Gender & Utopia in Advertising PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Gender & Utopia in Advertising PDF full book. Access full book title Gender & Utopia in Advertising by Luigi Manca. Download full books in PDF and EPUB format.
Author: Luigi Manca
Publisher: Syracuse University Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 192
Get Book Here
Book Description
This work explores the connection between gender and utopian imagery in advertising. It argues that utopian visions reflect traditional and nontraditional gender roles and have shaped consumer's fantasies. Subjects include fashion magazine advertising and images of men in 1980s magazines.
Author: Luigi Manca
Publisher: Syracuse University Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 192
Get Book Here
Book Description
This work explores the connection between gender and utopian imagery in advertising. It argues that utopian visions reflect traditional and nontraditional gender roles and have shaped consumer's fantasies. Subjects include fashion magazine advertising and images of men in 1980s magazines.
Author: Luigi Manca
Publisher: Lexington Books
ISBN: 0739173278
Category : Social Science
Languages : en
Pages : 297
Get Book Here
Book Description
The study of advertising and its treatment of utopian appeal enhance our understanding of consumer culture. By looking into the advertising page, we also look into consumers’ desires and the process by which these desires are reshaped and rechanneled through images and narratives created solely for the purpose of making a sale. Utopian Images and Narratives in Advertising: Dreams for Sale, edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper, is a collection of essays which gather a host of academicians from a wide variety of disciplines including sociology, psychology, literature, fine arts, history, religious studies, communication, and media studies. Through their expansive disciplinary expertise, the contributors bring unique insights to the analysis of the advertising page. The collection’s cross-disciplinary investigation also examines gender images and narratives which, in the advertising page, are frequently associated with utopian fantasies. The analyses offered in Utopian Images and Narratives in Advertising will appeal to any scholar or student engaged in mass media, communication, and the effect of advertising and consumerism on individuals and cultures.
Author: Luigi Manca
Publisher: Lexington Books
ISBN: 1666959154
Category : Language Arts & Disciplines
Languages : en
Pages : 119
Get Book Here
Book Description
In this book, Luigi Manca and Alessandra Manca examine the use of utopian imagery in magazine advertisements from the 1970s through the early 2020s. Positing that these advertisements reflect the public’s unbridled desires, rather than reality itself, the authors argue that these idealistic reflections can lead the public to be unable or unwilling to recognize real threats to democracy, social justice, and the environment. They extend this analysis to argue that political moderates have long underestimated the ability of mass media and charismatic, radical politicians to tap into the utopian dreams of millions of disillusioned—and predominantly white—Americans to leverage these dreams in order to further their own political agendas. Ultimately, this cumulative study spanning decades of advertisement history portrays a consumer utopia shaped almost exclusively by unrestrained consumer desire.
Author: Stavroula (Stave) Vergopoulou
Publisher: Frank & Timme GmbH
ISBN: 3732910733
Category :
Languages : en
Pages : 286
Get Book Here
Book Description
Within the interdisciplinary framework of gender, translation, and advertising, this study investigates gender representations of fictional characters in original and translated audiovisual advertisements. Stavroula (Stave) Vergopoulou discusses various manifestations of sexism on verbal and/or nonverbal levels. She also explores the ways in which translators can reduce or mitigate linguistic sexism in advertising translation to foster gender-fair language use. Her research draws on sociocultural linguistics and particularly on a social constructionist approach to gender identities. The exploration of the relationship(s) of gender and advertising and the discussion of the key concept of translation form the theoretical basis for the empirical research work. For this, English and German commercials from 2017 to 2020 have been examined along with their English, German, and Greek target texts.
Author: James F. Hamilton
Publisher: Taylor & Francis
ISBN: 1317232984
Category : Business & Economics
Languages : en
Pages : 294
Get Book Here
Book Description
This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising. Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument.
