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Author: Marc Cloosterman
Publisher: Rebrand Publishing
ISBN: 9780999082300
Category : Branding (Marketing)
Languages : en
Pages : 176
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Book Description
Brands are an organisation's most important intangible assets, and their management is absolutely critical.Traditionally, brands have been created by agencies, and brand management has been undervalued. Fortunately, that mindset is now shifting, and we are pleased to have been part of the effort to build awareness about the value of brands.Our goal for Future-Proof Your Brand is to help you deliver and managebrand change. From our twenty-five-plus years of experience, we havefound that smart integration of data-driven insights, mission-criticallogistics, and predictive analytics for future change make that deliverypossible and successful.We developed a proprietary process that has achieved resultsfor 1200-plus organisations around the globe. Some of those includeSkyTeam, Deutsche Telekom, Merck, Airbus Group, and ING Group. Ourstraightforward process facilitates decisions that impact your employees,customers, and prospects.The top concerns of your board and C-suite are usually questions aboutcosts, timing, and ROI. We address these concerns to help you moveforward with confidence. This book is a collection of our methods forsolving brand implementation and management challenges. It covers theessentials and more. We tried to make the concepts, tools, and recommended steps specific and digestible. We have provided case examples, articles, tools, and our experienced work processes, as well as answers to questions we frequently receive.
Author: Marc Cloosterman
Publisher: Rebrand Publishing
ISBN: 9780999082300
Category : Branding (Marketing)
Languages : en
Pages : 176
Get Book Here
Book Description
Brands are an organisation's most important intangible assets, and their management is absolutely critical.Traditionally, brands have been created by agencies, and brand management has been undervalued. Fortunately, that mindset is now shifting, and we are pleased to have been part of the effort to build awareness about the value of brands.Our goal for Future-Proof Your Brand is to help you deliver and managebrand change. From our twenty-five-plus years of experience, we havefound that smart integration of data-driven insights, mission-criticallogistics, and predictive analytics for future change make that deliverypossible and successful.We developed a proprietary process that has achieved resultsfor 1200-plus organisations around the globe. Some of those includeSkyTeam, Deutsche Telekom, Merck, Airbus Group, and ING Group. Ourstraightforward process facilitates decisions that impact your employees,customers, and prospects.The top concerns of your board and C-suite are usually questions aboutcosts, timing, and ROI. We address these concerns to help you moveforward with confidence. This book is a collection of our methods forsolving brand implementation and management challenges. It covers theessentials and more. We tried to make the concepts, tools, and recommended steps specific and digestible. We have provided case examples, articles, tools, and our experienced work processes, as well as answers to questions we frequently receive.
Author: Minter Dial
Publisher: Pearson UK
ISBN: 1292186941
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
Futureproof paints a complete picture of the major disruptive forces currently facing us - defining them, mapping them out and putting them into context. Covering not just the new technologies, but how they are used and related, this book provides a global view of how to navigate the disruptive forces and use them to your advantage. Next, discover the 12 Forces that are shaping our world: including the new technologies, how they are used and related, the potential Impact of the disruption and how you can to turn them into enablers for your business. For each of the Forces, you'll discover: What is it and why is it disruptive? What do you need to know now? What do you need to do next? The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Author: Linda Sharkey
Publisher: John Wiley & Sons
ISBN: 111928774X
Category : Business & Economics
Languages : en
Pages : 136
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Book Description
Face the future on the crest of the wave while the rest are pulled under The Future-Proof Workplace is a survival guide for the new realities of business. The future is no longer some far-off destination; it is here, right now, and already changing the way we work. Historically, the sea-changes have advanced humanity and inspired us to reach even further; from the Dark Ages to the Age of Enlightenment, from agrarian to industrial societies—and today is no different. But only those who are ready for the changes will come out thriving. This book highlights the changes already taking place around us: the transition from skills to knowledge, the neuroscience approach to leadership and motivation, galloping technical advances, and more. Whether you're a CEO, a leader or manager, or just trying to survive the chaos, this invaluable guide is your wake-up call—the future is now. The new forces emerging must be understood now if your organization is to succeed. This book details the transformation every business must make to turn upheaval into opportunity. Discover how emerging technologies and neuroscience research are already impacting the way we work Learn how yesterday's biases are being replaced by modern values, culture, and relationships Consider the "heart" of your organization, and whether it can stand up to the purpose-driven paradigm of the future Find new achievement in the new organizational structure, and examine models that are already emerging Everyone knows that changes are needed—and fast. The question is: which changes, and how? The Future-Proof Workplace maps the transformation, and gives you an itinerary for each step of the way.
