Author: Esogwa C. Osuala
Publisher:
ISBN:
Category : Business logistics
Languages : en
Pages : 424

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Book Description

Author: Professor Efigenia Semente (PhD), R. Kassali, Dymphna Bakker-Edoh, Anne Muthoni Kanake
Publisher: Cari Journals USA LLC
ISBN: 9914746888
Category : Business & Economics
Languages : en
Pages : 87

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Book Description
TOPICS IN THE BOOK Learning Styles Influence on Consumer Decision-Making Styles of Generation Y Consumers in Namibia: A Comparison Study of the Three Major Universities in Namibia Analysis of Beef Marketing In Lafia Metropolis of Nasarawa State, Nigeria Pattern Drafting and Free-Hand Cutting Technique on Apparel Fit Effect of Entrepreneurial Marketing Strategies on Performance of Micro and Small Enterprises (Mses) in Kenya

Author: Bamgbose Jimoh Adele
Publisher: S.N. Publishing Company
ISBN:
Category : Nigeria
Languages : en
Pages : 200

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Book Description

Author: Raju
Publisher: Excel Books India
ISBN: 9788174466235
Category : Marketing
Languages : en
Pages : 196

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Book Description
Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. Using case studies drawn from a cross section of sectors, in particular the banking, hospitality, retail and public service sectors this textbook critically evaluates the effectiveness of different marketing strategies and approaches. Exploring the principles of marketing this volume engages the reader, not only in theory but also in practice, using a broad range of real-life case studies such as Coca Cola, Apple, FCUK, Virgin, Amazon.com, Barnes and Noble, Dyno Rod.

Author: Toyin Falola
Publisher: Africa World Press
ISBN: 9781592211203
Category : Nigeria
Languages : en
Pages : 712

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Book Description
This text captures within a single volume a wide,range of themes that underline the foundations of,modern Nigeria, notably nationalismconstitutional development, politics and,government, economy, culture, ethnicity and,religion. A comprehensive compendium of,the colonial history of Nigeria, this book,combines an interdisciplinary framework of,analysis with critical discourse to produce a,unique and fresh interpretation of colonial,history as a whole.

Author: Michael M. Ogbeidi
Publisher:
ISBN:
Category : Business enterprises
Languages : en
Pages : 296

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Book Description

Author: Paul Baines
Publisher: Oxford University Press, USA
ISBN: 0199646503
Category : Business & Economics
Languages : en
Pages : 438

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Book Description
Building on the outstanding success of Baines, Fill and Page's bestselling textbook, 'Essentials of Marketing' has arrived. This is the must have textbook for students looking to excel in their studies and careers.

Author: J. K. Onoh
Publisher: Routledge
ISBN: 1000481271
Category : Business & Economics
Languages : en
Pages : 323

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Book Description
First Published in 1980, The Foundations of Nigeria's Financial Infrastructure presents a comprehensive overview of different aspects of Nigeria’s financial developments. Divided in five parts this book brings twenty-one chapters dealing with themes like Nigeria’s traditional financial system; fundamental problems of banking in Nigeria; the banking system and the financial market; aspects of public and private sectors’ finance; revenue allocation in Nigeria; Nigerian currency system; Nigeria’s balance of payments and external liquidities; development in Nigeria’s external assets, and Nigeria and the International Monetary Fund, to showcase the catalytic role of the financial system in economic development. This volume will be useful for scholars and researchers of public finance, finance, economics, political economy, development economics and development studies.

Author: Erdener Kaynak
Publisher: Routledge
ISBN: 1136777636
Category : Business & Economics
Languages : en
Pages : 410

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Book Description
Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level--macro international marketing issues, sociopolitical int

Author: Erdener Kaynak
Publisher: Psychology Press
ISBN: 0866569510
Category : Business & Economics
Languages : en
Pages : 410

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Book Description
Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level--macro international marketing issues, sociopolitical international marketing issues, international marketing strategies, and special international marketing topics. Within this framework, experts examine the impact of two major environmental factors, namely the social and political conditions, on international companies to adopt corresponding marketing techniques and practices in different international markets. They also explore how specific details of a country, such as income level, cultural attributes, consumer characteristics, laws, and politics, influence the market potential of international firms and thus the scale of the company operations. Indispensable reading for scholars, economists, and business people who are interested in marketing on a global scale.