Gale Directory of Publications and Broadcast Media PDF Download
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Author:
Publisher:
ISBN:
Category : American newspapers
Languages : en
Pages : 150
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Book Description
Identifies specific print and broadcast sources of news and advertising for trade, business, labor, and professionals. Arrangement is geographic with a thumbnail description of each local market. Indexes are classified (by format and subject matter) and alphabetical (by name and keyword).
Author:
Publisher:
ISBN:
Category : American newspapers
Languages : en
Pages : 150
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Book Description
Identifies specific print and broadcast sources of news and advertising for trade, business, labor, and professionals. Arrangement is geographic with a thumbnail description of each local market. Indexes are classified (by format and subject matter) and alphabetical (by name and keyword).
Author: Kim Hunt-Lowrance
Publisher: Gale Cengage
ISBN: 9780787682156
Category : American newspapers
Languages : en
Pages : 148
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Book Description
Author: National Library of Medicine (U.S.)
Publisher:
ISBN:
Category : Medicine
Languages : en
Pages : 1024
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Book Description
First multi-year cumulation covers six years: 1965-70.
Author: Christopher H. Sterling
Publisher: Routledge
ISBN: 1136694552
Category : Language Arts & Disciplines
Languages : en
Pages : 225
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Book Description
This reference book is designed as a road map for researchers who need to find specific information about American mass communication as expeditiously as possible. Taking a topical approach, it integrates publications and organizations into subject-focused chapters for easy user reference. The editors define mass communication to include print journalism and electronic media and the processes by which they communicate messages to their audiences. Included are newspaper, magazine, radio, television, cable, and newer electronic media industries. Within that definition, this volume offers an indexed inventory of more than 1,400 resources on most aspects of American mass communication history, technology, economics, content, audience research, policy, and regulation. The material featured represents the carefully considered judgment of three experts -- two of them librarians -- plus four contributors from different industry venues. The primary focus is on the domestic American print and electronic media industries. Although there is no claim to a complete census of all materials on print journalism and electronic media -- what is available is now too vast for any single guide -- the most important and useful items are here. The emphasis is on material published since 1980, though useful older resources are included as well. Each chapter is designed to stand alone, providing the most important and useful resources of a primary nature -- organizations and documents as well as secondary books and reports. In addition, online resources and internet citations are included where possible.
Author:
Publisher: Gale Cengage
ISBN: 9780787682255
Category : Social Science
Languages : en
Pages : 1496
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Book Description
Author: National Library of Medicine (U.S.)
Publisher:
ISBN:
Category : Medicine
Languages : en
Pages : 1128
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Book Description
Author: Gale Group
Publisher: Gale Group
ISBN: 9780787668549
Category : Reference
Languages : en
Pages : 6000
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Book Description
Researchers seeking contact information, detailed statistics and advertising rates on print and broadcast media worldwide will find the data they need in this 138th edition of "Gale Directory of Publications and Broadcast Media, This new edition contains more than 56,000 entries, including listings for newspapers, journals, magazines, news and feature syndicates, and radio, television and cable stations and networks, The "Gale Directory of Publications and Broadcast Media now includes more than 17,000 international entries, including television and radio stations, and an international subject index. The fifth volume is a free inter-edition supplement.
Author: Kay Ann Cassell
Publisher: American Library Association
ISBN: 083891568X
Category : Language Arts & Disciplines
Languages : en
Pages : 505
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Book Description
Designed to complement every introductory library reference course, this is the perfect text for students and librarians looking to expand their personal reference knowledge, teaching failsafe methods for identifying important materials by matching specific types of questions to the best available sources, regardless of format. Guided by a national advisory board of educators and practitioners, this thoroughly updated text expertly keeps up with new technologies and practices while remaining grounded in the basics of reference work. Chapters on fundamental concepts, major reference sources, and special topics provide a solid foundation; the text also offers fresh insight on core issues, including ethics, readers' advisory, information literacy, and other key aspects of reference librarianship;selecting and evaluating reference materials, with strategies for keeping up to date;assessing and improving reference services;guidance on conducting reference interviews with a range of different library users, including children and young adults;a new discussion of reference as programming;important special reference topics such as Google search, 24/7 reference, and virtual reference; anddelivering reference services across multiple platforms As librarians experience a changing climate for all information services professionals, in this book Cassell and Hiremath provide the tools needed to manage the ebb and flow of changing reference services in today's libraries.
Author: Shimpock
Publisher: Wolters Kluwer
ISBN: 0735552673
Category : Law
Languages : en
Pages : 910
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Book Description
Business Research Handbook is the best strategic approach to research. It gives you ready-to-adapt strategies that streamline and focus your information search, complete with: Procedures that progressively sift and regroup your research decision points that allow you to evaluate which steps remain The most cost-effective ways to take advantage of today's electronic media resources Efficient ways to retrieve the information your search has located. Easy-to-adapt sample research strategies are found throughout the book to help you confidently and quickly conduct your research in unfamiliar areas. You will find that the Business Research Handbook is designed in a graphic, user-friendly format with easy-to-recognize icons as reference pointers, and extensive lists of sources and material to help you obtain the information you need to: Compile biographical information on key players or parties Investigate potential business partners or competitors Engage in marketing research Compile a company profile Locate expert witnesses and verify credentials And much more.
Author: Peggy Johnson
Publisher: American Library Association
ISBN: 9780838908532
Category : Education
Languages : en
Pages : 364
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Book Description
Taking a fresh approach, this comprehensive guide outlines the step-by-step process of collection development and management. Expert librarian Peggy Johnson offers tips for organizing and staffing, conceiving policy and creating budgets, and developing, marketing and evaluating collections.