Author: Graeme Codrington
Publisher: Penguin Random House South Africa
ISBN: 0143027425
Category : Family & Relationships
Languages : en
Pages : 250
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Book Description
This world has changed. The future has changed. Childhood is changing. Raising children has never been more challenging - or potentially rewarding. It is becoming increasingly obvious that the world into which our young children will enter as adults, somewhere between 2020 and 2030, will be nothing like the world their parents grew up in, or even the world we currently inhabit. We need a better understanding of the world of the future in order to prepare our children and to 'future-proof' them. Future-proof Your Child is a very different kind of parenting book. It contains many useful, practical hints and tips but also focuses on the context for parenting and child development today. It convinces 21st-century parents of the need to change their approach to parenting future generations and is relevant, accessible, practical and inspirational. Future-proof Your Child highlights the critical importance of making choices, having conversations and consciously connecting with tomorrow's children today.
Author: J. Morwick
Publisher: Palgrave Macmillan
ISBN: 9781137337467
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Workshift is a blueprint for organizations transitioning into the virtual workplace, where employees are always connected, and work is no longer a destination. This book provides practical lessons on why (and how) some companies are further ahead, and actionable steps to realize the potential of the virtual workplace.
Author: Honey Makhija
Publisher: OrangeBooks Publication
ISBN:
Category : Business & Economics
Languages : en
Pages : 355
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Book Description
About the Book “Brand You” is the ultimate guide to building a powerful, memorable, and authentic personal brand that stands the test of time. Written by Honey Makhija, this book provides a comprehensive roadmap for taking control of your narrative, defining your unique value, and positioning yourself as an authority in your field. Whether you’re an entrepreneur, a professional, or someone looking to elevate your influence, “Brand You” offers the strategies and tools you need to craft a personal brand that turns heads and leaves a lasting impression. From mastering the art of first impressions to building a digital presence that reflects your true self, each chapter covers the essential components of personal branding in an engaging and relatable way. With real-world examples, practical tips, and step-by-step exercises, Honey breaks down the complexities of branding into simple, actionable steps that anyone can implement. “Brand You” is more than just a book—it’s a blueprint for creating a personal brand that unlocks new opportunities and positions you for long-term success. If you’re ready to transform your identity into a powerful asset, this book is your guide to making it happen.
Author: Mohammed samran maddas
Publisher: Mohammed Samran Maddas
ISBN:
Category : Art
Languages : en
Pages : 104
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Book Description
🚀 Initiate on a transformative journey into the future of your career with "Future-Proof your career in the age of AUTOMATION" This comprehensive guide is your key to navigating the dynamic landscape of the modern job market, filled with opportunities and challenges brought forth by automation and technological evolution. 🌐 Explore the Shifting Job Landscape: Dive deep into an overview of the current job market, understanding the impact of rapid technological changes and automation across key sectors. 🚨 The Imperative of Future-Proofing: Uncover the urgency to proactively future-proof your career, backed by real-world examples and statistics that vividly portray the consequences of resisting change. 💡 Navigating the Automation Age: Journey through the labyrinth of automation, where you'll not only grasp its impact on various industries but also glean insights from compelling case studies and examples. 🎓 Understanding Automation: Delve into the various forms of automation, from robotics to AI, and explore its reshaping effect on job roles. Discover which jobs are at risk and those likely to thrive in the age of automation. 🛠️ Reskilling and Upskilling: Equip yourself with the tools to adapt to the changing job landscape. Learn the importance of reskilling and upskilling, and explore accessible avenues for acquiring crucial skills. 🌟 Challenges and Opportunities: Uncover the dual nature of automation – the challenges it poses and the vast opportunities it unveils. Identify emerging career paths in industries at the forefront of technological advancements. 🎨 Crafting Your Professional Odyssey: Set sail with strategic career planning, guiding you through self-discovery, goal-setting, and creating your personal brand. Your career is not just a destination; it's a masterpiece in the making. 