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Author: Evelyn Bee Hwa Toh
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: Evelyn Bee Hwa Toh
Publisher:
ISBN:
Category :
Languages : en
Pages :
Get Book Here
Book Description
Author: Liébana, Francisco
Publisher: IGI Global
ISBN: 1799800520
Category : Business & Economics
Languages : en
Pages : 280
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Book Description
Mobile devices have become an essential item in the daily lives of many people. As with any innovation, mobile services present both opportunities and challenges to current business models. The development of mobile communication coupled with evolving mobile services have completely changed the business landscape and have transformed consumer behavior. It is important to understand the impact that these services have on users’ lives, business, and society. Impact of Mobile Services on Business Development and E-Commerce is a collection of innovative research that focuses on the importance of mobile services in business development and discusses the provision of decentralized services, mobile commerce and marketing, and new models for the delivery of mobile services such as business-to-consumer and peer-to-peer. While highlighting topics including global market, consumer behavior, and customer satisfaction, this book is ideally designed for business managers, executives, marketers, entrepreneurs, financial advisors, consumer behavior analysts, computer engineers, software developers, IT specialists, students, researchers, and business professionals.
Author: Bahaaeddin Alareeni
Publisher: Springer Nature
ISBN: 3031080939
Category : Technology & Engineering
Languages : en
Pages : 1026
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Book Description
This book constitutes the refereed proceedings of the International Conference on Business and Technology (ICBT2021) organized by EuroMid Academy of Business & Technology (EMABT), held in Istanbul, between 06–07 November 2021. In response to the call for papers for ICBT2021, 485 papers were submitted for presentation and inclusion in the proceedings of the conference. After a careful blind refereeing process, 292 papers were selected for inclusion in the conference proceedings from forty countries. Each of these chapters was evaluated through an editorial board, and each chapter was passed through a double-blind peer-review process. The book highlights a range of topics in the fields of technology, entrepreneurship, business administration, accounting, and economics that can contribute to business development in countries, such as learning machines, artificial intelligence, big data, deep learning, game-based learning, management information system, accounting information system, knowledge management, entrepreneurship, and social enterprise, corporate social responsibility and sustainability, business policy and strategic management, international management and organizations, organizational behavior and HRM, operations management and logistics research, controversial issues in management and organizations, turnaround, corporate entrepreneurship, innovation, legal issues, business ethics, and firm gerial accounting and firm financial affairs, non-traditional research, and creative methodologies. These proceedings are reflecting quality research contributing theoretical and practical implications, for those who are wise to apply the technology within any business sector. It is our hope that the contribution of this book proceedings will be of the academic level which even decision-makers in the various economic and executive-level will get to appreciate.
Author: Szabolcs Nagy
Publisher:
ISBN:
Category :
Languages : en
Pages : 14
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Book Description
Mobile phones play a very important role in our life. Mobile phone sales have been soaring over the last decade due to the growing acceptance of technological innovations, especially by Generations Y and Z. Understanding the change in customers' requirement is the key to success in the smartphone business. New, strong mobile phone models will emerge if the voice of the customer can be heard. Although it has been widely known that country of origin has serious impact on the attitudes and purchase decisions of mobile phone consumers, there lacks substantial studies that investigate the mobile phone preference of young adults aged 18-25, members of late Generation Y and early Generation Z. In order to investigate the role of country of origin in mobile phone choice of Generations Y and Z, an online survey with 228 respondents was conducted in Hungary in 2016. Besides the descriptive statistical methods, crosstabs, ANOVA and Pearson correlation are used to analyze the collected data and find out significant relationships. Factor analysis (Principal Component Analysis) is used for data reduction to create new factor components. The findings of this exploratory study support the idea that country of origin plays a significant role in many respects related to young adults' mobile phone choice. Mobile phone owners with different countries of origin attribute crucial importance to the various product features including technical parameters, price, design, brand name, operating system, and memory size. Country of origin has a moderating effect on the price sensitivity of consumers with verified net income levels. It is also found that frequent buyers of mobile phones, especially US brand products, spend the most significant amount of money for their consumption in this aspect.
Author: Scupola, Ada
Publisher: IGI Global
ISBN: 1466615699
Category : Technology & Engineering
Languages : en
Pages : 327
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Book Description
In the ever-growing world of technology, it is becoming more important to understand the developments of new electronic services and mobile applications. Innovative Mobile Platform Developments for Electronic Services Design and Delivery is a comprehensive look at all aspects of production management, delivery and consumption of e-services, self services, and mobile communication including business-to-business, business-to-consumer, government-to-business, government-to-consumer, and consumer-to-consumer e-services. This volume is perfect for the interest of professionals, academic educators, researchers, and industry consultants by providing the latest interdisciplinary research as a new platform for learning and research dissemination.
