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Author: Bruce H. Joffe
Publisher: Xlibris Corporation
ISBN: 1462802281
Category : Business & Economics
Languages : en
Pages : 197
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Book Description
In the beginning, Dale Carnegie taught us How to Win Friends and Influence People. Later we learned The Power of Positive Thinking, how to Dress for Success, become One Minute Managers, and appreciate The Art of the Deal. Now, comes Personal PR: Public Relations and Marketing Tips That Work to Your Advantage. Strategically designed and practically oriented, the books simple suggestions and anecdotes relate how-to-do-it tactics and strategies youll use to succeed in your business and professional life. On the pages inside, discover how to benefit by utilizing publicity, marketing, advertising, diplomacy, and other promotional practices to tackle your goals and achieve your objectives.
Author: Bruce H. Joffe
Publisher: Xlibris Corporation
ISBN: 1462802281
Category : Business & Economics
Languages : en
Pages : 197
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Book Description
In the beginning, Dale Carnegie taught us How to Win Friends and Influence People. Later we learned The Power of Positive Thinking, how to Dress for Success, become One Minute Managers, and appreciate The Art of the Deal. Now, comes Personal PR: Public Relations and Marketing Tips That Work to Your Advantage. Strategically designed and practically oriented, the books simple suggestions and anecdotes relate how-to-do-it tactics and strategies youll use to succeed in your business and professional life. On the pages inside, discover how to benefit by utilizing publicity, marketing, advertising, diplomacy, and other promotional practices to tackle your goals and achieve your objectives.
Author: United States. Congress. Senate
Publisher:
ISBN:
Category :
Languages : en
Pages : 1308
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Book Description
Author: Michael Fleishman
Publisher: Simon and Schuster
ISBN: 1621535150
Category : Design
Languages : en
Pages : 554
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Book Description
From the first steps of starting out up through succeeding as a professional, Fleishman's newest guide navigates how illustration ties concept and technique. From advice on education and finding the right state of mind, through opening shop and finding the right venue, Starting Your Career as an Illustrator is a bit of a technical how-to, something of a business book, certainly an inspirational work, definitely a professional overview, even a personal lifestyle guide. It accurately documents the eclectic adventures of illustrators now, as well as relating historical perspectives, motivations, and inspirations to balance that picture and present readers with a true global field experience—all in an accessible, reader-friendly style. Topics include how to: Create a portfolio Make initial contacts Develop a financial plan Set up an office Acquire supplies and equipment Price your own work Market on the Web Nurture a growing freelance business And much more Through direct and candid conversations with scores of professionals up and down the career ladder, this book offers rich perspectives of illustrators (and their cohorts) at and away from the drawing board. It looks at the strong threads tying professional and academic process, practice, and product, and offers extensive research, a global pool of resources, and a wide panorama of info that promotes problem solving by way of a spectrum of ideas. Over fifty illustrations are included throughout. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Author: Maria Piscopo
Publisher: Simon and Schuster
ISBN: 1581157673
Category : Performing Arts
Languages : en
Pages : 351
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Book Description
This fourth edition is updated throughout with the best current marketing and promotional practices, including using e-mail, social media, and effective Web sites; what's new in photography portfolios; how to shoot what you want and sell it too; plus 25 in-depth case studies interviewing top photographers in commercial, editorial, wedding, portrait, event, and fine art photography. Promotion pieces, portfolios, researching and winning clients, negotiating rates, finding and working with reps, computers, and the ethics of good business are just a few of the topics covered. Real-life examples, case studies, and interviews, clearly show photographers how to build a satisfying and lucrative career.
Author: Michael Fleishman
Publisher: Simon and Schuster
ISBN: 162153412X
Category : Design
Languages : en
Pages : 598
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Book Description
The ultimate source for beginning professionals, working professionals looking to make a change, and entrepreneurs wanting to go out on their own, this friendly guide details every business aspect of commercial graphic design, including how to: • Create a portfolio • Make initial contacts • Develop a financial plan • Set up an office • Acquire supplies and equipment • Price your own work • Market on the Web • Nurture a growing freelance business • And much more In a market-by-market survey, the author devotes entire chapters to selling one’s work within every venue, including magazines, ad agencies, book publishers, greeting card companies, small business, and Web sites. This is the most useful book on the market for honing the business skills of freelance illustrators and graphic designers. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Author: United States. Army Recruiting Command
Publisher:
ISBN:
Category :
Languages : en
Pages : 72
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Book Description
Author: Ronald D. Smith
Publisher: Routledge
ISBN: 1135847991
Category : Business & Economics
Languages : en
Pages : 637
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Book Description
This innovative and popular text provides a clear pathway to understanding public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. Drawing from his experience in professional practice and in the classroom, Smith walks readers through the critical steps for the formative research, strategic and tactical planning, and plan evaluation phases of the process. Offering clear explanations, relevant examples, and practical exercises, this text identifies and discusses the decision points and options in the development of a communication program. The cases and examples included here explore classic public relations situations as well as current, timely events. This third edition includes expanded discussions of ethics, diversity, and technology integrated throughout the text, and has a new appendix addressing media training for clients. As a classroom text or a resource for professional practice, this volume provides a model that can be adapted to fit specific circumstances and used to improve effectiveness and creativity in communication planning. It serves as an accessible and understandable guide to field-tested procedures, offering practical insights that apply to public relations campaigns and case studies coursework.
Author: Jacqueline Deval
Publisher: Penguin
ISBN: 9780399528637
Category : Reference
Languages : en
Pages : 324
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Book Description
More information to be announced soon on this forthcoming title from Penguin USA
Author: Anne Hart
Publisher: iUniverse
ISBN: 1532000227
Category : Reference
Languages : en
Pages : 329
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Book Description
Online booksellers are rapidly becoming online publishers. Sell your short fiction or nonfiction to the newest markets. Anyone who publishes your compiled short stories, novels, or nonfiction is looking for more opportunities to market your work. If you have published your stories or nonfiction with a mainstream or print-on-demand publisher, that firm cooperates with online booksellers. They probably want to leverage serial rights opportunities with your short stories, articles, or nonfiction excerpts from your books. After publication, you need to drive people to online booksellers' Web sites and your own to create visibility. The revolution is in virtual book tours and online marketing with booksellers. Another hidden market is short story publishing rights' auctions online to create visibility. You sell your writing as you'd sell a product at one of the online auctions. Long before finding any publisher or after the "face-out shelf life" of your book is over, sell or pre-sell your creations online. Offer short stories or articles to the public for a small fee to download. The music and movie industry do it. So can you. Online booksellers already are famous for a targeted community of readers that buy online. That's only one hint of hidden markets for authors that want to be well-paid for short stories or brief nonfiction. Here's how to write, customize, and market precisely what these merchants want. Here's how to pose the least financial risk to them.
Author:
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 576
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Book Description
