Author: Delia Chiaro
Publisher: Routledge
ISBN: 1317804155
Category : Social Science
Languages : en
Pages : 361
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Book Description
In the mid-seventies, both gender studies and humor studies emerged as new disciplines, with scholars from various fields undertaking research in these areas. The first publications that emerged in the field of gender studies came out of disciplines such as philosophy, history, and literature, while early works in the area of humor studies initially concentrated on language, linguistics, and psychology. Since then, both fields have flourished, but largely independently. This book draws together and focuses the work of scholars from diverse disciplines on intersections of gender and humor, giving voice to approaches in disciplines such as film, television, literature, linguistics, translation studies, and popular culture.
Author: Joanne R. Gilbert
Publisher: Wayne State University Press
ISBN: 9780814328033
Category : Biography & Autobiography
Languages : en
Pages : 260
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Book Description
An academic study of stand-up comedy performed by females. This will aid in the understanding of power structures in our society.
Author: Marc G. Weinberger
Publisher: Routledge
ISBN: 1000404420
Category : Business & Economics
Languages : en
Pages : 298
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Book Description
Humor has long been one of the most common approaches used in advertising. Whether in a big televised event like the Super Bowl or in new forms of digital advertising, everyone is exposed to funny ads, some of which both entertain the audience and help sell a product. Yet, the use of humor in advertising is complex; clearly not all humorous ads are successful. This comprehensive volume both summarizes the cumulative state of knowledge on humor in advertising and provides new cutting-edge research on key topics such as humor’s use in conjunction with emotional and sexual appeals, its use in digital advertising, and issues related to gender and cross-cultural applicability. Special emphasis is placed on defining humorous advertising and types of humor used, as well as outlining what conditions work for advertisers. The chapters examine humor in advertising and add insights on several cutting-edge issues in this stream of research. An overview article summarizing the overall body of literature accumulated over 50 years of research on humorous advertising defines types of humorous appeals. The degree to which humor is effective and the boundary conditions associated with when and how it works best in advertising is discussed. New research articles further contribute to cumulative knowledge by exploring the interaction of humor with other issues and techniques such as whether it travels internationally, gender issues, its use in conjunction with emotional and sexual appeals, and its presence in the digital contexts. The book concludes with an in-depth look at the evolution of humorous appeals over the oldest traditional advertising medium—outdoor advertising. The chapters in this book were originally published in International Journal of Advertising.
Author: Leon Rappoport
Publisher: Bloomsbury Publishing USA
ISBN: 031305410X
Category : Social Science
Languages : en
Pages : 200
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Book Description
The concept of ethnic, racial, and gender humor is as sensitive a subject today as it has ever been; yet at no time in the past have we had such a quantity of this humor circulating throughout society. We can see the power of such content manifested continually in our culture's films and stand-up comedy routines, as well as on popular TV sitcoms, where Jewish, black, Asian, Hispanic, and gay characters and topics have seemingly become essential to comic scenarios. Though such humor is often cruel, it can be a source of pride and play among minorities, women, and gays. Leon Rappoport's incisive account takes an in-depth look at ethnic, racial and gender humor. Despite the polarization that is often apparent in the debates such humor evokes, the most important melting pot in this country may be the one that we enter when we share a laugh at ourselves.
Author: Eileen Gillooly
Publisher: University of Chicago Press
ISBN: 9780226294018
Category : Language Arts & Disciplines
Languages : en
Pages : 282
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Book Description
Like sex, Eileen Gillooly argues, humor has long been viewed as a repressed feature of nineteenth-century femininity. However, in the works of writers such as Jane Austen, George Eliot, Elizabeth Gaskell, Anthony Trollope, and Henry James, Gillooly finds an understated, wryly amusing perspective that differs subtly but significantly in rhetoric, affect, and politics from traditional forms of comic expression. Gillooly shows how such humor became, for mostly female writers at the time, an unobtrusive and prudent means of expressing discontent with a culture that was ideologically committed to restricting female agency and identity. If the aggression and emotional distance of irony and satire mark them as "masculine," then for Gillooly, the passivity, indirection, and sympathy of the humor she discusses render it "feminine." She goes on to disclose how the humorous tactics employed by writers from Burney to Wharton persist in the work of Barbara Pym, Anita Brookner, and Penelope Fitzgerald. The book won the Barbara Perkins and George Perkins Award given by the Society for the Study of Narrative Literature.
