Future Proof Your Marketing: How to Grow Your Business with Digital Marketing Now and During the Artificial Intelligence Revolution PDF Download
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Author: Kevin Getch
Publisher: Lioncrest Publishing
ISBN: 9781544504155
Category : Business & Economics
Languages : en
Pages : 174
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Book Description
As an entrepreneur, you're expected to know how to market your business, but the truth is marketing is technically and creatively challenging. With the emergence of new technologies like artificial intelligence, it's easier than ever to know how you can reach your customer with the right message at the right time. However, the increasing fragmentation and complexity is daunting for even experienced marketers. You want to make marketing a priority, but like many other marketers, you might be unsure where to focus your efforts. In Future Proof Your Marketing, Kevin Getch will help you see that the best way forward is with a customer-centric approach to marketing that focuses on long-term success. You'll learn about the three macro trends that are changing the world of marketing, then be equipped with the knowledge you need to assess your current marketing efforts and see what's actually driving results. Kevin provides dozens of tools-many of them free-that will take you inside your customers' minds and enable you to build a winning strategy that can evolve along with your business.
Author: Kevin Getch
Publisher: Lioncrest Publishing
ISBN: 9781544504155
Category : Business & Economics
Languages : en
Pages : 174
Get Book
Book Description
As an entrepreneur, you're expected to know how to market your business, but the truth is marketing is technically and creatively challenging. With the emergence of new technologies like artificial intelligence, it's easier than ever to know how you can reach your customer with the right message at the right time. However, the increasing fragmentation and complexity is daunting for even experienced marketers. You want to make marketing a priority, but like many other marketers, you might be unsure where to focus your efforts. In Future Proof Your Marketing, Kevin Getch will help you see that the best way forward is with a customer-centric approach to marketing that focuses on long-term success. You'll learn about the three macro trends that are changing the world of marketing, then be equipped with the knowledge you need to assess your current marketing efforts and see what's actually driving results. Kevin provides dozens of tools-many of them free-that will take you inside your customers' minds and enable you to build a winning strategy that can evolve along with your business.
Author: Minter Dial
Publisher: Pearson UK
ISBN: 1292186933
Category : Business & Economics
Languages : en
Pages : 328
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Book Description
Author: Tom Cheesewright
Publisher: Penguin UK
ISBN: 0241446457
Category : Business & Economics
Languages : en
Pages : 176
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Book Description
It has never been more important for business leaders to look to the future. Yet, when we are living through some of the most uncertain times we have ever faced, it can feel daunting to know where to start. In Future-Proof Your Business, applied futurist Tom Cheesewright will reveal industry techniques and tools to help you: - Scan the near horizon for incoming shocks - Look to the far future to define long-term strategy - Accelerate decision-making in your business - Delegate power to the front line, speeding your response - Streamline your organisation so it's agile and can adapt to change In our uncertain times, leaders who keep their focus on the future will be the ones who prevail.
Author: Tim Hickle
Publisher:
ISBN: 9780692803837
Category : Business & Economics
Languages : en
Pages : 220
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Book Description
Tired of chasing algorithms or new social networks? This playbook teaches you how to build a marketing presence that a Google algorithm update can't break.
Author: Troy Hazard
Publisher: John Wiley & Sons
ISBN: 0470918470
Category : Business & Economics
Languages : en
Pages : 173
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Book Description
After years as a consultant to some of the world's biggest brands and having owned ten companies himself, Troy Hazard has learned crucial lessons on predicting potential business issues before you experience them. Now Troy offers you the skills to prepare your business for a better future. Along with his stories of what works, he also shares his experiences of what doesn't work. With a mix of entertaining real life extracts, client case studies, and personal experiences, Future Proofing Your Business offers potent and refined tools that have been road tested in real-world situations and aren't taught in business school. Learn how to turn obstacles into opportunities Break down business barriers created by bad belief systems Develop powerful leadership skills through stronger personal awareness Know if you're driving your business into the future or into the ground Discover how to make change a consciousness not just an action. Understand your future through a greater understanding of yourself All through the author's extensive experience in his own companies and as a consultant for major world brands Troy’s philosophy on how to future-proof your business is anchored in one core belief: "Business happens in cycles. Your ability to manage these cycles successfully lies in how you interpret information from the past and deal with it in the present, to be more resilient through cycles of the future." Troy Hazard (San Diego CA.; www.troyhazard.com) has founded and nurtured ten businesses over two decades, turned around businesses that were experiencing enormous losses, and consulted to countless successful companies around the world. These business talents earned him international respect, so much so that he was elected by the world's foremost business leaders for the role of Global President of the Entrepreneurs' Organization. For over a decade Troy has been a host and regular guest on many national television and radio shows as a business commentator and a feature writer for magazines. More recently he has become a regular voice of authority on The Biz Television Network, the CBS Talk Radio Network, and the Business Talk Radio Network, and is a regular writer in publications across the country.
