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Author: Stacey Brown Randall
Publisher: Morgan James Publishing
ISBN: 1683509277
Category : Business & Economics
Languages : en
Pages : 112
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Book Description
“Clear, creative, compelling . . . This book is a must read for anybody who wants to power their business through high-octane referrals.” —Ken Samuelson, Principle, The Morehead Group Every business needs referrals from satisfied clients. A good referral can lead to a closed sale faster and easier than any other lead. But let’s face it. Asking for referrals can be awkward. And asking is often ineffective. That’s why Stacey Brown Randall developed a method of getting referrals—without asking. In her book Generating Business Referrals Without Asking, she shares her system for revolutionizing any business. Her structured approach reduces the hustle and increases productivity and profit. With Randall’s system, you can stop wasting time and money marketing to cold leads and stalking would-be clients on social media. And you can start doing what you love most—providing the excellent service that made you go into business in the first place. In Generating Business Referrals Without Asking, you’ll get Randall’s five steps to steady business growth, case studies from business professionals, and a step-by-step roadmap that even the busiest business owner can implement. “Stacey shows you how to unleash a referral explosion by turning your referral strategy on its head . . . You will also learn the steps on how to build a referral generation plan that you can follow for years to come, bringing in more referrals than you can imagine.” —Pat Hiban, New York Times–bestselling author of 6 Steps to 7 Figures
Author: Stacey Brown Randall
Publisher: Morgan James Publishing
ISBN: 1683509277
Category : Business & Economics
Languages : en
Pages : 112
Get Book Here
Book Description
“Clear, creative, compelling . . . This book is a must read for anybody who wants to power their business through high-octane referrals.” —Ken Samuelson, Principle, The Morehead Group Every business needs referrals from satisfied clients. A good referral can lead to a closed sale faster and easier than any other lead. But let’s face it. Asking for referrals can be awkward. And asking is often ineffective. That’s why Stacey Brown Randall developed a method of getting referrals—without asking. In her book Generating Business Referrals Without Asking, she shares her system for revolutionizing any business. Her structured approach reduces the hustle and increases productivity and profit. With Randall’s system, you can stop wasting time and money marketing to cold leads and stalking would-be clients on social media. And you can start doing what you love most—providing the excellent service that made you go into business in the first place. In Generating Business Referrals Without Asking, you’ll get Randall’s five steps to steady business growth, case studies from business professionals, and a step-by-step roadmap that even the busiest business owner can implement. “Stacey shows you how to unleash a referral explosion by turning your referral strategy on its head . . . You will also learn the steps on how to build a referral generation plan that you can follow for years to come, bringing in more referrals than you can imagine.” —Pat Hiban, New York Times–bestselling author of 6 Steps to 7 Figures
Author: John Jantsch
Publisher: Penguin
ISBN: 1101429518
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch's strategies include: -Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening. -The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical. -Educate your customers. Referrals are only helpful if they're given to the right people. Educate your customers about whom they should be talking to. The secret to generating referrals lies in understanding the "Customer Referral Cycle"-the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine. This practical, smart, and original guide is essential reading for any company looking to grow without a fat marketing budget.
Author: Andy Lopata
Publisher: Pearson UK
ISBN: 0273758462
Category : Business & Economics
Languages : en
Pages : 210
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Book Description
Referrals and recommendations are the most effective drivers of new business. This book will show you how to make your business thrive by generating referrals and sales from your own networks cheaply, effectively and quickly. Written by Andy Lopata, who was christened ‘Mr Network’ by The Sun and listed as one of Europe’s leading business networking strategists by the Financial Times in 2009, Recommended will show you how to implement a simple yet effective strategy you can rely on to source the leads you need to keep your business flourishing. You will discover: How to generate more of the leads that produce better quality business, leads that convert more easily and more quickly into real sales Detailed guidance on how to use LinkedIn to generate referrals Practical, takeaway information which can be implemented easily in any business that needs to generate new sales The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Author: Bill Cates
Publisher: McGraw Hill Professional
ISBN: 0071458417
Category : Business & Economics
Languages : en
Pages : 223
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Book Description
Sales legend Bill Cates uses his experience and expert knowledge to show sales professionals how to work smarter (not harder) by employing "The Four Cornerstones of Referrals" --relationship building and customer service, creating referral alliances and networks, prospecting, and targeting niche markets. Using Cates's easy-to-master referral-based selling techniques, readers: Work less and earn more by getting existing customers to work for them generating high-quality referrals Turn every business contact into a relationship and every relationship into a sales success story
Author: Bill Cates
Publisher: McGraw Hill Professional
ISBN: 0071791671
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
More Introductions! More Appointments! More Clients! You face four hurdles to gaining new clients: finding enough of the right prospects, getting their attention, making the sale, and multiplying your clients through referrals. While referrals are important, they're not the endgame. Beyond Referrals helps you turn referrals into introductions, appointments, and sales--showing you how to turn referrals into introductions to the prospects who are eager to hear from you. Then, you'll learn proven ways to convert a high percentage of prospects into high-value clients. "Bill's referral system is being used throughout our company because the results are undeniable. He has truly revolutionized the way our advisors are acquiring new clients through referrals. This book will turbocharge your client acquisition!" -- JOE JORDAN, Senior Vice President, MetLife "Beyond Referrals is a gold mine of value-based, profit-creating information. Utilizing Bill's Perpetual Revenue System, we learn that obtaining the referral is only the first step in an ongoing and very profitable cycle." -- BOB BURG, coauthor of The Go-Giver and author of Endless Referrals "Beyond Referrals explains how to avoid leaving money on the table from what I call the 'second sale.' You can read this book and double your business, or you can merely work twice as hard. That's not much of a choice." -- ALAN WEISS, PhD, author of Million Dollar Consulting and Million Dollar Referrals This is the ultimate blueprint for converting referrals into clients." -- Ivan Misner, PhD, New York Times bestselling author and founder of BNI
Author: Kelly Edwards
Publisher:
ISBN: 9781544509730
Category :
Languages : en
Pages : 274
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Book Description
Choosing a financial advisor is one of the most important decisions people make in life. They're entrusting someone with their livelihood, their future, and their family, so the choice is not something they take lightly. Given the stakes, the search almost always begins with a referral, and that's why the most successful advisors in the industry are the ones who know how to get them and are proactive in doing so. In The Referral Magnet, Kelly Edwards shares the formula for generating more referrals than ever before, all without asking for them. Her proven approach has been used by successful advisors all over the country to become more referable and make small but impactful changes in how they operate. This paradigm-shifting book is packed with practical advice you can implement right away, and includes downloadable content for each chapter along with stories from the industry's top advisors about their creative solutions, lessons learned, and mistakes made along the way. The search for a "magic bullet" is over. Referrals are-and always will be-the best way to grow your financial practice, and this book shows you how to get more of them than ever before.