Author: Gulsah Sari
Publisher:
ISBN: 9781799801290
Category : Gender identity in mass media
Languages : en
Pages :
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Book Description
""This book examines social gender representations in the content of mass media in various cultures"--Provided by publisher"--
Author: Regina Barreca
Publisher: Wayne State University Press
ISBN: 9780814321362
Category : Humor
Languages : en
Pages : 204
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Book Description
In Untamed and Unabashed, Regina Barreca, noted authority on women and humor, examines the use of humor in the works of Jane Austen, Charlotte Bronte, George Eliot, Elizabeth Bowen, Muriel Spark, and Fay Weldon. She analyzes the ways that each writer uses comedic devices, especially those involving language itself, and discusses the gendered basis of their humor, providing a provocative feminist perspective on gender and comedy. Each of the essays argues that conservative critics have misread and misunderstood the importance of humor in the works of these women authors, and that women's humor serves to explode conventions oppressive to women and to offer women readers a critique of, and an alternative perspective on, the dominant cultural ideologies that contain and oppress them. The book concludes that these authors strategically deployed humor, coded in forms that women readers-but not men readers-would recognize and understand, as a means of educating and empowering those women readers. Barreca asserts that much of women's comic play has to do with power and its systematic misappropriation, allowing women to gain perspective by ridiculing the implicit insanities of a patriarchal culture. Using detailed persuasive new readings of various works of each of her chosen authors, she shows how the straightjacket of conventional femininity is challenged, confronted, and finally, thrown off. This volume demonstrates that comedy can effectively channel anger and rebellion by first making them appear to be acceptable and temporary phenomena, and then by harnessing the released energies, rather than dispersing them. This kind of comedy, which is at the heart of Untamed and Unabashed, terrifies those who hold order dear. It should.
Author: Neal R. Norrick
Publisher: John Benjamins Publishing
ISBN: 9027254273
Category : Language Arts & Disciplines
Languages : en
Pages : 261
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Book Description
The occasioning of self-disclosure humor / Susan M. Ervin-Tripp & Martin Lampert -- Direct address as a resource for humor / Neal R. Norrick & Claudia Bubel -- An interactional approach to irony development / Helga Kotthoff -- Multimodal and intertextual humor in the media reception situation : the case of watching football on TV / Cornelia Gerhardt -- Using humor to do masculinity at work / Stephanie Schnurr & Janet Holmes -- Boundary-marking humor : institutional, gender, and ethnic demarcation in the workplace / Bernadette Vine ... [et al.] Impolite responses to failed humor / Nancy D. Bell -- Failed humor in conversation : a double voicing analysis / Béatrice Priego-Valverde
Author: Kristin M. McAndrews
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 208
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Book Description
In Winthrop, Washington, a small Methow Valley community that has reinvented itself as a western theme town, women who function as trail guides, wranglers, horse trainers, packers, and ranchers work in an environment where gender stereotypes must be carefully preserved for the sake of the tourist-based economy. Yet these women often subvert and undermine these traditional images with humor. How these wrangling women accomplish this challenging balancing act is a fascinating study of women's manipulation of language and gender stereotypes in the modern West. For eleven years, Kristin McAndrews conducted interviews with Winthrop's horsewomen, collecting stories about their lives as workers and as members of their community and families. For all these women, professional success depends on courage, ingenuity, a sense of humor, and a facility with language--as well as on an ability to perform within the traditional gender stereotypes evoked by their town's "Wild West" image. In particular, McAndrews examines the ways her interviewees employ language to subvert gender conventions, using humor in their storytelling. She demonstrates that while traditional gender stereotypes endure to a degree in the culture of the American West, many women who live and work in this community have found successful, nonthreatening ways to achieve professional and personal objectives and to create individual and independent identities as women and as workers. Wrangling Women is an engrossing, spurring commentary on the way women use humor in their storytelling and in their working relationships with men, and on what this humor reveals about issues of gender in the American West.
Author: Anna Frey
Publisher: Demeter Press
ISBN: 1772583189
Category : Social Science
Languages : en
Pages : 129
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Book Description
From dour old women to buzzkills who can't take a joke, the stereotype of the humourless feminist has repeatedly been deployed to derail and delegitimize the women's rights movement. This collection skips the tired debates that ask whether feminists can be funny—we know the answer to this already—to instead investigate contemporary expressions and functions of humour within international feminist movements and communities. This interdisciplinary volume showcases critical analyses of cultural texts and events, personal accounts of producing and encountering feminist humour, and creative interruptions that pair laughter with insight. As a whole, this work seeks to sideline caricatures of the humourless feminist by promoting a vision of a diverse movement vibrant with innovative, generous, threatening, and, ultimately, triumphant laughter.