Author: Jeff Gothelf
Publisher:
ISBN:
Category :
Languages : en
Pages : 106
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Book Description
After spending the first 10 years of his career climbing the corporate ladder, Jeff Gothelf decided to change his approach to staying employed. Instead of looking for jobs, they would find him. Jeff spent the next 15 years building his personal brand to become a recognized expert, consultant, author and public speaker. In this highly tactical, practical book, Jeff Gothelf shares the tips, tricks, techniques and learnings that helped him become Forever Employable. Using the timeline from his own career and anecdotes, stories and case studies from other successful recognized experts Jeff provides a step-by-step guide to building a foundation based on your current expertise ensuring that no matter what happens in your industry you'll remain Forever Employable. This handy guide to your career and professional development shows you how to create your own content, use it to build your expertise and credentials and then scale it to build a continuous stream of income, interaction and community. As organizations seek to reduce costs, automate tasks and increase efficiency, how do you ensure you don't end up outside of those plans? Forever Employable shows you how so that you're always ready for the next step in your career. Reduce your stress, build your community, monetize your platform -- that's being Forever Employable.
Author: Marc Cloosterman
Publisher: Rebrand Publishing
ISBN: 9780999082300
Category : Branding (Marketing)
Languages : en
Pages : 176
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Book Description
Brands are an organisation's most important intangible assets, and their management is absolutely critical.Traditionally, brands have been created by agencies, and brand management has been undervalued. Fortunately, that mindset is now shifting, and we are pleased to have been part of the effort to build awareness about the value of brands.Our goal for Future-Proof Your Brand is to help you deliver and managebrand change. From our twenty-five-plus years of experience, we havefound that smart integration of data-driven insights, mission-criticallogistics, and predictive analytics for future change make that deliverypossible and successful.We developed a proprietary process that has achieved resultsfor 1200-plus organisations around the globe. Some of those includeSkyTeam, Deutsche Telekom, Merck, Airbus Group, and ING Group. Ourstraightforward process facilitates decisions that impact your employees,customers, and prospects.The top concerns of your board and C-suite are usually questions aboutcosts, timing, and ROI. We address these concerns to help you moveforward with confidence. This book is a collection of our methods forsolving brand implementation and management challenges. It covers theessentials and more. We tried to make the concepts, tools, and recommended steps specific and digestible. We have provided case examples, articles, tools, and our experienced work processes, as well as answers to questions we frequently receive.
Author: Nikki Bush
Publisher: Penguin Random House South Africa
ISBN: 1776095898
Category : Self-Help
Languages : en
Pages : 278
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Book Description
When last did you get lost? We rarely do in the era of Google Maps and Waze, but satellite navigation systems are of no use when disruption turns our lives upside down. When swirling mists of uncertainty block our view of the future, we might question our ability to cope. But with awareness, determination and practise we can improve our competence, build our resilience and confidence, and gain a sense of control, even when everything feels out of control. Whether your life has been disrupted by death, divorce, disease, Covid-19 lockdown, working from home, moving town, starting a new job, or any of a host of other disruptive events that can either make or break you, this book will guide you to the best possible outcome. Disruption is never comfortable, but regardless of whether it is positive or negative, it is a catalyst for change. Future-proof Yourself provides simple but effective lessons and frameworks to help you future-proof yourself to win at both work and life. Dip into chapters on disruption, remote working, resilience, teamwork, leadership and family, and learn how to remain focused, utilise pressure and create a recipe for personal success. A distillation of Nikki Bush’s professional insights as a human-potential and parenting expert, this book is a must-read for anyone looking to harness their courage and curiosity to build a rewarding, fulfilling future for themselves no matter what life throws at them.
Author: Getch Kevin
Publisher:
ISBN: 9781544504148
Category :
Languages : en
Pages :
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Book Description
Author: Engelina Jaspers
Publisher: Flex Pro Media
ISBN: 9781732015401
Category : Business & Economics
Languages : en
Pages : 180
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Book Description
Marketing Flexology is a practical and proven step-by-step guide for creating a resilient and dynamic marketing capability that can withstand fluctuations, change, and daily crisis. Engelina Jaspers shares a proprietary framework, business examples, practical tips, and 30-years of experience on the front lines of numerous Fortune global companies.