🌐 Networking and Professional Branding: Master the art of networking in the digital age and craft a personal brand that aligns seamlessly with your career goals. Your online presence becomes a dynamic representation of your professional narrative. 🔍 Job Search Strategies: Uncover the secrets to optimizing your resume for both humans and automated systems. Explore effective job search techniques, from utilizing online platforms to strategic networking and diverse approaches. 🌟 Case Studies and Success Stories: Be inspired by real-life examples of individuals who triumphed in the ever-evolving job landscape. Their stories serve as guiding lights, illustrating the transformative power of resilience and adaptability. 🔗 Continuous Learning and Adaptability: Conclude your journey with a summary of key points, reinforcing the importance of continuous learning and adaptability for a successful career. 🚀 Your Career, Your Canvas: This isn't just a book; it's your roadmap to future-proofing your career. Embrace the challenges, celebrate the triumphs, and chart your course towards a future of boundless opportunities. 📚 Secure your copy of "Future-Proof your career in the age of AUTOMATION" now and paint your professional odyssey with purpose and resilience. Your career masterpiece awaits! 🚀
Author: Engelina Jaspers
Publisher: Flex Pro Media
ISBN: 9781732015401
Category : Business & Economics
Languages : en
Pages : 180
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Book Description
Marketing Flexology is a practical and proven step-by-step guide for creating a resilient and dynamic marketing capability that can withstand fluctuations, change, and daily crisis. Engelina Jaspers shares a proprietary framework, business examples, practical tips, and 30-years of experience on the front lines of numerous Fortune global companies.
Author: Laurence Lubin
Publisher: CRC Press
ISBN: 1000567176
Category : Business & Economics
Languages : en
Pages : 123
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Book Description
Brand Strategy is the most important marketing talent. A 2020 Gartner Survey of 400 CMO's cited Brand Strategy as the most needed skill, more valuable than analytics, UX, digital commerce. Previous books on the subject analyze the qualities and characteristics of well-regarded brands. What these books don't offer are the "how to's" of branding. This book empowers readers by teaching them the author's unique, time-tested Success Model, and step-by-step, repeatable method for successful brand building. After reading this insightful book, you will learn how to: Develop "big picture" insight that inspires big brand ideas Use imagery to understand the fundamental human values that give our life meaning as well as learn about the feelings that reveal our hopes and dreams. Develop highly motivating brand concepts that link to our values and aspirations. Create the tactical roadmap to implement the concepts. The author clearly shares the: Success Model that defines the world's most successful brands. Case studies that demonstrate the Model in action.Step-by-step method to implement the model. The evidence -- scientific and psychological --.that supports the model and method. Essentially, this book empowers readers to become skilled brand builders enabling them to succeed personally, socially, and professionally. For more information on this book, please visit: www.howtobuildyourbrand.net
Author: Michael C. Mankins
Publisher: Harvard Business Review Press
ISBN: 1633691772
Category : Business & Economics
Languages : en
Pages : 223
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Book Description
Managing Your Scarcest Resources Business leaders know that the key to competitive success is smart management of scarce resources. That's why companies allocate their financial capital so carefully. But capital today is cheap and abundant, no longer a source of advantage. The truly scarce resources now are the time, the talent, and the energy of the people in your organization--resources that are too often squandered. There's plenty of advice about how to manage them, but most of it focuses on individual actions. What's really needed are organizational solutions that can unleash a company's full productive power and enable it to outpace competitors. Building off of the popular Harvard Business Review article "Your Scarcest Resource," Michael Mankins and Eric Garton, Bain & Company experts in organizational design and effectiveness, present new research into how you can liberate people's time, talent, and energy and unleash your organization's productive power. They identify the specific causes of organizational drag--the collection of institutional factors that slow things down, decrease output, and drain people's energy--and then offer a pragmatic framework for how managers can overcome it. With practical advice for using the framework and in-depth examples of how the best companies manage their people's time, talent, and energy with as much discipline as they do their financial capital, this book shows managers how to create a virtuous circle of high performance.