Author: Paul M. McCord
Publisher: John Wiley & Sons
ISBN: 0470069953
Category : Business & Economics
Languages : en
Pages : 210
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Book Description
In Creating a Million-Dollar-a-Year Sales Income, Paul McCord sets out a detailed, yet flexible course of action that has been proven to generate referrals in virtually any sales system or environment and in any industry. This easy-to-read reference guide features compelling real-world examples of common mistakes and solutions that will transform lost opportunities into real prospects. Create the referral base that guarantees success!
Author: Mary Federico
Publisher: McGraw Hill Professional
ISBN: 9780071439589
Category : Business & Economics
Languages : en
Pages : 230
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Book Description
TWO PROVEN TOOLS FOR SUCCESS IN ONE STEP-BY-STEP POCKET GUIDE Whether you've been using Six Sigma for years or are just starting to, you know it takes hard work to get it right. But WorkOut, developed by General Electric, can increase Six Sigma's success. Rath & Strong's WorkOut for Six Sigma Pocket Guide shows you how, with an action-ready game plan that you can apply to your initiative - right now. Learn how to: Set the stage for Six Sigma's success Find out if you're in trouble - and get back on track Make a good Six Sigma initiative even better See actual results--in less than three months "If you want to bring the power of WorkOut to Six Sigma, this pocket guide is an invaluable tool."--Ron Ashkenas, co-author of The GE Work-Out Six Sigma: A data-driven approach to meeting customer requirements, solving process problems, and achieving bottom-line results. WorkOut: The revolutionary problem-solving program that brings management and workers together to bust bureaucracy. Companies worldwide use Six Sigma to measure and improve performance. Others use WorkOut to get quick bottom-line results and empower their workforce. But few enjoy the enormous success General Electric achieved by combining these approaches. Rath & Strong shows you how to get that synergy, with a handy pocket guide full of charts, checklists, assessment tools, and cases that help you: Prepare for, reenergize, or enhance a Six Sigma initiative Use a fast, simple alternative to Six Sigma Make your culture more participative, data-driven, and customer-focused Engage your front-line workers in Six Sigma
Author: Frank Maselli
Publisher: Advantage Media Group
ISBN: 1599324520
Category : Business & Economics
Languages : en
Pages : 208
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Book Description
It's Time For The TRUTH! One of the greatest lies you've ever been told in your career is, "Referrals are easy. All you have to do is ask for them!" In fact, getting referrals from your top clients and centers of influence like accountants and attorneys may be the most difficult thing you ever do. If you are like most advisors, you've been using the same worn out techniques for decades and they don;t work. Even worse, they may be sending your best people the wrong message about you, your business and your stature as a professional. It's time to learn a new way...a powerful process for making referrals a core part of your business. No more "begging for names" or clever conversational Kunf Fu. No more clumsy and aggressive techniques that make you look like a slick salesman. Welcome to the new world of the professional referral where your understanding of the client will bring your entire business up to a new level of success and enjoyment.
Author: Bill Cates
Publisher: McGraw Hill Professional
ISBN: 0071595465
Category : Business & Economics
Languages : en
Pages : 178
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Book Description
Create an Army of Advocates for You and Your Business Word-of-mouth, person-to-person connections matter more to your success than all the hard-sell strategies in the world. This ingenious self-marketing guide by America's #1 “Referral Guru” reveals surefire secrets that will help you to identify, and successfully meet, hundreds of high-quality referrals. Without spending a dime, you can shorten your sales cycle, increase your profits, and expand your network of friends and contacts--by giving them something to talk about. You will discover The 7 Deadly Referral Mistakes and How to Avoid Them 12 Ways to Get Great Prospects Calling You 10 Social Prospecting Ideas That Generate Referrals 6 Tactics for Stronger Introductions PLUS the 4-Point VIPS MethodTM for Asking for Referrals Whether you're a small business owner, self-employed worker, or company salesperson, referrals are the most inexpensive and effective way to drum up business. With Cates' techniques, you can establish a real name for yourself by making more connections, and more money, than you ever thought possible. “I dare you to read this book and not come away with a dozen or more ideas you can put to use immediately.” -Gerhard Gschwandtner, publisher, Selling Power magazine