Author: Joan Z. Spade
Publisher: Pine Forge Press
ISBN: 1412951461
Category : Juvenile Nonfiction
Languages : en
Pages : 609
Get Book Here
Book Description
"I have found Spade and Valentine's Kaleidoscope of Gender to be the most effective reader that I have used in my undergraduate Sociology of Gender class, and I was delighted to see what promises to be an even better second edition that recently arrived." -Linda Grant, University of Georgia "In a substantial theoretical introduction, Spade and Valentine move their discussion forward by introducing their kaleidoscope metaphor which is comprised of the "prisms" of culture...that intersect to produce patterns of difference and systems of privilege. Because it captures the fluidity and uniqueness of the intricate patterns, the kaleidoscope is a valuable analytical tool. Though it enters a terrain already littered with terminology, this "prismatic" understanding of gender has great potential for transforming current conceptualizations." -Jennifer Keys, North Central College Examining the elusive, evolving construct of gender in a unique text/ reader format An accessible, timely, and stimulating introduction to the sociology of gender, The Kaleidoscope of Gender: Prisms, Patterns, and Possibilities, Second Edition, provides a comprehensive analysis of key ideas, theories, and applications in this field as viewed through the metaphor of a kaleidoscope. This collection of creative articles by top scholars explains how the complex, evolving pattern of gender is constructed interpersonally, institutionally, and culturally and challenges students to question how gender shapes their daily lives. Like the prior edition, the Second Edition maintains a focus on contemporary contributions to the field while incorporating classical and theoretical arguments to provide a broad framework. Integrating a cross-cultural focus and intersectional inquiry, this unique text/reader
Author: American Society for Information Science
Publisher:
ISBN:
Category : Documentation
Languages : en
Pages : 678
Get Book Here
Book Description
Author: Karl Kaser
Publisher: Springer Nature
ISBN: 3030784126
Category : Social Science
Languages : en
Pages : 240
Get Book Here
Book Description
This book provides a fresh overview on the debate about the remarkable regression of gender equality in the Balkans and South Caucasus caused by the fall of socialism and by the revitalization of religion in Turkey. Contrary to the prevailing opinion of researchers who state continuous male domination, the book presents strong arguments for an alternative outlook. By contrasting the realia of gender relations with the utopia of new femininities and new masculinities driven by digital visual communication, the book provokingly concludes with the arrival of two utopias: the Marlboro Man – still authoritative but lonely – conquering and refusing family obligations; and with the emergence of a new femininity type – strong and beautiful. As such this book provides a great resource to anthropologists, demographers, sociologists, gender and media researchers and all those interested in feminist issues.
Author: Dustin Harp
Publisher: Routledge
ISBN: 135168440X
Category : Social Science
Languages : en
Pages : 207
Get Book Here
Book Description
Using a discourse analysis, Dustin Harp investigates media during the 2016 US presidential election to explore how traditional (patriarchal) and feminist ideas about gender played out during the campaign. The book illustrates how these two ideologies competed for space and struggled for discursive authority. A broad range of media texts is examined, and "gender moments," where gender became a dominant part of the political conversation, are identified. These include the "nasty woman" and "grab them by the pussy" comments of Donald Trump and the "woman card" played by, and against, Hillary Clinton. Furthermore, Harp reveals how binary notions of gender and stereotypical ideas of how men and women should behave, look, and sound structured the ways Donald Trump and Hillary Clinton were talked about in the media. As a counterpoint, the research also shows the ways feminist ideologies worked against the sexism and misogyny and became mainstream in media discourse during the campaign. Students and researchers of Gender Studies will find that the "gender moments" in Gender in the 2016 US Presidential Election tell a broader story about women, gender expectations, and power. They offer important and timely insights about misogyny and sexual harassment in contemporary US culture and feminist resistance in a mediated public sphere.
Author: Robert P. McNamara
Publisher:
ISBN: 9780395902516
Category : Social problems
Languages : en
Pages : 244
Get Book Here
Book Description