Author: Nabaz T. Khayyat
Publisher: Springer Nature
ISBN: 9819933897
Category : Business & Economics
Languages : en
Pages : 414
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Book Description
This book is a collection of eight studies covering several areas pertinent to the current technological and banking services situation in the Kurdistan region of Iraq. The economy of the Kurdistan Region of Iraq (KRI) is mainly dependent on oil revenue. The oil export revenue constitutes more than 90% of the government’s fiscal revenue. In addition to that, the public sector plays an excessive role in the economy, with public spending to GDP being over 70% while revenue from taxation constitutes less than 30% of total revenue. As the economy is not diversified, there is a large gap between demand and supply of locally produced tradeable goods, leaving the KRI economy highly dependent on imports. Another structural challenge of the KRI economy is its dependence on cash and a weekly financial system. Although the region has witnessed extraordinary economic growth from 2008 to 2014, the growth rate decreased from 8 to 1 percent, trade and investment dropped to 5 percent, and the unemployment rate significantly increased to over 20% by the end of the year 2019. To maintain the progress of economic development, it is necessary to upgrade the country’s industrial structure in order to be able to generate more value-added products, which requires advancement in technological infrastructure to employ more sophisticated technologies. There is not much written about Kurdistan and its economy, and yet there is a comprehensive development plan and resources to be used for education, research, rehabilitation, development, and reconstruction. As such, this book would be of interest to researchers, decision-makers, governmental and non-governmental organizations, undergraduate and graduate students, and the general public with an interest in the Middle East and contemporary Kurdish issues. It is a good up-to-date handbook for policymakers and NGOs involved in the rehabilitation, reconstruction, and development of Iraq.
Author: June Wei
Publisher: CRC Press
ISBN: 1482264242
Category : Computers
Languages : en
Pages : 494
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Book Description
Mobile commerce transactions continue to soar, driven largely by the ever-increasing use of smartphones and tablets. This book addresses the role of industry, academia, scientists, engineers, professionals, and students in developing innovative new mobile commerce technologies. It also discusses the impact of mobile commerce on society, economics, culture, organizations, government, industry, and our daily lives. This book brings together experts from multiple disciplines in industry and academia to stimulate new thinking in the development of mobile commerce technology.
Author: Michael Solomon
Publisher: Pearson Higher Education AU
ISBN: 1486014380
Category : Business & Economics
Languages : en
Pages : 562
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Book Description
Marketing: Real People, Real Choices brings you and your students into the world of marketing through the use of real companies and the real-life marketing issues that they have faced in recent times. The authors explain core concepts and theories in Marketing, while allowing the reader to search for the information and then apply it to their own experiences as a consumer, so that they can develop a deeper understanding of how marketing is used every day of the week, in every country of the world. The new third edition is enhanced by a strong focus on Value Creation and deeper coverage of modern marketing communications practices.
Author: Whitney Wrona
Publisher: Xlibris Corporation
ISBN: 1503593304
Category : Business & Economics
Languages : en
Pages : 95
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Book Description
They are here! They are growing in numbers, and they are different than any set of employees the business world has ever seen. Generation Y, commonly known as the Millennials, are entering the workforce in droves and will soon dominate it. Leaders, for the most part, are not ready for the revolutionary changes that will be required to adapt and transform their organizations. With key insights into the Millennial mindset, R U Ready 4 Y? explains the new dynamics that Gen Y is introducing to the work environment and provides practical strategies for business leaders to ensure their companies are ready for Generation Y. With over five decades of combined global experience in business process outsourcing, learning development, human capital management and leadership, this trio of authors advances a compelling perspective on the impacts Gen Y will have on the future of the workplace. Please see inside for author profiles or visit www.RUReady4business.com.
Author: Kit Yarrow
Publisher: John Wiley and Sons
ISBN: 0470523638
Category : Business & Economics
Languages : en
Pages : 253
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Book Description
Discover the forces driving the decisions of today's most sought after consumers According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY, Yarrow and O'Donnell argue that these voracious and fearless consumers have revolutionized the way Americans shop by turning traditional sales and marketing strategies upside down. Based on solid research, the book offers an in-depth look at what motivates these young people to buy certain products and reject others. The authors reveal what makes these consumers tic-how they define power, why they loath manipulation, and why they rely on technology-and show marketers how they can tap into the buying power of this burgeoning group of consumers. Shows what it takes to successfully woe and win young consumers with purchasing power Filled with surprising insights into the psyche of Gen Y buyers Written by an expert in consumer research and a well-connected media consumer author Gen Buy is a must-have resource for marketers, advertisers, retailers, and manufacturers who want to understand the new generation of consumers.
