Author: Kit Yarrow
Publisher: John Wiley and Sons
ISBN: 0470523638
Category : Business & Economics
Languages : en
Pages : 253
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Book Description
Discover the forces driving the decisions of today's most sought after consumers According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY, Yarrow and O'Donnell argue that these voracious and fearless consumers have revolutionized the way Americans shop by turning traditional sales and marketing strategies upside down. Based on solid research, the book offers an in-depth look at what motivates these young people to buy certain products and reject others. The authors reveal what makes these consumers tic-how they define power, why they loath manipulation, and why they rely on technology-and show marketers how they can tap into the buying power of this burgeoning group of consumers. Shows what it takes to successfully woe and win young consumers with purchasing power Filled with surprising insights into the psyche of Gen Y buyers Written by an expert in consumer research and a well-connected media consumer author Gen Buy is a must-have resource for marketers, advertisers, retailers, and manufacturers who want to understand the new generation of consumers.
Author: Kit Yarrow
Publisher: John Wiley and Sons
ISBN: 0470523638
Category : Business & Economics
Languages : en
Pages : 253
Get Book Here
Book Description
Discover the forces driving the decisions of today's most sought after consumers According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY, Yarrow and O'Donnell argue that these voracious and fearless consumers have revolutionized the way Americans shop by turning traditional sales and marketing strategies upside down. Based on solid research, the book offers an in-depth look at what motivates these young people to buy certain products and reject others. The authors reveal what makes these consumers tic-how they define power, why they loath manipulation, and why they rely on technology-and show marketers how they can tap into the buying power of this burgeoning group of consumers. Shows what it takes to successfully woe and win young consumers with purchasing power Filled with surprising insights into the psyche of Gen Y buyers Written by an expert in consumer research and a well-connected media consumer author Gen Buy is a must-have resource for marketers, advertisers, retailers, and manufacturers who want to understand the new generation of consumers.
Author:
Publisher:
ISBN:
Category : South Africa
Languages : en
Pages : 732
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Book Description
Consists of reports of various Select Committees, each with a distinctive title.
Author:
Publisher:
ISBN:
Category : Finance
Languages : en
Pages : 1276
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Book Description
Author: Tasaku Tsunoda
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110670844
Category : Language Arts & Disciplines
Languages : en
Pages : 882
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Book Description
This volume provides detailed studies of the crosslinguistically unusual mermaid construction in seventeen languages of Asia, including Modern Standard Japanese, and one language of Africa. This construction appears to be absent in languages of Europe, Oceania and the Americas. The name - mermaid construction - alludes to its paradoxical make-up, where the structure closely resembling a verb-predicate clause ends with what may look like a noun-predicate clause. Superficially it looks biclausal; however, syntactically it is monoclausal. It has a compound predicate which contains an independent noun, a clitic or an affix derived from a noun, or a nominalizer. Its compound predicate has a modal, evidential, aspectual, temporal, stylistic or discourse-related meaning. The paradox is resolved from a diachronic perspective insofar as a biclausal structure is reanalyzed as a monoclausal one. This volume shows how a noun may be reanalyzed to become a constituent of a predicate. It constitutes an important contribution to research on grammaticalization and in particular, the grammaticalization of nouns and more generally, to the typology of syntactic reanalysis.
Author: Mike Mavrigian
Publisher: Penguin
ISBN: 9781557883575
Category : Transportation
Languages : en
Pages : 212
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Book Description
A 502 crate motor, or just need additional information for your high performance engine buildup, you'll find this to be an invaluable guide to help complete your project. Book jacket.
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Category : Law reports, digests, etc
Languages : en
Pages : 716
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Book Description
Author: Jeff Fromm
Publisher: AMACOM
ISBN: 0814439284
Category : Business & Economics
Languages : en
Pages : 247
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Book Description
With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers. Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan. In Marketing to Gen Z, businesses will learn how to: Get past the 8-second filter Avoid blatant advertising and tap influencer marketing Understand their language and off-beat humor Offer the shopping experiences they expect Marketing to Gen Z dives into and explains all this and much more, so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020. Now is the time to learn who they are and what they want!
Author: Prashant Pardeshi
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 1614514070
Category : Language Arts & Disciplines
Languages : en
Pages : 768
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Book Description
The Handbook of Japanese Contrastive Linguistics is a unique publication that brings together insights from three traditions—Japanese linguistics, linguistic typology and contrastive linguistics—and makes important contributions to deepening our understanding of various phenomena in Japanese as well other languages of the globe. Its primary goal is to uncover principled similarities and differences between Japanese and other languages of the globe and thereby shed new light on the universal as well as language-particular properties of Japanese. The issues addressed by the papers in this volume cover a wide spectrum of phenomena ranging from lexical to syntactic and discourse levels. The authors of the chapters, leading scholars in their respective field of research, present the state-of-the-art research from their respected field.
Author: Wilhelm Gesenius
Publisher:
ISBN:
Category : English language
Languages : en
Pages : 1182
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Book Description
