees and the company as a whole. Then, it’s time to take action. Considering new trends in the workplace and the ever-changing workplace, this book provides 100 strategies for improving your work environment. You’ll learn to tackle big topics that are important to people today, such as: -Providing fair compensation and benefits -Giving your employees real recognition and rewards -Respecting diverse needs -Cultivating a healthy work-life balance -And much more! This book not only provides great ideas for changing your workplace for the better, but also provides clear guidance on how to make those changes happen. Whether you’re a new manager, a long-time HR representative, or another leader ready to make a change, Happy at Work gives you everything you need to know to revitalize your workplace and make you (and your employees) happy to come to work every single day.
